SOCIAL MEDIA USAGE IN POLITICAL COMMUNICATION: TUNÇ SOYER – IZMIR EARTHQUAKE TWITTER CONTENT ANALYSIS

Social media are usually accused of being one of the major forces for personalization of ‏political communication and consequently for depolitization of recent politics. However, personalization ‏seems to stimulate certain users to pay more attention to political issues and to act more responsively to ‏such highly personalized political profiles. This article presents the results of a longitudinal analysis of ‏online presence of Barack Obama to assess his political communication through Facebook. It also answers ‏if presence of emotional appeals and private life cues in the posts have any effect on users’ responses in‏ terms of numbers of their likes, comments and shares. Based on a quantitative analysis of 2804 Facebook ‏posts, published in the period from 2008 to 2016, the results of content analysis revealed that Obama ‏used his Facebook fan page almost exclusively to communicate about political issues instead of his ‏personal life. The analysis also confirmed that a smaller number of posts, which contained emotional ‏appeals or cues from private life had significantly higher numbers of users’ responses than posts that ‏were not emotionalized or privatized. While personalization of Obama’s political figure is part of a wider‏ debate, this study confirms that the presence of private cues and emotional appeals stimulates greater‏ responsiveness from Facebook users.

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The First Prime Minister of the Instagram Age: The Visual Rhetoric and Image Management of Justin Trudeau

10.32920/ryerson.14650017 ◽

2021 ◽

Author(s):

Loren Dingwall Dingwall

Keyword(s):

Social Media ◽

Content Analysis ◽

Political Communication ◽

Visual Rhetoric ◽

Prime Minister ◽

Management Strategies ◽

Image Management ◽

Political Communications ◽

Emotional Appeals ◽

Key Techniques

This research focuses on an analysis of the visual rhetoric and image management of Prime Minister Justin Trudeau’s Instagram photographs. As Instagram has grown in popularity, politicians and celebrities alike have harnessed the platform to convey their stories, brands, and messages to audiences, thereby curating and controlling the images presented to a wider audience. In Trudeau’s case, Instagram is employed as a strategic tool for image management. The literature review draws from key relevant subject areas: visual rhetoric and rhetorical studies, research on Instagram, political communication, and visual methodologies. Drawing on key elements from Hill (2006), Filimonov et al. (2016), and Kress and van Leeuwen’s (Harrison, 2003) research, research questions focused on examining the use emotional appeals, image management strategies, and how Trudeau engages his audience. This research investigates how Trudeau’s image is crafted using visual rhetoric and image management in his Instagram photos through a content analysis. The project involved coding fifty of Trudeau’s Instagram images—through content analysis—systematically from October 19, 2015-March 2, 2017. Examining these images provides insight into the rhetoric and image management constructed through the visual images Trudeau presents on Instagram. Findings reveal that emotional appeals are a prominent factor in the images, that Instagram is used as a strategic tool for image management, and that Trudeau’s images engage his audience by balancing personalization and professionalism while inviting users in on private personal and professional moments. This research highlights key techniques in strategic political communications with key tools for image management and building visual rhetoric through visual means on social media. The methods explored in this research can inform professional communicators’ decisions regarding the images posted to social media (and Instagram in particular) and their content, their captions, and how they work to construct a narrative on social media that aligns with offline communications goals.

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SOSYAL MEDYANIN SİYASİ İLETİŞİMDEKİ ROLÜ

Business And Management Studies An International Journal ◽

10.15295/v6i3.346 ◽

2018 ◽

Vol 6 (3) ◽

Author(s):

Mutlu UYGUN ◽

Ayşe Kübra SARIKAYA

Keyword(s):

Social Media ◽

Political Communication ◽

Quantitative Research ◽

Pearson Correlation ◽

Sampling Technique ◽

The Political ◽

Communication Behaviors ◽

Factorial Anova ◽

Media Usage ◽

Pearson Correlation Analysis

The main purpose of this study is to examine the political communication behaviors of the participants covering the individuals from all segments by taking into consideration the demographic and internet related usage characteristics, regardless of a special election campaign. In order to meet the main purpose of the study, based on the quantitative research method, data were collected from a total of 531 participants in Aksaray, using a questionnaire formed from appropriate scales and questions according to the convenience sampling technique. Data were analyzed by various statistical techniques such as descriptive statistics, Pearson Correlation Analysis, Factor Analysis, One-way analysis of variance (ANOVA) and multi-way variance analysis (factorial ANOVA). The results revealed that the political communication behavior in social media consists of two sub-dimensions which include active and passive engagement behaviors. In addition, it has been determined that these political communication behaviors in social media do not differ according to demographic characteristics, but they differ according to some personal internet and social media usage characteristics. These results, in addition to their contribution to the conceptual literature, it is thought that political parties include clues about how they can effectively use social media as a tool in their communication efforts and marketing efforts.

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Sosiaalisen median kommenttien analyysi multimodaalisesta näkökulmasta digitaalisen journalismin ja poliittisen viestinnän tutkimuksessa

Informaatiotutkimus ◽

10.23978/inf.111071 ◽

2021 ◽

Vol 40 (3) ◽

Author(s):

Margareta Salonen ◽

Elisa Kannasto ◽

Laura Paatelainen

Keyword(s):

Social Media ◽

Content Analysis ◽

Literature Review ◽

Political Communication ◽

Qualitative Content Analysis ◽

Data Sets ◽

Individual Mode ◽

Digital Journalism ◽

Social Media Platforms ◽

The One

Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.

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Emotive and Positive Political Communication on Facebook: The Case of Argentinean Leaders

Romanian Journal of Communication and Public Relations ◽

10.21018/rjcpr.2020.1.286 ◽

2020 ◽

Vol 22 (1) ◽

pp. 31

Author(s):

Raquel Tarullo

Keyword(s):

Social Media ◽

Content Analysis ◽

Political Communication ◽

Positive Emotions ◽

Empirical Work ◽

Political Leaders ◽

Digital Space ◽

Novel Approaches

The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentine political leaders display on Facebook, the most popular social media amongst Argentineans, during a highly polarized and politicized period in the country, taking special attention to the role that emotions play in this digital scenario. Using content analysis of the texts included in the posts, the results of this empirical work demonstrate that, on Facebook, political leaders prefer to communicate emotive messages rather than non-emotive contents and positive emotions rather than negative ones. Besides, hope is not only the most expressed one but also the emotion that generated more interaction among digital political supporters.

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Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia

‘Abqari Journal ◽

10.33102/abqari.vol22no2.322 ◽

2020 ◽

Vol 22 (2) ◽

pp. 47-66

Author(s):

Muhamad Zaki Mustafa ◽

Mohd Faizal Kasmani ◽

Mohd Yahya Mohamed Ariffin ◽

Khairunneezam Mohd Noor

Keyword(s):

Social Media ◽

Content Analysis ◽

New Media ◽

Public Relations ◽

Ministry Of Education ◽

Analysis Method ◽

Health Ministry ◽

Media Usage ◽

Content Analysis Method ◽

Domestic Affair

Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan. New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.

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Exploration of Social Media for Observing Improper Tourist Behaviors in a National Park

Sustainability ◽

10.3390/su11061637 ◽

2019 ◽

Vol 11 (6) ◽

pp. 1637 ◽

Cited By ~ 2

Author(s):

Shu-Chun L. Huang ◽

Wan-En Sun

Keyword(s):

Social Media ◽

Content Analysis ◽

National Parks ◽

National Park ◽

Media Usage

The numerous visitors and shortages in funding and manpower of national parks in Taiwan present difficulties in the management of recreational uses, thereby resulting in issues regarding park sustainability. Using social media to describe and reconstruct travel experiences has become prevalent in recent years. Social media usage has also triggered the emergence of Internet surveillance. This study used social media to analyze the types of improper behavior among visitors at Yushan National Park in Taiwan, the message modes that visitors use to disseminate their improper behavior, and other Facebook (FB) users’ responses to posts that involve improper behavior. Content analysis was adopted to evaluate the posts of FB users who visited Yushan National Park and logged into FB from Taiwan. The findings revealed that a total of 62 (7.3%) out of 852 FB users had engaged in improper behavior, which mainly involved illegal (40.3%) and careless (30.6%) actions. The message modes adopted for posting of improper behavior were predominantly texts and photos (48.4%) and photos only (43.5%). In general, other FB users consistently responded to the posts on improper behavior with Likes and commented on the majority of the posts. However, few posts received purely unsupportive Comments and Shares. Managerial suggestions based on these findings were provided to Yushan National Park.

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Using Social Media to Determine the Affective and Cognitive Components of Tweets about Sunburn

Dermatology ◽

10.1159/000506102 ◽

2020 ◽

Vol 236 (2) ◽

pp. 75-80

Author(s):

Naomi Stekelenburg ◽

Caitlin Horsham ◽

Montana O’Hara ◽

Monika Janda

Keyword(s):

Social Media ◽

Health Promotion ◽

Content Analysis ◽

Qualitative Content Analysis ◽

Common Theme ◽

Media Usage ◽

Cognitive Components ◽

Perceptions And Attitudes ◽

Twitter Users ◽

The Relationship

Background: The relationship between social media usage and the public’s expressions of sunburn remains unexplored. This study is a content analysis of Twitter that was performed to identify the public’s expressions, perceptions, and attitudes towards sunburn. Methods: Qualitative content analysis was conducted on tweets by Australian Twitter users during January 2007 and January 2016. Out of 2,000 tweets available, in-depth content analysis of 200 random tweets was performed. Results: Tweets in this study were categorised into 10 distinct themes, three of which were cognitive (fact based) and seven affective (emotional), while one was miscellaneous. Results reveal that tweets about sunburn overwhelmingly contained affective as opposed to cognitive components. In addition, the sentiments contained in the affective tweets were frequently positively (68.9%) rather than negatively valanced (31.1%). While humour was the most common theme (n = 68 tweets), many tweets also expressed a link between Australian national identity and sunburn (n = 25 tweets). Conclusion: Many of the tweets analysed contained positive affective sentiments such as joy, rather than worry or concern, suggesting an avenue for further health promotion research.

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Website and Social Media Usage for Internet Reporting (Case Study at Zakah Managament Organization)

KnE Social Sciences ◽

10.18502/kss.v4i6.6604 ◽

2020 ◽

Author(s):

Ahmad Nurkhin ◽

Kardoyo . ◽

Muhsin . ◽

Hasan Mukhibad ◽

Sumiadji .

Keyword(s):

Social Media ◽

Content Analysis ◽

Qualitative Study ◽

Financial Reporting ◽

Product Information ◽

Financial Information ◽

State University ◽

Media Usage ◽

Keywords Internet

Zakah Management Organization (ZMO) is demanded to improve its transparency and accountability including presenting financial and non-financial information by internet. This study aims to describe and compare the usage of website and social media to report many kinds of information by ZMO at state university in Indonesia. This is descriptive qualitative study. The research object is website and social media of Rumah Amal Salman, Rumah Amal Lazis UNNES and LAZIS UNS. Moreover, the data is collected by observation and documentation method. In addition, the data then analyzed by content analysis. Results show that those ZMO have utilized well both website and social media for internet reporting, especially non-financial information. Website is used to deliver organization profile, product information and other important information that can be useful for donor or muzakki. However, there are two ZMO that have not used website and social media to report their financial state. It is Rumah Amal Lazis UNNES which conducts internet financial reporting but limited to Fund Statement. Furthermore, Facebook and Instagram are considered as social media that mostly used by ZMO. Twitter has not been actively used. In addition, YouTube application has not been maximized. In summary, interaction to muzakki through social media needs to be improved by the ZMO. Keywords: internet reporting, website, social media, facebook, instagram, twitter, ZMO

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No Interaction on Instagram

Handbook of Research on Recent Developments in Internet Activism and Political Participation - Advances in Public Policy and Administration ◽

10.4018/978-1-7998-4796-0.ch003 ◽

2020 ◽

pp. 33-51

Author(s):

Uta Russmann ◽

Jakob Svensson

Keyword(s):

Social Media ◽

Content Analysis ◽

Political Parties ◽

Political Communication ◽

National Election ◽

Election Campaign ◽

Quantitative Content Analysis ◽

Interaction Processes ◽

Quantitative Content ◽

Social Media Platforms

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.

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