scholarly journals Using Social Media to Determine the Affective and Cognitive Components of Tweets about Sunburn

Dermatology ◽  
2020 ◽  
Vol 236 (2) ◽  
pp. 75-80
Author(s):  
Naomi Stekelenburg ◽  
Caitlin Horsham ◽  
Montana O’Hara ◽  
Monika Janda
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Common Theme ◽  
Media Usage ◽  
Cognitive Components ◽  
Perceptions And Attitudes ◽  
Twitter Users ◽  
The Relationship

Background: The relationship between social media usage and the public’s expressions of sunburn remains unexplored. This study is a content analysis of Twitter that was performed to identify the public’s expressions, perceptions, and attitudes towards sunburn. Methods: Qualitative content analysis was conducted on tweets by Australian Twitter users during January 2007 and January 2016. Out of 2,000 tweets available, in-depth content analysis of 200 random tweets was performed. Results: Tweets in this study were categorised into 10 distinct themes, three of which were cognitive (fact based) and seven affective (emotional), while one was miscellaneous. Results reveal that tweets about sunburn overwhelmingly contained affective as opposed to cognitive components. In addition, the sentiments contained in the affective tweets were frequently positively (68.9%) rather than negatively valanced (31.1%). While humour was the most common theme (n = 68 tweets), many tweets also expressed a link between Australian national identity and sunburn (n = 25 tweets). Conclusion: Many of the tweets analysed contained positive affective sentiments such as joy, rather than worry or concern, suggesting an avenue for further health promotion research.

scholarly journals Global Handwashing Day 2012: a qualitative content analysis of Chinese social media reaction to a health promotion event

2015 ◽  
Vol 6 (3) ◽  
pp. 34-42 ◽  
Author(s):  
Isaac Chun-Hai Fung ◽  
Jingxian Cai ◽  
Yi Hao ◽  
Yuchen Ying ◽  
Benedict Shing Bun Chan ◽  
...  
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Chinese Social Media

Comparing Representation of Depression on Reddit and Twitter Social Media Platforms (Preprint)

2020 ◽  
Author(s):  
Ethan Kaji ◽  
Maggie Bushman
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Content Analysis ◽  
Relative Frequency ◽  
Social Activity ◽  
Social Media Platforms ◽  
Dsm Iv ◽  
Twitter Users

BACKGROUND Adolescents with depression often turn to social media to express their feelings, for support, and for educational purposes. Little is known about how Reddit, a forum-based platform, compares to Twitter, a newsfeed platform, when it comes to content surrounding depression. OBJECTIVE The purpose of this study is to identify differences between Reddit and Twitter concerning how depression is discussed and represented online. METHODS A content analysis of Reddit posts and Twitter posts, using r/depression and #depression, identified signs of depression using the DSM-IV criteria. Other youth-related topics, including School, Family, and Social Activity, and the presence of medical or promotional content were also coded for. Relative frequency of each code was then compared between platforms as well as the average DSM-IV score for each platform. RESULTS A total of 102 posts were included in this study, with 53 Reddit posts and 49 Twitter posts. Findings suggest that Reddit has more content with signs of depression with 92% than Twitter with 24%. 28.3% of Reddit posts included medical content compared to Twitter with 18.4%. 53.1% of Twitter posts had promotional content while Reddit posts didn’t contain promotional content. CONCLUSIONS Users with depression seem more willing to discuss their mental health on the subreddit r/depression than on Twitter. Twitter users also use #depression with a wider variety of topics, not all of which actually involve a case of depression.

Twitter Users’ Displays of Affect in the Global Warming Debate

2021 ◽  
pp. 004728162110078
Author(s):  
Shanna Cameron ◽  
Alexandra Russell ◽  
Luke Brake ◽  
Katherine Fredlund ◽  
Angela Morris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Warming ◽  
Content Analysis ◽  
Technical Communication ◽  
Research Team ◽  
Future Research ◽  
Climate Change Research ◽  
Quantitative Content ◽  
Twitter Users

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

scholarly journals The Impact of “Manipulated News” on Student Attitudes and Perceptions and Their Participation in the Umbrella Movement in Hong Kong

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110197
Author(s):  
Chesca Ka Po Wong ◽  
Runping Zhu ◽  
Richard Krever ◽  
Alfred Siu Choi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hong Kong ◽  
Survey Research ◽  
Student Attitudes ◽  
Qualitative Content Analysis ◽  
Fake News ◽  
Attitudes And Perceptions ◽  
The Impact ◽  
Potential Use

While the impact of fake news on viewers, particularly marginalized media users, has been a cause of growing concern, there has been little attention paid to the phenomenon of deliberately “manipulated” news published on social media by mainstream news publishers. Using qualitative content analysis and quantitative survey research, this study showed that consciously biased animated news videos released in the midst of the Umbrella Movement protests in Hong Kong impacted on both the attitudes of students and their participation in the protests. The findings raise concerns over potential use of the format by media owners to promote their preferred ideologies.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars

2016 ◽  
Vol 9 (4) ◽  
pp. 460-475 ◽  
Author(s):  
Megan B. Shreffler ◽  
Meg G. Hancock ◽  
Samuel H. Schmidt
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Female Athletes ◽  
Common Theme ◽  
Traditional Media ◽  
Self Presentation ◽  
The Public ◽  
Athletic Competence

Unlike traditional media, which frames female athletes in sexualized manners and in socially accepted roles such as mothers and girlfriends, user-controlled social-media Web sites allow female athletes to control the image and brand they wish to portray to the public. Using Goffman’s theory of self-presentation, the current study aimed to investigate how female athletes were portraying themselves via their Twitter avatar pictures. A total of 207 verified Twitter avatars of female athletes from 6 sports were examined through a content analysis. The avatars from each player were coded using the following themes: athlete as social being, athlete as promotional figure, “selfie,” athletic competence, ambivalence, “girl next door,” and “sexy babe.” The results revealed that athletic competence was the most common theme, followed by selfie and athlete as social being. Thus, when women have the opportunity to control their image through social media they choose to focus on their athletic identities.

scholarly journals WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)

2020 ◽  
Vol 10 (2) ◽  
pp. 117
Author(s):  
Indrawati Indrawati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Presidential Election ◽  
Qualitative Content Analysis ◽  
Data Checking ◽  
Existing Data

The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals DAKWAH MILENIAL ERA DIGITAL: ANALISIS LINGUISTIK KOGNITIF PADA LAGU BALASAN JARAN GOYANG

2019 ◽  
Vol 4 (2) ◽  
pp. 235
Author(s):  
Dwi Kurniasih
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Digital Era ◽  
Cognitive Linguistic ◽  
Cognitive Semantic ◽  
Analyze Data ◽  
Descriptive Qualitative

This study aims to deliver the message of representation for the milenial generation in the digital era. The method used in this research is descriptive qualitative, which describe the objects based on reality. Data from this research are the lyrics of Jaran Goyang song and The Reply Song of Jaran Goyang. The technique used to analyze data is qualitative content analysis. Results of this study indicate that the milenial generation utilizes Youtube social media accounts to carry out da'wa activities by changing the song Jaran Goyang which is titled The Reply Song of Jaran Goyang intos lyrics filled with da’wa messages. Results of this study indicate that the da'wa language in the songs analyzed uses cognitive-linguistic aspects in a cognitive semantic perspective that contains the meaning of da'wa, namely the invitation to perform night prayers, recites the Al-Qur’an, and avoid shirk.

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