scholarly journals Factors Affecting Consumers' Intention to Buy Foreign Brands - An Empirical Survey in Serbia

2020 ◽  
Author(s):  
Dragana Tomašević ◽  
Dragana Gašević ◽  
Marija Vranješ
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Statistical Significance ◽  
Research Question ◽  
Perceived Value ◽  
Business Environment ◽  
Perceived Quality ◽  
Foreign Brands

Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and it has become very demanding for companies to retain customers as well as market share. Companies must learn to adapt to changes in order to survive in the market, and therefore need to be aware of the needs of their customers and their purchasing decisions. The rise in consumer awareness has led consumers to opt for well-known and high-quality foreign brands. Hence, if companies hope to outperform their competitors, they need to persuade consumers to purchase their products and brands. Idea: The main objective of the research is to be based on previous research in this field to find out whether perceived quality, prestige, perceived value and environmental impact affect the intention of domestic consumers to buy foreign brands, and consequently the purchase of these foreign brands. Data: The survey was conducted on the territory of the Republic of Serbia by means of a questionnaire and included 158 respondents. Data were collected from the respondents electronically during a period of about one month. Tools: Statistical analyses of all collected data (utilizing linear correlation, multiple regression analysis, T-test of sample independence and ANOVA) were used to draw conclusions about the relationships between the observed variables and to determine differences in the mean values between individual categories of respondents in terms of buying foreign brands. Findings: Multiple regression analysis confirmed the statistically significant influence of perceived quality and perceived value on the intention of consumers in Serbia to buy foreign brands. Other factors do not have a statistically significant effect on consumer intention. Also, a simple regression analysis revealed a statistically significant influence of consumer intention on the act of purchase. At the very end of the paper, it was determined that statistically significant differences regarding the purchase of foreign brands existed when respondents were observed by gender and education levels, while age did not have a statistical significance. Contribution: This research has a scientific and practical contribution in terms of collecting information about the factors that influence the consumers` intension to buy foreign brands.

scholarly journals Effect of Perceived Quality, Convenience, and Product Variety on Customer Satisfaction in Teleshopping

2020 ◽  
Vol 6 (3) ◽  
pp. 1-8
Author(s):  
Prachi Sahai ◽  
Megha Sharma ◽  
Vinod K Singh
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Perceived Value ◽  
Uttar Pradesh ◽  
Product Variety ◽  
Perceived Quality ◽  
Factors Affecting ◽  
Positive Effect

The aim of this study was to find out the factors affecting customer satisfaction in teleshopping. Researchers hypothesize that perceived value, convenience, and product variety have positive effect on customer satisfaction in teleshopping. The survey was done using convenient sampling from the region of Noida, Uttar Pradesh, India. Sample consisted of 150 respondents of Noida. The data were analyzed using multiple regression analysis. Results suggested that convenience is the only factor that significantly affects the customer satisfaction in teleshopping. The research suggests that product variety available and perceived value show correlation but does not significantly affect customer satisfaction in teleshopping. The research was useful for TV channels like NAPTOL BAZAR as it proves that customers order products from them just because of the convenience they are getting in return. This study is one of the first, at least to the author’s knowledge, to empirically examine and confirm the effect of convenience, perceived value, and product variety on customer satisfaction in teleshopping.

The Relationship Between The Perception of Elderly’s Health Status and Health Behaviors in Nakhon Nayok Province, Thailand

2019 ◽  
Vol 12 (1) ◽  
pp. 420-423
Author(s):  
Prapada Watcharanat ◽  
Prasong Tanpichai ◽  
Ravee Sajjasophon
Keyword(s):  
Regression Analysis ◽  
Health Status ◽  
Health Behaviors ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Statistical Significance ◽  
The Elderly ◽  
Cross Sectional ◽  
Congenital Diseases ◽  
The Relationship

Purpose: This research aims to study the relationship between perception of elderly’s health and health behaviors in Nakhon Nayok province, Thailand Methods: This research was a cross-sectional study. The questionnaire was used to collect the data. This research was conducted in Nakhon Nayok province. The sample size was 270 which applied Taro Yamane's formula at a significant level 0.05. The descriptive statistics was implemented to describe the variables by presenting the frequency, percentage, mean and standard deviation. Furthermore, multiple regression analysis was applied to analyze the relationship between perception of elderly’s health and health behaviors. The statistical significance was considered to reject Hypothesis-null at < 0.05. Results: From a total of 270 people, more than 58.22% of the elderly perceived that they had moderate health conditions. Most elderly had congenital diseases (62.2%). The multiple regression analysis results showed that health status perception and health status perception when compared to their cohort related significantly to health behavior. Conclusion: The government should support the elderly on participation, trust, engagement, and cultural concern of the people in the community, which can contribute to promoting the physical, mental and social condition of the elderly.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

Pengaruh konflik, komitmen organisasi dan kepuasan kerja terhadap loyalitas karyawan pada Rumah Sakit TK. III, dr. Reksodiwiryo padang (studi kasus pada seluruh staf non medis)

2021 ◽  
Vol 5 (3) ◽  
pp. 566
Author(s):  
Mardhatila Fitri Sopali ◽  
Putri Azizi ◽  
Ai Elis Karlinda
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Medical Staff ◽  
T Test ◽  
Employee Loyalty

This study aims to determine how big the influence of Conflict, Organizational Commitment and Job Satisfaction together on Employee Loyalty at Tk Hospital. III dr. Reksodiwiryo Padang. The method of collecting data is through surveys and distributing questionnaires, with a sample of 57 respondents. Non-medical staff at Tk Hospital. III dr. Reksodiwiryo Padang. The analytical method used is multiple regression analysis. The results obtained based on the partial test (t test) obtained: (a) partially there is a significant effect of Conflict on Employee Loyalty. Thus Ha is accepted, Ho is rejected. (b) partially there is a significant effect of Organizational Commitment on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (c) partially there is no significant effect of Job Satisfaction on Performance Loyalty. Thus, Ha is rejected, Ho is accepted. (d) There is a spatially significant influence between Conflict, Organizational Commitment, and Job Satisfaction on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (e) the contribution of the variables of Conflict, Organizational Commitment, and Job Satisfaction together to Employee Loyalty is 40.2% while the remaining 59.8% is influenced by other variables not examined in this study.

scholarly journals RELIGIOUS COMMITMENT, SELF-ESTEEM, AND ATTITUDE TOWARDS THE PHYSICALLY CHALLENGED PERSONS IN NIGERIA

2021 ◽  
Vol 9 (4) ◽  
pp. 530-535
Author(s):  
Camillus a ◽  
◽  
O. Udaya ◽  
Janet O. Ajogwu ◽  
◽  
...  
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Religious Commitment ◽  
Self Esteem ◽  
Disabled Persons ◽  
Males And Females ◽  
Physically Challenged ◽  
Item Scale

The purpose of the current study was to examine the attitudes of Nigerians towards physically challenged persons. The population of the study constituted civil servants. A total of two hundred and twenty participants comprising males and females were randomly selected from the Enugu and Kogi states civil service as the research participants. Data for the study was generated using three research instruments, including the 24-item Scale of Attitude Toward Disabled Persons (SADP), The Religious commitment inventory (RCI-10), and Rosenbergs self-esteem scale (R-SES). The multiple regression analysis results showed that religious commitment significantly predicted attitude towards physically challenged persons. However, the findings also found no significant influence of self-esteem on attitude towards the physically challenged. It is recommended that more research be conducted to fully understand the determinants of attitudes towards the physically challenged in society.

scholarly journals ANALISIS PENGARUH FAKTOR PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI

2019 ◽  
Vol 12 (2) ◽  
pp. 138
Author(s):  
Mahmudatul Himma
Keyword(s):  
Regression Analysis ◽  
Career Development ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Career Satisfaction ◽  
Employee Performance

The purpose of this research is 1) Knowing and analyzing the influence of Career development on employee performance simultaneously 2) Knowing and analyzing the influence of Career development on employee performance partially at PT Asuransi Jiwa Syariah Bumiputera (AJSB) Malang . The number of sample there are 44 respondents at agent employees in PT AJSB Malang. The sampling technic in this research was total sampling. The tools analysis used multiple regression analysis. The results of the study show that career development variables consist of Variables Influence of justice in careers, Attention to supervision, Awareness about opportunities, Interest of workers, Career satisfaction, simultaneously have a significant influence on employee performance. partially , Attention to supervision, opportunity awareness, interest in workers, have a significant influence, while the influence of fairness in careers, and career satisfaction does not show significant value

scholarly journals PENGARUH PEMANFAATAN E-LEARNING, LINGKUNGAN TEMAN SEBAYA, DAN MOTIVASI BELAJAR TERHADAP PRESTASI BELAJAR

2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Haikal Firmansah Anas Pratama ◽  
Sandy Arief
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Learning Outcomes ◽  
Multiple Regression ◽  
Learning Strategies ◽  
Peer Group ◽  
Research Question ◽  
Learning Motivation ◽  
Academic Context ◽  
E Learning

<p><span class="fontstyle0">This study aims to examine the influence of the use of e-learning, peer group and learning motivation towards learning outcomes of Accounting in class X Accounting of SMK Hidayah Semarang. The sample of this study was students of class X Accounting SMK Hidayah Semarang with total of 41 students. A self-administered questionnaires and multiple regression analysis were used to test the research question. In addition, the results showed that there is a positive and significant effect both simultaneously and partially from the use of e-learning, peer group and learning motivation towards learning outcomes in class X Accounting at SMK Hidayah Semarang. The improvement and intensity in using e-learning strategies, teacher's attention to the students’ peer environment specifically on cooperation and competition among students, and students' intelligence in interacting and establishing fair cooperation in the academic context with their peers are very important factors towards learning outcomes</span></p><p><strong><em> <span class="fontstyle0">Keywords: learning outcomes; e-learning; peer group; motivation</span> </em></strong></p><p><strong><em></em><br /></strong></p>

scholarly journals Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan

2011 ◽  
Vol 2 (1) ◽  
pp. 379
Author(s):  
Cecep Hidayat ◽  
Ferdiansyah Ferdiansyah
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Work Motivation ◽  
Employee Performance ◽  
Analysis Data

The purpose of this study was to determine how much influence the work motivation and job satisfaction to employee performance either partially or simultaneously. This type of research is associative with the method of analysis used are simple and multiple regression analysis. Data was collected by distributing questionnaires to all employees of Mutiara Bunda Hospital. The results showed that there are positive and significant influence between motivation and job satisfaction on employee performance 

scholarly journals Contribution of knowledge leader and communication toward employee productivity at west java confrence office

2015 ◽  
Vol 4 (2) ◽  
pp. 193
Author(s):  
Rolyana Ferinia
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Data ◽  
Research Method ◽  
T Test ◽  
Employee Productivity ◽  
West Java ◽  
Cronbach's Alpha

<p>In any organization, knowledge leader and communication are subject which helps organizations reach productivity. The aim of the research is to study the contribution of knowledge leader and communication toward employee productivity at West Java Conference Office. To this end, this research used questionnaires distributed to 59 employees at West Java Conference Office. Data was calculated using Pearson Product Moment. All questionnaires are valid, and reliability using Cronbach's Alpha for knowledge leader was obtained at 0,846. Communication was obtained at 0,918 and productivity was obtained at 0,779. Research method using descriptive analytical survey with quantitative data. Data was analyzed using Multiple Regression Analysis using T-Test. The result of the research shows that there is a significant influence on the knowledge leader toward productivity with significance (sig.) 0000 at the table with the value of α 0:05 coefficients it means 0.000 &lt;0.05. There is a significant influence on communication toward productivity with significance (sig.) 0.035 at the table with the value of α 0, 05 it means 0.035 &lt; 0.05 and test of determination shows that the value of adjusted R Square is 0.873, it indicates that the Knowledge Leader and Communication 87% effect on the productivity, and the remain of 13% is influenced by other variables, which is not examined yet.</p>

scholarly journals Influence Satisfaction, Compensation and Work Discipline the Employee Performance at PT. Lion Air in Batam

2016 ◽  
Vol 8 (4) ◽  
pp. 95
Author(s):  
Priyono ◽  
Suheriyatmono
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Regression Equation ◽  
Reliability Test ◽  
Validity And Reliability

<p>This study aimed to analyze the extent to which the effect of satisfaction, compensation and discipline on the performance of employees at PT. Lion Air in Batam as well as to analyze the most dominant variables affect the performance of employees at PT. Lion Air in applying Batam. For goal then used descriptive analysis, multiple regression analysis, validity and reliability test and partial test and test simultaneously.</p>From the results of the regression equation the influence of variables (job satisfaction, compensation and working discipline) with the performance of employees at PT. Lion Air Batam, there was a strong and significant influence, because the higher job satisfaction, compensation and working discipline, the higher the employee’s performance because it has a probability value of less than 0.05. Thus, in this study proved the first hypothesis. The most dominant variable affecting the performance of employees is job satisfaction, reasons for job satisfaction has a standardized coefficient of the largest value when compared with the variable compensation and work discipline.

Sign in / Sign up

Export Citation Format

Share Document