scholarly journals 12-18 Yaş Arası Gençlerin Hedonik Tüketim Davranışlarının İncelenmesi: Kocaeli Şehir Merkezinde Bir Araştırma / Analysis of Hedonic Consumption Behaviours of the Young People Aged 12-18: A Research in the City Center of Kocaeli

2012 ◽  
Vol 1 (4) ◽  
pp. 171 ◽  
Author(s):  
MERVE ÇAKIR ◽  
ALİ ÇAĞLAR ÇAKMAK

Günümüzde tüketiciler sadece ihtiyaçlarına yönelik alışveriş yapmayıp, duygusal anlamda haz duyabileceği ya da alışveriş esnasında zevk alabileceği alışverişler yapmaktadırlar. Modern tüketim toplumlarında tüketim olgusunun duygusal veya hissi boyutu ön plana çıkmış, satın alma sürecinde geleneksel anlayıştan belirgin derecede farklılıklar gösteren hedonik (hazcı) tüketim tüketici davranışları açısından giderek daha fazla oranda inceleme konusu olmaya başlamıştır. Pazarlama iletişiminde de firmaların hedef kitleleri genç tüketiciler olarak belirmektedir. Bu çalışma, genç tüketicilerin alışverişe bakışlarında gittikçe önemli bir yer alan hedonik tüketimin nedenlerini incelemeyi amaçlamaktadır. Analysis of Hedonic Consumption Behaviours of the Young People Aged 12-18: A Research in the City Center of Kocaeli At the present time, the consumers have not only been shopping just for their needs, but also for pleasure or to get a kick out of shopping. In modern consumption societies, the emotional dimension of consumption have come into prominence and the hedonic consumption at the process of purchasing that have significant differences from traditional mentality have increasingly been subject to researches. Also in marketing communication, the target audiences of the companies have appeared as young consumers. This study aims researching the reasons of the hedonic consumption which increasingly encompass an important place at the outlooking of the young consumers to shopping.

2019 ◽  
Vol 8 (1) ◽  
pp. 31
Author(s):  
Yolanda Sierra-Murillo ◽  
Jorge Pelegrín-Borondo ◽  
Cristina Olarte-Pascual ◽  
Natalia Medrano

The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the city of Logroño (Spain) shows that utilitarian and hedonic motives are intertwined and differ according to age. Young people opt for shopping centers and the range of products and services they have to offer. Adults and elderly customers associate personal attention with shops located in the city center. The fundamental conclusion of the present work is that the establishments located in shopping centers and urban centers can coexist, each developing their own strengths. Both types of establishments provide interesting benefits for consumers who, in certain situations, opt for brick-and-mortar stores and value the offline shopping experience.


Author(s):  
Alexandr V. Lipatov

The article examines the conditions, tasks and main trends of the libraries in the Stalingrad region in the post-war period (1945 — early 1950s). Materials of periodicals and local history publications, as well as reporting materials related to the work of libraries in the specified period serve as a sourse base for the study.In the context of the revival of Stalingrad and the Stalingrad region, the priorities for the state and society were those aimed at restoring the socio-economic potential and the cultural sector. The author emphasizes that, in this development vector, an important aspect of the activities of cultural institutions was organization of leisure activities for children and youth.Libraries of the region were among the first cultural organizations that began to open their doors after the battle of Stalingrad and the end of the Great Patriotic War, so they had to carry out extensive political, mass, cultural and educational work for the population, including children and youth.In the wake of the devastation of the entire socio-cultural sphere and infrastructure of the city and the region, the poor resource base of educational and cultural institutions, it was important to create conditions for adaptation to peaceful circumstances, to counteract child homelessness, to unite the creative forces of young people and to increase their cultural and educational level. Urban and rural libraries, reading rooms and libraries at clubs become actively involved in solving socially significant problems through various forms, methods and means of organizing children’s and youth leisure and recreation.For the first time in a long time, libraries began to organize holidays and recitals, open readings of fiction for schoolchildren, and meetings with visiting and local cultural figures for young people. The important place in the leisure of young people was given to self-education and improving the culture of reading, that emphasized the special importance of the library as a centre of knowledge and a model of preservation of cultural norms.The author concludes that libraries have played a major role in the organization of leisure of children and youth, and their activities served as an important auxiliary resource of party cells and public organizations to restore the entire cultural sector of the city and region.


2012 ◽  
Vol 42 (2) ◽  
pp. 439-455 ◽  
Author(s):  
Saburo SAITO ◽  
Tran Ngoc HUY ◽  
Masakuni IWAMI ◽  
Takahiro SATO ◽  
Kosuke YAMASHIRO ◽  
...  

2017 ◽  
Vol 14 (1) ◽  
pp. 118-128
Author(s):  
Jason Cohen ◽  
Judy Backhouse ◽  
Omar Ally

Young people are important to cities, bringing skills and energy and contributing to economic activity. New technologies have led to the idea of a smart city as a framework for city management. Smart cities are developed from the top-down through government programmes, but also from the bottom-up by residents as technologies facilitate participation in developing new forms of city services. Young people are uniquely positioned to contribute to bottom-up smart city projects. Few diagnostic tools exist to guide city authorities on how to prioritise city service provision. A starting point is to understand how the youth value city services. This study surveys young people in Braamfontein, Johannesburg, and conducts an importance-performance analysis to identify which city services are well regarded and where the city should focus efforts and resources. The results show that Smart city initiatives that would most increase the satisfaction of youths in Braamfontein  include wireless connectivity, tools to track public transport  and  information  on city events. These  results  identify  city services that are valued by young people, highlighting services that young people could participate in providing. The importance-performance analysis can assist the city to direct effort and scarce resources effectively.


Author(s):  
Omar S. Asfour ◽  
Samar Abu Ghali

City centers worldwide are perceived as essential parts of the city, where city memories are preserved and its identity is expressed. They are planned to satisfy the functional requirements and pleasurable qualities of the city. Under the accelerating urbanization of the modern city, several challenges face these centers including demographic, economic, and environmental challenges. This requires a continuous and incremental urban development process based on clear strategy and action plans. Thus, this study focuses on urban development strategies of city centers, with a focus on Rafah city located in the Gaza Strip, Palestinian Territories. The geographic location of this city near the Palestinian-Egyptian borders makes it a promising commercial city at local and regional levels. Thus, the current situation of Rafah city center has been analyzed, and several development strategies have been proposed. This has been done through a field survey based on observation and a questionnaire directed to city center users. It has been found that there is a great potential of Rafah city center to be developed as a commercial center. In this regard, several strategies and required actions have been proposed in the fields of transportation, environmental quality, shopping activities, investment opportunities, and visual perception.


Author(s):  
Baxter Shandobil ◽  
Ty Lazarchik ◽  
Kelly Clifton

There is increasing evidence that ridehailing and other private-for-hire (PfH) services such as taxis and limousines are diverting trips from transit services. One question that arises is where and when PfH services are filling gaps in transit services and where they are competing with transit services that are publicly subsidized. Using weekday trip-level information for trips originating in or destined for the city center of Portland, OR from PfH transportation services (taxis, transportation network companies, limousines) and transit trip data collected from OpenTripPlanner, this study investigated the temporal and spatial differences in travel durations between actual PfH trips and comparable transit trips (the same origin–destination and time of day). This paper contributes to this question and to a growing body of research about the use of ridehailing and other on-demand services. Specifically, it provides a spatial and temporal analysis of the demand for PfH transportation using an actual census of trips for a given 2 week period. The comparison of trip durations of actual PfH trips to hypothetical transit trips for the same origin–destination pairs into or out of the central city gives insights for policy making around pricing and other regulatory frameworks that could be implemented in time and space.


2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Yanan Liu ◽  
Dujuan Yang ◽  
Harry J. P. Timmermans ◽  
Bauke de Vries

AbstractIn urban renewal processes, metro line systems are widely used to accommodate the massive traffic needs and stimulate the redevelopment of the local area. The route choice of pedestrians, emanating from or going to the metro stations, is influenced by the street-scale built environment. Many renewal processes involve the improvement of the street-level built environment and thus influence pedestrian flows. To assess the effects of urban design on pedestrian flows, this article presents the results of a simulation model of pedestrian route choice behavior around Yingkoudao metro station in the city center of Tianjin, China. Simulated pedestrian flows based on 4 scenarios of changes in street-scale built environment characteristics are compared. Results indicate that the main streets are disproportionally more affected than smaller streets. The promotion of an intensified land use mix does not lead to a high increase in the number of pedestrians who choose the involved route when traveling from/to the metro station, assuming fixed destination choice.


Energies ◽  
2021 ◽  
Vol 14 (16) ◽  
pp. 4748
Author(s):  
Adrian Serrano-Hernandez ◽  
Aitor Ballano ◽  
Javier Faulin

Urban distribution in medium-sized cities faces a major challenge, mainly when deliveries are difficult in the city center due to: an increase of e-commerce, weak public transportation system, and the promotion of urban sustainability plans. As a result, private cars, public transportation, and freight transportation compete for the same space. This paper analyses the current state for freight logistics in the city center of Pamplona (Spain) and proposes alternative transportation routes and transportation modes in the last-mile city center distribution according to different criteria evaluated by residents. An analytic hierarchy process (AHP) was developed. A number of alternatives have been assessed considering routes and transportation modes: the shortest route criterion and avoiding some city center area policies are combined with traditional van-based, bike, and aerial (drone) distribution protocols for delivering parcels and bar/restaurant supplies. These alternatives have been evaluated within a multicriteria framework in which economic, environmental, and social objectives are considered at the same time. The point in this multicriteria framework is that the criteria/alternative AHP weights and priorities have been set according to a survey deployed in the city of Pamplona (Navarre, Spain). The survey and AHP results show the preference for the use of drone or bike distribution in city center in order to reduce social and environmental issues.


2021 ◽  
Vol 13 (3) ◽  
pp. 1209
Author(s):  
Mandar Khanal

The 20,000-student Boise State University campus is located about 3 km from the center of the city of Boise. There is a significant amount of travel between the campus and the city center as students and staff travel to the city to visit restaurants, shops, and entertainment centers. Currently, people make this trip by car, shuttle bus, bike, or walking modes. Cars and shuttle buses, which share the same road network, constitute about 76% of the total trips. As road congestion is expected to grow in the future, it is prudent to look for other modes that can fulfill the travel demand. One potential mode is an aerial tramway. However, an aerial tramway is not a common mode of urban travel in the US. This research describes how the stated preference method was used to estimate demand for a mode that does not currently exist. An online stated preference survey was sent out to 8681 students, faculty, and staff and 1821 valid responses were received. Only about 35% of the respondents expressed their willingness to choose an aerial tramway for various combinations of cost and convenience of the new mode. Respondents were also found to favor convenience over cost for the new mode.


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