scholarly journals COMMERCIALIZATION OF ART IN THE CONTEXT OF CONSUMPTION CULTURE

2021 ◽  
Vol 10 (88) ◽  

The Enlightenment philosophy, inspired by the intellectual movements of the Renaissance and Reformation, emerging from the scholastic darkness of the Middle Ages, led to the emergence of the Industrial Revolution with its strong light; With the great acceleration given by the production, it has become the dominant ideology of science, culture and art by spreading first to Europe and then to the whole world. Modernism, which was shaped by the idea of Enlightenment, transformed into capitalism in a short time and caused the formation of a consumption culture. The enlightenment ideology brought the understanding of "objective reason" and "progressive history" to humanity, which transformed it into a consumer society shaped by capitalism instead of the "promised paradise". This is why the 'Age of Modernity' is called the age of capitalist transformation. The spread of capitalism to the whole world has been achieved through mass communication and production techniques. TVs, which are the broadcasting organs of capitalism, have become the main tool of capital transformation and have ensured the spread of consumption culture with advertising and marketing techniques. Modernism has carried the material, thinking and comprehension stages of art to a materialistic dimension within a structure that is far from emotional, formed by a technocentric and mechanical mentality. Art integrated with technology has become commodified with capitalist regulation and institutionalization; has gained a commercial dimension. Pop Art, which emerged in the 1960s, has become the symbol of commercialized art; It has emerged as an art movement that deals with the consumption society and its values. Andy Warhol, the famous representative of Pop Art, is one of the artists known to play a role in the commodification of works of art. Warhol's art has made serious contributions to the process of transforming today's art into commodity aesthetics. Meta art/aesthetics is a tradeable world of copies. This artificial world has turned into the real world in the consumer society, which can be reproduced in line with the possibilities of art production technologies; They have become objects of consumption whose uniqueness has been lost. Keywords: Art, Consumption Culture, Commercialization, Kitsch, Andy Warhol

Author(s):  
Selma Karaahmet Balcı

Visual communication design as an interdisciplinary term makes a reference to many disciplines which have focused on communication and presentation point to transmit the messages, prepared as visuals, to target the audience. Especially after the industrial revolution, the visual communication design phenomenon, which in its existence is an influential field in creating consumer-wise shoppers and the visuals are increasing their power with mass communication. Visual communication design as a sustainable phenomenon with more powerful interaction zone, which has been differed from within the several unstable paradigm axis, from Bauhaus to present, maintains its existence by including the aesthetic concerns in designs. Consumption culture has been created by dwelling on the individuals’ consumption perceptions. In post-industrial societies, people aim to satisfy the needs of their egos, by getting a hedonic benefit, rather than their material needs by means of the products they have purchased. At this point, visual communication design as a field, being at the middle of capitalism and consumption culture, it has been an inter-bedded phenomenon with consumption in all ages. 


Author(s):  
Aleksey E. Shishkin

Relevance. The market-imposed system of consumerism overstepped the boundaries of bifurcation and entered into “legitimate rights” to abolish the living traditional world, thereby disturbing the balance in society and thereby signed the death sentence to itself. The problem of research. Exploring the possibilities of social reloading from consumerism to communitarianism to restore the balance of power in society. Scientific novelty and research results. Our novelty of research lies in the application of scientific tools to analyze a possible reload. We used the complementarity principle of N. Bohr, the principle of spontaneous emergence of I. Prigogine, the principle of incompatibility L. Zade, the principle of managing uncertainties, the principle of ignorance of individual opinions and collective ideas, the principle of conformity, the principle of diversity of development of a complex system, the principle of unity and mutual transitions, the principle oscillatory (pulsating) evolution – showed instability in the management of society by mondialist-compradors and a possible countdown of the transition from the sensual age to the ideation nnuyu, and in our case – from consumerism to communitarianism. The main purpose of the work. From the apparent modern triumph of consumerism over communitarianism, we are not interested in a fact-problem, but in the idea of transforming reality that can stop the process of obscuration. Discussion and Conclusion. In the Middle Ages, during the construction of the project “Holy Russia”, communities were created according to the principle of “big”. Around the devotee of piety, voluntary monastic settlements were created, which grew into suburbs. Of these, the ascetic-hesychast stood out, who went into the forest and chopped down a new temple. To the righteous people flocked, yearning for a just life. This is how a new community was created. There was a new prayer book and then the big man blessed him to organize other settlements. The state should be interested in finding new forms of solutions for educational, economic, technical, cultural and food programs, therefore the initiative of communitarianists should not be punished, but supported. Today, foreign investors are becoming owners of not only factories, but even entire branches of domestic industry and are able to significantly influence domestic politics in our country. The growing number of immigrants as a destabilizing factor is becoming increasingly important. In such a situation, the fate of the country depends on the ability of the people to a new unification. It is necessary to unite on the basis of religious and cultural traditions on the principle of professional fraternities; if only there would be more centers of spiritual culture, but not by the principle of quantity, as is always the case with officials, but by the qualitative qualification of the “big man” as a center of creative and integrative power. From the foregoing, the idea of building ideational (communitarian) cohorts is born, which, through their ascetic life and creative work, should set a new vector for historical development (“salt”) consumer society.


Author(s):  
Sheilagh Ogilvie

Guilds ruled many crafts and trades from the Middle Ages to the Industrial Revolution, and have always attracted debate and controversy. They were sometimes viewed as efficient institutions that guaranteed quality and skills. But they also excluded competitors, manipulated markets, and blocked innovations. Did the benefits of guilds outweigh their costs? Analyzing thousands of guilds that dominated European economies from 1000 to 1880, this book uses vivid examples and clear economic reasoning to answer that question. The book features the voices of honourable guild masters, underpaid journeymen, exploited apprentices, shady officials, and outraged customers, and follows the stories of the “vile encroachers”—women, migrants, Jews, gypsies, bastards, and many others—desperate to work but hunted down by the guilds as illicit competitors. It investigates the benefits of guilds but also shines a light on their dark side. Guilds sometimes provided important services, but they also manipulated markets to profit their members. They regulated quality but prevented poor consumers from buying goods cheaply. They fostered work skills but denied apprenticeships to outsiders. They transmitted useful techniques but blocked innovations that posed a threat. Guilds existed widely not because they corrected market failures or served the common good, but because they benefited two powerful groups—guild members and political elites. The book shows how privileged institutions and exclusive networks shape the wider economy—for good or ill.


2020 ◽  
Author(s):  
Olivier Klein

This is a pdf of the original typed manuscript of a lecture made in 2006. An annotated English translation will be published by the International Review of Social Psychology. I this text, Moscovici seeks to update his earlier work on the “conspiracy mentality” (1987) by considering the relationships between social representations and conspiracy mentality. Innovation in this field, Moscovici argues, will require a much thorough description and understanding of what conspiracy theories are, what rhetoric they use and what functions they fulfill. Specifically, Moscovici considers conspiracies as a form of counterfactual history implying a more desirable world (in which the conspiracy did not take place) and suggests that social representation theory should tackle this phenomenon. He explicitly links conspiracy theories to works of fiction and suggests that common principles might explain their popularity. Historically, he argues, conspiracism was born twice: First, in the middle ages, when their primary function was to exclude and destroy what was considered as heresy; and second, after the French revolution, to delegitimize the Enlightenment, which was attributed to a small coterie of reactionaries rather than to the will of the people. Moscovici then considers four aspects (“thematas”) of conspiracy mentality: 1/ the prohibition of knowledge; 2/ the duality between the majority (the masses, prohibited to know) and “enlightened” minorities; 3/ the search for a common origin, a “ur phenomenon” that connects historical events and provides a continuity to History (he notes that such a tendency is also present in social psychological theorizing); and 4/ the valorization of tradition as a bulwark against modernity. Some of Moscovici’s insights in this talk have since been borne out by contemporary research on the psychology of conspiracy theories, but many others still remain fascinating potential avenues for future research.


1996 ◽  
Vol 33 (3) ◽  
pp. 211-222 ◽  
Author(s):  
D. W. M. Johnstone ◽  
N. J. Horan

From the middle ages until the early part of the nineteenth century the streets of European cities were foul with excrement and filth to the extent that aristocrats often held a clove-studded orange to their nostrils in order to tolerate the atmosphere. The introduction in about 1800 of water-carriage systems of sewage disposal merely transferred the filth from the streets to the rivers. The problem was intensified in Britain by the coming of the Industrial Revolution and establishment of factories on the banks of the rivers where water was freely available for power, process manufacturing and the disposal of effluents. As a consequence the quality of most rivers deteriorated to the extent that they were unable to support fish life and in many cases were little more than open sewers. This was followed by a period of slow recovery, such that today most of these rivers have been cleaned with many having good fish stocks and some even supporting salmon. This recovery has not been easy nor has it been cheap. It has been based on the application of good engineering supported by the passing and enforcement of necessary legislation and the development of suitable institutional capacity to finance, design, construct, maintain and operate the required sewerage and sewage treatment systems. Such institutional and technical systems not only include the disposal of domestic sewage but also provisions for the treatment and disposal of industrial wastewaters and for the integrated management of river systems. Over the years a number of institutional arrangements and models have been tried, some successful other less so. Although there is no universally applicable approach to improving the aquatic environment, many of the experiences encountered by the so-called developed world can be learned by developing nations currently attempting to rectify their own aquatic pollution problems. Some of these lessons have already been discussed by the authors including some dangers of copying standards from the developed world. The objective of this paper is to trace the steps taken over many years in the UK to develop methods and systems to protect and preserve the aquatic environment and from the lessons learned to highlight what is considered to be an appropriate and sustainable approach for industrialising nations. Such an approach involves setting of realistic and attainable standards, providing appropriate and affordable treatment to meet these standards, establishment of the necessary regulatory framework to ensure enforcement of the standards and provision of the necessary financial capabilities to guarantee successful and continued operation of treatment facilities.


2017 ◽  
Vol 5 (9) ◽  
Author(s):  
Nataša Vilić

With the advent of pop art and artistic creativity of Andy Warhol arechanged the classic works of reception of art and art in general. AndyWarhol in his artistic action is insisting on the immediate actions andthe naked form - those are so-called the works of “pure” form, whichcreate a confusing gap; whose “content” is necessary to construct, thatis, to invent. That in the opinion of Andy Warhol can only audiencesand critics - with that he actually makes room for interpretation of hisartistic work. Andy Warhol was aware of the existing “gaps of entity”.He wants the freedom which he enjoys in his artistic expression to alsoprovide to the recipient, he is trying to leave his artwork fully open forreading and interpretation. In his quest he comes to the intelligiblesymbolic acts spontaneously. When the artist himself once firmly justifieshis image - he imposes the audience and the lasting perceptionof his work. Andy Warhol observes that in the creation of mass industrialsociety is a source of the anxiety of the West. The causes of thiscondition are different: the money, the androgynous future of man,machines which are replacing man and colonizing his consciousnessand thus enslave him. Andy Warhol wonders - whether the contemporaryart can offer the optimism?! His optimism could be seen as hisopposition to European pessimism and decadence.


2012 ◽  
Vol 50 (1) ◽  
pp. 85-95 ◽  
Author(s):  
Gregory Clark

The British Industrial Revolution is the key break in world history. Yet the timing, location, and cause of this Revolution are unsolved puzzles. Joel Mokyr's book is one of a number of recent attempted solutions. He explains the Industrial Revolution through the arrival of a particular ideology in Britain, associated with the earlier European intellectual movement of the Enlightenment. This review considers how Mokyr's “idealist” approach fares as an account of the Industrial Revolution, compared to the spate of recent proposed “materialist” explanations. (JEL N13, N63)


1963 ◽  
Vol 68 (2) ◽  
pp. 407
Author(s):  
William Gerber ◽  
John Herman Randall

2018 ◽  
Vol 46 (4) ◽  
pp. 355-364
Author(s):  
Michael Obladen

Abstract The onset of individual human life has fascinated thinkers of all cultures and epochs, and the history of their ideas may enlighten an unsettled debate. Aristotle attributed three different souls to the subsequent developmental stages. The last, the rational soul, was associated with the formed fetus, and entailed fetal movements. With some modifications, the concept of delayed ensoulment – at 30, 42, 60, or 90 days after conception – was adopted by several Christian Church Fathers and remained valid throughout the Middle Ages. The concept of immediate ensoulment at fertilization originated in the 15th century and became Catholic dogma in 1869. During the Enlightenment, philosophers began to replace the rational soul with the term personhood, basing the latter on self-consciousness. Biological reality suggests that personhood accrues slowly, not at a specific date during gestation. Requirements for personhood are present in the embryo, but not in the preembryo before implantation: anatomic substrate; no more totipotent cells; decreased rate of spontaneous loss. However, biological facts alone cannot determine the embryo’s moral status. Societies must negotiate and decide the degree of protection of unborn humans. In the 21st century, fertilization, implantation, extrauterine viability and birth have become the most widely accepted landmarks of change in ontological status.


Author(s):  
Christopher I. Beckwith

This chapter examines the recursive argument method of medieval science. The distinctive argument method used in scientific literature from the High Middle Ages to the Enlightenment was the “scientific method” until the scientific revolution. It is traditionally known in earlier scholarly literature as the “scholastic method” or quaestiones disputatae “disputed questions” method. Unfortunately, because of increasing scholarly confusion about the origins and meaning of the traditional term “scholastic method,” and even of the term quaestiones disputatae, it has been necessary to adopt a purely descriptive term, namely recursive argument method, also called recursive method or recursive argument. Many medieval scholars who wrote works using the recursive argument method also wrote treatises. The chapter compares the recursive argument with the treatise and dialogue argument structures and considers diffrent types of formal recursion.


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