scholarly journals Celebrity Advertisement and Young Voters’ Choice of Political Candidates in Ghana: Looking Through the Lens of Tertiary Students

2020 ◽  
pp. 91-101
Author(s):  
Rudolph Asomaning ◽  
Evans Ababio
Keyword(s):  
Political Parties ◽  
Significant Influence ◽  
National Elections ◽  
Political Candidates ◽  
Young Voters ◽  
Quantitative Technique ◽  
Celebrity Advertising

The drive to win elections by political candidates has resulted in the employment of marketing tools such as celebrity advertising. Celebrities have been engaged in endorsing various political candidates. The current study sought to investigate the influence of celebrity advertisement on young voters’ choice of political candidates in Ghana. The study employed the quantitative technique through regression statistics to establish the influence. A sample of about 400 students (respondents) was drawn for the study. The results showed that there was weak positive but significant influence of celebrity advertisement on young voters’ choice of political candidates. This indicates that political parties that engage celebrities in advertising for their candidates and brands stand the chance of winning over young voters to vote for their candidates. It is recommended that celebrity advertising should be designed in such a way that it could improve the capacity of creating long lasting impact in the minds of young voters, influencing young voters to better recognize political candidates at voting points as well as influencing recalling of political candidates during national elections. Policies makers should put measures in place to regulate the contents and type of adverts that can be run by celebrities for political parties since most of these adverts are directed to and consumed by young voters.

scholarly journals When Does Income Inequality Cause Polarization?

2021 ◽  
pp. 1-18
Author(s):  
Jacob R. Gunderson
Keyword(s):  
Income Inequality ◽  
Political Parties ◽  
Positive Relationship ◽  
Conventional Wisdom ◽  
National Elections ◽  
Economic Issues ◽  
Party Positions ◽  
Economic Elites ◽  
The Right ◽  
Issue Content

Scholars have long been concerned with the implications of income inequality for democracy. Conventional wisdom suggests that high income inequality is associated with political parties taking polarized positions as the left advocates for increased redistribution while the right aims to entrench the position of economic elites. This article argues that the connection between party positions and income inequality depends on how party bases are sorted by income and the issue content of national elections. It uses data from European national elections from 1996 to 2016 to show that income inequality has a positive relationship with party polarization on economic issues when partisans are sorted with respect to income and when economic issues are relatively salient in elections. When these factors are weak, however, the author finds no relationship between income inequality and polarization.

Polish Elections 1919-1928

Slavic Review ◽  
1965 ◽  
Vol 24 (4) ◽  
pp. 653-665 ◽  
Author(s):  
A. J. Groth
Keyword(s):  
Political Parties ◽  
Political Life ◽  
National Elections ◽  
The World ◽  
Cast Doubt

Much valuable information on the dynamics of Poland's political life between the world wars is still to be uncovered in the records of national elections. Of particular interest are the contests of 1919, 1922, and 1928, since in all of these elections political parties were still allowed to participate directly (as they were not in 1935 and 1938), and governmental restraint and manipulation were not yet so massive as to cast doubt on the entire result (as in 1930).

Perceptions of Political Deviants: A Lay Theory of Subjective Group Dynamics

2021 ◽  
Author(s):  
Danica Kulibert ◽  
Aaron J Moss ◽  
Jacob Appleby ◽  
Laurie O'Brien
Keyword(s):  
Political Parties ◽  
Group Dynamics ◽  
Political Discourse ◽  
Group Norms ◽  
Political Candidates ◽  
Lay Theory ◽  
Lay Understanding

People who deviate from group norms pose problems for their ingroup, but not all forms are deviance are equivalent. Four experiments (N=1,063) investigated whether people hold a lay understanding of these subjective group dynamics by assessing people’s beliefs about how others would perceive two types of deviants within U.S. political parties—political moderates and extremes. Participants thought both Democrats (Experiment 1) and Republicans (Experiment 2) would view moderate political candidates more negatively (e.g., less loyal, less principled, less typical, and more likely to defect) than extreme candidates. Moreover, these relatively negative evaluations of moderates extended to rank and file members of the Democratic (Experiment 3) and Republican (Experiment 4) Parties. These findings suggest that people intuitively understand subjective group dynamics and, when applied to politics, this understanding may have important consequences for how people with moderate and extreme beliefs engage in political discourse.

Interaction on Instagram?

2017 ◽  
Vol 8 (1) ◽  
pp. 50-66 ◽  
Author(s):  
Uta Russmann ◽  
Jakob Svensson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Paper Analysis ◽  
National Elections ◽  
Social Media Platforms

This paper directs attention to the use of Instagram by political parties in the Swedish national elections in 2014. It investigates how political parties made use of Instagram – a platform centered around images – when engaging in interaction with their followers on the platform. Therefore, the paper analysis Instagram images including their captions and comments (posts) that Swedish parties have published four weeks prior to Election Day. A particular focus is on the deliberative potential of Instagram. The results suggest that not much changes on Instagram compared to other social media platforms: Political parties hardly used Instagram to interact with their followers and the few interactions taking place on parties Instagram accounts did not contribute to the exchange of relevant and substantive information about politics (i.e., deliberation). Interaction and deliberation is also not enhanced by the images.

Perception of Political Candidates Based on Their Stand on Abortion and Taxes

1992 ◽  
Vol 71 (2) ◽  
pp. 607-610
Author(s):  
Paige Dorman ◽  
Yorgo Pasadeos
Keyword(s):  
Presidential Candidate ◽  
Election Campaign ◽  
Single Issue ◽  
Political Candidates ◽  
Young Voters

This study investigated whether young voters would vote for and volunteer to work for the election campaign of a presidential candidate, given the candidate's background and positions on two major campaign issues. Findings indicate that, although voter-candidate agreement on a single issue may be enough for a voter to vote for a candidate, agreement on both issues may be necessary before a voter agrees to volunteer to work for the candidate's election campaign.

PEMILIHAN UMUM INDONESIA 2014 DAN PENGGUNAAN MEDIA SOSIAL

2014 ◽  
Vol 2 (1) ◽  
pp. 222-237
Author(s):  
Muhammad Edy Susilo
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Mass Media ◽  
Open Space ◽  
Physical Space ◽  
Virtual Space ◽  
National Elections ◽  
Active Audience ◽  
The Media ◽  
Use Of Social Media

AbstrakPemilihan umum merupakan salah satu Peristiwa penting yang akan menentukan arah perjalanan sebuahnegara. Ada 12 parti politik yang bertanding dalam pemilihan umum 2014. Pelaksanaan pemilihan umumtidak dapat dipisahkan dengan media,kerana media menjadi salah satu cara bagi parti politik untukmendapatkan pemilih. Di Indonesia, hubungan antara politik dengan media menjadi lebih rumit keranasebahagian besar ahli politik parti juga merupakan pemilik media massa nasional. Sudah menjadi sifatmedia, untuk selalu akan menyuarakan kepentingan pemiliknya. Namun, pada pemilihan umum 2014ada fenomena yang menarik iaitu luasnya penggunaan media sosial, seiring dengan meningkatnyapenggunaan internet di Indonesia. Maka, kempen politik bergeser dari ruang fizik menuju ruang maya.Jika pada pemilihan umum sebelum ini kempen politik selalu melibatkan massa yang besar, pawai atauorasi di tempat, terbuka, namun kali ini kempen yang dilakukan adalah lebih bersifat individu. Kempendilakukan melalui telefon pintar, komputer riba dan gajet yang lain. Dengan media sosial, masyarakatbukan lagi penonton yang pasif tetapi aktif. Masyarakat boleh menjadi penyampai maklumat dan bukanhanya sebagai penonton, sehingga dominasi media massa konvensional runtuh. Salah satu fenomenayang menonjol adalah munculnya Tokoh Joko Widodo, yang popular dengan nama Jokowi, sebagai salahsatu calon presiden dari Parti Demokrasi Indonesia Perjuangan. Jokowi berjaya menggunakan mediasosial untuk bekempen, walaupun partinya tidak memiliki media massa. Abstract General election is one of the crucial moments that will determine the development of a country. Thereare 12 political parties competing in the 2014 Indonesian national elections. The elections cannot beseparated with the media, because political parties use media in their campaign to influence voters. InIndonesia, the relationship between politics and the media becomes more complicated because most ofthe party’s political elites are also the owner of the national mass media. It is the nature of media, to alwaysbe voicing the interests of its owner. However, in the 2014 elections there is an interesting phenomenon:the increasing use of social media, along with the increasing penetration of the Internet in Indonesia. Thus,the political campaign shifted from physical space to the virtual space. If in the previous elections, politicalcampaigns always involve huge masses and rhetorics in the open space; in this election the campaigncarried more personal. Now, campaigns are conducted through smart phones, laptops and other gadgets.With social media, people are no longer passive but active audience. People can be a message producerand not just as an audience, so the conventional media dominance collapsed. One of the prominentphenomenon is the rising popularity of the president candidates from the Partai Demokrasi IndonesiaPerjuangan, Joko Widodo, who is popularly known as Jokowi. Jokowi has successfully used social mediafor the campaign, even though his political party does not have the mass media.

Stemmen in Vlaanderen op 13 december 1987 : Een statistische analyse

Res Publica ◽  
1988 ◽  
Vol 30 (1) ◽  
pp. 25-50
Author(s):  
Marc Swyngedouw ◽  
Jaak Billiet
Keyword(s):  
Political Parties ◽  
Democratic Party ◽  
Occupational Status ◽  
The Political ◽  
Voting Behaviour ◽  
National Elections ◽  
Statistische Analyse ◽  
Use Of Data ◽  
Linear Modelling ◽  
Log Linear

Taking into account the limits of such data, this study analyses the shifts in voting behaviour from the national elections in 1985 to those in 1987 in Flanders, using log-linear modelling. The use of data from poll surveys for estimating shifts between subsequent elections poses some methodological problems.The second part presents the results of the analysis. About 13,51 % of -the 1985-voters switched. Although there are significant shifts between all the political parties, the Christian Democratic Party (CVP) loses on all fronts. A log-linear analysis of party-reference by sex, age and occupational status shows the strength and weakness of each party in different societal categories. In conclusion, an interpretation of the shifts is proposed. The following factors can account for the major shifts : the desintegration of the catholic pillar, the emergence of a dual society, the affinity between neo-liberalism and yuppie-culture and the conflict between the language communities.

The policy capacity of political parties in Canada

2018 ◽  
pp. 257-274
Author(s):  
Greg Flynn ◽  
Marguerite Marlin
Keyword(s):  
Political Parties ◽  
Significant Influence ◽  
Government Policy ◽  
Policy Making ◽  
Election Campaign ◽  
Limited Impact ◽  
Policy Capacity ◽  
Policy Choices ◽  
Party Members

Political parties and their members are often viewed as having limited impact on government policy choices. However, prior research shows that both sets of actors devote considerably more time and resources to policy-related activities than this view would suggest. We examine the policy capacity of parties and their members to influence policy-making in Canada over the course of the last decade. We focus on the ability of party members to have their policy wishes included in election campaign manifestos and the extent to which the 2008 and 2011 federal Conservative governments were able to fulfill their campaign commitments in a highly challenging policy capacity environment. Consistent with prior studies on previous Conservative and Liberal governments, this examination demonstrates that while governments face a number of influences on their policy choices, the policy wishes of party members and the election campaign policy commitments of parties have a significant influence.

Ideology, Identity, and the 2014 National Elections

2018 ◽  
Author(s):  
Pradeep K. Chhibber ◽  
Rahul Verma
Keyword(s):  
Political Parties ◽  
Status Quo ◽  
Political Activity ◽  
National Elections ◽  
Electoral Success ◽  
Regional Parties ◽  
The Status ◽  
Party Members

The 2014 national elections were an ideological showdown between the main political parties with distinctly different visions offered to Indian voters. The BJP advocated a de-emphasis on statism and recognition whereas the Congress and many regional parties favored the status quo. Voter surveys of the 2014 election provide clear evidence of this ideological divide both among party members and voters of particular parties. The divide was furthered by Narendra Modi, the chief campaigner for the BJP, whose personal appeal was important to the electoral success of the BJP. Consistent with theoretical expectations ideologically motivated voters were more likely to participate in political activity around election time. They are also able to distinguish between the ideological vision offered by the various parties and coalitions.

scholarly journals Gender Stereotyping of Political Candidates

2007 ◽  
Vol 28 (1) ◽  
pp. 17-32 ◽  
Author(s):  
Toril Aalberg ◽  
Anders Todal Jenssen
Keyword(s):  
Political Parties ◽  
Communication Skills ◽  
Gender Stereotyping ◽  
Political Candidates ◽  
Party Leaders ◽  
Political Preferences ◽  
Male Part ◽  
Political Speeches ◽  
Female Audience ◽  
The Welfare State

Abstract Electoral research has demonstrated how men and women sometimes have different political preferences. Men are typically thought to be more concerned about taxation, business policies, etc., while women care more about issues related to the welfare state. Thus, it seems obvious that stereotyping influences candidate evaluation with regard to issue competence. In this article, we investigate whether stereotyping also influences how the electorate views the communication skills of the candidates. We ask whether the gender of politicians affects the way citizens evaluate various aspects of the qualities of a political speech, and thus their support for political parties. The experiment used in this study is based on a pre- and post-stimuli questionnaire. Stimuli are videotapes of genuine political speeches (originally given by party leaders in October 2000) performed for the experiment by one female and one male actor. Our main finding is that the male “politician” was believed to be more knowledgeable, trustworthy and convincing than the female “politician” even though they presented the same speech verbatim. These differences in scores were the result of the male part of the audience consistently rating the female lower and the male higher than did the females in the audience. Among the female audience, the two politicians received almost identical scores on all traits. The candidate’s popularity and the popularity of the candidate’s party were also affected by the gender of the politician who performed the speech.

Sign in / Sign up

Export Citation Format

Share Document