Ideology, Identity, and the 2014 National Elections
The 2014 national elections were an ideological showdown between the main political parties with distinctly different visions offered to Indian voters. The BJP advocated a de-emphasis on statism and recognition whereas the Congress and many regional parties favored the status quo. Voter surveys of the 2014 election provide clear evidence of this ideological divide both among party members and voters of particular parties. The divide was furthered by Narendra Modi, the chief campaigner for the BJP, whose personal appeal was important to the electoral success of the BJP. Consistent with theoretical expectations ideologically motivated voters were more likely to participate in political activity around election time. They are also able to distinguish between the ideological vision offered by the various parties and coalitions.