Projects to measure public opinion in Africa have increased considerably in the last two decades. Earlier data-collection efforts focused on health and economic development, with limited attempts to gauge public opinion before the late 1990s. Possibilities expanded as a wave of political liberalizations swept the continent after the Cold War, and as government limitations on speech freedoms and survey research loosened. Knowledge about public opinion remains uneven, however; more surveys are conducted in wealthier, more stable, and more democratic countries. Various actors are leading these efforts. Academic and research organizations have been at the forefront, with Afrobarometer, which has conducted surveys in about two-thirds of African countries since 1999, the most prominent. The majority of studies are conducted by for-profit companies, media houses, and political campaigns, and many results are never publicly released. The growth in surveys of public opinion in Africa has had important ramifications across a number of realms. Academics have developed and tested new theories on how Africans respond to and shape their political and economic systems, and some long-standing theories have been challenged with newly available empirical evidence. Candidates and parties attempt to measure public opinion as they develop mobilizational and persuasive campaign strategies. Election observers have used survey data collected before and after voting to assess whether official results comport with citizens’ preferences. And international and domestic policymakers have increasingly used public opinion data from Africa to determine economic and political development priorities, and to assess the effectiveness of various programs. However, there is evidence that the survey enterprise in Africa is becoming increasingly politicized, with some officials attempting to block the release of potentially embarrassing results, or preventing surveys from being conducted altogether, and other political actors attacking survey organizations when they do not like what the data show. As organizations conducting public opinion surveys in Africa modify their strategies in the face of new technologies and changing political contexts, the ever-increasing availability of data on what Africans think about how their countries are and should be governed continues to fundamentally change academic understanding, policymaking, and actual political competition.
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