scholarly journals Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale

2018 ◽  
Vol 1 (1) ◽  
pp. 45-56
Author(s):  
Jeremy Limanto ◽  
Hatane Semuel ◽  
Michael Adiwijaya
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Critical Role ◽  
Mobile Internet ◽  
Internet Usage ◽  
Consumer Engagement ◽  
Factors Affecting ◽  
Mobile Game ◽  
Customer Interaction

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.

scholarly journals Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

2020 ◽  
Vol 12 (8) ◽  
pp. 3391 ◽  
Author(s):  
Yanhui Mao ◽  
Yao Lai ◽  
Yuwei Luo ◽  
Shan Liu ◽  
Yixin Du ◽  
...  
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Brand Personality ◽  
Critical Role ◽  
Brand Identity ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Flow Experience ◽  
Brand Communication

The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers’ purchase behavior, it is crucial to understand the driving force behind their choice of one specific brand among various competitors. A few prior researches have demonstrated that not only the optimal experience of flow, but also identity features (i.e., self-identity, social identity, brand identity) facilitate a customer’s purchase intention. Previous studies also indicate that brand-related constructs (e.g., typically brand image but sometimes also brand personality and communication) predict purchase intention. As the first study combining flow, which focuses on investigating the consumer purchase behavior through identity and brand-related constructs, we propose a conceptual model that combines flow theory, brand image, brand communication, brand identity, and brand personality to investigate purchase intention. We have empirically tested the conceptual model based on the data collected from 1377 Chinese smartphone users. Results via the structural equation modeling with AMOS software indicated that flow experience, brand image, brand communication, brand personality, and brand identity all directly or indirectly explain purchase intention. Flow experience serves a critical role in mediating the path from brand communication, brand personality, and brand identity to purchase intention. The research focuses on the strategic implication of the various brand features management and aims to harmonize economic, social, and environmental sustainability.

Consumer Behaviour Towards Purchasing Counterfeit Products

2020 ◽  
pp. 21-38
Author(s):  
Demetris Vrontis ◽  
Marwa Maarabani ◽  
Sam El Nemar
Keyword(s):  
College Students ◽  
Social Influence ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Brand Image ◽  
Novelty Seeking ◽  
Chi Square ◽  
Factors Affecting ◽  
Counterfeit Products ◽  
Structured Questionnaire

This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

2021 ◽  
Vol 11 (9) ◽  
pp. 100-107
Author(s):  
Alek Maulana Muqarrabin ◽  
◽  
Mts Arief ◽  
Idris Gautama ◽  
Pantri Heriyati
Keyword(s):  
Community Engagement ◽  
Purchase Intention ◽  
Online Community ◽  
Perceived Value ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Game Players

Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

Factors Affecting Football Fans’ Purchase Intention Toward Sponsoring Product—A Conceptual Model

2016 ◽  
Vol 22 (12) ◽  
pp. 4241-4244
Author(s):  
Ai Chin Thoo ◽  
Nurul Fatin Md Radzi ◽  
Farrah Merlinda ◽  
. Muharam ◽  
Peng Han Ho
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Factors Affecting ◽  
Football Fans

Users' In-Game Purchase Intention

2021 ◽  
Vol 19 (4) ◽  
pp. 1-19
Author(s):  
Mahendar Goli ◽  
Vishnu Vandana Vemuri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Future Research ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Consumption Values ◽  
Game Features ◽  
Positive Effect ◽  
Practical Implications

During the recent times, the majority of the mobile game revenue comes from in-game features/products. In the recent past, many studies were conducted to study the factors affecting mobile game adoption. However, research on the factors driving purchase of virtual goods during mobile gaming is scarce. This study with the foundation on flow theory and theory of consumption values aimed at studying the interrelationships among the constructs to know the mobile game users' in-game purchase intention. A 10-factor research model was developed and tested empirically. For this, data were obtained from 367 high school and college students. Structural equation modelling with the aid of AMOS software was used to analyse the data. Users' gaming flow experience and satisfaction were found to exert a positive effect on intention to buy mobile in-game items. In addition, the study offers academic and practical implications of the variables affecting the decision-making behaviour of mobile gamers. Further avenues applicable for future research were also discussed in the concluding literature.

scholarly journals The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia

2019 ◽  
Vol 4 (4) ◽  
pp. 254-259
Author(s):  
Nur Afifah
Keyword(s):  
Path Analysis ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Image Type ◽  
Beauty Products

Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger content and purchase intentions on local brand beauty products in Indonesia. Novelty – The development of beauty vloggers in Indonesia is growing rapidly, but the study of beauty vlogger content is still scarce and only examines the effect of vloggers on purchase intentions, not on the brand image. Type of Paper: Empirical. Keywords: Vlogger; Beauty Vlogger Content; Purchase Intention; Local Brands in Indonesia. Reference to this paper should be made as follows: Nur, A. 2019. The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia, J. Mgt. Mkt. Review 4(4) 254 – 259 https://doi.org/10.35609/jmmr.2019.4.4(4) JEL Classification: M15, M31, M37.

scholarly journals Attitudes and Purchase Intention Towards Counterfeiting Luxurious Fashion Products in Vietnam

2015 ◽  
Vol 7 (11) ◽  
pp. 207 ◽  
Author(s):  
Nguyen Minh Ha ◽  
Huynh Luong Tam
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Novelty Seeking ◽  
Monthly Income ◽  
Factors Affecting ◽  
Status Consumption ◽  
Fashion Products ◽  
Purchasing Intention ◽  
The Difference

The research aims to analyze factors affecting the attitudes toward counterfeitingluxurious fashion products, and attitudes’ effect on the purchase intention of consumer. A survey was conducted with 585 individuals in Vietnam. The researchused the method of EFA, multiple regressionand testing differenceand found 06 factors, such as brand image, social influence, price-quality inferences, Integrity, novelty seeking, status consumption,influence to attitudes toward counterfeiting luxurious fashion product. A positive correlation between attitudes and intention of purchase counterfeiting luxurious fashion product was also found. In addition, the research figured out the difference between attitude and purchasing intention of the consumer in monthly income, genders andtypes of companies.

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