scholarly journals Expanding the Target Market of Mebel Summer Jati Using an Online Catalogue Shared on Facebook

K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 205-211
Author(s):  
Kelvin Verentino
Keyword(s):  
Target Market ◽  
Teak Wood ◽  
Online Catalogue ◽  
The Cost ◽  
Business Sectors

Mebel Sumber Jati is an organization that sells furniture items like teak closet, teak table, teak wood seats, spring bed, aluminum glass cabinet, sofa, and eating table. The issue is the deals of this organization continues to decrease since the pandemic occurred. That is the reason behind why this organization actually struggles to get new clients. Nonetheless, the organization intends to grow its objective market, particularly during this pandemic. The arrangement is by extending the objective business sectors through Facebook with an online inventory. On Facebook, the organization will combine the photograph items and the cost just as on the online list. The online catalogue will be distributed on the Facebook marketplace page as a connection. The catalog was made using the theory of Bethina Oksen Bendroff, 2021 Therefore, by having a Facebook with an online list, Mebel Sumber Jati will actually be able to extend their new objective market. Keywords: Facebook, Online catalogue, Expanding target market

The Economics of New Drugs: Can We Afford to Make Progress in a Common Disease?

2013 ◽  
pp. e126-e130
Author(s):  
Bradford R. Hirsch ◽  
Kevin A. Schulman
Keyword(s):  
Drug Development ◽  
Cost Of Capital ◽  
New Drugs ◽  
Common Disease ◽  
Target Market ◽  
Sustainable Business ◽  
Product Pricing ◽  
Grant Support ◽  
To Come ◽  
The Cost

The concept of personalized medicine is beginning to come to fruition, but the cost of drug development is untenable today. To identify new initiatives that would support a more sustainable business model, the economics of drug development are analyzed, including the cost of drug development, cost of capital, target market size, returns to innovators at the product and firm levels, and, finally, product pricing. We argue that a quick fix is not available. Instead, a rethinking of the entire pharmaceutical development process is needed from the way that clinical trials are conducted, to the role of biomarkers in segmenting markets, to the use of grant support, and conditional approval to decrease the cost of capital. In aggregate, the opportunities abound.

Marketing Information System

2017 ◽  
pp. 355-376
Author(s):  
Amir Ekhlassi ◽  
Ehsan Alinaghian
Keyword(s):  
Information System ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Business Leaders ◽  
Market Information ◽  
Marketing Information ◽  
The Cost ◽  
Business Sectors

Increasingly, business leaders are viewing market information not only as an input for making better decisions but also as an important strategic asset. Marketing Information may prove to a business's chief competitive advantage in many business sectors. Competitors can copy each other's products, processes, procedures, and technologies, but they cannot duplicate the marketing information and intellectual capital. Marketing Information System primarily serves the company's marketing and top level managers, but it may also provide information to external partners, such as suppliers, partners, distributors, or marketing services agencies. A good Marketing Information System balances the information users would like to have against what they really need and what is feasible to offer and the cost of obtaining. This chapter explains how a Marketing Information system can be developed in a business? What are the subsystems of a Marketing Information system and their functions?

scholarly journals Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Norliza Katuk ◽  
Ku Ruhana Ku-Mahamud ◽  
Kalsom Kayat ◽  
Mohd. Noor Abdul Hamid ◽  
Nur Haryani Zakaria ◽  
...  
Keyword(s):  
Design Methodology ◽  
Structured Interview ◽  
Tourism Industry ◽  
Target Market ◽  
Market Segment ◽  
Content Type ◽  
Tourism Marketing ◽  
Business Sectors ◽  
Practical Implications ◽  
Number Of Branches

Purpose Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, it is yet to be known what attitudes the food operators have towards halal certification and what attributes characterised those who have obtained the certification. Therefore, this study aims to examine the attributes of food operators and their attitudes towards halal certification in Indonesia. Design/methodology/approach A survey and structured interview were conducted on 298 food operators in Bandung, a city in Indonesia, between August and December 2018. Seven hypotheses were proposed and tested to evaluate the association between halal certification and food operators’ attributes and their attitudes towards it. Findings The results of the study suggested that food operators who had halal certification can be characterised by the number of branches the businesses have, the knowledge of halal tourism and knowledge on the market segment. However, the age of their business was found not related to halal certification. In terms of attitudes, the study found that performance beliefs, intention to apply and target market segment had associated with halal certification. Practical implications The outcomes of the study could provide information to entities and agencies involved in the tourism industry that consider targeting Muslim travellers as their market segment. Halal certification could be an approach to facilitate tourism marketing and consequently increase the performance of food-related business sectors. Originality/value This study provides evidence that could lead to a better understanding of the attributes of food operators and their attitudes towards halal certification in the context of Indonesia’s tourism industry.

scholarly journals Mindsponge culture: the culture of progress

2021 ◽  
Author(s):  
Minh-Hoang Nguyen
Keyword(s):  
Climate Change ◽  
Sustainable Development ◽  
Biodiversity Loss ◽  
Creative Performance ◽  
Individual Level ◽  
Organization Level ◽  
Thinking Processes ◽  
The Individual ◽  
The Cost ◽  
Business Sectors

The Mindsponge culture can be defined as a set of thinking processes, beliefs, and behaviors that is result- or target-driven. It is an entrepreneurship culture that urges me to overcome hardship with a transparent mind about my target. Adopting this culture is a tough process, but its fruitful results are worth the cost. Especially in the next decades, humanities have to acquire two crucial targets for sustainable development: curbing climate change and reducing biodiversity loss. To accomplish these targets, shifting the eco-deficit mindset to the eco-surplus mindset at the individual level and building eco-surplus culture at the organization level (e.g., business sectors) are required. Obtaining the Mindsponge culture can help us progress and actualize these objectives through creative performance.

scholarly journals A Study of Derivative Market in India

2021 ◽  
Vol 9 (VIII) ◽  
pp. 825-830
Author(s):  
Mr. Mohammad Siddiq Hussain
Keyword(s):  
Money Market ◽  
Real Money ◽  
Basic Resource ◽  
The Future ◽  
Resource Costs ◽  
The Cost ◽  
Derivative Market ◽  
Business Sectors

The development of the market for subsidiaries items, most quite advances, fates and choices, can be followed back to the readiness of hazard disinclined financial specialists to watch themselves against vulnerabilities emerging out of vacillations in resource costs. Subordinates are hazard the board instruments, which get their worth from a hidden resource. Costs in a coordinated subordinates market mirror the view of market members about the future and lead the cost of fundamental to the apparent future level. As of late the Derivative business sectors have acquired significance as far as their essential part in the economy. The expanding interests in stocks (homegrown just as abroad) have pulled to my advantage here. Various investigations on the impacts of fates and alternatives posting on the hidden money market unpredictability have been done in the created markets. The subordinate market is recently begun in India and it isn't known by each financial backer, so SEBI needs to find ways to make mindfulness among the financial backers about the subsidiary portion. In real money market the benefit/loss of the financial backer relies upon the market cost of the basic resource. The financial backer may cause gigantic benefit or he may bring about tremendous misfortune. In any case, in subsidiaries portion the financial backer appreciates gigantic benefits with restricted drawback. Subordinates are for the most part utilized for supporting reason. To expand the subsidiaries market in India, SEBI should overhaul a portion of their guidelines like agreement size, support of FII in the subordinates market. More or less the examination illuminates the subordinates market.

scholarly journals Models of Distribution Business on the Amur Region Market

2019 ◽  
Vol 2018 (4) ◽  
pp. 124-130
Author(s):  
Татьяна Ситникова ◽  
Tatiana Sitnikova
Keyword(s):  
Information And Communication Technologies ◽  
Value Chain ◽  
Amur Region ◽  
Target Market ◽  
Distribution Models ◽  
Sales Channels ◽  
Scale Down ◽  
Information And Communication ◽  
Average Distribution ◽  
The Cost

The current market trends and the wide variety of goods result in the need for different sales channels. Such channels can include from one to several intermediaries and differ in principle from the cost of use. As a result of modern information and communication technologies, new types of distribution models emerge, as well as new opportunities for the formation of this type of business in any remote territory, thereby expanding the market's boundaries. The article considers the experience of forming and transitioning to various models of distribution business in the Amur region, depending on external and internal market conditions, while the distribution of the roles of market players will be of great importance in terms of the ability to penetrate the target market and the amount of profit or profit. The transition from one model to another is accompanied by the desire of companies to monitor the entire value chain of the final product, while various business may reduce transaction costs and scale down. Finding the optimal version of the model will depend on many factors, such as: the relationship between investment and optimal specific assets; number of projects and average distribution costs; acceptable level of receivables.

scholarly journals Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand

2021 ◽  
Vol 23 (06) ◽  
pp. 1448-1462
Author(s):  
Suchita Gera ◽  
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Target Market ◽  
Promotional Efforts ◽  
Promotion Strategies ◽  
The Cost ◽  
Tools And Techniques

The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.

scholarly journals E-marketing Practice in Bangladesh: An Empirical Study on Trend of Use and Expansion in Business

2020 ◽  
pp. 12-23 ◽  
Keyword(s):  
Business Owners ◽  
Online Marketing ◽  
Published Data ◽  
Target Market ◽  
Marketing Practice ◽  
Use Of The Internet ◽  
Secondary Methods ◽  
Tools And Techniques ◽  
Business Sectors ◽  
Potential Customers

E-Marketing is considered to be a process of exploring, creating, and delivering value to satisfy the needs and wants of a target market at a profit electronically. The widespread use of the internet has had an effect on much traditional marketing in Bangladesh, by prompting levels of competition amongst businesses and changing established marketing structures. This paper addresses the intension of the use of E-marketing strategies in business in Bangladesh. A total of 100 business owners were selected on a random sampling basis from Dhaka city in Bangladesh. A structured questionnaire was used to collect the required data. In analyzing data descriptive statistics were applied. The author has studied the published data to conceptualize the current scene of e-marketing progress in Bangladesh. They gathered data and information by using the primary and secondary methods. The study shows that in Bangladesh a praiseworthy rate of business owners have attained in online marketing and operating E-marketing tools for attracting qualified potential customers. The results also indicate that the policy implication to improve overall e-marketing and future prospects in the arena of E-marketing in Bangladesh. By developing and implementing E-marketing tools and techniques in business sectors in Bangladesh can take part in the implementation of the dream of digital Bangladesh.

scholarly journals KAJIAN BAURAN PEMASARAN DAN MANAJEMEN PENGETAHUAN DALAM INOVASI KABUTO INSTAN

2013 ◽  
Vol 3 (2) ◽  
Author(s):  
Sarinah Sarinah ◽  
M. Syamsul Maarif ◽  
Yandra Arkeman
Keyword(s):  
Product Innovation ◽  
Positive Impact ◽  
New Product ◽  
Marketing Mix ◽  
Business Failure ◽  
Target Market ◽  
Competitive Edge ◽  
Flexible Response ◽  
Price Management ◽  
The Cost

<p>Kabuto instant is a product innovation of cassava flour is dried after fermentation origin<br />Southeast Sulawesi. New product Kabuto instant need to touch the marketing mix and knowledge<br />management (KM) in order to have a competitive edge. The concept of the marketing mix (4P) and<br />KM, both focus on how attempts were made to support the business activities of Kabuto instant<br />products to gain a competitive edge. Focus on managing the marketing mix marketing in 4 elements:<br />(1) Product, (2) Promotion, (3) Place, and (4) Price. Management of the marketing mix will increase<br />the interest of consumers against products Kabuto instant. KM see the knowledge available to a<br />business Kabuto instant as a major factor of success. Through knowledge of the company superior<br />results can be achieved faster, cheaper and with higher quality than their competitors.<br />Knowledge about customers, target market and other factors that may influence the likelihood<br />that a faster utilization of opportunities and a more flexible response to the threat. From the<br />perspective of a marketing mix and KM promising positive impact on the cost structure and revenue<br />stream Kabuto instant. This paper demonstrates the advantages of using the marketing mix and the<br />KM approach that can increase and reduce the risk of business failure by integrating both<br />approaches. Management of the marketing mix requires knowledge to manage consumers, consumer<br />knowledge and knowledge of the consumer. KM took on the role as a service provider for the<br />consumer, managing four (4P) in product innovation Kabuto instant. This study is based on literature<br />studies.</p>

scholarly journals ANALISIS SITUS E-TOURISM INDONESIA: STUDI TERHADAP PERSEBARAN GEOGRAFIS, PENGKLASIFIKASIAN SITUS SERTA PEMANFAATAN FUNGSI DAN FITUR

2012 ◽  
Vol 7 (1) ◽  
pp. 13 ◽  
Author(s):  
Muhammad Rifki Shihab ◽  
Ahmad Murtadho
Keyword(s):  
Evolutionary Model ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
The Internet ◽  
Target Market ◽  
Tourism Marketing ◽  
Internet Users ◽  
Significant Obstacle ◽  
The Government ◽  
The Cost

Perkembangan e-commerce telah membawa perubahan terhadap strategi pemasaran pariwisata di berbagai negara, termasuk Indonesia. Penggunaan e-commerce pada industri pariwisata dikenal dengan terminologi e-tourism. Pemerintah telah menggelontorkan sejumlah dana yang cukup besar untuk mengembangkan e-tourism, terutama setelah diterapkannya tahun kunjungan wisata pada tahun 2008. Melalui metode observasi, penelitian ini ingin melihat pemanfaatan e-tourism sebagai media promosi pariwisata di Indonesia. Dengan menggunakan kuesioner, peneliti juga ingin melihat tanggapan dari pengguna internet tentang hal-hal yang telah baik dan hal-hal yang perlu ditingkatkan dalam situs pariwisata di Indonesia. Hasil penelitian menunjukan bahwa persebaran jumlah situs pariwisata berdasarkan provinsi belum merata. Penelitian ini juga menunjukan adanya korelasi yang tinggi antara jumlah situs dengan jumlah kedatangan wisatawan ke suatu provinsi. Sinergi antara pihak pemerintah dan swasta telah terlihat berdasarkan klasifikasi yang dihasilkan. Penelitian ini juga memetakan model evolusi situs yang dapat dimanfaatkan pihak industri untuk memeroleh target pasar yang diinginkan. Dari analisis hasil kuesioner, pengguna internet menilai aspek responsiveness dan interactivity perlu ditingkatkan, sementara faktor biaya layanan internet dan keahlian menggunakan internet bukan lagi menjadi hambatan yang berarti dalam mengakses situs pariwisata. The development of e-commerce has brought changes to the tourism marketing strategies in various countries, including Indonesia. The use of e-commerce in the tourism industry terminology known as e-tourism. The government has poured a considerable amount of funds to develop e-tourism, especially after the implementation of tourist visits in 2008. Through the method of observation, this study wanted to see the use of e-tourism as a media promotion of tourism in Indonesia. By using questionnaires, the researchers also wanted to see the response from internet users about the things that have been good and the things that need to be improved in the tourism sites in Indonesia. The results showed that the distribution of the number of tourist sites by province has not equitable. The study also showed a high correlation between the number of sites by the number of tourist arrivals to the province. Synergy between the government and the private sector has been seen on the resulting classification. The study also mapped the evolutionary model of the site that can be used to obtain industry desired target market. From the analysis of the results of the questionnaire, internet users assess the responsiveness and interactivity aspects need to be improved, while the cost factor of internet services and expertise to use the internet is no longer a significant obstacle in accessing tourism sites.

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