543 article(s) in Informacijos mokslai

International Tours Of Theatre As A Means Of Intercultural Cooperation

the 21st century theatre is open to new ideas, new findings and presentation of own works to the consumer on not only the national, but also international level. this stands for communication and cooperation with the consumer and organisations. theatre tours abroad are one of the forms of intercultural cooperation among organisations and consumers. the article analyses the peculiarities of organising theatre tours, its benefit and levels of cooperation. the study includes an analysis of organising national and commercial theatre tours on an international level which allows concluding that intercultural cooperation can occur on the following three levels: interpersonal (micro), interinstitutional (macro) and international (mezzo). the study reveals another new – mixed – level; however, a new mediating element can be seen in cooperation on micro or macro levels. both types of theatre (state and non-state) see evident benefit of international tours for the theatre, the troupe and the country. a country can use this as a means of soft power in its foreign policies Show More ... ... Show Less

  • International Level
  • 21St Century
  • Soft Power
  • New Findings
  • New Ideas
Rural Green Tourism: Current Trends And Development Prospects

the article determines that in the current conditions of development of the economy of ukraine the structure of the tourism industry is changing due to the development of perspective types of tourism, including rural green tourism. the purpose of the article is to identify the features, trends and prospects of rural green tourism development. results. one of the newest forms of tourism is rural green tourism - a priority area in the tourism industry, which opens opportunities for solving a number of problems of rural development. rural green tourism is a specific form of recreation in the countryside, which has ample opportunity to use the natural, material and cultural potential of certain regions. in the structure of the tourist complex of ukraine of recent years rural green tourism has become one of the leading and most attractive types of tourism specialization, which requires increase its effective development and management. the analysis of the activity of rural green tourism objects will make it possible to increase the attractiveness of rural green tourism. the development of rural green tourism in the regions of ukraine every year becomes more powerful and one of the perspective ways of solving social issues regarding employment in all regions and their socio - economic development. the directions of rural green tourism development affect its development prospects. value/originality. rural green tourism is viewed from two sides: first, as a promising and attractive destination in the tourism industry, and second, as an object that will increase the potential and potential of rural areas. in the course of the study, the motivational content of rural green tourism was identified as an opportunity to extend the tourist appeal of specialized tourism. for the developing of green tourism in ukraine promotes the study of international experience of tourism Show More ... ... Show Less

  • Green Tourism
  • Tourism Industry
  • Tourism Development
  • Development Prospects
  • A Priority
Mapping Technology Based Tools Of Audience Engagement

in order to survive or adapt to new tendencies, cultural organisations must enhance audience engagement. this article proposes a new look at the concept of audience engagement from an integral point of view evaluating and analysing it by means of the conception of a map. the prototype of mapping audience engagement tools created in this article can help cultural organisations to effectively measure and evaluate actions in order to coordinate and select effective audience engagement tools. the empirical part of the article introduces a study of 18 kaunas city (lithuania) cultural organisations which reveals that organisations mostly focus on online activities, especially in the categories of accessibility and cognition, and there is a lack of collective development and more active audience engagement in programme development as well as promotion of discussions and original additional context Show More ... ... Show Less

  • Audience Engagement
  • Integral Point
  • Point Of View
  • Programme Development
  • Mapping Technology
Value Created By Culture In The Context Of Sustainable Development: A Case Study Of The Baltic States

culture is playing an increasingly important role in achieving sustainable development goals in countries. the value created by culture is important and an integral part of each country’s economy. the article is designed to establish the relationship between the value created by culture and the implementation of countries’ sustainable development goals through a detailed conceptualization of culture as an integral part of sustainable development. conceptualization seeks to integrate culture into the concept of sustainable development by giving it three distinct roles in the process of evaluating sustainable development. the paper examines in detail the goals of sustainable development and their links with culture, highlighting the indicators that have been further used in the research. to assess the contribution of culture to the national economy, the number of cultural enterprises, value added in the cultural sector and turnover were estimated in order to compare employment in the cultural sector in different eu28 countries, and min / max indices were calculated. the study identified the relationship between the goals of sustainable development and the value created by culture, using a measure of connection strength. statistical analysis of the data undoubtedly confirms that cultural contribution to the achievement of the sdgs is significant as there is a very strong positive relationship between the cultural value index and the sdgs achieved in all three case studies Show More ... ... Show Less

  • Sustainable Development Goals
  • Cultural Sector
  • The Relationship
Types Of Film Production Business Models And Their Interrelationship

types of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. in this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. the analysis of the models identified two main, major business models: the studio model and the business model 2.0, which becomes part of all other business models. the studio model directly includes the vertical integration model. it also consists of a “market-oriented” model, “horizontal integration”, “product-oriented” model. business model 2.0 can consist of: “long tail”, “free” model and “360 - degree” models Show More ... ... Show Less

  • Business Models
  • Film Production
  • Vertical Integration
  • Scientific Literature
The Paradigm Of Migranomics

 the article analyses the influence of international labor migration on the development of the host and home economies. the purpose of the article is to show that thanks to migration the host countries could improve their development and their home countries could receive enough remittance flows to stabilize economic situation and continue reforms. and in the home countries migrants’ remittances use both for consumer and investment purposes. based on an integrated approach to the study of these problems, the paradigm of migranomics has been formulated for the first time. at the same time, migranomics should be understood as a special part of the world economy, which is developed due to the effective use of labor of migrants in their countries of employment and the means of remittances of migrants for consumer and investment purposes in their homeland. the experience of the development of migration in the us, canada, poland and other eu countries is revealed through the use of immigrant labor. the conclusion shows that the achievements and perspectives of the development of migranomics in developing countries, including in ukraine, and it is based on economic implications of migration remittances Show More ... ... Show Less

  • Developing Countries
  • World Economy
  • Integrated Approach
  • Economic Implications
  • The World
Art Gallery Visitors’ Motivations

the article discusses the motivational factors of visual art institution consumers. analysis includes falk’s identity-related theory of motivation for visiting art institutions that discusses how visitors’ experience begins before visiting a museum and is focused on the consumer’s attitude (identity) validation. consumers’ motivation to visit an art institution depends on not only the proposals provided by the institution and their value to the consumer, but also on accessibility, the environment, and the personnel’s communication. the article introduces the motivations, expectations of consumers of the services provided by kaunas picture gallery as well as evaluation of the services and infrastructure provided by the organisation obtained during study visitors’ expectations in visual art institutions Show More ... ... Show Less

  • Visual Art
  • Motivational Factors
  • Art Gallery
  • Related Theory
  • Theory Of Motivation
The Problems And Challenges Of Modern Publishing And Printing Industry Of Ukraine

in this article the author examines the main problems of the prospects of development and some questions of operation of publishing and printing industry within the frameworks of global digitalization and growth of digital publications. the author pays special attention to the priority of the objects of activity of the publishing and printing complex of ukraine. the purpose of this work is to determine the possible ways of development of the publishing and printing industry of ukraine on the basis of state regulation of their activities. the results of this work may be used by public institutions in predicting the effective development of the economy and national legislation to support publishing and printing industry Show More ... ... Show Less

  • Printing Industry
  • State Regulation
  • Public Institutions
  • National Legislation
  • Effective Development
Festival Tourism As Part Of International Tourism And A Factor In The Development Of Cultural Tourism

the article examines that cultural tourism, by developing festival tours, is able to generate significant tourist flows not only by itself, but also it is a necessary complement to any other tourist product. the purpose. the aim is to analyze the scientific literature on intercultural research and the development of international tourist festivals. results. the identification and discussion of the three main discourses of festival research made it possible to determine the role and impact of festivals in society and culture, the features of festival tourism and festival management. classical discourse, emerging mainly from cultural anthropology and sociology, concerns the roles, meanings and influences of festivals in society and culture. festivals are means for tourism, economic development and local marketing. at this discourse dominated. it is based on consumer behavior approaches and ignores the fundamental needs of celebration and many social and cultural reasons for searching a holiday. it should also be emphasized that festivals are increasingly being used to achieve social and cultural objects, which places them as implements for social marketers Show More ... ... Show Less

  • Cultural Tourism
  • Economic Development
  • Consumer Behavior
  • Scientific Literature
  • Cultural Anthropology
Cultural Tourism And Cities: Kaunas Case

a feature of the modern society is the city which tries to express itself by means of social and physical environment. one of the means of expression are events whose activities engage local residents, visitors, guests, tourists, and, of course, distant spectators by means of smart global technologies. cultural activities manifest by implementing cultural projects of various areas, starting from one-time local events, and ending with large-scale international projects. cultural tourism is a great opportunity of urban and regional tourism development. implementation of cultural events in cities can have impact on cultural tourism development and its planning, and can be one of the very important economic as well as sociocultural impact of tourism that manifests by created infrastructure, increasing supply of services and entertainment, and lively cultural life in cities. the work is relevant because it reveals for the first time how mega cultural events in cities are or can be an effect for cultural tourism development in cities Show More ... ... Show Less

  • Cultural Tourism
  • Tourism Development
  • Cultural Events
  • Physical Environment
  • Cultural Life
Evaluation Model Of The Integrational Relationship Between Knowledge Management Processes And Business Processes

in a contemporary organization, knowledge management is rarely assumed to be a supportive activity. knowledge management processes are rather assessed as being inseparable from other main organizational processes. considering the up-to-date research, there are no doubts about the benefits of knowledge management. however, because of its wide internal and external dissemination, it is challenging to identify and assess its value both in its entirety and in its value created by its individual processes. in the interdisciplinary context of literature analysis of information and communication and management research, in this article, the authors present the integrative evaluation model of the relationship between knowledge management processes and business processes. the model is characterised by its wide organizational applicability and allows measuring the value created by knowledge management processes in a real business environment. the model integrates the processes of product development, manufacturing and sales, including their constitutional dimensions, metrics and indexes, respectively. all this enables determining the impact of knowledge management processes on the main business processes and the resulting organizational added value Show More ... ... Show Less

  • Knowledge Management Processes
  • Business Processes
  • Evaluation Model
Legal And Administrative Environment Of Inclusive Libraries For People With Disabilities In Lithuania

the article analyzes the provisions of the most important international and national documents obliging public libraries to contribute to the reduction of social exclusion by meeting the informational, cultural and social needs of people with disabilities. the analysis of scientific literature reveals that the process of social inclusion requires changes in library activities and is associated with innovation. this process demands appropriate management, while the implemented changes should include activities associated with the key elements of an inclusive library – organizational management, accessibility of library services and environment, improved staff competences, collaboration with organizations representing disabled people and promotion of services. the article presents the results of the analysis of activity documents (2014-2019 annual activity plans and reports) of šiauliai region libraries. this analysis enables to assess the readiness of libraries to become inclusive organizations for people with disabilities and to evaluate the current situation of initiation, implementation and consolidation of activities related to library services for people with disabilities from the perspective of change management Show More ... ... Show Less

  • People With Disabilities
  • Library Services
  • Change Management
  • Social Exclusion
  • Scientific Literature
Application Of Agent-Based Modeling For Cultural Information-Based Decisions Making

the impact of cultural processes on personal and social changes is one of the important research issues not only in contemporary social sciences but also for simulation of future development scenarios and evidence-based policy decision making. in the context of the theoretical concept of cultural values, based on the system theory and theory of social capital, the impact of cultural events could be analyzed and simulated by focussing on the construction/deconstruction of social capital, which takes place throughout the actor’s cultural participation. the main goal of this research is the development of measuring metrics, and agent-based simulation model aimed at investigation of the social impact of cultural processes.  this paper provides new insights of modeling the social capital changes in a society and its groups, depending on cultural participation. the proposed measurement metrics provide the measurement facility of three key components: actors, cultural events and events flow and social capital. it provides the initial proof of concept simulation results, - simplified agent-based simulation model showcase. the netlogo mas platform is used as a simulation environment Show More ... ... Show Less

  • Social Capital
  • Agent Based
  • Cultural Events
  • Cultural Processes
  • The Impact
Podcasts For Nonformal Learning: Using Social Media For Creating Personal Learning Environments, Personal Learning Networks

the use of second-generation web technology (web2) in education is emphasising the role of social media as educational sources. researchers that are analysing personal learning environments (schaffert, kalz, 2009; dabbagh, kitsantas, 2012), personal learning networks (couros, 2010) suggest the importance of social media, although this emphasis is attributed to the collaborative interaction of learners. to comprehensively assess the potential of podcasts as social media in the creation of personal learning environments, personal learning networks, the research described in this article does not restrict the definition of podcasts as the potential of collaboration provided by social media. in this article, attention is directed towards the potential of podcasts in the creation of personal learning environment and personal learning networks. by using integrated information behaviour module analysis to determine if the students of lithuanian higher education institutions value the potential of informal learning provided by podcasts. to determine if these technologies are used for the formation of personal learning environments, personal learning networks, a discussion group research was conducted. during the research the analysis of participant podcast usage showed there is interaction between media content used for recreation and media content used for formal and informal learning. this means that the participants of the research use podcasts to create personal learning environments. on the other hand, this interaction is minimal, created only by the learners and reasoned by the search of educational podcasts. the analysis of the experiences of the discussion participants revealed that the collaborative interaction between learners involved in the research in searching, sharing and using podcasts in the process of learning is not intensive, it is typically fragmented. this allows to point out that the communities that use podcasts for informal learning are not forming. this shows that the potential of podcasts in creating a learning network is not fulfilled, and that podcasts don’t inspire participatory learning Show More ... ... Show Less

  • Social Media
  • Learning Networks
  • Personal Learning Environments
Ontologies And Technologies For Integrating And Accessing Digital Cultural Heritage: Lithuanian Approach

 web technologies are the key for the implementing and ensuring the full range of user needs in the digital age. on the other hand, the issue of unified representation of digital content from diverse memory institutions in order to ensure semantic integrity still remains a matter of urgency. semantic interoperability of information and data is essential in an integrated system. in this paper, we analyze and describe an ontology-based metadata interoperability approach and how this approach could be applied for memory institution data from diverse sources which do not support ontologies. in particular, we describe the use of the cidoc crm ontology as a mediating schema within lithuania’s information system of the virtual electronic heritage (hereinafter ”vepis”) the paper introduces the role of the cidoc crm based thesaurus of personal names, geographical names and historical chronology (hereinafter “bavic”), which operates as a core ontology within vepis by allowing to understand things and relationships between things as well as identify the time and space of things. the paper also focuses on trust of the cultural information on the web. users make trust judgments based on provenance that may or may not be explicitly offered to them. in particular, we describe how provenance is managed within digital preservation and access processes within vepis and define whether this management meets the w3c provenance incubator group’s requirements for provenance on the web. the paper is based on the results of the research initiated in 2018–2019 at the faculty of communication and the faculty of mathematics and informatics of vilnius university by authors of this paper Show More ... ... Show Less

  • Cidoc Crm
  • The Web
  • Information System
  • Time And Space
Overcoming Discriminatory Attitudes – A Prerequisite For Women’S Participation In Economic Decision-Making

although research has shown that women not only have the necessary education and professional qualifications, but also want and can hold positions in the highest decision-making bodies, gender disproportion in the boards of lithuanian listed companies is obvious, since women have less favorable conditions than men since the beginning of their careers to pursue top management positions. one of the reasons for gender inequality in company boards is the prevalence of gender-based discriminatory attitudes in the professional environment both in lithuania and in all eu countries, so women need to overcome many obstacles related to corporate behavior and business culture in order to realize their full professional potential. in order to find out the gender balance in lithuanian listed companies, the opinion of companies‘ board members (women and men) about the situation and opportunities to become members of the board, the possibilities of increasing the participation of women in the boards, etc., an empirical study was carried out. analysis of the results showed that, although in theory most respondents claim that there is no external barrier for competent women to be proposed and elected to the board of directors, publicly available, let there be covert, discriminatory clauses that create limiting factors for women’s participation in company boards, the overcoming of which is highly dependent on the activity of women themselves and the change in attitudes and attitudes available. we’ve summarized the challenges to achieving gender equity on boards and suggestions to address each of the challenges into four broad categories: boards themselves, women themselves, culture, and laws. one more challenge relates to the argument whether this idea of gender equity on boards of directors is even worth pursuing Show More ... ... Show Less

  • Decision Making
  • Gender Equity
  • Listed Companies
  • Women's Participation
  • External Barrier
Relations Between Organizational Culture And Human Resources Management In A Modern Organization

this article presents the development of organizational culture in terms of a rapidly changing environment in a modern labor market. old definitions had to bring new persuasion into the field in order to compete among modern organizations. we can witness those changes firstly by analyzing how the meaning of an organizational culture has been changed over the previous decades from a very narrow function to a wide and meaningful definition including soft skills and psychological aspects. the most common reason why it happened is economic and technological growth and changes in demand which come along with it. organizations must adapt to those changes; otherwise, consequences can be crucial. organizational culture nowadays includes more supporting disciplines, and one of them is human resources management (hrm). organizational culture and human resources management have been merged as supporting disciplines approximately in the late nineties. the meaning of that phenomena got even stronger when american psychologists admitted its relevance and supported the idea that organizational culture consists not only of an external context. hrm’s components, such as employee’s engagement, the management of cultural differences among parties, creative leadership, the identification of a specific and individual needs, etc., became relevant in shaping organizational culture in a modern organization. the article presents components which belong to the side of organizational culture as well as to the side of hrm and the most important relations between two disciplines and common components which glued those disciplines together Show More ... ... Show Less

  • Organizational Culture
  • Human Resources Management
  • Creative Leadership
Real Or Created?: Representation Of The “Refugee Crisis” In Lithuanian Press Discourse 2015-2017

the article analyses the media portrayal of publicly named “refugee or migration crisis”, after a syrian migration through the mediterranean sea to european countries seeking asylum due to a military conflict in the syrian arab republic. the article presents research data on refugee discourse of the most popular lithuanian internet news portals in the period of march 2015–february 2017. the article aims to discuss the parallels between lithuanian and western european media depiction of refugees and the “refugee crisis”. the article analyzes main topics and their changes in time, as well as identifies the threats constructed in the media, which are related to asylum of refugees and their integration in host countries. in addition, the article discusses the possible influence of such depiction on public attitudes Show More ... ... Show Less

  • Refugee Crisis
  • The Media
  • Mediterranean Sea
  • Media Portrayal
  • The Mediterranean
A Representation Of Migration In Latvian Mass Media (2015 – 2016): Deny Voice To The Voiceless

the main focus of the research is the representation of migration in latvian media. in total, 860 publications were analysed covering both latvian and russian speaking media content, and the following two methodological approaches were applied: the framing analysis of textual and visual content, and historical discourse analysis in order to reveal the arguments and strategies behind the justification of intolerance. the research data reveals that the framing of migration in latvian media is left in the hands of politicians and officials. economic strains and threat argumentation topoi dominate media discussions. the influence of migration is explained and approached from an economic perspective, and most frequently, the intolerance against migrants is interpreted as a failure attributed to the political elite – their inability to solve problems. intolerance justification strategies were detected in 79% of the publications. this figure confirms that the authors are aware of intolerance not being a virtue nowadays, and the causes of it must be backed up and supported. visual messages depict migrants exclusively as unidentifiable, dangerous, as a part of an anonymous crowd Show More ... ... Show Less

  • Discourse Analysis
  • Mass Media
  • Political Elite
  • The Political
  • Methodological Approaches
The The Critique Of Technocracy In Riga Stencil Graffiti

the utilization of the street as an alternative and independent medium for transmission of radical political ideas is a form of civil disobedience manifested thus to a certain extent in a work of propaganda and is an example of creative idealism. in this case graffiti can be regarded as a non-violent protest that was theoretically described by henry david thoreau in the treatise on “the duty of civil disobedience”, a work that has become an essential part of anthologies of political and social philosophy. to a certain degree, in its visual format, graffiti is a continuation of the “samizdat” tradition dating back to the soviet era, both in the sense of a socially critical message and in the use of an alternative medium. proposing a new, tactical usage of technology critically directed against technocracy of contemporary society youth of the city is trying to occupy it’s public space by specific type of aesthetization and, in the same time, is delivering clear message. the goal of this paper is the reading and interpretation of messages of the images and texts in stencil – graffiti in riga in the context of interplay between counter cultures, different minor social groups and their ideologies. the method used is social semiotic analysis. the results show that the criticism of technocratic capitalism, consumerism and the oppression of life and the nature are most important issues taken up by the authors of stencils Show More ... ... Show Less

  • Civil Disobedience
  • Social Groups
  • Social Philosophy
  • Contemporary Society
  • Semiotic Analysis
Behaviour Change Interventions In Breast And Cervical Cancer Screening Promotion

to encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model Show More ... ... Show Less

  • Cervical Cancer Screening
  • Behaviour Change
  • Screening Programs
What Does Frustration, Serendipity And Uncertainties Of Global Media And Communication Means? Some Versions From Latvia And Estonia

in a short novel by contemporary russian writer vladimir sorokin “white square” (2018), the moderator of the show with the same title gets killed during the show in which four guests express their visions of present society. everyone can follow the killing on-line, having voted shortly before for the most entertaining guest. after having received an injection of a new chemical formula which is supposed to entertain the audience, the four participants get wild and destroy the whole show enjoyed by the audience. a new moderator is being engaged to let the show go on... this rather gothic plot shows another part of the reality – the memories of the director of the show about someone, a person unknown to the reader, who has been killed to start the bloody entertainment. the ring, made of the skin of this unknown person gets lost and lands in a realm beyond the on-line entertainment culture: poor workers, their uneducated wives and alcoholics, who still inhabit the off-line everyday life of low wages, heavy physical jobs and simple joys ignored by blood thirsty audience, voting and selling advertisement time for higher prices. both groups, digital media users and poor underpaid blue collars are in contemporary europe and the usa targets for populist messages in media Show More ... ... Show Less

  • On Line
  • Everyday Life
  • Digital Media
  • Chemical Formula
  • The Usa
The Notion Of State. Connotations Of Topical Usage Using Discourse Analysis

one of the most powerful political concepts in europe, including latvia, is the welfare state. whether or not the latvian language environment reveals hopes and expectations regarding the notion may be determined through a close study of the parliamentary discourse of the past five years, as well as the language user opinions regarding state. the goal of the research is to analyse the topical usage of the notion state and its connotations. as data collection tools, the study used language corpora which display the most frequent collocations and the related semantic fields of a given word. the data analysis was carried out via critical discourse analysis focusing on the dominant characteristics in the language use. the analysis found contradictory usage of the word state. within the speeches of the members of the parliament, deviations from the definition of the state and new connotations attached to the notion were observed, implying a collective responsibility of the state instead of individual. both language users and members of the parliament await a strict governmental management and wish to view it as an authority. the desire of a wealth-providing, generous state could signify a hope for a welfare state, albeit peculiarly interpreted Show More ... ... Show Less

  • Discourse Analysis
  • The State
  • Critical Discourse
  • The Welfare State
MAX Share This! Vote For Us! Analysis Of Pre-Election Facebook Communication And Audience Reactions Of Latvia’S Populist Party KPV LV Leader Aldis Gobzems

this article analyses the communication content by the latvian populistic party kpv lv (leta; re: baltica) and the audience’s reaction, with a focus on the daily updates and live videos that were posted on facebook (fb) prior to the 13th elections of the saeima (parliament of latvia). the aim of the research is to determine the type of populism that kpv lv employed (de wreese, 2018). the research data was collected during the pre-election period in august – september 2018, when the popularity and social media activity of the party increased. the methods employed were qualitative and quantitative content analysis. in order to identify the structure of emotions expressed in audience-created content, the online data analysis toolemotion recognition model” was used. given that populist ideology manifests itself in specific discursive patterns (kriesi, papas, 2015), the data interpretation was based on theoretical findings about populism as a political communication style (jagers, walgrave, 2007). in order to analyze the interrelations between populist communication and its audience, this study employed theoretical literature on social media use in populist communication and on expressions of emotions in social networking sites Show More ... ... Show Less

  • Social Media
  • Content Analysis
  • Data Analysis Tool
  • Discursive Patterns
On The Margins Of The Motherhood Discourse: Childlessness In Lithuanian Women’S Magazines During 1991–1996

foreign scholars highlight that despite the modernization of social life, cultural attitudes towards thefamily are changing slowly, and women remain closely tied to the role of motherhood (mckennon brody, frey,2017). the media has the power to reflect on and change the attittudes prevailing in society, thereby reducing the stigmatizing ones. researchers discover the domination of pronatal discourse by analyzing images of childlessness, which supports parenthood in many ways, and individuals, especially women, who do not raise children and are underestimated and often stigmatized (gibb, 2019; grill, 2019). in order to understand the current cultural attitudes towards childless women and to analyze changes in comparison to other countries, it is important to examine them from a historical perspective.the representation of childlessness in lithuanian media during the last decades of the 20th century was not studied yet. the scholars (marcinkevičienė, praspaliauskienė, 1999; maslauskaitė 2001; 2002) who had analyzed lithuanian women’s magazines during the late soviet period and after the independence in 1990 focused mainly on the representations of familial and romantic relationships. this research, based on a qualitative content analysis of 224 articles from the most popular women’s magazines of 1991–1996, showed that sex education and abortion prevention were the prevailing topics covering the lack of public knowledge about reproductive and sexual health. the aim of the media was to consolidate motherhood as the main expression of femininity within the framewok of declining birth rates; therefore, infertility and voluntary childlessness were stigmatized Show More ... ... Show Less

  • Women's Magazines
  • Cultural Attitudes
  • The Media
  • Reproductive And Sexual Health
MCDM Approach For Weighted Ranking Of Candidates In E-Voting

the aim of the study is the application of multi-criteria evaluation methods for ranking of candidates in e-voting. due to the potential to enhance the electoral efficiency in e-voting multiple criteria, such as personality traits, activity and reputation in social media, opinion followers on election area and so on for the selection of qualified personnel can be considered. in this case, the number of criteria excesses in the decision-making stage directed us to the use of a multi-criteria decision making model (mcdm). this paper proposes mcdm for weighted ranking of candidates in e-voting. criteria for the candidates’ ranking and selection are determined and each voter uses the linguistic scales for the ranking of each candidate. candidates’ ranking is evaluated according to all criteria. in a numerical study, it is provided the candidates’ evaluation on the base of selected criteria and ranked according to the importance of criteria. to assess the importance of the criteria and to evaluate the suitability of the candidates for each of the criteria, the voters use linguistic variables. in practice, the proposed model can use different evaluation scales for the selection of candidates in e-voting. the proposed model allows selecting a candidate with the competencies based on the criteria set out in the e-voting process and making more effective decisions Show More ... ... Show Less

  • Decision Making
  • Proposed Model
  • Social Media
  • Personality Traits
A Study Of The Attitude Of Generation Z To Cross-Cultural Interaction In Business

background and purpose: in a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. the purpose of this paper is to explore the attitude of generation z representatives to different aspects of cross-cultural interaction.design/methodology/approach: we used an online questionnaire to collect data for our study. a sample of 324 young adults from three countries: germany (n=113/34.9%), romania (n=107/33.0%) and ukraine (n=104/32.1%) participated in the online survey. the sample consists of university students aged less than 23 years to match the criteria of being representatives of generation z. different statistical tools were used to check the hypotheses.results: the results of the study indicate that generation z representatives consider cross-cultural communication skills as highly important both in their private and business life. the main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction.conclusion: this paper illustrates that gen zers are willing to work in a multicultural business environment; moreover it can give them additional motivation. this trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important Show More ... ... Show Less

  • Cross Cultural
  • Generation Z
  • Business Environment
  • Cultural Communication
  • Cultural Interaction
Communication Challenges For Foreign Students Studying In English In A Non-English Academic Environment

recently, education has become a global industry driven by students who have decided to study abroad. trends show that more and more students choose to study at universities abroad for one reason or another. the growing number of international students also means a growing number of different cultures in a classroom. cultural diversity is a highly complex phenomenon that influences the process of learning and teaching with its elements and has both positive and negative effects.the challenges faced by students with different cultural backgrounds, their impact on learning processes and academic achievements are of interest to researchers. but it should be noted that this type of research is mostly carried out in universities, where both local and foreign students study in the same language and operate in the same linguistic and cultural environment. however, an increasing number of universities operating in a local cultural and linguistic environment offer study programs abroad (mostly in english). and these organizations, as far as foreign students, face unique problems.the results of the qualitative research show that foreign students studying in such programs face both similar andunique challenges compared to studies in universities in english-speaking countries Show More ... ... Show Less

  • Foreign Students
  • Qualitative Research
  • Cultural Diversity
  • Academic Achievements
  • Research Show
The The Image Of Russia In The Kosovo Media Discourse: Comparison Between The Public And The Private Media

considering the traditional role of russia in excluding the kosovo territories from the albanian state, as well as the recent role of russia in anti-kosovo independence diplomatic lobbying, this study aims to identify the dominant narratives in kosovo media about russia by comparing three media outlets: the public service broadcaster rtk, the daily newspaper koha ditore and the online newspaper gazeta express. different types of framing, such as titles, sources and attitudes are analysed; critical discourse analysis (cda) is used to highlight participants and the kind of actions they undertake in the journalistic discourse, raising questions about narrative choices and their ideological influence in the kosovar audience. the results of the analysis show that the private outlets and in particular the online medium, which is popular amongst young audiences, tend to construct the affirmative image of the russian leadership, especially regarding the portrayal of vladimir putin. while the affirmative reading for the kosovar audience is privileged, other kinds of readings are suppressed, thus creating the ground for broader intended strategic objectives of political discourse Show More ... ... Show Less

  • The Public
  • Discourse Analysis
  • Public Service
  • Critical Discourse
The Role Of Leadership In The Knowledge Management And Innovation Processes In A Modern Organization

the ability to create innovations is one of the most important sources of a competitive advantage forevery modern organization, region, and state. in today’s context as a particularly significant problem arises the issue of the role of leaders in organizing effective knowledge management and innovation processes. although the topic of leadership was analyzed quite extensively in the second half of the 20th century, in the 21st century, it is recognized that organizations of this age need a new quality of leadership, as the organizations themselves and their environments are undergoing profound changes. this paper analyzes the changing approaches to leadership and its role in a modern organization, focusing on the concept of innovative leadership and its peculiarities in order to identify the components of this phenomenon and their links to knowledge management and innovation processes. after analyzing significant aspects of this topic, identified were the relationships between innovative leadership, knowledge management, and innovation performance, as well as an integral theoretical model of innovative leadership, knowledge management, and innovation performance for driving continuous innovation performance has been developed Show More ... ... Show Less

  • Knowledge Management
  • Innovation Performance
  • Innovative Leadership
  • Innovation Processes
Audience Development Of An Art Organization In Terms Of Relationship Marketing

the article conceptualizes the audience of art organization, introduces the main art organization audience’s groups and analyzes the concept of relationship marketing in the context of art organizations. relationship marketing tools are identified as an important instrumentality in order to develop and maintain networks between interested parties (various audience groups). the art industry is perceived as a medium for the implementation of relationship marketing. the theoretical platform model that is developed by art industry organizations is revealed as a universal and widely applicable tool among the biennials of contemporary art. the analysis of academic discourse presents the key groups of relationship marketing as well as dimensions which allows to evaluate the success of maintained networks. following the features of public sector institutions a noticeable aspect in building relationships is the pursuit of economical benefit. despite the economical benefits, interested audience groups of art organization are seeking of social benefits. at this point, the main relationship marketing dimensions – trust, commitment, satisfaction – are considered as a valuable measurement of the created platform network that reveals quality. it is concluded that arts organizations use appropriate relationship marketing tools to identify, establish, and maintain long-term relationships with their audience, for which the arts organizations provide additional organizational resources related to communication. the article presents an empirical study of the marketing relations of the biennial from research conducted in 2019 about the development of the biennial of contemporary art as an art platform where relationship marketing, as well as the main art organization audience groups, were presented. case studies of the biennials of the contemporary art biennales kaunas biennial and eva international were carried out. a qualitative study was chosen in order to empirically test the functioning of the theoretical model of the biennial as an art platform in terms of relationship marketing. research data were collected using a qualitative (structured-standardized interview) research method. following the analysis of the scientific literature and the empirical research data, guidelines for the development of an art organizations in terms of audience development were created Show More ... ... Show Less

  • Relationship Marketing
  • Contemporary Art
  • Research Data
  • Arts Organizations
  • Audience Development
The Usage Of Information On Costs Classification For Various Purposes Of Enterprises’ Activities

understanding the essence and significance of costs, as well as the possibilities of how to decrease them, is one of the most important conditions for enterprises to succeed. the article analyzes the nature, importance, and description of costs. the volume, dynamics, and structure of lithuanian enterprises’ costs for the period of 2013–2017 is provided. features of costs classification, based on which one can determine on what purposes the information on costs may be used, are systematized. the methodology of the usage of information on costs classification for specific purposes is provided. it is comprised of three stages: 1) the foresight of opportunities for the usage of the information fund of costs classification; 2) the setting of goals for the usage of information on costs classification; 3) the evaluation of the effectiveness of the usage of the information fund of costs classification. the second stage should be considered the most important one in this process, because when the information fund of costs classification is being shaped and used, the set goals determine the need and purpose of such information. taking this aspect into account, it is suggested to distinguish the three main goals of the information on costs classification: the administration and improvement of the accounting system, the improvement of the enterprise’s management system, as well as the establishment and improvement of the enterprise’s activity results Show More ... ... Show Less

  • Management System
  • Accounting System
  • Second Stage
  • Three Stages
Lithuanian Social Entrepreneurs’ Experiences Of Evaluating The Impact Of Their Social Businesses

this paper raises research questions on how social business representatives assess the impact of their social businesses and what methods they use to evaluate or measure it. the findings of data analysis of the interviews with 20 social entrepreneurs in lithuania indicate that social entrepreneurs just begin to measure impact and do not always distinguish it from outcomes and outputs. this can also be influenced by impact measurement methods/tools, which are publicly available for social entrepreneurs or provided by funding organizations. social entrepreneurs acknowledge that they must create and evaluate this impact, but research findings indicate that they distinguish more reasons not to do that. impact evaluation is more explicitly revealed when discussing internal (consumers, employees) rather than external stakeholders. some social entrepreneurs understand the need to evaluate their activities in monetary terms, but they do not do it, which is explained by the early development stage of social businesses in lithuania. moreover, social entrepreneurs do not have experience in measuring impact from a multidimensional perspective, i.e., including the social, environmental, cultural, and economic dimensions, and it seems that the necessity of doing this has not come to their awareness yet. the article is concluded with recommendations for strengthening social entrepreneurs’ capabilities in impact evaluation Show More ... ... Show Less

  • Social Entrepreneurs
  • Impact Evaluation
  • The Impact
  • External Stakeholders
  • Research Questions
Peculiarities Of Tour Guides’ Communication With Disabled People

disabled people tend to go on tours more often. neither guide training programs nor the guidebooks of arranging and doing tours include the peculiarity of working and communicating with disabled people. the features of how guides communicate with disabled people are researched in the paper. the peculiarities of doing a tour for physically, visually, auditorily, and mentally disabled people are found out. the sources of scientific literature and the standard of disabled people service are analyzed; conclusions are presented on how important it is for a guide to recognize clients’ disabilities, understand the culture of communicating with disabled people, and discover the most suitable methods of communication. the service of disabled tourists that satisfies their needs, ensures their dignity, integration, self-reliance, and equal rights should be the aim of any professional tour guide. this paper lays out some recommendations for the guide training program on including instructions for communicating with disabled clients Show More ... ... Show Less

  • Disabled People
  • Training Program
  • Scientific Literature
  • Tour Guide
  • Self Reliance
A Model Of Domain Knowledge Content Updating Based On Management Information Interactions

the hierarchical detailed value chain model and the elementary management cycle model of educational domain knowledge content updating are formally described in this paper, wherein computerized process measures are also proposed. the paper provides a method for updating the knowledge of the analyzed domain, referred to as the “enterprise domain,” based on enterprise modelling in terms of management information interactions. a method was designed, the formal dvcm and emc descriptions of which are provided in the bpmn notation, allowing to develop a two-level (granular) model for describing the knowledge of educational domain management information interactions. in implementing this model and its algorithms in technological terms, a subsystem of enterprise knowledge has been created in a knowledge-based case system (computerized knowledge-based is engineering), which performs the function of a domain knowledge database Show More ... ... Show Less

  • Domain Knowledge
  • Management Information
  • Educational Domain
  • Knowledge Based
  • Knowledge Content
The Expression Of Social And Emotional Competencies Of Leadership In Lithuanian Organizations: The Gender Approach

the phenomenon of gender leadership is a controversial object in contemporary leadership studies. these days, the possibilities of traditional leadership have been limited by the ongoing dynamic, global changes, which have influenced the emergence of female leadership as an independent phenomenon and its separation from the male leadership. presently, possibilities exist to form new insights about gender leadership. scholars have begun an intense scientific discussion on the advantages and disadvantages of male and female leadership. the goal of this paper is to disclose the social and emotional leadership competencies of different gender employees. the employed research methods are as follows: an analysis and synthesis of scientific literature with the aim of revealing the peculiarities of gender leadership and defining leadership as a set of social and emotional competencies; quantitative research conducted using a questionnaire-based survey with the aim of empirically determining the manifestation of social and emotional leadership competencies in terms of gender leadership. the theoretical analysis allows us to identify the fundamental trends of gender leadership research. the empirical basis of this article comprises the results of empirical research carried out in 2018. the paper includes an abstract of the theoretical research of gender leadership and the social and emotional leadership competencies based on the research methodology and the results received. according to the results of the empirical research, it is possible to find matching assessments of social and emotional leadership competencies in men and women; certain significant differences exist as well. these results revealed which of the advantages possessed by female leaders tend to lie in their soft management skills: interaction, trust, as well as relationships and skills in working with people Show More ... ... Show Less

  • Social And Emotional
  • Leadership Competencies
  • Emotional Leadership
  • Empirical Research
  • Female Leadership
The Role Of Fashion Bloggers In Fashion Marketing Communication

because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. while the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. after gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. with the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. for fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. this article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. this article aims to analyze the role of blogs in the modern fashion industry. in order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. in order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. during the study it was established that the role of lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. they form a personal bond with consumers and organically disseminate fashion trends to a wide audience Show More ... ... Show Less

  • Fashion Industry
  • Social Media
  • Marketing Strategy
  • Empirical Research
The Interaction Of Organizational Capabilities And Individual Competences For Open Innovation In Small And Medium Organizations

open innovation serves as a principal paradigm for success in diverse and dynamic business environments, as it gives the promise of a better-marked acceptance, a higher level of novelty, and managed innovation risks. however, smes face a critical challenge in developing open innovation capabilities and establishing new organizational processes that would empower employees to perform in open innovation regimes. we analyze the mediating role of organizational capabilities for employing and facilitating individual competences for innovation performance improvement as based on a survey of 266 smes. this study aimed to identify links between organizational capabilities and individual comp etences in ai for innovation performance in smes. the results of our study showed that organizational capabilities in ai at the level of organizations play a role as a mediator between competences for ai at the individual level and the progress of innovations. considering that organizational skills in ai (organizational culture openness, organizational learning and trust, knowledge management systems, etc.) are strong organizational tools that help to increase the efficiency of ai and individual competences (to enhance employee creativity, enhance interaction with partners) as well as management competences (flexibility, ability to work with various professional communities, strategic thinking, etc.). this study partially refutes the assumptions that smes can only achieve innovative progress through individual competences in ai. organizational capabilities in ai are also very important for ai implementation Show More ... ... Show Less

  • Organizational Capabilities
  • Open Innovation
  • Innovation Performance
  • Organizational Processes
Possibilities To Support Heterogeneous Mobile Services In Vehicle Communication Networks

research on the provision of heterogeneous services in the field of intelligent transport is of great interest in the rapidly changing infrastructure of road transport. in particular, the availability of such services has increased through the use of wireless technologies and communication tools. the current development of information communication technologies (ict) and the integration of intelligent transport platforms and service systems make it possible to significantly improve road safety and reduce the likelihood of road accidents. however, the delivery of mobile-smart services requires the development of a rather sophisticated infrastructure to support multicast services. the purpose of this scientific article is to analyze the data transmission capabilities for heterogeneous services while ensuring road safety. the paper deals with the tasks of evaluating the possibilities of integrating such mobile services into the infrastructure of motor vehicles. measuring bandwidth by enabling multicast services on the base of ad-hoc wireless networks becomes an important task. the demonstrated results illustrate the capabilities of wireless networks by simulating these services in a transport service generating environment. the paper demonstrates that high-quality heterogeneous services require new wireless network interaction protocols, such as a session initiation protocol (sip), gprs functionality, routing protocols, and channel access to provide a large number of supportive service components Show More ... ... Show Less

  • Heterogeneous Services
  • Wireless Networks
  • Road Safety
  • Mobile Services
  • Multicast Services
A 2-Level Iterated Tabu Search Algorithm For The Quadratic Assignment Problem

 in this paper, a 2-level iterated tabu search (its) algorithm for the solution of the quadratic assignment problem (qap) is considered. the novelty of the proposed its algorithm is that the solution mutation procedures are incorporated within the algorithm, which enable to diversify the search process and eliminate the search stagnation, thus increasing the algorithm’s efficiency. in the computational experiments, the algorithm is examined with various implemented variants of the mutation procedures using the qap test (sample) instances from the library of the qap instances – qaplib. the results of these experiments demonstrate how the different mutation procedures affect and possibly improve the overall performance of the its algorithm Show More ... ... Show Less

  • Quadratic Assignment Problem
  • Iterated Tabu Search
Semantic Segmentation Of Eye Fundus Images Using Convolutional Neural Networks

this article reviews the problems of eye bottom fundus analysis and semantic segmentation algorithms used to distinguish the eye vessels and the optical disk. various diseases, such as glaucoma, hypertension, diabetic retinopathy, macular degeneration, etc., can be diagnosed through changes and anomalies of the vesssels and optical disk. convolutional neural networks, especially the u-net architecture, are well-suited for semantic segmentation. a number of u-net modifications have been recently developed that deliver excellent performance results Show More ... ... Show Less

  • Semantic Segmentation
  • Convolutional Neural Networks
  • Optical Disk
  • Segmentation Algorithms
Kontrolingo Rūšių Ir Modelių Vertinimas, Kaip Pagrindas Kuriant Veiksmingą Informacinę Kontrolingo Sistemą Įmonėje

[straipsnis ir santrauka lietuvių kalba; santrauka anglų kalba] straipsnyje nagrinėjama kontrolingo sistemos informacinio aprūpinimo veikla kontrolingo rūšių ir mo­delių vertinimo aspektu. toks vertinimas sudaro galimybes ištirti teikiamos informacijos charakteristikas įvairiais pjūviais ir apibrėžti, kokio turinio ir kokios apimties informaciją valdymo personalui turi teikti kontrolingo sistema. straipsnyje atskleista, kad įmonės informacinio aprūpinimo kontekste reikšmingiausiomis laikytinos strateginio ir operatyvinio kontrolingo rūšys, nes jų sintezė sudaro prielaidas pasiekti įmonės tikslus ir užtikrinti įmonės vertės didėjimą ilgalaikėje perspektyvoje. kontrolingo klasifikacijos pagal kilmės požymį vertinimo pagrindu identifikuotos amerikietiškojo ir vokiškojo kontrolingo modelių savybės, kurios pritaikytos kuriant lietuvai adaptuotą kontrolingo modelį. straipsnyje analizuojamos ir kitos kontrolingo rūšys, kurių vertinimas yra svarbus formuojant veiksmingą kontrolingo, kaip informacinio aprūpinimo, sistemą konkrečioje įmonėje Show More ... ... Show Less

Užslėptas Tapatybių Konfliktas: LDK Paveldo Diskursai Lietuvos Ir Baltarusijos Interneto Žiniasklaidoje 2013–2014 Metais

[straipsnis ir santrauka lietuvių kalba; santrauka anglų kalba] straipsnyje analizuojama ldk paveldo reprezentacija kaip tautinės tapatybės konstravimo būdas popu­liariausiuose lietuvos ir baltarusijos naujienų portaluose 2013–2014 metais. diskurso analizės metu nustatyta, kad daugumoje interneto žiniasklaidos publikacijų sava valstybė laikyta pagrindine arba vienintele ldk paveldėtoja, tačiau toks požiūris neakcentuotas ir laikytas savaime suprantamu. kaimyninė valstybė tokiose publikacijose kritikuota retai, o joje vyraujantis naratyvas laikytas nerimtu, nepagrįstu ir nevertu dėmesio. viešojoje erdvėje sąlyčio taškų tarp vienos ir kitos šalies naratyvų nėra, nė vienoje valstybėje kitos valstybės naratyvai nėra paaiškinami ir su jais nėra diskutuojama, todėl konfliktinė situacija tarp lietuvių ir baltarusių tapatybių gali būti laikoma užslėpta arba potencialia Show More ... ... Show Less