Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Animo Masyarakat pada Masa Pandemi Covid-19

This research aims to find out the management of marketing of educational services in increasing public interest during the Covid-19 pandemic. This research uses descriptive qualitative research methods. Data is collected through observations, interviews, and documentation. The results of the study showed that the marketing of ma Al-Azhar Muaro Bungo education services during the Covid-19 pandemic was carried out by applying the concept of educational services marketing mix including marketing quality graduate products and karimah; price (tuition fee) is determined by the adjustment of the average economy of the student's parents; the place or location of the madrassa is in a strategic location; madrassa promotion is carried out directly and indirectly; Professional human resources and adequate facilities and infrastructure; The process of delivering educational services includes the delivery of facilities and facilities, learning activities, and extracurricular activities.

Menggunakan Sistem Pendukung Keputusan Penentuan Uang Kuliah Tunggal Universitas XYZ Menggunakan Algoritma Backpropagation

The determination of the student's single tuition fee grade at XYZ University still faces problems, one of which is the inconsistency of supporting variables which change each year based on the number of students and the level of student welfare. Determination of the class of student's single tuition fee based on the web that applies the backpropagation algorithm is designed to produce an adaptive decision-making system for changing variable determinants so that every year it is not necessary to adjust the weight in determining the student's single tuition fee group. In building a decision support system to determine the student's single tuition fee group, there are several stages including data collection, data processing, backpropagation implementation, evaluation and presentation of the model, and implementation of a web-based decision support system. During the evaluation and presentation of the model, several experiments were carried out by considering various parameters to get the best accuracy results. The accuracy of the best model produced in this study reached 86% with output in the form of a web-based decision support system that is ready to be managed by the Center for Information and Computer Technology (PUSTIKOM) of XYZ University for use by new students.

Influence Service Quality and Tuition Fee on Student Satisfaction During The Handling of Covid-19 Outbreak

The purpose of the research is to find out service quality and tuition fees on student satisfaction (partially or simultaneously). The type of this research is explanatory research. The population used in research is all 5,594 students of Budi Luhur University. The sampling technique used is proportional sampling. The number of samples used in this research is 110. SPSS is used as an analysis tool. The result of this research shows that service quality influences student satisfaction, tuition fee influences student satisfaction, and service quality and tuition fee simultaneously influence student satisfaction.

Developing Indicators to Assess Financial Income Sustainability of Higher Education Institutions in Vietnam

Under the context of massification and enhanced autonomy of higher education, the trend of higher education institutions to proactively seek new financial income apart from the two traditional ones, i.e. governmental allocation and tuition fee, is inevitable. This, indeed, is paramount and contributes to the sustainable development of higher education institutions. In this study, based on international practices and experiences, indicators were developed to assess sustainability of financial income at higher education institutions in Vietnam. These indicators are composed of two constituents: (i) HHI – an indicator that assesses the relative financial sustainability of a higher education institution; and (ii) RPS – an indicator that assesses the absolute financial sustainability of a higher education institution. These indicators may be employed as a state governance instrument to monitor higher education institutions, or may also be used as an institutional instrument to monitor the sub-units.

APLIKASI TEORI PERMAINAN DALAM PENENTUAN STRATEGI PEMASARAN PROGRAM STUDI TEKNIK INFORMATIKA DAN TEKNIK INDUSTRI

Competition in the world of education especially the highest level of education, is getting tougher in obtaining student. So that, needed to analyze the study program’s marketing strategies in facing this competition. The aim of this research is making decision to determine the optimal strategy of the study program using game theory which is solved by the linear programming method. The data in this study obtained from the Informatics and Industrial Engineering study program at Sekolah Tinggi Teknologi Bandung. From application game theory, it is recommended that game with mixed strategy is an appropriate one. Result show that the optimal marketing strategy for Informatics Engineering study program is number of graduation strategy, tuition fee strategy, and number of lecturer strategy. While the optimal marketing strategy for Industrial Engineering study program is tuition fee strategy, popularity strategy, and number of graduation strategy.

Investigating Vietnamese undergraduate students’ willingness to pay for higher education under the cost-sharing context

Currently, Vietnam is adopting a cost-sharing policy for public higher education. A dual mechanism of tuition fees has been introduced: (i) the tuition fee covers part of the instruction cost; and (ii) the tuition fee covers the full instruction cost. Despite this, Vietnamese public universities still face a shortage of income for maintaining good quality higher education. There has been ongoing debate about measures to resolve this problem: while some suggest the current tuition fee cap predetermined by the government should be raised, in conjunction with high levels of aid, others are opposed to this idea. However, this debate lacks students' perspectives. In this paper, we examine student’s willingness to pay for tuition in association with its predictors. A survey of 237 students shows that there is a high willingness to pay for higher education, evidenced by their willingness to pay for extra classes in addition to tuition fees for universities. The study also revealed that the following factors affect students’ views on total payments for higher education (including tuition fees and fees for extra classes): the academic year of the student, their major, whether they are fully self-paid vs. state-subsidized, their family’s economic situation and academic-related factors. Meanwhile, their willingness to pay was not influenced by gender and economic-related factors. These findings provide implications for policymakers and university administrators for the adjustment of financing policies.