scholarly journals Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Mariia Dykha ◽  
Tetiana Ustik ◽  
Olena Krasovska ◽  
Dmytro Pilevych ◽  
Zorina Shatska ◽  
...  
Keyword(s):  
Performance Indicators ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Electronic Market ◽  
Digital Devices ◽  
Event Marketing ◽  
Business Goals ◽  
Banner Advertisements ◽  
Online Business ◽  
Successful Business

The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead of physical stores; digital marketing campaigns are becoming more prevalent and effective.The article discusses the main marketing tools for the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing, remarketing.The main trends and the most influential tools of the digital age are also highlighted.The main Key Performance Indicators are given. They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.

scholarly journals The Future Prospect of Digital Marketing in the Malaysian Context

2021 ◽  
Vol 15 (1) ◽  
pp. 72
Author(s):  
Mandy Mok Kim Man ◽  
Lim Rui Yang
Keyword(s):  
Data Protection ◽  
Future Prospect ◽  
Public Awareness ◽  
Digital Technologies ◽  
Marketing Channels ◽  
Government Policies ◽  
Digital Marketing ◽  
Business World ◽  
Brick And Mortar ◽  
Online Business

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives with digital technologies. In the advanced countries, such as US, UK, Japan, Australia, Singapore, etc., many organizations and industrial practitioners have implemented digital marketing practises that have changed from brick and mortar to online business channels. Like other forms of marketing channels, digital marketing has its benefits and pitfalls. This paper discusses the threats and opportunities, problems and challenges faced when promoting and expanding digital types of business and digital marketing in Malaysia, such as education, government policies, public awareness and users’ data protection. This paper shed some light on the importance and development of digital marketing in the Malaysian context and, the discussion outcomes raise further awareness and attention of companies to implement digital marketing in their business activities.

scholarly journals Methodology for determining the need to integrate digital technologies into the business processes of a construction organization

2021 ◽  
Vol 18 (4) ◽  
pp. 149-156
Author(s):  
A. O. Berezin ◽  
◽  
R. R. Kozakov ◽  
Keyword(s):  
Performance Indicators ◽  
Business Processes ◽  
Digital Technologies ◽  
Key Performance Indicators ◽  
Digital Marketing ◽  
Market Conditions ◽  
Construction Organization ◽  
Expert Commission

The article discusses the methodology for assessing the need to integrate digital technologies in the business processes of a construction organization. The actual costs from the introduction of digital technologies are shown, and the methods for analyzing the dependence of profit on the effect of the introduction of digital technologies are considered. Methods for assessing the effectiveness of decisions made by the expert commission on the necessary sets of key performance indicators for the introducing and implementing of digital technologies are discussed. Evaluation of digital marketing in the context of market conditions has been carried out.

Modern information and communication technologies for successful business

2021 ◽  
Author(s):  
Yuliya Romanova ◽  
Pavel Muzychkin ◽  
Nataliya Zhenova ◽  
Lyudmila D'yakonova ◽  
Galina Eydlina ◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Cash Flows ◽  
Electronic Business ◽  
Electronic Market ◽  
Doing Business ◽  
Information And Communication ◽  
Successful Business ◽  
A Site ◽  
Accessible Form

The textbook contains a verified set of materials about the opportunities and technologies of doing business on the global Internet. Technologies and means of the electronic market, electronic cash flows and possibilities of their management are considered. Special attention is paid to the issues of site construction: tips and step-by-step instructions are given for the direct creation of a site, setting a task and implementing it to order, as well as numerous opportunities and tools for promoting a site on the web. The basics of the security of electronic business activity are presented. The material is presented in a clear and accessible form. For students and undergraduates of various profiles, studying in the fields of "Economics" and "Management", graduate students, as well as entrepreneurs who want to promote their business via the Internet.

scholarly journals Using Digital Devices in Classroom Learning: A Complexity Theory Perspective

2021 ◽  
Author(s):  
◽  
Rana Daoud
Keyword(s):  
Complexity Theory ◽  
Classroom Environment ◽  
Digital Technologies ◽  
Actor Network Theory ◽  
Educational Process ◽  
Learning Activities ◽  
Analysis Tool ◽  
Classroom Learning ◽  
Digital Devices ◽  
Primary Classrooms

<p>Using digital devices in primary classrooms has become a common practice in many schools around the world. A considerable amount of research has explored this phenomenon. However, the majority of studies published in highly ranked educational technology journals have focused on the effectiveness of interventions related to using digital devices in primary classrooms and few studies examine students’ use of digital devices during learning which reflects a dominance of the reductionist approach in studying classroom environments. While there is rich literature addressing the outcomes of using devices, much is still unknown about the use itself. The present study aimed to understand how students use digital devices in classroom learning activities. It explored the ways of use, the factors that shaped these uses, and how the uses contributed to the purposes of learning activities. Approaches used to study phenomena in open recursive systems, such as classrooms, should be different from approaches used to study phenomena in closed systems under controlled conditions. Therefore, Complexity Theory provided a framework to understand the socio-materiality of digital devices in classrooms learning. In addition, Actor-Network Theory was used to study the phenomenon in action and Biesta’s (2009) framework of the functions of education to understand the contribution of the uses to educational purposes. This multiple case study was conducted in New Zealand within two schools where two teachers and seven upper-primary students participated in the study. Data were collected across six months through observations, semi-structured interviews, group interviews, informal conversations, student think-aloud interviews and artefacts from learning including video screen-captures. Data were coded and analysed using the thematic analysis and an abductive strategy. From a synthesis of the findings a ‘Using Devices for Classroom Learning’ model was developed in which seven patterns of use were identified. The children used their devices as a source of information, means of communication, production medium, external personal memory, collective memory coordinator, trial-and-error learning space, and as a research tool. Interconnected factors shaped these uses which were related to the educational system, school and classroom environment, teachers, students, and digital technologies. The findings showed how the seven uses contributed to the educational purposes of classroom learning which were classified into students’ qualifications, socialisation, and subjectification. However, some of these uses led to undesirable influence on students’ learning. This study provides theoretical and practical contributions to the field of using digital technologies in education. Complexity thinking, as a holistic approach, sheds light on blind spots of the educational process and acknowledges the complexity and uncertainty when using devices for learning in social complex systems such as classrooms. What emerges in classrooms does not result from separate factors but from a network of relationships and interactions of interconnected factors. The model developed provides an analysis tool for researchers and assists educators and policymakers to understand and anticipate the role of digital devices in classroom learning.</p>

scholarly journals DIGITAL LITERACY AMONG CHILDREN IN ELEMENTARY SCHOOLS

2020 ◽  
Vol 3 (2) ◽  
pp. 157-170
Author(s):  
Hario Bismo Kuntarto ◽  
Amit Prakash
Keyword(s):  
Elementary School ◽  
Elementary Schools ◽  
School Children ◽  
Digital Technology ◽  
Digital Literacy ◽  
Elementary School Children ◽  
Digital Technologies ◽  
Field Work ◽  
Internet Service ◽  
Digital Devices

The use of digital devices by children is on the rise and a better understanding of their usage behaviour can be helpful in designing better ways of imparting education. As per data from the Indonesia Internet Service Provider Association (APJII), in 2018, almost 50% of elementary school children were using the internet. However, an introduction to digital technologies is not included under the topics covered in state elementary schools in Indonesia. Field work involving teachers and children in state and non-state elementary schools, officials in ministries, ICT vendors, parents were conducted through interviews, observations and workshops related to the use of digital technology to better understand the digital behaviour of children. It was found that elementary school children get exposed to digital technology at a very early age and while the duration of use varies according to parental involvement and awareness, the content consumed by children is, in most cases, not appropriate for their age. This study illustrates that monitoring digital use among children is currently a challenge for parents, and digital literacy, which includes introduction to both positive and negative effects of digital devices as well as appropriate digital use behaviour, should become an important part of the theme of learning in elementary schools in Indonesia to ensure digital technologies help in the shaping of children's attitudes and character, in a manner that is valued and beneficial to the society. Kata Kunci: literasi digital, pemanfaatan digital oleh anak sekolah dasar, pengenalan digital pada anak   Abstract – Use of digital devices by children is on the rise and a better understanding of their usage behaviour can be helpful in designing better ways of imparting education. As per data from the Indonesia Internet Service Provider Association (APJII), in 2018, almost 50% of elementary school children were using the internet. However, an introduction to digital technologies is not included under the topics covered in state elementary schools in Indonesia. Field work involving teachers and children in state and non-state elementary schools, officials in ministries, ICT vendors, parents were conducted over a six-month study period to better understand the digital behaviour of children. It was found that elementary school children get exposed to digital technology at a very early age and while the duration of use varies according to parental involvement and awareness, the content consumed by children is, in most cases, not appropriate for their age. This study illustrates that monitoring digital use among children is currently a challenge for parents, and digital literacy, which includes introduction to both positive and negative effects of digital devices as well as appropriate digital use behaviour, should become an important part of the theme of learning in elementary schools in Indonesia to ensure digital technologies help in the shaping of children's attitudes and character, in a manner that is valued and beneficial to the society.

scholarly journals Features of the functioning of financial pyramids using digital assets (using the example of the Finico project): criminological analysis

2021 ◽  
Vol 4 ◽  
pp. 104-109
Author(s):  
S. S. Grozin ◽  
◽  
ZH.V. Ostrovskikh ◽  
Keyword(s):  
Performance Indicators ◽  
Digital Technologies ◽  
Short Term ◽  
Short Term Forecast ◽  
Term Forecast ◽  
Criminological Analysis ◽  
Digital Assets

The article deals with the problem of the emergence and functioning of financial pyramids based on the use of digital assets, using the example of the «Finico» project. The main performance indicators are analyzed, as well as the reasons that influenced the success of this project, its scale and duration of existence are characterized. Particular attention is paid to the ways of organizing and carrying out illegal financial activities with signs of financial pyramids, and some measures are proposed to counter it. A short-term forecast of an increase in the number of crimes committed using information, telecommunications and digital technologies in this area is given.

scholarly journals The sibling as a factor of parental control over the use of gadgets by children

2021 ◽  
Vol 119 ◽  
pp. 05001
Author(s):  
Nadezhda Sivrikova ◽  
Elena Nemudraya ◽  
Natalya Gilyazeva ◽  
Ekaterina Gnatyshina ◽  
Elena Moiseeva
Keyword(s):  
Young Children ◽  
Parental Control ◽  
Digital Technologies ◽  
Second Child ◽  
Digital Devices ◽  
Frequency Of Use ◽  
The Family ◽  
Mathematical Processing ◽  
The Impact ◽  
Parental Strategies

The study aimed to examine the impact on parental strategies of regulating children’s digital gadgets from having a second child in the family. Ninety-three mothers took part in the survey. Twenty women had two children, one woman – three children, the others women – on one child. Parents evaluated the frequency of use of digital devices by each child and then filled out several checklists. The mathematical processing of data is represented by the analysis of сrosstabs (Cramer’s V Test and Somer’s D Test). The results of the study show that the use of digital devices is widespread among young children. At the same time, with the presence of senior siblings, the age of admission of the child to digital devices decreases. Thus, young children are exposed to digital technologies. Most parents seek to regulate the time and content children use. However, their rules were less stringent for the second child in the family. Parents should pay more attention to this.

scholarly journals Digital Workflow for Homemade Aligner

2021 ◽  
Author(s):  
Dalal Elmoutawakkil ◽  
Nabil Hacib
Keyword(s):  
New Technology ◽  
Digital Technologies ◽  
High Strength ◽  
High Quality ◽  
Digital Devices ◽  
The World ◽  
3D Printers ◽  
Dental Profession ◽  
Dental Offices ◽  
Clear Aligner

Advanced digital technology is rapidly changing the world, as well as transforming the dental profession. The adoption of digital technologies in dental offices allied with efficient processes and accurate high-strength materials are replacing conventional aligners workflows to improve overall patients’ experiences and outcomes. Various digital devices such as 3D printers, intraoral and face scanners, cone-beam computed tomography (CBCT), software for computer 3D ortho setup, and 3D printing provide new potential alternatives to replace the traditional outsourced workflow for aligners. With this new technology, the entire process for bringing clear aligner production in-office can significantly reduce laboratory bills and increase patient case acceptance to provide high-quality and customized aligner therapy.

Comparing Digital vs Paper Decision Aids about the Use of Antipsychotic Medication: Client, Clinician, Caregiver and Administrator Perspectives

2017 ◽  
Vol 7 (1) ◽  
pp. 21-30
Author(s):  
Yaara Zisman-Ilani ◽  
Ksenia O Gorbenko ◽  
David Shern ◽  
Glyn Elwyn
Keyword(s):  
Decision Making ◽  
Decision Aids ◽  
Digital Technologies ◽  
Psychiatric Medication ◽  
Structured Interviews ◽  
Medical Decisions ◽  
Digital Devices ◽  
Stakeholder Groups ◽  
Digital Format ◽  
History Of

Objective: Decision Aids (DAs) help patients participate in medical decisions. DAs can be in paper or digital format, but little is known about the readiness of people with psychosis to use digital technologies for decision-making in psychiatry. We evaluated attitudes and readiness for digital DAs among four stakeholder groups: people with psychosis, clinicians, caregivers, and administrators.Methods: Semi-structured interviews included 19 respondents: six people with a history of psychosis (clients), six clinicians, five caregivers, and two administrators. We recorded, transcribed, and coded interviews for themes using a qualitative inductive analytic process.Results: Our analysis revealed three key themes addressing readiness for involvement in an interactive digital decision-making: (1) preferences for paper DAs; (2) disadvantages of digital DAs (lack of computer skills, lack of access to digital devices, compounded by clients’ age and socioeconomic status); (3) advantages of digital DAs (accessibility to illiterate people or those with disabilities, decrease in cognitive burden).Conclusions: Our study suggests that the introduction of digital DAs into psychiatric medication consultations could be potentially well received. Appropriate training and access to digital devices may facilitate the adoption of digital DAs in mental health care. 

Successful Business Schools

2014 ◽  
pp. 222-237
Author(s):  
Mohammad Ayub Khan
Keyword(s):  
Emerging Markets ◽  
Performance Indicators ◽  
Business Schools ◽  
Academic Institutions ◽  
Success Stories ◽  
General Performance ◽  
The World ◽  
World Class ◽  
Successful Business

A handful of business schools in the world are famous in their respective countries of origin, but have also achieved global acclaim for their sustained and continued success as world-class academic institutions. This chapter describes some of these business schools and includes successful factors that have made them top quality institutions, such as general performance indicators used to rank and accredit business schools, common characteristics of success, as well as the role of ranking and accreditation as a source or force behind the fame and fortunes of such business schools. The chapter discusses the importance of national and international accreditation for the academic institutions and the pitfalls associated with accreditations. As examples of successful models, the chapter includes small success stories of business schools from emerging markets such as Pakistan and Mexico.

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