The Meaning of Gojek Advertising in the Pandemic Era Using Charless Sander Pierce Semiotics Analysis

The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a descriptive qualitative approach; this study uses the semiotic analysis method of the Charles Sander Pierce model. The results of the study show that the Gojek advertisement version of "Pesan dari Rumah Buat Kita yang di Jalan" invites the public to become people who continue to comply with health and savety protocols during the Covid-19 Pandemic. This advertisement is also a branding for Gojek as a safe community travel partner and always adheres to the health protocol recommendations during the Covid-19 pandemic.

EMPOWERMENT OF HIGH SCHOOL STUDENTS IN ESTABLISHING A SAFE COMMUNITY: PROMOTIVE EFFORTS TO CONTROL AND MANAGEMENT OF TRAFFIC ACCIDENTS IN LAMONGAN

Introduction: Traffic accidents can have an impact both physically, psychologically, and socially. People still have low awareness and knowledge both in driving and in providing first aid to victims of traffic accidents. Students can become one of the human resources that can be used to provide education to the community or their group regarding the control and handling of past accidents.Methods: The method used is through education and training which includes safety riding and first aid. Extension activities were carried out online by using the zoom while training activities were carried out offline at SMA N 2 Lamongan. The training materials provided to students include basic life support, and splints, and ambulation. The training is carried out using lectures, demonstrations - simulations, and discussions. Media for delivering technology is also prepared, namely in the form of materials and props.Results: The students' knowledge of first aid before the activity was less than 23 people (69.69%), enough for 8 people (24.24%), and good for 2 people (6.06%). While the knowledge after the activity is less than 1 person (3.03%), only 16 people (48.48%) and good 16 people (48.48%). The results of the pre-test and post-test showed an increase in students' knowledge about first aid.Conclusion: Efforts to establish a safe community can be done by involving students as one of the components of society which is expected to become agents of change in controlling and handling traffic accidents.Keywords: safety riding, safe community, promotive, accident first aid

Pelatihan Penatalaksanaan Prehospital Henti Janting Dan Anak Demam Dengan Konsep Safe Community Di Kota Lubuklinggau

ABSTRAK Kasus kegawatan medis dapat terjadi dimana dan kapan saja, salah satunya adalah henti jantung dan demam anak. Akan sangat berbahaya kejadian yang terjadi di lingkungan masyarakat yang tidak ada orang yang mampu memberikan pertolongan pertama, ataupun tidak tahu kemana akan mencari pertolongan. Kesalahan memberikan pertolongan bisa membuat pasien menjadi lebih menderita dan meninggalkan kecacatan. Keadaan diatas memerlukan pertolongan yang baik dan segera sebelum pasien dibawa ke rumah sakit untuk perawatan definitif. Permasalahan muncul karena tidak banyak orang awam di yang bisa memberikan pertolongan pertama pada kejadian tersebut dan ketidaktahuan akan sistem pengaduan kasus tersebut. Kegiatan ini dilaksanakan dengan metode demonstrasi dan praktik agar partisipan memiliki pengetahuan dan keterampilan pertolongan pada henti jantung dan demam pada anak. Selain itu butuh pembuatan sebuah sistem sederhana berbasis komunitas sebagai alur awal pertolongan pasien, dengan sistem ini masyarakat mengetahui kemana mereka harus melapor. Semua rangkaian kegiatan tersebut dengan tujuan membentuk sebuah komunitas yang aman yang disebut “Safe Community”. Dari pelaksanaan kedua pelatihan tersebut di atas, terdapat peningkatan pengetahuan dan keterampilan masyarakat dalam memberikan pertolongan henti jantung dan demam anak yaitu sebesar rata-rata 23 poin dalam skala 100. Kata Kunci: Henti Jantung, Kejang Demam, Safe Community ABSTRACT Medical emergency cases can occur anywhere and anytime, one of which is cardiac arrest and childhood fever. It would be very dangerous to happen in a community where no one is able to provide first aid, or does not know where to go for help. Mistakes in providing help can make patients suffer more and leave disabilities. The above conditions require good and immediate assistance before the patient is admitted to the hospital for definitive treatment. The problem arose because there were not many ordinary people who could provide first aid to the incident and they were ignorant of the complaint system for the case. This activity is carried out with demonstration and practical methods so that participants have the knowledge and skills to help with cardiac arrest and fever in children. In addition, it is necessary to create a simple community-based system as the initial flow of patient assistance, with this system the community knows where they have to report. All of these series of activities are aimed at forming a safe community called "Safe Community". From the implementation of the two pieces of training above, there is an increase in the knowledge and skills of the community in providing assistance for cardiac arrest and child fever, which is an average of 23 points on a scale of 100. Keywords: Cardiac Arrest, Febrile Convulsion, Safe Community