The Effect of Online Q&As and Product Reviews on Product Performance Metrics: Amazon.com as a Case Study

Online reviews have received an overwhelming interest in the recent decades. Comparatively speaking, the online product questions and answers (Q&As) have received less attention than online reviews, despite that they both affect the image and the value of a project. Although online reviews and Q&As are both forms of user generated knowledge ion online communities, they may affect customers decision making differently. Furthermore, Q&As are very useful for pre-purchase information-searching and comparison shopping, especially when online product reviews either do not provide the needed answer or getting the desired information requires additional “cost” (i.e. time and effort) to sort out. Our findings show that Q&A traits had a varying effect on the product performance. We also found that review helpfulness is another important factor that affects product sale and popularity on e-commerce sites. The present study adds to existing electronic word-of-mouth (eWOM) and product review literature.

An Overview of Tools and Technologies Used for Opinion Mining and Sentiment Analysis

The endeavor of social media has formed many chances for people to publicly voice their beliefs, simply when they are employed to deliver an opinion hit a vital problem. Sentiment analysis is the process to finding the satisfaction information of a consumer’s perception about product, service or brand. Sentiment analysis is also called as opinion mining because it dealt with the huge amount of customer opinion. The analyzing process of customer opinion is playing a vital role in product sale. Sentiment analysis is to extract the features by the notions from others perception about particular product and buying experience. The Sentiment Analysis tool is to function on a series of expressions for a given item based on the quality and features.. To find the opinion rate in the form of unstructured data is been a challenging problem today. Thus, this paper discusses about Sentiment analysis methods and tools which are used to make clear opinion mining.

Efektivitas Strategi Bauran Pemasaran Terhadap Daya Saing Produk Boneka (Studi Kasus pada Sentra Industri Boneka Sukamulya Bandung)

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. This research was enthused by the fact that the SMEs (Micro Small Business) have not made the most of their product sale in a large market because of lack of product competitiveness. This study used a descriptive quantitative approach in which the data were processed in SPSS V.20. The results showed that if the product marketing strategy was well implemented, the doll product competitiveness increased by 0.518 per unit. If the price strategy was well executed, the doll product competitiveness increased by 1,019 per unit. If the distribution strategy was properly implemented, the doll product competitiveness increased by 0.616 per unit. If the promotion strategy was well implemented, the doll product competitiveness increased by 1.133 per unit. Based on the results of the analysis, the researchers suggests that the product should be adapted to market desires, the product brand must be visible and memorable to consumers, appropriate media should be appropriately selected in product promotion to increase product competitiveness.

ANALYSIS OF SMEs COMPETITIVENESS THROUGH THE INNOVATION STRATEGY AND PRODUCT SALE INFORMATION SYSTEM IN THE TRUNAN VILLAGE, MAGELANG CITY

<p><em>The role of SMEs in development can be obtained through contributions made by SMEs to GRDP. The Trunan Village located in South Magelang Regency is an area that has the largest SME-producing products in the City of Magelang. The problem caused by SMEs in the Trunan Village, Magelang City, is the lack of product innovation in their production goods. Special tofu producer SMEs in Trunan Village, Magelang City lack understanding of the importance of their production. Another problem suspended by MSMEs in Trunan Village, especially tofu producers in developing their business is the information system of selling tofu products. The problem that has been determined will be determined by the specified target. This study aims to determine the importance of applying the innovation of tofu products and tofu sales information systems in business activities. The results showed that there are 3 important things that must be owned by an entrepreneur to be able to innovate, among others: the desire to improve products, services, and entrepreneurial actions. The information system will build a compilation of information patterns that are developed. Business operators must agree on who sends information and receives information. This activity occurs in the exchange of messages in the media information system. Information that is interrelated will cause feedback from the sender and response from the recipient of the message.</em></p>

“AKSIOLOGI PACKAGING” PERSPEKTIF SMALL BISNIS AND CUSTOMER DI SIDOARJO

During this time, the business actors in the Small Business, lack of understanding about Packaging, especially regarding the functions and benefits, so they make thePackaging with the origin. This study aims to determine the role and function ofpackaging in maintaining product safety, as a promotional media so as to increase theselling value of the products of the Small Business. Appropriate material structure,attractive packaging appearance will give a distinct impression for consumers indetermining their decision to buy or not buy a product. Descriptive qualitative researchmethod by conducting a direct survey of Small Business in Sidoarjo, and also conductinglibrary and literature studies. The results of this study prove that the right materialstructure and the appearance of packaging that is very attractive to consumers willincrease sales of these Small Business products.Keywords: Packaging, product sale small business product

PENYELESAIAN SENGKETA WANPRESTASI DALAM PERJANJIAN JUAL BELI HASIL PERTAMBANGAN

The form of the mining product sale and purchase agreement that is carried out by both the seller and the buyer is done in written from, namely the agreement made and agreed by both parties. This is intended to avoid things that are not desirable later on, so that the agreement can be used as evidence to clarify the rights and obligations of each party and to end an agreement between the two parties. The purpose of this study was to find out the regulating of the permit for the buying and selling of mining products, to find out the form of default in the sale and purchase agreement of mining products in the decision No.143 / Pdt.G / 2014 / PN. Mdn and to analyze the judge's judgment on the decision No.143 / Pdt.G / 2014 / PN. Mdn in resolving mining product disputes. The type of research used was normative law. The nature of the research was descriptive. Data sources were obtained from primary, secondary and tertiary legal materials. Data analysis applied qualitative approach. The results of the research showed that in the form of default in the mining product sale and purchase agreement in addition to the issue of profit, it is also obligatory to provide a way out and land acquisition of plants to the mining site and bore road operating costs along with the costs of fostering local communities. This was stated in Decision No. 143 / Pdt.G / 2014 / PN.Mdn where after a dispute occurred, the settlement was carried out through Medan District Court because it was not successfully resolved through a non-litigation process.

IPTEK UNTUK KELOMPOK USAHA ANEKA ROTI DAN KUE DI BANGKA BELITUNG

In recent days, the bread and cake for most Indonesian people have been used as a meal replacement or substitute for the staple food. Required good planning and management in order to meet the customer demand, the customer fulfillment both in quantity and in quality, especially in the operational management of production processes. These activities aimed to assist the partners in developing their business. The methods and procedures applied in the first stage is to survey the problems of the partners, the second stage of the design and analysis of alternative dispute resolution solutions partners. Furthermore, the third phase-grant program implemented as a solution to the problems faced by each partner. Service activities has been giving grants to the first partner in the form of mixer machine, oven, counter display case and the second partner giving grant heating chocolate machine and repair mixer machine with a capacity of 9 Kg. Besides the two partners are also given training related to maintenance machinery and entrepreneurship. This service activities have an impact on first partner is number of asset’s increased up to 2.7-fold, speeds production increased by two times and followed by an increasing number of customers, and product sale also increased by two times compared to the previous. While in both partners, this event has helped to produce the information concerning the identification of base problems so that it can be used as a reference for improved planning and management development efforts.