Strategi Komunikasi Lembaga Bimbingan Belajar Dalam Mempertahankan Loyalitas Pelanggan Pada Masa Pandemi Covid-19 (Studi Kasus Pada Bimbel Timothy's, Cengkareng, Jakarta Barat)

Bimbel Timothy's is a non-formal tutoring institution that was formed to assist customers to understanding the learning materials provided by formal educational institutions. Communication strategy is a combination of communication planning with communication management to achieve predetermined goals. This study uses a qualitative research approach with data collection methods using interview techniques, documentation studies, and literature studies. The result of this research is Bimbel Timothy's using communication strategy which is planning, implementation and evaluation of the communication strategy that implemented by Bimbel Timothy's during the COVID-19 pandemic in order to maintain customer loyalty. Of the entire series of communication strategies which is planning, implementation and evaluation that implemented, the role word of mouth is a technique used so that customers continue to trust business institutions during the COVID-19 pandemic.Bimbel Timothy's merupakan salah satu lembaga bimbingan belajar non-formal yang dibentuk guna membantu pelanggan dalam memahami materi pembelajaran yang diberikan oleh lembaga pendidikan formal. Strategi komunikasi merupakan paduan perencanaan komunikasi dengan manajemen komunikasi untuk mencapai tujuan yang telah ditetapkan. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode pengumpulan data yang menggunakan teknik wawancara, studi dokumentasi, dan studi kepustakaan. Hasil penelitian ini adalah Bimbel Timothy's melakukan strategi komunikasi yang terdiri atas proses perencanaan, pengimplementasian serta evaluasi dari strategi komunikasi yang diterapkan oleh Bimbel Timothy's pada masa pandemi COVID-19 agar tetap dapat mempertahankan loyalitas pelanggannya. Dari seluruh rangkaian strategi komunikasi antara lain perencanaan, implementasi, dan evaluasi yang diterapkan, peran word of mouth merupakan teknik yang digunakan agar pelanggan tetap percaya terhadap lembaga usaha pada masa pandemi COVID-19.

ÉTICA, DEONTOLOGIA E QUALIDADE DA INFORMAÇÃO FINANCEIRA / ETHICS, DEONTOLOGY AND QUALITY IN FINANCIAL INFORMATION

A reputação, garante do bom nome e da confiança nos indivíduos e nas instituições, é condição necessária do negócio fiduciário. Este tem por base a informação, em especial, a informação derivada dos sistemas de contabilidade financeira. Esta é produzida, auditada e analisada por diferentes atores do mercado, os quais têm os seus próprios valores e interesses. Com a finalidade de incrementar a confiança e credibilidade dessa informação, apresenta-se, ainda em estádio embrionário, uma proposta de abordagem transdisciplinar à ética e deontologia dos profissionais do mercado de informação financeira, assente nos conceitos de ética, confiança, corporate governance e responsabilidade social das organizações. Procura-se contribuir para a formação de analistas responsáveis, do ponto de vista ético e deontológico, que garantam a legalidade dos procedimentos e manifestem claramente oposição às decisões ilegais. The reputation as a guarantee of the good name and confidence in individuals and institutions is a necessary condition of the trust business. This is based on the information, particularly, information derived from financial accounting systems. This is produced, audited and analyzed by different market players, which have their own values and interests. In order to build trust and credibility of this information is presented, still in embryonic stage, a proposal for a transdisciplinar approach to ethics and deontology of professionals in the financial information market, based on the concepts of ethics, trust, corporate governance and social responsibility organizations. We hope to contribute to the formation of responsible analysts, the ethical and deontological point of view, to ensure the legality of procedures, clearly expressing opposition to illegal decisions. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0747/a.php" alt="Hit counter" /></p>

EXPLORING FACTORS AFFECTING SUPPLY CHAIN RELATIONSHIPS CONSTRUCTION

Managing business relationships between the parties in construction supply chains (CSCs) is the essential element of construction supply chain management (CSCM). Therefore, in order to have success in the CSCM, the relationships between the parties should be noticed. This study aims to identify and discover important factors affecting supply chain relationships in construction. The study identified 12 key factors affecting the supply chain relationships in construction and ranked them according to their degrees of impact. The findings showed that “working relationship”, “top management support”, “trust”, “business attitude”, and “communication” are the five most influential factors. The study can be considered as valuable additional contribution to the body of knowledge relating to the CSCM. The findings could help practitioners to have an insight into the CSCM and obtain success in managing the CSCs.

Analisis Faktor Yang Mempengaruhi Tingkat Partisipasi Anggota Koperasi (Studi Kasus: KPRI-SEDAR)

Member participation is the participation of members in exercising their rights and obligations mentally or emotionally to improve or maintain or achieve cooperative goals. This study aims to determine the effect of member participation on satisfaction, level of trust, business environment, service quality, and motivation of members. This research was conducted at the Cooperative of the Republic of Indonesia Employees Percut Sei Tuan. Sampling in this study uses a Simple Random Sampling method. The number of samples examined in this study is 40 samples of cooperative members. This study uses the method of Classical Assumption Test and Multiple Linear Regression. The results of this study indicate The coefficient of R² value of 0.454 can be interpreted that 45.5% participation of members can be influenced by these variables,and the results study indicate that there are significant variables of Member Satisfaction, and where other variables such as the level of trust, business environment, service quality and member motivation there are no adherence to level participation level variables of member at the Cooperative of the Republic of Indonesia Employees.

Quo vadis trust business, or why regulation blurs the view

The financial services industry, and in particular the trust business industry, has been severely affected by regulations in recent years. The worrying thing about it is that the industry’s focus is being shifted away from the clients and their needs. This article aims at bringing back into focus what the trust business is all about and what the core competencies of trustees are.

Leaders in industrial marketing research: 25 years of analysis

Purpose This paper aims to present a bibliometric overview of the leading trends of the journals in industrial marketing during for 25 years. Thus, the purpose is to carry out an analysis about contributions that industrial marketing or business to business (B2B) marketing discipline has done for scientific investigation, presenting a ranking of the 30 most influential journals and their global evolution by five-year periods from 1992 to 2016. Moreover, this study presents the amount of citations, who quotes who from the top 15 ranking and self-citations. Design/methodology/approach This study analyzes 3,587 documents classified as articles, letters, notes and reviews from Clarivate Analytics’ Web of Science for the period 1992- 2016, by bibliometric indicators such as H-index, total citations (TC), total papers (TP), TC/TP. Furthermore, this paper develops a graphical visualization of the bibliographic material by using the visualization of similarities viewer software for constructing and visualizing bibliometric networks in leading journals, publications and keywords with bibliographic coupling and co-citation analysis. Findings Industrial Marketing Management is the leader of the ranking, representing 34 per cent of the total manuscripts considered in this study. The most influential journals were classified by periods of five years and the top five for the period 2012-2016 were in ascending order: Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Business Research and Journal of Marketing. Therefore, in this last period, the considered specialized journals of industrial marketing have increased the quantity (TP) and quality (better H-index) of marketing contributions. The main node on the keywords was of “business-to-business marketing.” The most frequent keywords were “industrial marketing,” “trust,” “business-to-business,” “B2B,” “relationship marketing” and finally “electronic commerce”. Practical implications The information presented in this paper is useful to academics, publishers, academic institutions and other interested groups in industrial marketing because it makes available a global and current picture of this discipline that could be used to make decisions about publishing strategies and journal position. Originality/value This study aims to analyze the progress of industrial marketing discipline, reviewing the contribution of several scientific journals for 25 years. In fact, to the authors’ knowledge, this is the first quantitative study focused on the only purpose of ranking the most influential journals and keywords analysis using bibliometric techniques and networks theories.

The tokenization of assets and property rights

Blockchain paves the way for new entrepreneurial opportunities for the trust business. Especially in connection with tokenization, asset safekeeping processes can be handled directly by a trustee through the use of a blockchain system. Therefore, a deeper understanding of blockchain, the ways it can be applied, and the relevant tax and legal ramifications are inevitable.