scholarly journals Modern Auction Mechanisms for the Media Market

2021 ◽  
Vol 2/2021 (35) ◽  
pp. 61-75
Author(s):  
Joanna Rachubik ◽  
◽  
Dorota Mirowska-Wierzbicka ◽  
Wojciech Zawadzki ◽  
Maciej Wilamowski ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Traditional Method ◽  
Online Advertising ◽  
Advantages And Disadvantages ◽  
Online Advertisements ◽  
Auction Mechanisms ◽  
The Media ◽  
Practical Recommendations ◽  
Media Market

Online advertising is one of the most dynamically developing forms of advertising in the Polish market. This paper aims to review existing auction mechanisms for pricing and selling online advertisements. The analysis of the available solutions, including their advantages and disadvantages, such as usefulness in determining the advertisers’ willingness to pay, allows for the indication of practical recommendations for the use of specific auction mechanisms for the media market in Poland. The presented solutions can be considered an alternative to the traditional method of concluding purchase/selling transactions of advertising space

Literature, Media and Market

2021 ◽  
Vol 9 (8) ◽  
pp. 2176-2178
Author(s):  
Dr. Jnanee Debasish Mishra
Keyword(s):  
Daily Life ◽  
Great Influence ◽  
The Other ◽  
Media Ethics ◽  
Modern Times ◽  
Market Communication ◽  
The Media ◽  
Media Market

Synopsis: Literature is the medicine for man and civilization for years. It attracts and affects the soul and mind. In modern times transformation of media makes a big difference in human approach. Though Communication is the primary aim of media, but it works like a window of conscience. In the age of globalization the media has a great influence on society. Though market is an economical concept but our daily life is bound to rely upon it. And now literature, media and market remain in an inter related manner. One affects the other two. This analysis tries to find out the inter relationship among literature, media and market. Keywords: Literature, Media, Market, Communication, Globalization, Literary Sensibility, Media ethics, Change in media approach

scholarly journals Illocutionary Acts in Online Airline Advertising Slogans

Lexicon ◽  
2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Isnain Arrosid ◽  
Aris Munandar
Keyword(s):  
Online Advertising ◽  
Dominant Type ◽  
Illocutionary Acts ◽  
Illocutionary Act ◽  
Online Advertisements ◽  
Research Show

This research attempts to examine the illocutionary acts used in airline slogans taken from online airlines advertisements and investigate the most dominant illocutionary acts used in the slogans. The data were collected from online advertisements from November 2015 until January 2016. The results of the research show that four types of illocutionary acts are used in the slogans: directives, expressives, commissives and assertives with three patterns of illocutionary acts: Assertives entailing expressives, commissives entailing expressives and directives entailing expressives. Based on the findings, the most dominant type of illocutionary acts used was assertives with 40 occurrences (70%). Claiming is an assertive illocutionary act that was used most frequently in the slogans. This is in line with the main aim of advertising, i.e., persuading people. No declarative illocutionary act was found in the slogans since it is hard to fill the mode of achievement of a declarative in online advertising which changes the hearer’s status.

scholarly journals Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id

2020 ◽  
Vol 5 (3) ◽  
pp. 309-330
Author(s):  
Rifni Rizqi Nurul Aliyati ◽  
Wiryo Setiana ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
The Media ◽  
Two Sides ◽  
Descriptive Qualitative

Pesan dakwah dapat disampaikan melalui media termasuk instagram. Trend  tersebut memiliki dua sisi seperti pisau bermata ganda (tantangan). Penelitian ini bertujuan untuk mengetahui penyajian pesan dakwah dalam media sosial instagram. Tujuan penelitian ini mengetahui bentuk penyajian pesan dakwah dalam instagram dan mencari tahu kelebihan dan kekurangan penyajian pesan dakwah dalam media sosial. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan datanya, melalui observasi dan dokumentasi. Hasil penelitian menunjukan bahwa dari dua puluh unggahan yang diteliti, terdapat tiga unggahan yang termasuk bentuk penyajian pesan dakwah informatif, empatbelas unggahan yang termasuk persuasif, dan tiga unggahan yang termasuk koersif. Kelebihan penyajian pesan dakwah pada akun instagram ini ialah menyampaikan pesan dalam bahasa singkat dan mudah dipahami pembaca. Dan kekurangannya, yaitu penjelasan yang kurang lengkap dan singkat. Kelebihan dan kekurangannya ini juga memberikan dampak pada pemahaman  pembacanya. Da'wah messages can be conveyed through the media including Instagram. The trend has two sides like a double-edged knife (a challenge). This study aims to determine the presentation of preaching messages on social media Instagram. The purpose of this study is to find out the form of preaching messages on Instagram and find out the advantages and disadvantages of preaching messages in social media. The research method used is descriptive qualitative approach and data collection techniques, through observation and documentation. The results showed that of the twenty uploads examined, there were three uploads that included informative preaching messages, fourteen uploads that were persuasive, and three uploads which were coercive. The advantage of presenting da'wah messages on this Instagram account is that it conveys messages in short and easily understood language. And the shortcomings, namely an incomplete and concise explanation. These strengths and weaknesses also have an impact on the reader's understanding.

scholarly journals КРОС-МЕДІЙНІ ІНСТРУМЕНТИ МОНЕТИЗАЦІЇ ТЕЛЕВІЗІЙНОГО Й ІНТЕРНЕТ-КОНТЕНТУ

2019 ◽  
Vol 2 (1(31)) ◽  
pp. 8-16
Author(s):  
Черемних І. В.
Keyword(s):  
Online Content ◽  
Cross Media ◽  
Media Consolidation ◽  
Internet Tv ◽  
Cross Platform ◽  
The Media ◽  
Pay Tv ◽  
The Cross ◽  
Media Market

The article is devoted to the problems of finding new forms of interaction between various media market players and new tools for converting TV and Internet content into profit. Changing the paradigm of consumption of TV and online content creates new conditions for the functioning of media business in Ukraine. Media can effectively monetize content through cross-platform processes such as co-branding, sampling, media baying, PayWall, b2b, b2c partnership, Transmedia Storytteling and others. First of all, it concerns the co-operation of traditional and Internet TV, PAY-TV, IPTV / OTT, digital, cable and satellite penetration, TV and Internet content producers, operators, providers. Through the cross-media consolidation of resources, the combination and distribution of content, players of the media market have the opportunity to successfully finance their budgets and receive greater dividends from the integration of efforts.

scholarly journals EFEKTIFITAS IKLAN GO-JEK PENGGUNA MEDIA SOSIAL KOTA PADANG

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Tri Irfa Indrayani ◽  
Asrizal Asrizal ◽  
Nurdiah Shalat
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Online Advertising ◽  
Effective Range ◽  
Average Value ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Online Advertisements

Abstract : Research Objectives to measure and analyze the effectiveness of Go-Jek online advertising on social media. This study uses a sample to residents who live in Padang City and are social media users. Sampling was done by Purpose sampling with 100 respondents. The data analysis technique used is the EPIC method, which consists of; empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The EPIC analysis results partially for each variable are in the "effective" range because the average value of empathy = 3.9375, persuasion = 3.9273, impact = 3.8175, and communication = 3.92. And the EPIC rate which is the average value of the whole variable is at 3.9. This value is in the "effective" range on the effectiveness scale. This shows that Go-Jek online advertisements through social media are considered effective in attracting audience empathy, effective in influencing audience buying interest, effective in leaving a good impression on the audience, and effective in delivering messages clearly, well, and correctly. Keywords: Effectiveness, EPIC Method

Mission of the Territory: How to Develop It and is it Needed at All?

2020 ◽  
Vol 144 ◽  
pp. 126-135
Author(s):  
Anna A. Voloshinskaya ◽  
Keyword(s):  
Economic Development ◽  
Content Analysis ◽  
Mission Statement ◽  
External Environment ◽  
Point Of View ◽  
Foreign Experience ◽  
Advantages And Disadvantages ◽  
Socio Economic Development ◽  
Definition Of ◽  
Practical Recommendations

There is no generally accepted definition of a territory’s mission either in Russia or abroad. So is it worth including a mission in the strategy of socio-economic development of a territory and what definition of the mission is better to choose? To answer these questions, a content analysis of Russian and foreign definitions of the territory's mission has been carried out, from which common units of meaning were identified. It was established that a number of semantic units in definitions of the territory's mission and the mission of organization coincide. However, from the point of view of the mission statement, there are a number of significant differences between a territory and an organization, which makes some definitions of the territory’s mission hardly applicable in practice. Conclusion is made: it is better to define the territory's mission through its role in the external environment, functions and unique features of the territory. The article examines advantages and disadvantages of alternative options: not to develop a mission at all or to develop it in a purely formal way. Practical recommendations on developing a territory mission, examples from Russian and foreign experience are given.

As Heard on…

2021 ◽  
pp. 603-624
Author(s):  
Justin Patch
Keyword(s):  
Online Advertising ◽  
Political Advertising ◽  
Emotional Content ◽  
The Other ◽  
Nuclear War ◽  
Film Scores ◽  
The Public ◽  
The Media ◽  
The Times ◽  
Musical Elements

The musical elements of political advertising change with the times. From songsters, contrafactum songs with lyrics that extoll one candidate or party and denigrate the other, to television and radio jingles and online ads, the aesthetics of the campaign mirror the media diet of the public. Early television ads imitated jingles of the day: They were simple, catchy, and repetitive. Both Eisenhower’s “Ike for President” and Kennedy’s “Kennedy” follow this mold. Johnson’s 1964 campaign breaks this mold with “Daisy,” an anti-Goldwater ad known for deploying the eerie sounds of nuclear war. Successive campaigns sought to use a similar recipe, employing cues from film scores and trailers to dictate the emotional content of the ad. Recently, online advertising has bloomed, including tribute videos and promotional spots made by citizens and submitted to the campaign, adding grassroots allure and authenticity.

STYLE OF PERIODIC PUBLICATIONS OF KAZAKHSTAN

2021 ◽  
Vol 76 (2) ◽  
pp. 65-71
Author(s):  
A. T. Nagieva ◽  
◽  
A. Yerlan ◽  
Keyword(s):  
Mass Medium ◽  
The Press ◽  
The Media ◽  
Duration Of Operation ◽  
Meaningful Communication ◽  
Media Market

Periodicals are defined as publications issued at regular intervals by a certain number of issues numbered, given the same title and issued in the same type. In addition, periodicals tend to continue publishing without a deadline and have an editorial board. Periodicals traditionally include newspapers and magazines, periodical bulletins and periodical collections. The totality of mass periodicals is called the press. As a mass medium, periodicals have a number of properties of discursive meaningful communication, characterized by completeness, multidimensionality and evidence of judgments. The duration of operation in the media market and the established reputation provide greater persuasiveness and purposefulness of the audience's perception.

RAMIFICATION OF ONLINE ADVERTISEMENTS& HEDONIC VALUE VIA SOCIAL MEDIA PLATFORM ON IMPULSE BUYING FOR INDIAN STREET FOOD

2021 ◽  
Vol 14 (8) ◽  
pp. 188-196
Author(s):  
Mansi Tiwari ◽  
Himanshu Shrivastava ◽  
Yuvika Gupta
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Marketing Strategies ◽  
Impulse Buying ◽  
Street Food ◽  
Hedonic Value ◽  
Impact Impulse ◽  
Online Advertisements ◽  
Media Platform ◽  
Geographical Locations

This study investigated how online advertising via social media & hedonic value impact impulse buying especially for Indian street food. The current study is focused on college students to see how impulse buying takes place for Indian street food when online advertising via social media is being done. The current study is based on the sample of 460 responses from people of Gandhinagar &Ahmadabad, Gujarat. To investigate the mentioned aim data has been analyzed through a variance-based SEM approach. The result shows that there is a positive & significant impact of online advertisements on impulse buying among people for street food. The major contribution through current research is to highlight how a new market for Indian street food has emerged. It has gained popularity & position as a separate food junction at low prices with due thanks to social media. They are reaching at every corner & creating hedonic motivation among food lovers & taking them up-to-the buying level. The current study has realistic implications which show the growing value for marketing via social media. This study will help in understanding & promoting even a small food vending outlet across different geographical locations. This opens up new wings to marketing strategies in targeting new customers.

scholarly journals Virtual Junk Food Playgrounds in Europe: Advergames in the UK and Hungary

1970 ◽  
Vol 3 (2) ◽  
Author(s):  
Arhlene A. Flowers ◽  
Katalin Lustyik ◽  
Emese Gulyás
Keyword(s):  
Childhood Obesity ◽  
Online Advertising ◽  
Food Advertising ◽  
The Internet ◽  
Communist Country ◽  
Junk Food ◽  
Obesity Epidemic ◽  
Number Of Children ◽  
The Media ◽  
The Uk

Unhealthy foods and drinks are among the top products advertised to young children. Considering the growing childhood obesity epidemic and the soaring number of children accessing the Internet, even online junk food advertising has come under increasing scrutiny. Many countries are in the process of expanding and revising existing regulation to account for the realities of the digital age and to respond to health and other social concerns. This paper focuses on two European countries in particular to examine and compare these processes through the lens of junk food advergames aimed at children. Our questions are: 1) Given the differences in the media landscapes of the UK and Hungary, what types of junk food advergames target children?; and 2) In light of the growing childhood obesity problem faced by both nations, how have government bodies, advocacy groups, and advertisers approached junk food advertising targeting children in general and online advertising including advergames in particular? The United Kingdom represents a country with the highest Internet usage by children and the most developed online advertising market in Europe, while Hungary, a post-communist country, represents an emerging media market where young people have less access to the Internet and buying power but constitute a crucial “entry point” for food advertisers.

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