Management Culture Metaphysics: Chaos, Order, Harmony

Introduction. Modern science, based on the abstract-logical method of cognition, is not able to comprehend the deep meaning of management culture in the organization processes of nature and society. A manager who uses a purely scientific approach will see only a part of the management object and not all its integrity and completeness. Purpose and methods. The purpose of the article is a metaphysical analysis of chaos, order, and harmony as fundamental concepts of general management culture, which will create a reliable tool for penetrating the depths of things and give not secondary interpretations, but to understand the essence of management culture yesterday, today and in the future. The methodological basis of the study is the metaphysical and dialectical principles of cognition, systemic and culturological approaches to the study of organizational phenomena and processes, as well as the fundamental provisions of the theory and history of culture. Results. The main approaches to the representation of chaos, order, and harmony in the mythopoetic picture of the world are considered. The most significant features of understanding chaos, order, and harmony in the philosophy of culture of the East are determined. The specifics of chaos, order, and harmony reflection in the philosophy of Western culture are revealed. A metaphysical synthesis of philosophical and scientific approaches to understanding chaos, order, and harmony in the context of management culture is carried out, and its deep essence is revealed. Conclusions. For the first time, a metaphysical analysis of chaos, order, and harmony in the organizational and cultural aspect was conducted, which allowed to penetrate the environment of transcendent management culture and to comprehend its deep meaning. The significance of the study is manifested in the addition of science to new theoretical provisions on the management culture metaphysics, as well as the possibility of using them in the training process of organizations’ managers.

A PATOP Study of Philosophy and Business Management: Western vs. Chinese Business Structures in Taiwan

Introduction. Alignment between the philosophical value of the Western parent company and the structure of the local organization is essential to improve managing effectiveness and worker productivity. The alignment may need adjustment while considering whether a Western model is fitted into the Chinese workgroup. This study examines the philosophical value concerning business management within an organization and then explores which value is applicable to the modern Chinese structure in the context of Taiwan. Purpose and methods. The purpose is the holistic view of the Chinese model, as opposed to the separated approach of the West. It does not attempt to find the best philosophical framework of business management for local Chinese structure in Taiwan, as such a framework probably does not exist. Instead, it explores the specific phenomena considered during the process of emergence of business management framework when comparing philosophical value for both selected cases of Western and Chinese enterprises. The case study and PATOP model were used. Results. As a result, there has no single model that is absolutely appropriate to both business and people in one way or the other. Both Chinese and Western philosophical ways of doing business have merits and weaknesses, as illustrated. The implication of the results is the emerged PATOP model. The model indicates an ideal work environment where the Western approach is applicable to the Chinese structure in Taiwan. Conclusions. It concludes that the philosophical approach in doing business within the Chinese structure is erected in a way of “Middle of the Road” according to the PATOP emerged from the study. However, it should be noted that there will be drift as this emerged PATOP model used in the Chinese structure with western approach, indicating another issue “what an acceptable time for drift would be”?

Brand-Management Theoretical Principles in Music Business

Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to create a strong loyal fanbase. This is the case when brand management is worth mentioning, which allows promoting the audience loyalty formation for a long time. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations of brand management in the organization of the music business for increasing the music artists' competitiveness and their promotion effectiveness in the music market. The system approach, methods of analysis, and synthesis, in particular, analysis of the literature about brand management, its effectiveness evaluation, and promotion of music artists are used. Results. The essence and significance of brand and brand management, features of brand management in the music business are revealed. Theoretical principles of brand management in increasing the competitiveness of music artists and their promotion effectiveness are considered. The main methods of evaluating the effectiveness of brand management are described. Conclusions. The scientific novelty of the article lies in offering to consider a music artist as a brand and promote it in the market according to the principles of brand management. It also proposes to transfer the methods of estimating the product brand building and promotion efficiency to the musician’s brand. The significance of the research lies in the possible use of its results in the integration of brand management into music artists' promoting strategy in Ukraine, as well as in developing recommendations for the promoting strategy of Ukrainian show business music artists.

Production and Consumption Model of a Modern Music Product

Introduction. The relevance of the study is in the formation of conceptual and terminological apparatus for the functioning of the music industry in Ukraine, the identification of music product producers, determining the specifics of music product and its essence, to develop an effective mechanism for copyright protection of authors and performers (artists) in a crisis of royalty payments formed in Ukraine in 2021. Purpose and methods. The study aims to determine the model of production and consumption of a modern music product given the rapid digitization of such a product in the last decade. The methodological basis of the study is comprehensive, systematic, and historical approaches. Results. A music product is defined in two definitions: first, like a musical composition with lyrics (song) or without lyrics (melody); secondly, “artist” as a music product that is directly involved in creating a track (song), public performance (concert), products with the symbols of their brand (merch) and content for social networks, television, radio, including advertising. Modern manufacturers of the music industry commercialize the artist's brand, his unique story. This strategy ensures rapid monetization of the music project and reduces investment risks. Conclusions. The scientific novelty of the research results is to determine the specifics of the functioning of traditional and modern models of modern music product production and consumption. The practical significance of the obtained results is in the use of the concept of “music product” for the development and improvement of legislation in the field of culture, the functioning of the music industry, and the protection of intellectual property rights, including copyright.

Fashion Industry in the Context of Sustainable Development: Eco-Products, Conscious Consumption and Management

Introduction. The relevance of the study is due to the need to select management tools for the formation of environmentally conscious consumption of the fashion industry products, which is developing dynamically and rapidly, which will contribute to the preservation of the resource potential of not only the country but also the planet as a whole. Purpose and methods. The purpose of the article is to substantiate the role and importance of eco-products, conscious consumption, and management in the context of the fashion industry’s sustainable development. The methodological basis of the study is an interdisciplinary approach to the consideration of the problem of managing the conscious consumption of eco-fashion products when its economic, environmental, technical, organizational, social, psychological, and physiological functions are realized in the relationship. Results. Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing have been identified. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment, is substantiated. The theoretical bases of sustainable development and progress of the Ukrainian fashion industry on the example of formation and promotion of Ukrainian designers’ fashion brands are considered. Conclusions. As a result of the conducted study, the main motives for creating eco-products in the fashion industry, as well as the main environmental concepts, are outlined. The importance of choosing optimal tools and management strategies aimed at greening the production of eco-products was determined by the fashion industry enterprises. The scientific novelty of the study consists in the interdisciplinary deepening of the theoretical provisions of production management and conscious consumption of the fashion industry eco-products in the conditions of greening the public space.

Visualization and Virtualization of Art as New Dimension of Communicative Interaction and Social Management System

Introduction. “Visual turn” in art has determined the specifics of the civilized development of modern society. Information technology and virtual nature of the visual space development have influenced not only the language of communication but in general the entire system of social management. Purpose and methods. The purpose of the article is to substantiate the influence of modern visual art on our everyday life, opportunities for self-expression, communication, and social management. Methodological basis of the study is presented by historical, axiological, comparative, system and structural, formal and logical methods. Results. The article considers the modern reading of the visual image, its demand in modern culture, the reasons, and backgrounds of the “visual turn” in art, which has led to the diffusion of high and low in art, synthesis of creativity, and everyday life. The influence of communication virtualization, urbanization of the society and massification of culture on the formation of the individual's visual space and picture of the world are proved. Conclusions. Both positive and negative aspects of such social and cultural transformation in the process of contemporary art visualization are substantiated. The article proves that visualization of art through advertising, fashion, performance, industrial design is becoming the most important factor in social management and determination of consumers', social and cultural, ideological matrix of individual behavior. Under conditions of this hypertrophied visual component of everyday life, constructing and modeling of the newest methods of visual literacy and culture formation are justified.

European Сultural Policy of Organization of the 21st Century Socio-Cultural Sphere

Introduction. The last two decades are signed with culture meaning increase as one of the strategic priorities of the social and economic development of the EU related to the consolidation of common cultural space, management of socio-cultural activities, and development of “European citizens” identity under cross-cultural dialogue. Currently, the critical enabler of this cultural policy is special programmes. The application of the main principles of these programmes in real has been the key instrument of the European regional policy for last years. Purpose and methods. The purpose of the article is to cover the main tendencies and areas of concern of the European cultural policy based on comparative analysis of the cultural programme of the second generation. In the course of the research, the author has used the comparative, sociological, structural and functional, activity and situational-critical methods, with the help of which the features of the functioning of the above programmes were characterised. Results. Today the EU cultural policy implementation is via the prolonged “Creative Europe Programme 2021-2027” which, in comparison with other cultural programmes, is more structured and differs in an integrated approach to the organisation of the socio-cultural sphere, has incorporated all the implemented cultural and media programmes over the previous 20 years. Conclusions. In the article, there is the first analysis of the difference between the selected programmes in the context of verifying the thesis about the continuity of the programme's principles of the EU cultural policy at the present stage, as well as the objective trend of turning cultural policy into one of the main directions of European domestic policy for the development of the socio-cultural sphere.