scholarly journals Factors Affecting the Consumption of Eco-Fashion Products of Vietnamese Consumers

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Nguyen Thi Mo ◽  
Keyword(s):  
Consumer Behavior ◽  
Empirical Research ◽  
Theoretical Framework ◽  
Environmental Concerns ◽  
Environment Friendly ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Fashion Products ◽  
Eco Fashion

Consumers' awareness of behaviors affecting the environment is increasing, and many people choose to use eco fashion products. Based on the theoretical framework of fashion acceptance, developed by Sproles (1979) combined with empirical research, the author has built a theoretical framework with four shopping-oriented factors; fashion-oriented elements, environmental concerns, and environment-friendly behaviors. From the results of a survey of 450 Vietnamese consumers, all four factors positively influence the consumption behavior of eco-fashion products of Vietnamese consumers. The factor that has the strongest impact on consumer behavior of eco-fashion products is the fashion-oriented factor.

A Critical Review of Online Consumer Behavior

2008 ◽  
pp. 2038-2055 ◽  
Author(s):  
Christy M.K. Cheung ◽  
Gloria W.W. Chan ◽  
Moez Limayem
Keyword(s):  
Consumer Behavior ◽  
Empirical Research ◽  
Critical Review ◽  
Research Agenda ◽  
Theoretical Framework ◽  
Integrative Model ◽  
Future Studies ◽  
Online Consumer Behavior ◽  
The Past ◽  
Online Consumer

Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies.

scholarly journals Viral Advertisement: Conceptualisation of Factors Affecting Viral Behaviour

2019 ◽  
Vol 4 (2) ◽  
pp. 133-139
Author(s):  
Nor Azimah Kamaruddin ◽  
Amily Fikry ◽  
Lennora Putit
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Theoretical Framework ◽  
Jel Classification ◽  
Consumer Acceptance ◽  
Social Content ◽  
Factors Affecting ◽  
Attitudinal Factors ◽  
Paper Review ◽  
Social Media Advertising

Objective –The objectives of this article are threefold; first, to identify factors affecting the effectiveness of social media advertising; second, to classify the factors into four main dimensions (namely: source, social, content and attitudinal); third, to conceptualise the factors and provide the proposition. Novelty – The theoretical framework of this paper can be used to direct future empirical research to see how each construct affects consumer acceptance towards the advertisement and the spread of viral advertisement. Type of Paper: Review Keywords: Attitudinal; Factors; Social; Content; Source; Viral Advertisement; Viral Behaviour. Reference to this paper should be made as follows: Kamaruddin, N. A.; Fikry, A.; Putit, L. 2019. Viral advertisement: Conceptualisation of factors affecting viral behaviour, J. Mgt. Mkt. Review 4 (2): 133 – 139 https://doi.org/10.35609/jmmr.2019.4.2(5) JEL Classification: M30, M37, M39.

Environmentally concerned consumer behavior: evidence from consumers in Rajasthan

2017 ◽  
Vol 12 (4) ◽  
pp. 712-738 ◽  
Author(s):  
Pradeep Kautish ◽  
Ganesh Dash
Keyword(s):  
Consumer Behavior ◽  
Empirical Research ◽  
Research Study ◽  
Marketing Mix ◽  
Indian Market ◽  
Environment Friendly ◽  
Content Type ◽  
Rural Markets ◽  
Rural Market ◽  
Indian Context

Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the right marketing mix for consumers in the rural market. There is a great dearth of empirical research on consumer behavior facets on environment-friendly products for rural market in India. Design/methodology/approach Conclusive cross-sectional descriptive research design has been used to study the environmentally concerned consumer behavior (ECCB) for environment-friendly products with the help of a survey instrument relevant for empirical research. This paper adds to the existing literature by developing one model in the Indian context for the rural market. The research study used exploratory factor analysis and confirmatory factor analysis with structural equation modeling approach to analyze the collected data from consumers. Findings The major finding of the study is that consumers living in rural areas are aware about the environmental movement, but marketers have probably not fully explored the potential for environment-friendly products. The study strongly argues that organizations should leverage on the rural market opportunity in India. It confirms the need to tailor marketing mix for rural markets for determining behavioral dimensions of consumer decision-making. Research limitations/implications This empirical research paper is developed and applied in the Indian context, with special reference to the rural market of the country. Results may change when applied to different rural locations in the same country and/or different countries depending on their demographic variables, psychosocial factors and socioeconomic conditions. The findings of this study need to be viewed within the context of certain limitations of location, social and economic issues. The study provides the initial base for further research on the theme, as there are no such studies available on environment-friendly products. Practical implications This research study is highly useful for the business firms deciding on marketing mix variables for environment-friendly products in rural market scenario in India, and it provides inputs for formulating major policy decisions in marketing. The study provides insights for managers, policymakers and organizations operating in rural markets and working on different facets of environmental protection issues in different forms. Social implications It has been investigated across global markets that human activities have altered the natural ecosystem, so to make natural resources available for the future generation, there is a greater need to achieve more sustainable forms of development. The study provides insights from the rural Indian market for better adoption of environment-friendly products and will motivate marketers to explore the rural market horizon. Originality/value The study has been conducted with consumers who are residents of one small town in India. So far, no study has been conducted, and it is first such attempt to analyze the rural Indian market for environment-friendly products and consumer behavior ever since such products were launched in the country. This study provides an early glimpse into the workings of marketing practitioners who work on consumer strategy formulation and rural marketing decision-making for environment-friendly products.

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

eu Policy and Law Regarding Railways and the Environment

2016 ◽  
Vol 13 (1) ◽  
pp. 30-45
Author(s):  
Ludwig Krämer
Keyword(s):  
Air Pollution ◽  
High Speed ◽  
Short Description ◽  
Environmental Concerns ◽  
Environmental Aspects ◽  
Transport Networks ◽  
Technical Standards ◽  
Environment Friendly ◽  
Railway Freight ◽  
Planning And Operation

For decades, railway issues were considered, in Europe, as being almost entirely in the responsibility of the Member States. This history is even reflected in the present eu approach on railway issues which has, as one of its political priorities, the objective to ensure the interoperability of national legal and technical standards all over the eu. The development of trans-European transport networks, the upcoming of high-speed transboundary trains and the internationalisation of railway freight transport which are of relative recent date, all contribute to the greater awareness of railway impacts on the environment. Policies can no longer promote railways with the argument that rail is the most environment-friendly means of transport, but are more and more obliged to take into consideration, during the planning and operation of railways, local, provincial and regional environmental concerns. The contribution passes in review the most relevant environmental concerns with regard to railways. After a short description of the regulatory frame, the different environmental aspects of railways – land use, nature conservation, noise, water, air pollution, and waste management – are discussed. Some concluding remarks follow.

scholarly journals Evolving Federations and Regional Public Deficits: Testing the Bailout Hypothesis in the Spanish Case

10.1068/c0444 ◽  
2005 ◽  
Vol 23 (3) ◽  
pp. 437-453 ◽  
Author(s):  
Santiago Lago-Peñas
Keyword(s):  
Financial Markets ◽  
Empirical Research ◽  
Central Government ◽  
Traditional Model ◽  
Factors Affecting ◽  
The Real ◽  
Government Deficits ◽  
Tax Autonomy ◽  
Real Behavior ◽  
Public Deficits

High debt autonomy and low tax autonomy often characterize evolving federations, making the bailout hypothesis very attractive in resolving subcentral government deficits. However, meeting both conditions is not enough to conclude that bailout expectations are the main reason for a potential deficit. There are many other factors affecting expectations and the real behavior of the agents involved: central government, subcentral governments, and the financial markets. Empirical research is the only means by which to determine the relevance of the bailout problem in each situation. To demonstrate this argument, the author describes an exhaustive analysis of the Spanish case. The main conclusion is that deficit seems to be better understood by a more traditional model of fiscal choices than by bailout expectations.

Segmented Assimilation: Issues, Controversies, and Recent Research on the New Second Generation

1997 ◽  
Vol 31 (4) ◽  
pp. 975-1008 ◽  
Author(s):  
Min Zhou
Keyword(s):  
Empirical Research ◽  
Theoretical Approach ◽  
Second Generation ◽  
Theoretical Framework ◽  
The State ◽  
Assimilation Theory ◽  
Segmented Assimilation ◽  
Host Society ◽  
Future Studies

The segmented assimilation theory offers a theoretical framework for understanding the process by which the new second generation – the children of contemporary immigrants – becomes incorporated into the system of stratification in the host society and the different outcomes of this process. This article examines the issues and controversies surrounding the development of the segmented assimilation theory and reviews the state of recent empirical research relevant to this theoretical approach. It also highlights main conclusions from recent research that bear on this theory and their implications for future studies.

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