scholarly journals BUSSINES MODEL CANVAS SEBAGAI ALTERNATIF STRATEGI BISNIS KERAJINAN SEDOTAN PURUN DI DESA TUMBANG NUSA, KECAMATAN JABIREN KABUPATEN PULANG PISAU

2021 ◽  
Vol 9 (3) ◽  
pp. 271
Author(s):  
Daniel Itta ◽  
Muhammad Helmi ◽  
Adnan Ardhana

This study aims to analyze the business model of the purun straw craft business in Tumbang Nusa Village and determine the strategy for developing the purun straw craft business model in Tumbang Nusa Village with the Bussines Model Canvas (BMC) approach. Purun straws in Tumbang Nusa village. This study uses descriptive research methods to collect detailed actual information that describes existing symptoms, identifies problems or examines prevailing conditions and practices. The results of the research on the canvas model business mapping that have been carried out, it turns out that the customer segment of the purun straw craftsmen has been diversified into Bussines to Bussines and Bussines to Consumer customers with marketing reach in the cities of Palangkaraya, Jakarta and Bali. The revenue stream element from straw craftsmen is only in the form of selling straws. Furthermore, the main resources used are production equipment, human resources, capital, transportation and communication tools with key activities in the form of production and marketing activities. Meanwhile, the main partnership that keeps the business running is the Liaison and the government. The last element in the form of a cost structure contains fixed costs and variable costs. After getting information from the business model environment and SWOT analysis, the changes to the existing canvas business model are obtained. In order for the production process to run more efficiently, the use of appropriate technology is added through production mechanization, while for the main activity promotional activities are added. Researchers suggest craftsmen can implement improvement strategies on the Business Model Canvas elements that focus on five elements, namely, Customer segments, Channels, Customer relationships, Key activities and Key partners so that operational activities are expected to be more effective

2017 ◽  
Vol 18 (2) ◽  
pp. 113 ◽  
Author(s):  
. Hartatik ◽  
Teguh Baroto

In the competition of a business of an enterprise is required to develop a corporate strategy in order to survive and continue to grow in the midst of incessant competition effort, therefore, companies need to develop an appropriate strategy so that the company can maintain its existence and can improve the performance of the company. Based on these problems will do internal and external analysis using matrix IFE and EFE and SWOT analysis. Then done using weighting method of AHP to get priority strategy, after it will make a proposal for improvements with Business Model Canvas. The results obtained are UD. Light requires some development on the model of the business i.e. the addition of five blocks, i.e. Customer Relationships (customer relations), Key Patners (partnership), Value Propositions (proportion value), Customer Segments (customer segment) and Channel (the channel).


Author(s):  
Iqbal Kamaluddin

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the      Key Partnership, sis the    value propositions. The elements that still lack are    Customer Relationships and the next is   Key Resources. Be  rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram  and others, and can be done by maintaining loyal customers by providing members cards  and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources   by conducting training and development to employees of both operational and management employees.


Author(s):  
Edy Purwanto ◽  
Miftahur Rahman Hakim

Abstract: The Waste Bank is a waste collection concept with business management such as banking, but what is saved is the selected dry waste. The purpose of this study is to design an appropriate alternative strategy with a business model canvas approach for plastic waste recycling at BSKP. The research method used a qualitative descriptive approach with data analysis techniques using SWOT analysis and the business model canvas. The results showed that the development of a business model was prioritized on 4 blocks, namely key resources, key partners, key activities and customer relationships. The development of key resource blocks is carried out by increasing the skills and understanding of human resources regarding the use of technology and information. Development of key partner blocks by creating creative programs to improve relationships with partners, especially customers. Development of block key activities by establishing relationships with customers in the use of micro-scale plastic waste. Whereas in developing customer relationships, it is necessary to improve personal and group services by creating social media channels to maintain and communicate instinctively with customers and potential customers. Abstrak: Bank Sampah merupakan konsep pengumpulan sampah dengan manajemen usaha seperti perbankan namun yang ditabung merupakan sampah kering yang sudah dipilih. Tujuan penelitian ini yaitu merancang strategi alternatif yang tepat dengan pendekatan business model canvas usaha daur ulang sampah plastik di BSKP. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan Teknik analisis data menggunakan analisis SWOT dan business model canvas. Hasil penelitian menunjukkan dalam pengembangan model bisnis diprioritaskan pada 4 blok yaitu key resources, key partner, key activities dan customer relationship. Pengembangan pada blok key resources dilakukan dengan cara peningkatan ketrampilan dan pemahaman SDM tentang pemanfaatan teknologi dan informasi. Pengembangan pada blok key partner dengan membuat program yang kreatif dalam meningkatkan hubungan dengan mitra khususnya nasabah. Pengembangan pada blok key activities dengan cara menjalin hubungan dengan nasabah dalam pemanfaatan sampah plastik skala mikro. Sedangkan dalam pengembangan customer relationship perlu ditingkatkan dalam layanan personal maupun kelompok dengan membuat channel media sosial guna mempertahankan dan komunikasi yang instens dengan pelanggan dan calon pelanggan Garbage Bank, Plastic Waste, SWOT, Business Model Canvas


2018 ◽  
Vol 8 (1) ◽  
pp. 1-16
Author(s):  
Ammar Fathin Mahdi ◽  
Lukman Mohammad Baga

Winner Perkasa Indonesia Unggul is a SME that sells product based on seaweed processing. The enterprise is trying to improve their business activity on seaweed processing products. The purposes of this research are to identify the existing business model at the enterprise, to evaluate the model, and to generate a new business model prototype with the Business Model Canvas method analysis. This research  is a case study on a company, and conducted in March-May 2016. The data used are primary data in the form of interviews and internal company data, while qualitative analysis used to evaluate the business model, and the SWOT analysis method used to help generating new business model prototype. The results of this research were two alternative of business model prototype for the enterprise’s development in the future. The first alternative is trying to classify new customer segment, and followed by creating the new value proposition. With the additional of new customer segment and the new value proposition, it caused the enterprise to extend the channels by optimalizing technologies, and eventually increase the revenue stream of the enterprise. The second alternative is trying to increase the customer relationship by creating the new value proposition. It will raise the opportunity to make an alliance or partnership for helping the business activity of the enterprise. However, the changes on some parts of the business model will affect the enterprise’s cost structure.


2021 ◽  
Vol 2 ◽  
pp. 298-302
Author(s):  
Rina Dwi Lestari ◽  
Yusuf Enril Fathurrohman

This study aimed to analyze the design of the canvas business model of the Tjap Tiga Anak Noodle Factory. The method used was the descriptive-analytical method because, in this study, a qualitative research type was chosen to analyze the Business Model Canvas to map the business state at the Mie Tjap Tiga Anak Factory. The results of research, at the Mie Tjap Tiga Anak Factory using a business model canvas, showed business activities in 9 elements, namely customer segments with B2C and B2B, value propositions that were certified halal (LPPOM MUI), channels used were direct and indirect, customer relationships with apply personal assistance, revenue streams were product sales, key resources were human resources, key activities were production activities, key partnerships were carried out with the government, distributors, and the community or customers, and the cost structure includes fixed and variable costs.


2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Irra Chrisyanti Dewi ◽  
Mega Intan Permatasari

The purpose of this research is to describe and design marketing strategy of business canvas model. The results show that business canvas and SWOT analysis are very helpful in developing marketing strategy. The customer segment element develops into B2R; element value propositions give customers easy access to information and get KSS products; channel elements focus on the liveliness of the admin in choosing the right social media; the customer relationships element develops a strategy for customers to purchase more KSS products and be loyal to KSS products; revenue streams elements are increased through visits and workshops; elements of key resources are land in the city and hydroponic facilities; key activities elements lie in the process of growing vegetables and taking care of hydroponics equipment; key key partnerships come from raw material suppliers, farmers' partners, and processed products partners; last element cost structure over fixed costs and variable costs. The SWOT analysis assists in facing threats and taking on existing opportunities, as well as minimizing existing weaknesses.


Author(s):  
Amirullah Muh Amin ◽  
Lukman M Baga ◽  
Netti Tinaprilla

PT Architectaria Media Cipta is an architectural consulting and contractor company.The purpose of this research is to describe and improve the business model used by PT Architectaria Media Cipta based on Business Model Canvas (BMC) approach and SWOT analysis, and then develop a new business model prototype for PT Architectaria Media Cipta using Blue Ocean Strategy (BOS).BMC consist of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. The data collected bystructured interview.There are seven unsurts that need to be improved in a major way, and the two unsurts are remedied in a minor.The new business model prototype is created with a new value proposition that makes home and office furnishings products with unique designs, fixed size, light weight that can be sold massively through webstores and marketplace. Innovative products made by utilizing waste materials with the concept of re-use and re-cycle, therefore) the selling price of the product remains affordable.


2021 ◽  
Vol 12 (1) ◽  
pp. 87-94
Author(s):  
Sugiyanto ◽  
Muhammad Aditya Pratama ◽  
Endang Wahyuningsih

The fashion industry plays an important role in the growth of the national creative industry which absorbs a lot of employment. Business actors selected as samples of this study were 4 distribution stores (Distros), located on Jl Padjadjaran, Bandung. Increasingly fierce competition is a major problem, marked by declining income and profitability. The purpose of this research is to formulate a distribution business strategy using SWOT analysis and BMC. Qualitative and quantitative descriptive research approaches were used in this study. Qualitative research to identify the factors of strengths, weaknesses, opportunities and threats. The results of the study found several factors from the elements of the SWOT analysis, as a basis for conducting quantitative analysis, which resulted in an aggressive strategy that had to be developed. Based on this strategy it is formulated in the form of a business model canvas. The distros business needs to be developed more aggressively in terms of Customer Segment, value proposition, channels, and customer relationships so that company revenue can increase. Companies also need to emphasize the development of the aspects of key business activities, key partners and the effectiveness of utilizing key resources so that the company can carry out cost efficiency. The finding of this study is that BMC can be used to describe briefly but completely as an effort to formulate a strategy for the results of SWOT analysis.


2021 ◽  
Vol 4 (2) ◽  
pp. 51-61
Author(s):  
Bangkit Rambu Sukarno ◽  
Muhamad Ahsan

This study aims to determine the mapping of existing business strategies and develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements of the Business Model Canvas. The results showed that the business strategy obtained from the Business Model Canvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.


2021 ◽  
Vol 3 (1) ◽  
pp. 70-76
Author(s):  
Christy Dwita Mariana ◽  
Khendy Chan ◽  
Dionisius Yusuf

The aim of the study is to determine the strategies that can be used by Exstudio. The research method used descriptive using interview, observation, reference and documentation. Data analysis was carried out descriptively using canvas models and SWOT analysis. The results of the study showed Exstudio has a segmentation of the open market consumer segment, the consumer market (B2C) and government market. The proposition of value of Exstudio is to offer exclusive services to its clients following current trends. The channels of Exstudio's business are digital-based channels with the use of social media. Exstudio provides both pre-purchase and post-order photography and videography services. Income derived from documentation services and commission for printing orders. Exstudio resources consist of: (1) physical resources (office); (2) Human resources (core management and freelance employees); (3) Financial resources (personal capital and grant funds); and (4) Intellectual resources (brands, knowledge, partnerships, databases). Exstudio relies on its main activities namely, production, distribution, marketing and administration. Exstudio's main partners consist of event organizers and wedding organizers, printing vendors, suppliers of packaging material supplies. Exstudio is a value-driven type and consists of fixed costs and variable costs that are used for production, marketing, and administrationKeywords: Business Model Canvas, Exstudio, SWOT, Strategies, Preposition


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