scholarly journals LINGUISTIC PECULARITIES OF REALISATION OF PERSUASIVE STRATEGIES IN MOTIVATIONAL TED TALKS SPEECHES

2021 ◽  
pp. 70-77
Author(s):  
Nataliia Lopatiuk ◽  
Vira Yakymchuk
Keyword(s):  
Contextual Analysis ◽  
Media Discourse ◽  
Discursive Space ◽  
Persuasive Strategies ◽  
Pragmatic Analysis ◽  
The Subject ◽  
The Moment ◽  
Working Out ◽  
Descriptive Method ◽  
Ted Talks

The paper presents the analysis of linguistic means of realization of persuasive strategies in motivational Ted Talks speeches. Nowadays, the popularity of Ted Talks gradually increases due to the variety of meticulously organized speeches presented to the view of society since the moment of TED’s creation. Millions of people from all around the world visit the online TED platform daily in search of inspiration, motivation and knowledge from various spheres. The object of our scientific research is the persuasive strategies in motivational Ted Talks speeches. The relevance of the study is determined by the need to identify and study the mechanisms of verbal realization of persuasive strategies in rhetorical and media discourse, as persuasion in discourse is one of the current problems of modern linguistics. The subject of the research is verbal means of realization of persuasive strategies in the discursive space of Ted Talks speeches. In the research the following methods have been used: the methods of analysis and deduction; the method of pragmatic analysis, the method of contextual analysis, and the descriptive method. The data of the research has been withdrawn from the transcripts of motivational Ted Talks speeches. The scientific novelty of the results obtained is in singling out the peculiarities of persuasive strategies realization in Ted Talks media discourse and working out the typology of persuasive strategies. The study is based on the three persuasive strategies outlined by the principle of rhetoric: ethos, logos, and pathos. Together, they support efficient persuasion and present the tools to effectively connect with the audience; know their interests, prejudices and expectations. Ethos is a persuasive strategy that allows an orator to establish their authority to speak on the subject, logos is categorized as a tool for implementing a logical argument into the speech to prove its point and pathos is a speaker’s attempt to influence the audience emotionally. The results prove that all three of those rhetorical persuasive strategies are frequently used by Ted Talks presenters in their motivational speeches. The appeals to credibility, logic and emotions are the key features implemented in the discursive space of Ted Talks as the necessary elements of persuasion. Key words: persuasive strategies, ethos, pathos, logos, motivational speeches, Ted Talks.

scholarly journals Formation of ethnosocial identity in the matrix of media discourse

2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus
Keyword(s):  
Intercultural Communication ◽  
Point Of View ◽  
Contextual Analysis ◽  
Media Discourse ◽  
Cultural Interpretation ◽  
Media Image ◽  
Starting Point ◽  
The Matrix ◽  
The Media ◽  
Descriptive Method

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.

scholarly journals Syntactic structure of absolute construction and the connection between its main components in the Udmurt language

2021 ◽  
Vol 13 (2) ◽  
pp. 124-135
Author(s):  
Nadezhda N. Timerkhanova
Keyword(s):  
Word Order ◽  
Syntactic Structure ◽  
Contextual Analysis ◽  
Nominative Case ◽  
Continuous Sampling ◽  
Linguistic Term ◽  
The Subject ◽  
Main Components ◽  
Colloquial Speech ◽  
Descriptive Method

Introduction. In the Udmurt language, bisubjective sentences with absolute polypredicative constructions are very productive. The main components of such constructions are expressed by the noun in the nominative case and the gerundium adverbial or gerundium noun, which are connected by a specific connection. The purpose of this article is to establish the syntactic features of polypredicative constructions. Research objectives are to describe the syntactic structure of such constructions, to establish the type of syntactic connection between the main components within the absolute constructions and to show its difference from the types of syntactic connection traditionally distinguished in the sentence. Materials and Methods. The main source of the research was the materials from the Udmurt literature and colloquial speech. The author used a set of such research methods as: descriptive method, continuous sampling, contextual analysis, linguistic modeling and transformation. The use of these methods allowed considering the specifics of the units under consideration on a specific language material. Results and Discussion. In the system of the Udmurt language, absolute polypredicative constructions are widely represented. Namely, gerundium adverbial constructions and gerundium noun constructions that have their own subject of action, which are different from the subject of action of the main part of the sentence – the subject, which is associated with the predicate. The syntactic connection between the subject and the gerundium adverbial part (gerundium noun) is specific, not predicative and not subordinate; it has not yet been designated with the help of a linguistic term in Udmurt linguistics. Such constructions have a fixed word order. In verbs with the gerundium adverbial part on the suffix -sa, there can be no autonomous subject of action, the subject is always the same for the verb-predicate and the gerundium adverbial part. Conclusion. In the Udmurt language, there are bisubjective constructions with the second subject of action in the nominative case, which claims to be the subject in a polypredicative construction with the main word being a gerundium adverbial or gerundium noun. The syntactic connection between the main components within an absolute constructions differs from the types of syntactic relationship traditionally distinguished in a sentence. This connection can be described as “semi-predictive coordination” or “subpredicative coordination”.

scholarly journals Particle “just” in the Vasily Shukshin’s stories

Litera ◽  
2020 ◽  
pp. 65-72
Author(s):  
Xinyu Yuan
Keyword(s):  
Research Methodology ◽  
Quantitative Method ◽  
Comparative Method ◽  
Contextual Analysis ◽  
Comprehensive Description ◽  
Single Author ◽  
The Subject ◽  
Meaning System ◽  
Descriptive Method

This article is dedicated to examination of the particle just” in the Vasily Shukshin’s stories. Analysis is conducted on the syntagmatic and paradigmatic properties of the particle “just”. The object of this research is the particle “just” in the stories of V. Shukshin. The subject is the syntagmatic and paradigmatic properties of the particle “just”. The goal of this study consists in the comprehensive description of the meaning system of the particle “just”, its synonyms and concurrence in the stories of V. Shukshin. The research methodology contains descriptive method with application of the method of contextual analysis, quantitative method, and comparative method. The following conclusions were acquired: in the stories of V. Shukshin, the particle “just” most often is used to highlight the concurrence of situations in time or space; there are instances of combination of meanings of the particle “just”; the particle “just” has no limitations in compatibility. The scientific novelty is defined by the fact that the author is first to analyze the utilization of the particle “just” in the works of a single author; as well as determine the instances of utilization that are not described in the dictionaries.

scholarly journals Semantic contrast and inequality in the vocative position (based on English fiction)

2020 ◽  
Vol 26 (2) ◽  
pp. 66-72
Author(s):  
Iryna Tryshchenko
Keyword(s):  
Negative Attitude ◽  
Contextual Analysis ◽  
Literary Texts ◽  
Address Forms ◽  
Pragmatic Analysis ◽  
Referential Use ◽  
The Subject ◽  
Characteristic Features ◽  
The Given

This paper aims at analysis of stylistic devices based on semantic contrast and inequality actualized in the vocative position. The subject of the study is functioning of the given vocatives in literary texts. The author used methods of semantic, contextual analysis and elements of pragmatic analysis. The results of the study. Ironic forms of address were firstly analysed among contrastive vocatives. They often include evaluative component of connotation. Depending on the context this component of connotation may change its meaning from negative to positive and vice versa. Cases of non-referential use of address forms for creating ironic meaning are also discussed. During the analysis of address forms based on oxymoron certain postulates of M. V. Nikitin's theory of semantic combinatorics are used. The findings indicate that contradictory relations may exist not only inside a vocative syntagm, but also between the vocative and the rest of the utterance. In addition to that, semantic and stylistic types of such contradictoriness are characterized. Moreover, types of gradation and frequency of their actualization in the vocative position are analyzed. Besides that, variants of gradation components positioning in the text are revealed. The role of authorial text in the adequate interpretation of emotional and evaluative address forms — components of gradation — is defined. The usage of all of the above mentioned stylistic devices in the vocative position is combined with the evaluative component of connotation, highlighting positive or negative attitude of the speaker to the addressee and certain reaction of the speaker to the concrete communicative situation, addressee's words or behaviour. Further study of address forms may be promising in their interrelation with other means expressing the category of speech addressability, in revealing their genre specificity and characteristic features of other stylistic devices actualization in the vocative position.

Mechanical Factors of Infl uence on Biological Effi ciency of Solanum Nigrum L.

2014 ◽  
Vol 1 (2) ◽  
pp. 20-23
Author(s):  
O. Ivashchenko ◽  
O. Ivashchenko
Keyword(s):  
Solanum Nigrum ◽  
Black Nightshade ◽  
Effi Ciency ◽  
Weed Plants ◽  
Sensitivity Level ◽  
Solanum Nigrum L ◽  
Small Plot ◽  
Mechanical Factors ◽  
The Moment ◽  
Working Out

Aim. Studying of black nightshade young plants’ response to the induced mechanical stresses. Methods. Researches conducted in small plot fi eld experiments. Results. Change of sensitivity level of Solanum nigrum L. plants depending on phases of their development at the moment of damage of elevated parts has been proven. Owing to loss of the surface capable to photosynthesis, there is an essential decrease in volumes of photosynthesis at plants of weed survived and their possibilities of ontogeny passage. The deep induced dis- stresses reduce biological effi ciency of plants, their ability to accumulate weight and to form seeds and even lead them to death. Conclusions. The defi ned principles of response of weed plants to the induced mechanical dis-stresses are can be used for working out and ecological receptions of crops protection from weeds.

STRATEGI PRODUK BORDIR DI KAPALO KOTO, KOTO TANGAH SIMALANGGANG, KOTA PAYAKUMBUH (Studi Kasus di Usaha Bordir Limpapeh”s Kebaya)

2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati
Keyword(s):  
Rapid Development ◽  
Secondary Data ◽  
Export Market ◽  
Product Strategy ◽  
Analysis Techniques ◽  
Product Service ◽  
Qualitative Descriptive ◽  
The Subject ◽  
The Times ◽  
Descriptive Method

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.

THE USE OF VIDEO IN TEACHING LISTENING SKILL

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Arjulayana -
Keyword(s):  
Learning Style ◽  
Teaching Process ◽  
Listening Skill ◽  
Clear Explanation ◽  
Visual Aid ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Listening Process ◽  
Descriptive Method ◽  
Clear Information

ABSTRACT The objective of this research is to give understanding and clear explanation about teaching students’ listening skill by English video. Commonly, teaching listening through tape recorder, but in this research teacher shows different way, video is collaboration between pictures and sound components, and it contains a recording of a movie or television program. Students can be able to know the activity or a topic being discussion through visual aid and knowing the pictures expression clearly, this way can help students to get clear information both pronunciations and expression. Grade VIII of SMPN 15 Tangerang with total number is 20 students and 10 English teachersas the subject of the research.  Qualitative descriptive method is applied in this research to explain teaching process through video clearly, however, literature and questionnaere with close answer form is given to get the data. The result of this research are: firstly, teaching listening skill through video can be used by the teacher to make a listening class is more enjoyable and understandable, because audio visual aid can cover students various learning style, finally at the end of teaching and listening process the objectives of study can be gained. Secondly; teaching listening through video is very useful way to encourage and foster students’ listening skill and their interest.      Keywords: Using Video, Listening skill, teaching listening

Crimes against marriage and family before Criminal Code 1968

2020 ◽  
Vol 15 (1-3) ◽  
pp. 44-59
Author(s):  
Lidia Peneva
Keyword(s):  
Criminal Code ◽  
Point Of View ◽  
Marriage And Family ◽  
Historical Method ◽  
Legal Method ◽  
The Subject ◽  
The Republic ◽  
Criminal Groups ◽  
The Moment ◽  
Structural Point

Crimes against marriage and family are a particular group of social relation­ships that the law has defended properly in view of the high public significance and value they enjoy. At the moment they are regulated in Chapter VI, Section I, of the specific part of the Penal Code the Repub­lic of Bulgaria. The subject matter of this Statement will, however, be the legisla­tive provisions concerning these criminal­ized acts in retrospect. The purpose of the study is to show by historical method and through the comparatively legal method the development of these criminal groups during the periods of various criminal laws in Bulgaria. This will also provide a basis for reflection on possible de lege ferenda proposals. This report from a structural point of view will be divided into three distinct points, marking each of the penal laws in the Republic of Bulgaria, which were in force before 1968.

scholarly journals Cartilage Injuries and Posttraumatic Osteoarthritis in the Wrist: A Review

Cartilage ◽  
2021 ◽  
pp. 194760352110219
Author(s):  
Jonny K. Andersson ◽  
Elisabet Hagert ◽  
Mats Brittberg
Keyword(s):  
Literature Review ◽  
Radius Fractures ◽  
Osteochondral Autograft ◽  
Posttraumatic Osteoarthritis ◽  
Osteochondral Repair ◽  
Chondrocyte Implantation ◽  
Cartilage Injuries ◽  
The Subject ◽  
The Moment ◽  
And Cartilage

Objective: Focal cartilage injuries, and posttraumatic osteoarthritis (OA) in the wrist are likely common and a cause of wrist pain. To estimate the incidence of cartilage lesions and to understand the pathomechanisms leading to wrist cartilage injuries and OA, a literature review on the subject was performed combined with a presentation of one of the authors’ own experience. Design: This study includes a literature review of the topic. As a comparison to the review findings, the observations of one of the authors’ consecutive 48 wrist arthroscopies, were assessed. PubMed, Scholar, and Cochrane databases were searched using the keywords “cartilage injury AND wrist AND treatment” and “wrist AND cartilage AND chondral AND osteochondral AND degenerative OA.” :Result A total of 11 articles, including 9 concerning chondral and osteochondral repair and treatment and 2 regarding posttraumatic OA, were retrieved. The cartilage repair treatments used in these articles were drilling, osteochondral autograft, juvenile articular cartilage allograft, and chondrocyte implantation. One article displayed concomitant cartilage injuries in displaced distal radius fractures in 32% of the patients. The review of our findings from a 1-year cohort of wrist arthroscopies showed 17% cartilage injuries. Conclusion: There is a lack of knowledge in current literature on cartilage injuries and treatment, as well as posttraumatic OA in the wrist. Cartilage injuries appear to be common, being found in 17% to 32% of all wrist arthroscopies after trauma, but no guidelines regarding conservative or surgical treatment can be recommended at the moment. Larger prospective comparative studies are needed.

Social capital in the theory and research of LIS professionals in the light of the literature on the subject. Review of current knowledge

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maja Dorota Wojciechowska
Keyword(s):  
Social Capital ◽  
Current Knowledge ◽  
Future Research ◽  
Content Type ◽  
Individual Social Capital ◽  
Rural Libraries ◽  
The Subject ◽  
The Moment ◽  
The Impact

Purpose The purpose of the paper is to present the latest scholarly trends in the field of social capital in libraries, to review research concepts published by LIS professionals and to suggest further research possibilities in this area. Design/methodology/approach This paper presents a review and critical analysis of literature associated with research on social capital in libraries to highlight its importance for the development of LIS and its impact on the functioning of environments linked with various types of libraries. The goal of literature analysis was to determine the current condition of research on social capital in libraries. The main trends were identified and the need for further qualitative analyses, which are missing at the moment, was confirmed. Findings It was determined that, so far, LIS professionals have focussed mainly on the role of municipal libraries in developing social capital, the problem of building trust, especially in immigrant circles and the impact of libraries on promoting a civil society. Academic libraries, rural libraries, organisational capital in libraries and individual social capital of librarians were a much less frequent subject of research. The role of libraries in developing social capital in educational (primary and secondary education) and professional (non-university professionals) circles is practically non-existent in research, and it will require in-depth studies and analyses in the coming years. Originality/value This paper constitutes a synthetic review of the latest research concepts concerning social capital in libraries. It identifies the most important research trends and areas that so far have not been explored and suggests research methods to help LIS professionals design future research in this area more effectively.

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