Museums as a Tourist Resource: Cultural and Educational Projects in the Modern Cultural Space of a Tourist Destination

The paper highlights and analyzes the world and domestic experience in the implementation of cultural and educational museum projects in the modern cultural space of tourist destinations. The introduction of cultural and educational projects based on museum activities contributes to the profits of museums and meet the needs of society in the pursuit of knowledge. Also, the cultural and educational project improves the basic functions of museums (educational and upbringing), strengthens the resonance through the mass promotion of museum activities. Common cultural museum projects include scientific and educational museum conferences, International Museum Day, Museum Night, thematic intercultural festivals, biennials, etc. It has been proved that in recent decades various cultural museum projects have become widespread, which radically change the cultural space of a tourist destination. An example is a successful project of placing museums in abandoned industrial buildings, which gives impetus to the development not only of the museum, but also the area itself, sometimes depressed. The article considers examples of such projects in the world and Ukraine. For many museum institutions, the COVID-19 pandemic and its implications for the cultural sphere as a whole is a challenge that needs to be used to rethink its activities, to introduce new methods of communication with potential museum visitors.

ANÁLISIS MEDIANTE GEOMÁTICA DE TRES RETABLOS BARROCOS EN EL SURESTE ESPAÑOL: LA SINGULARIDAD DE UN PATRIMONIO RELIGIOSO DE INTERÉS TURÍSTICO

La documentación gráfica aportada por las nuevas tecnologías posee un enorme potencial para la investigación, docencia y difusión, que, en este caso, se ha aplicado a tres retablos del siglo XVIII, con categoría de BIC. Se ha realizado una modelización con Fotogrametría y Láser escáner. Los resultados, interpretados y debatidos por profesionales diversos, proporcionan información útil para el estudio del bien y permiten afrontar actuaciones de conservación y sensibilización patrimonial y plantear acciones destinadas a personas con discapacidad. Se hace un análisis comparativo y se reflexiona sobre la divulgación óptima como recurso turístico a partir de la documentación y análisis efectuados. Graphic documentation provided by new technologies has enormous potential for research, teaching and dissemination. In this study, the technique is applied to three eighteenth-century altarpieces, officially recognized as Cultural Heritage Assets. A modelling was performed using photogrammetry and laser scanning. The results, interpreted and discussed by a range of professionals, provide useful information for studying the altar pieces and a basis for planning conservation, raising awareness and proposing actions aimed at groups with disabilities. The study includes a comparative analysis and considers ways of optimizing use as a tourist resource based on this type of documentation and analysis.

Wine as a Tourist Resource: New Manifestations and Consequences of a Quality Product from the Perspective of Sustainability. Case Analysis of the Province of Málaga

Wine tourism, as a model of sustainable economic development in certain areas, is able to boost the competitiveness of a territory, improve wine production, respect the environment, and improve the living conditions of citizens. In this sense, this work will present an overview of this type of tourism worldwide and nationally, focusing on the province of Malaga. The diversification of the tourist industry has promoted the appearance, or extension, of new tourist activities beyond the typical activities associated with beach or cultural tourism. This has resulted in new job creation and new income generation options. Wine tourism promises and delivers a complete sensory experience, as tourists experience the consumption of wine from all senses: taste, smell, touch, sight, and sound. This experience is not limited to the consumption of the wine, but also includes the experience of a visit to wineries or vineyards, together with the necessary lodging, depending on location. In this way, the grouping of activities and the development of tourist routes stimulate cooperation between different companies in rural areas. Thus, we propose that tourism is a means by which economic and social development can be achieved in these areas and regeneration strategies can be implemented.

Leaving a Trail - Revealing heritage in a rural landscape

<p>‘Leaving a Trail – revealing heritage in a rural landscape’ investigates how landscape architecture can reveal heritage and connect Māori and Pākehā to the land and to the past in rural Aotearoa New Zealand. Our rural landscapes contain rich and varied stories, which, if interpreted and made stronger by being linked together, have the potential to create cultural and recreational assets as well as tourist drawcards. A starting point for this research based in South Wairarapa was the six sites identified by the Wairarapa Moana Management Team as sites for development. The first design ‘hunch’ remained the touchstone of the project. With the six Wairarapa Moana Wetlands Park sites forming an ‘inner necklace’ the aim of this project became creating an ‘outer necklace’ of revealed heritage sites, a heritage trail. This thesis was inspired by the depth of Māori connection to the land. Māori consider the natural world is able to ‘speak’ to humans. The method chosen for this design research is based on landscape architect Christophe Girot’s ‘Four Trace Concepts in Landscape Architecture’. Girot is interested in methods and techniques that expand landscape projects beyond the amelioration of sites towards the reactivation of the cultural dimensions of sites. As part of this research is to enable connection with the cultural dimensions of sites, or to ‘hear the site speak’, his method was chosen as a starting point. It was adapted and shaped by previous experience and the experience of this research to form a new method, ‘Four Listening Acts in Landscape Architecture’. Through such methods landscape architects can grow their relationship with the land and so better design with the land and for the landscape and its people. After research, the sites were chosen and grouped into four major routes, Māori, Pākehā settlement, natural system and military, so as to appeal to people with a variety of interests. Of the twenty six trail sites most are already marked and eleven are unmarked. Research into how to reveal these unmarked sites saw three different approaches used. Sites with spaces had their essence intensified to become places. Other sites had objects designed for them directly related to the landscape. The significance of the rest is shown with numbered markers. These three different methods of revealing a site’s significance are threaded together into a series, a necklace, creating a trail that contributes a cultural, recreational and tourist resource to South Wairarapa.</p>

Leaving a Trail - Revealing heritage in a rural landscape

<p>‘Leaving a Trail – revealing heritage in a rural landscape’ investigates how landscape architecture can reveal heritage and connect Māori and Pākehā to the land and to the past in rural Aotearoa New Zealand. Our rural landscapes contain rich and varied stories, which, if interpreted and made stronger by being linked together, have the potential to create cultural and recreational assets as well as tourist drawcards. A starting point for this research based in South Wairarapa was the six sites identified by the Wairarapa Moana Management Team as sites for development. The first design ‘hunch’ remained the touchstone of the project. With the six Wairarapa Moana Wetlands Park sites forming an ‘inner necklace’ the aim of this project became creating an ‘outer necklace’ of revealed heritage sites, a heritage trail. This thesis was inspired by the depth of Māori connection to the land. Māori consider the natural world is able to ‘speak’ to humans. The method chosen for this design research is based on landscape architect Christophe Girot’s ‘Four Trace Concepts in Landscape Architecture’. Girot is interested in methods and techniques that expand landscape projects beyond the amelioration of sites towards the reactivation of the cultural dimensions of sites. As part of this research is to enable connection with the cultural dimensions of sites, or to ‘hear the site speak’, his method was chosen as a starting point. It was adapted and shaped by previous experience and the experience of this research to form a new method, ‘Four Listening Acts in Landscape Architecture’. Through such methods landscape architects can grow their relationship with the land and so better design with the land and for the landscape and its people. After research, the sites were chosen and grouped into four major routes, Māori, Pākehā settlement, natural system and military, so as to appeal to people with a variety of interests. Of the twenty six trail sites most are already marked and eleven are unmarked. Research into how to reveal these unmarked sites saw three different approaches used. Sites with spaces had their essence intensified to become places. Other sites had objects designed for them directly related to the landscape. The significance of the rest is shown with numbered markers. These three different methods of revealing a site’s significance are threaded together into a series, a necklace, creating a trail that contributes a cultural, recreational and tourist resource to South Wairarapa.</p>

Museums as a Tourist Resource in the Conditions of the COVID-19 Pandemic: Challenges and New Opportunities

It is becoming increasingly clear that museum activities and tourism are among the sectors of culture and economy most affected by the COVID-19 pandemic. Despite the fact that museum visits and tourist travel during the pandemic have been reduced to a minimum, museums around the world are looking for a way out of the predicament, using every opportunity to recover and offer innovative museum and tourism products. For many museum institutions, the COVID-19 pandemic and its implications for the cultural sphere as a whole are a challenge that needs to be used to rethink their activities, to introduce new methods of communication with potential museum visitors and cultural heritage enthusiasts. The article presents an analysis of the main challenges of the pandemic and its consequences in the field of culture, museum activities in 2020 and the first half of 2021, considers the expected and possible changes in museum life as a result of the pandemic. The study results of the financial condition of museums as a result of quarantine during the COVID-19 pandemic are presented, the innovative practices of online content that museums offer to their visitors during quarantine are considered.

INTANGIBLE CULTURAL HERITAGE AS A TOURIST RESOURCE

Despite a complex and often tragic history, the Ukrainian people have inherited from previous generations a powerful array of cultural heritage sites, much of which has survived to the present day. Represented by a tangible and intangible component, cultural heritage in society fulfills the ambitious tasks of forming civic consciousness, a sense of national dignity, patriotism and pride in the glorious historical past. In addition, it is able to successfully implement such tasks as the formation of the tourist image of the territories, by attracting the attention of tourists to increase the demand for recreation in the region and thus solve a number of socio-economic problems of the latter. Unlike tangible cultural heritage, the objects of which are mostly known to the general public, elements of intangible cultural heritage are often unknown not only to foreign tourists but also to citizens of the state. In this regard, given the uniqueness of many elements of the intangible cultural heritage of Ukraine, as well as their ability to become a powerful tourist resource, it is obvious the need for greater promotion, the formation of a stable interest in them. Undoubtedly, the inclusion of elements of intangible cultural heritage in the National List and the UNESCO Representative List, as well as holding various thematic festivals, master classes with folk artists, organizing exhibitions of their works, creating and disseminating advertising and information products on the subject. Currently, the National List of Elements of Intangible Cultural Heritage has 26 items, Petrykivka Decorative Painting as a phenomenon of Ukrainian ornamental folk art, Cossack Songs of Dnipropetrovsk Region and the Tradition of Kosovo Painted Ceramics are included in the UNESCO analogue. The Crimean Tatar ornament ornek and the culture of Ukrainian borscht are waiting to be included in the UNESCO List. Being a valuable tourist resource, intangible cultural heritage is able to develop the tourist potential of the territory and form the competitive advantages of the tourist product in the world and national tourist market.

The palace and fortress complex Alhambra and Generalife as cultural heritage and tourist resource

The article analyzes the problem of using cultural heritage sites as tourist resources on the case of the architectural and park complex of the Alhambra and Generalife in Granada, the second most visited monument in Spain. The author refers to problems and issues related to the difficulties of conservation, restoration and interpretation of the complex and management of tourist flows. The administration of a complex cultural heritage site such as the Alhambra and the Generalife requires a mandatory multidisciplinary approach, involving specialists from different areas.

Valuation of Industrial Heritage in Terms of Sustainability: Some Cases of Tourist Reference in Spain

This research is a contribution to the sustainable assessment of industrial heritage. The study analyzes the sustainability of some industrial elements after the cessation of activity as well as their tourist definition. The research includes a bibliographic review, a study of different sustainability thematic groups, and establishes certain analysis criteria in each group, adjusted to the characteristics of each selected case study. The results obtained permit a qualitative assessment of industrial heritage in terms of sustainability and its interpretation as a tourist resource in an increasingly diversified cultural offer. Special emphasis is placed on territory, landscape, environment, architecture, and tourism-related issues as the main interpretative keys that provide a new perspective on industrial heritage through an easy-to-apply analysis that contrasts operationally with other heritage environments.