Tourist Local Studies: Essence, Methods, Significance

The purpose of the article is to reveal the scientific essence of tourist local studies and their role in the formation of the ‘image of the territory’, the development of the tourist product. The research methodology is formed on the basis of collecting and summarizing information about the theoretical and methodological foundations of local studies in its various aspects and is a synthesis of modern domestic and foreign approaches to interpreting the essence of local studies and their role in tourism. The scientific novelty lies in the author’s interpretation of the essence of tourist local studies and methods’ generalization of local lore research, and practical significance – in a new look at local lore information as a basis for local tourism product, which is relevant given the regionalization of tourism. Conclusions. Based on the analysis of scientific approaches to history, geography, demography, economics, urban planning and other sciences, within which the local lore direction of research was formed, it is proposed to consider tourist local studies as an applied research area.

Current Trends in the Application of Innovative Technologies in the Tourist Field

The article analyzes the current trends in the use of innovative technologies in the field of tourism. The essence of innovative technologies in tourism and their role in the development of tourism is determined. It has been found that innovations in tourism are the creation of a new or improvement of an existing product using the latest techniques, technologies and resources. It was found that in the field of tourism the use of modern information technologies is relevant, in particular: mobile Internet; electronic catalogues with leisure offers; electronic booking systems; social information networks; electronic ticketing systems; Internet advertising; convenient payment systems, etc. It is established that Internet technologies are an effective means of forming a positive image of the enterprise; promotion of new types of tourist services; informing consumers about new tours or promotions, as well as promoting them on the market, etc. Examples of modern innovative technologies used in the field of tourism are given and the expediency of their introduction is proved. It has been found that in modern conditions it is important to visit online museums and virtual 3D tours, which allow you to travel via the Internet. It is proved that social information networks are an effective tool that affects the consumption of tourist services. They allow tourists to share their own tourist experience, impressions of hotels, level of service and more. It was found that at the present stage of tourism development it is important to form and effectively operate a system of innovation management. The necessity of the development of the newest directions of Internet marketing in the field of tourism is proved. It is established that the introduction of innovative technologies ensures the effective development of the tourism sector in modern conditions, as well as gives a significant competitive advantage.

Museums as a Tourist Resource: Cultural and Educational Projects in the Modern Cultural Space of a Tourist Destination

The paper highlights and analyzes the world and domestic experience in the implementation of cultural and educational museum projects in the modern cultural space of tourist destinations. The introduction of cultural and educational projects based on museum activities contributes to the profits of museums and meet the needs of society in the pursuit of knowledge. Also, the cultural and educational project improves the basic functions of museums (educational and upbringing), strengthens the resonance through the mass promotion of museum activities. Common cultural museum projects include scientific and educational museum conferences, International Museum Day, Museum Night, thematic intercultural festivals, biennials, etc. It has been proved that in recent decades various cultural museum projects have become widespread, which radically change the cultural space of a tourist destination. An example is a successful project of placing museums in abandoned industrial buildings, which gives impetus to the development not only of the museum, but also the area itself, sometimes depressed. The article considers examples of such projects in the world and Ukraine. For many museum institutions, the COVID-19 pandemic and its implications for the cultural sphere as a whole is a challenge that needs to be used to rethink its activities, to introduce new methods of communication with potential museum visitors.

Technologies of Formation and Development of Sociocultural Environment Professionals’ Emotional Competence

The article analyzes the theoretical foundations and features of emotional competence formation; the concept of emotional intelligence and emotional competence in retrospect of scientific research is understood and revealed; the structure, components, elements, factors and functional role of emotional competence of specialists are characterized; the methodological approach to the formation of emotional competence of socio-cultural professionals in Ukraine and the specifics of development at the present stage are highlighted. It is proved that the emotional competence of socio-cultural professionals involves the possession of four types of skills, in particular: managing their emotions, managing other people’s emotions, awareness of other people’s emotions, awareness of their emotions; presented and argued technologies for the formation and development of emotional competence of managers of socio-cultural environment in Ukraine in accordance with the challenges of the time.

Tourist Potential of Castle Tourism in Podillia-Bukovyna Tourist Cluster

The article analyzes the state of castle tourism development in the Podillia-Bukovyna tourist cluster, its role and significance for the development of tourism in the region. The logistical potential of Khotyn and Kamianets-Podilskyi castles has been calculated. The main problems that hinder the sustainable development of castle tourism and the main objects of castle tourism in the tourism cluster and the features of their preservation have been identified.

Holocaust Monuments in Kamianets-Podilskyi as a Resource for Tourism Development

The Holocaust peculiarities of the Jewish population in Ukraine during the Second World War are revealed. Ten sites of the largest mass executions of Jews in Ukraine by the German occupation authorities during the Second World War have been identified and characterized. The largest number of victims are crimes in Kyiv (Babyn Yar – almost 34 thousand people) and Odesa (25 thousand people). The third-largest death toll was in the Kamianets-Podilskyi massacre (23,000 people), but it was the first chronological case of the Nazi massacre of Jews in Ukraine. The peculiarities of the mass extermination of the Jewish population in Kamianets Podilskyi, where a ghetto was created not only for the local Jewish population but also for Jews deported from Hungary, are highlighted. Three memorialization ‘waves’ of Holocaust memorial sites in Kamianets-Podilskyi have been identified. The main monuments of the Holocaust have been characterized, and directions for its further memorialization as a resource for the development of memorial tourism have been proposed.

Conceptualization of Socio-humanitarian Principles of State Policy in the Tourism Sphere in Ukraine

The article analyzes the domestic scientific sources devoted to the formation of the conceptual foundations of state policy in the field of tourism, based on the socio-humanitarian dimension. It is pointed out that this process is a topical scientific and practical issue that encourages the application of modern concepts in the context of domestic state-building, which have been effectively tested in many countries around the world. It has been revealed that socio-humanitarian processes are focused on meeting the key human needs as a producer and consumer of material and spiritual benefits, the formation of which is also influenced by tourism. Among the vectors of socio-humanitarian conceptualization of state policy in the field of tourism as a key resource of development in decentralization, the policy of national memory is highlighted, focused on deepening knowledge about the historical past, establishing the foundations of national identity, implementing the principles of patriotic education, etc. Emphasis is placed on the need to provide the community within the tourist destination with quality tourist services using modern digital technologies.

Olena Stepaniv Contribution to the Development of Transport Geography and Geologistics in Ukraine

Peculiarities of life, military, the diplomatic activity of Doctor of Sciences in Geography, O. I. Stepaniv, as well as her scientific achievements as a Ukrainian geographer and geologist, are revealed. Olena Stepanov was the first woman in Ukraine and the world – a military officer in the Ukrainian Sich Riflemen (Ukrainski Sichovi Striltsi, USS) and the Ukrainian Galician Army (Ukrainska Halytska Armiia, UHA) during the First World War and the Ukrainian Liberation War of 1917–1921, a diplomatic official of the Western Ukrainian People’s Republic and the Ukrainian People’s Republic. Having a doctorate in geography and history, she made a significant contribution to the development of Ukrainian geographical science, including economic and social geography, as well as transport geography and modern understanding of geologistics. The last two areas of geographical science are most fully disclosed in her work “Modern Lviv”, which provides a comprehensive description of the transport infrastructure of Lviv and Lviv region and its importance in the transport system of Ukraine, in particular, emphasizes the central position of Lviv as a transport and logistics hub on the trans-European way connecting the Baltic and Black Seas; identified the main transport routes of Lviv region, important on a national scale; in addition to the main roads, regional and local ones were identified and characterized. The characteristics of transport routes were combined with the indication of the most significant industrial enterprises of Lviv region; tourist and recreational areas and centres which were located on the ways of transport routes were indicated, as well as the tourist specialization of these centres (in textbooks on the geography of transport of the Soviet era, it was not mentioned at all); such transport and logistics indicators as road congestion, traffic intensity on them were used, as well as their historical names were given and their significance in the past was revealed. O. I. Stepaniv’s scientific works remain relevant today. This applies not only to the problems of the geography of transport communication in modern Lviv but also to current issues of international logistics, in particular, Ukraine’s participation in the Baltic-Black Sea transport and logistics integration system. O.I. Stepaniv’s scientific works on transport geography are of direct importance to the most modern EU project in the field of transport and logistics – the Three Seas Initiative (TSI). The recent TSI Summit in Tallinn (October 19–20, 2020) highlighted the impact of the TSI on the entire Baltic-Adriatic Black Sea region. TSI is open to countries – strategic partners of the EU, including Ukraine. Although the latter is not a member of the EU, it was invited to the first TSI summit in 2016 andis currently an active participant in many projects under this Initiative, without having formal membership in the TSI. Ukraine should continue to cooperate with TSI, especially with Poland, in such important infrastructure projects as the Gdansk-Odesa highway, the railway Viking project, the development of gas infrastructure within the North-South corridor (involving Ukrainian underground storage facilities of “blue fuel”), etc.

Tourism in the Age of Digital Communications

The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism.

Strategic Prospects for the Development of the Tourist Services Market in Ukraine

The article analyzes the theoretical foundations and features of the strategic development of the tourist services market in Ukraine. The concept of the tourist services market is comprehended and revealed. The methodological approach of strategic development of the tourist services market in Ukraine and the specifics of recovery after the coronavirus pandemic are highlighted. The priority tasks of the tourism industry development in Ukraine are presented and argued. The model of the strategic management process in tourism for a tourist enterprise is generalized. The algorithm of development of the competitiveness extension project of the tourist services market in Ukraine has been elaborated and substantiated. The conclusion is substantiated that in order to ensure a stable growth rate of the tourism industry, it is necessary to identify priority types of tourism for the regions, contribute to improving the safety of tourists, develop tourism infrastructure and transport links, simplify formalities, create and sell tourism products and services that are in demand on the world market, develop and rapidly introduce new technologies using digital tools.