Cities representing European Capitals of Culture (ECCs) are chosen to promote the diversity and multiculturalism of a global city. But this multicultural and international character comes with the price of standardization, a concept enhanced by the EU through the idea of togeth- erness, and individuals belonging to the same cultural space. Therefore, the visual communication of those cities can be more homogenized, less descriptive and without particularities related to a culture of a specific geo- graphic area. Following Jewitt, Bezemer and O`Halloran (2016), this paper aims to employ a multimodal analysis of images used by the local authori- ties of Plovdiv and Matera (European Capitals of Culture in 2019) on their websites. Therefore, it aims to demonstrate how these two cities communi- cate use generic images, focusing on what Machin and van Leeuwen (2007) identify as characteristics of global images, namely timelessness, low mo- dality, decontextualization and also relying on generic attributes, models and settings. As a result, images become more symbolical and conceptual, causing national identities to diminish in the viewers’ eyes, making cities seem familiar, thus enriching the togetherness of globalization.