scholarly journals Representament and Object (RO) Marking Iconicity Relationship in Wardah Cosmetics Commercial TV Advertising

2022 ◽  
Vol 12 (1) ◽  
pp. 193-202
Author(s):  
Somadi ◽  
Tadjuddin Maknun ◽  
Ikhwan M. Said ◽  
Munira Hasjim
Keyword(s):  
The Body ◽  
Social Activities ◽  
Television Commercials ◽  
Commercial Television ◽  
Qualitative Descriptive ◽  
Concept Of Beauty ◽  
The Relationship ◽  
Descriptive Method ◽  
Analyze Data ◽  
Physical Beauty

This study aims to examine the relationship between representament and object iconicity in Wardah's cosmetic commercial television commercials, which include shampoo, BB cream, mascara, lipstick, and social activities. Wardah cosmetic commercial television commercials attempt to construct consumers using the concept of “Beauty from the heart”. Meanwhile, the beauty of cosmetic users is always visible physically. Thus, it cannot be proven to be real beauty from the heart when someone uses cosmetics. This study uses a qualitative descriptive method to analyze data in the form of verbal and nonverbal text. The researcher uses Charles Sander Peirce's semiotic theory which divides the signs according to the relationship between the representament (sign) and its object (marker) into icons, indexes, and symbols. The results of this study indicate that beauty can be classified into two categories, namely physical beauty and psychological beauty. Physical beauty relates to the body and the head. There are four parts of the head which are icons of beauty for a young woman: 1) the hair, 2) the facial skin, 3) the eyes, and 4) the lips. Meanwhile, psychological beauty is a beauty from the heart that is manifested in the form of attitudes during social activities. In addition, young women as users of Wardah cosmetics are represented by the use of youthful vocabulary and language typical of the millennial generation.

scholarly journals SISTEM KERJA VIRTUAL PHOTOSHOOT DITENGAH PANDEMI COVID-19

2021 ◽  
Vol 5 (1) ◽  
pp. 59
Author(s):  
Rangga Alfara ◽  
Dasrun Hidayat
Keyword(s):  
Sampling Method ◽  
Phenomenological Study ◽  
Consumer Trust ◽  
Media Technology ◽  
Creative Processes ◽  
Study Approach ◽  
Qualitative Descriptive ◽  
The Relationship ◽  
The City ◽  
Descriptive Method

Virtual photoshoot is a photography trend nowadays. Where virtual photoshoots are an alternative business activity for photographers in the midst of a social distancing policy due to the Covid-19 pandemic outbreak. The method in this study used a qualitative descriptive method, and then a phenomenological study approach was carried out. The research sampling was carried out through purposive sampling method, namely the virtual photoshoot actors in the city of Bandung. The results in this study indicate the creative aspects of the virtual photoshoot which consist of methods, creative processes and obstacles. Meanwhile, the aspect of consumer trust consists of establishing a portfolio, educating the virtual photoshoot stage and targeting new potential markets. Whereas the virtual media photoshoots used consisted of social media references, media technology and the relationship between technology and photography media in order to improve business activities amid the ongoing Covid-19 pandemic.

scholarly journals Flouting Maxims in “Wonder Woman“ Movie

2020 ◽  
Vol 4 (1) ◽  
pp. 1-12
Author(s):  
Esra Juniati Op.Sunggu ◽  
Afriana Afriana
Keyword(s):  
Social Environment ◽  
Main Character ◽  
Cooperative Principle ◽  
Wonder Woman ◽  
The Social ◽  
Qualitative Descriptive ◽  
Maxim Of Quality ◽  
Descriptive Method ◽  
Analyze Data

This research was made based on the number of people making mistakes in communicating in the social environment. Some errors in communication often result in ambiguity, due to the delivery of unclear information. Related to the topic the researcher made the research that analyze the flouting maxims in Wonder Woman movie and find the reason why the characters flouted the maxims by using the theory of Grice (1975).  This research used qualitative descriptive method by Sudaryanto (2015) to analyze data. The results of the research showed that there were 12 data which were flouting maxims namely 1 data flouting maxim of quality, 2 data flouting maxim quantity, 2 data flouting maxim manner and 7 data were flouting maxim relations. The conclusion based on the results of this research is that all the characters in Wonder Woman movie was flouted all of the maxims, it can be seen from the result of analyzed the data, especially in the main character. The most frequently flouting maxim is maxim relation. Keywords: Communication, Cooperative Principle, Flouting Maxim.

scholarly journals PENGARUH KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA PADA BALAI DIKLAT LINGKUNGAN HIDUP DAN KEHUTANAN PEMATANGSIANTAR

2019 ◽  
Vol 4 (2) ◽  
pp. 72-81
Author(s):  
Nina Arsilah ◽  
Darwin Lie ◽  
Marisi Butarbutar ◽  
Lora Ekana Nainggolan
Keyword(s):  
Job Satisfaction ◽  
Field Research ◽  
Research Problem ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Significance Level ◽  
Qualitative Descriptive ◽  
Quantitative Descriptive ◽  
The Relationship ◽  
Descriptive Method

The formulation of this research problem is how the influence of Leadership and Job Satisfaction on Work Discipline at Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar. The research method used in this paper is literature research and field research. Its population is employees of Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar amounted to 57 people. The data used are data by qualitative and qualitative data, and data collection techniques by questionnaire, interview and documentation. Then the technique of data analysis using qualitative descriptive method and quantitative descriptive method. Results of analysis of multiple linier regression is Ŷ = 26,243 + 1,232X1 + 0,681X2, means there is a positive influence between leadership and job satisfaction on work discipline. The strength of the relationship between the three variables is strong, is r = 0,752. From the coefficient of determination can be explained high low work discipline 56,5%, and the remaining 43,5% explained by other factors that are not discussed in this study. From the results of processing and calculation of the questionnaire, the authors get the conclusion that the leadership and job satisfaction applied Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar have a positive and significant effect on work discipline. This is proven by hypothesis testing simultaneously, where the test result fhitung (35,062)> fhitung (3,17) with significance level 0,000 < alpha 0,05. Keywords: Leadership, Job Satisfaction And Work Discipline

scholarly journals Interaksi Pesantren dengan Sains dan Teknologi

2021 ◽  
Vol 4 (1) ◽  
pp. 53
Author(s):  
Muhammad Abror Rosyidin
Keyword(s):  
Public Schools ◽  
Participant Observation ◽  
Science And Technology ◽  
Boarding School ◽  
Research Activities ◽  
Qualitative Descriptive ◽  
Islamic Science ◽  
The Times ◽  
The Relationship ◽  
Descriptive Method

However, along with the times, pesantren have not only opened religious-based schools, but also public schools that provide general knowledge (natural, social, and language) to their students. Educational formalities in pesantren were also proposed so that pesantren alumni could continue their education to public schools. There are three main problems in this paper by reconstructing the pesantren education system, as follows; (1) the relationship between pesantren and the outside world, (2) the relationship between pesantren and science and technology, and (3) the epistemology of Islamic Science in Pesantren Sains (Trensains).�The qualitative�descriptive method is the choice in this study. This research is a qualitative field study with case studies. In order to obtain comprehensive data and pay attention to the relationship between the data and the focus and objectives of the research, data collection in this study used three techniques, namely (1) interviews, (2) participant observation: (3) research documentation. Research activities in data analysis include data reduction, data presentation, and drawing conclusions. From this research, it can be found that the interaction of science and technology with science cannot be denied. So pesantren must be prepared to deal with it. There are several Islamic boarding schools that have interacted with science and technology, both of which have greatly influenced the style of education, one of which is the Tebuireng Science Boarding School (Trensains). Santri are invited to study religion (Qur'an) as well as to study the verses of Kauniyah contained in it.Keywords: Interaction, Pesantren, Science, Technology

scholarly journals THE REPRESENTATION OF WOMEN IN MINANGKABAU SOCIAL STRUCTURE AT TENGGELAMNYA KAPAL VAN DER WIJCK FILM

2021 ◽  
Vol 3 (2) ◽  
pp. 34
Author(s):  
Andri Maijar ◽  
Novi Budiman ◽  
Marhen Marhen
Keyword(s):  
Social Structure ◽  
Traditional Culture ◽  
Body Language ◽  
Language And Culture ◽  
Representation Of Women ◽  
Scientific Approach ◽  
Qualitative Descriptive ◽  
The Relationship ◽  
Descriptive Method

This article aims to assess how women in the Minangkabau social structure are represented in the film Tengelamnya Kapal Vanderwijck. This study uses a qualitative descriptive method using a scientific approach to cinematography, body language, and culture to analyze the relationship between elements including setting/attributes, ceremonial costumes. This research is dissected by the theory of social structure and feminism in Minangkabau traditional culture. The analysis of this film finds that the film Tenggelammnya Kapal Vanderwijck criticizes the position of women in the form of customary rules in Minangkabau in the decision to choose a life partner, which is determined by Uncle (mamak).

scholarly journals THE RELATIONSHIP BETWEEN SYNTACTIC AND SEMANTIC: A STUDY OF LINGUISTIC TYPOLOGY

Lire Journal ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 107-117
Author(s):  
Antonio Soares
Keyword(s):  
Clause Structure ◽  
Linguistic Typology ◽  
Transitive Verbs ◽  
Qualitative Descriptive ◽  
The Relationship ◽  
Descriptive Method

This research entitled “The Relationship between Syntactic and Semantic : A Study of Linguistic Typology.” is intended to give a clear descriptions related to the relationship between syntactic and semantic on some languages. This research was focused on some clause structures typologycally either syntactically or semantically. The scope of this research was more focused on the transitive verbs to have more descriptions related to the relationship between syntactic and semantic to find out whether a clause structure on syntactic can be accepted or cannot be accepted semantically. The theory of linguistics typology was applied in this research because the principle of linguistics typpology is to find out the similarities and the differences among all the type of languages universally. The introspective reflexive and the descriptive method were applied to gain the data in this research and the qualitative descriptive method was applied to analyse the data.

scholarly journals SPACE CONFIGURATION AS AN ADAPTATION ELEMENT OF MADURESE MIGRANT URBAN SETTLEMENTS IN MALANG

2020 ◽  
Vol 43 (2) ◽  
pp. 192-196
Author(s):  
Damayanti Asikin ◽  
Antariksa ◽  
Lisa Dwi Wulandari ◽  
Wara Indira Rukmi
Keyword(s):  
Physical Environment ◽  
Social Environments ◽  
Environment And Behavior ◽  
Urban Settlements ◽  
Qualitative Descriptive ◽  
Topographical Factors ◽  
And Behavior ◽  
The Relationship ◽  
Depth Interviews ◽  
Descriptive Method

Humans interacting with their physical and social environments always try to adapt individually or in groups. In the adaptation process, a space dynamic will occur and cause space changes. Adaptation elements include the physical environment, socio-cultural environment, and behavior. Interaction among the adaptation elements will form changes to space configuration. Kotalama is the largest Madurese migrant settlement in Malang and was established in the 1950s. Research on space configuration was conducted to study the adaptation elements in the interaction process of the migrants and their environment. The research used a qualitative, descriptive method and inductive analysis to gain insights on the relationship to dwellings on Madura Island. Data were collected through observations of dwelling space configuration. In addition, in-depth interviews with key informants were held. The results show that the space configuration of dwellings in Kotalama contain elements of adaptation and interaction between the migrants and their environment. These elements relate to Madurese ethnic identity, which are influenced by local topographical factors and limited by the size of the settlement area.

scholarly journals CHARACTERISTICS OF JAVANESE LANGUAGE IN BLORA DIALECT

2021 ◽  
Vol 8 (2) ◽  
pp. 208-219
Author(s):  
Audrizan Wahyu Suprapto ◽  
Didit Kurniadi ◽  
Eko Heriyanto
Keyword(s):  
Data Collection ◽  
Geographical Location ◽  
Data Collection Methods ◽  
The People ◽  
Qualitative Descriptive ◽  
Conducting Research ◽  
Regional Languages ◽  
The Relationship ◽  
Descriptive Method ◽  
Collection Methods

Indonesia is a country that has many regional languages. The diversity of regional languages is a characteristic of Indonesia. One of them is the Javanese language which is used by the Javanese people and has a variety of dialects. Therefore, the writer is interested in conducting research on the characteristics of the Javanese dialect of Blora in accordance with sociolinguistic studies that examines the relationship between language and its speaking community. This is similar to the writer aim to analysis the differences between Blora, Temanggung and Mojokerto dialect. The writer also analyzes the use of Javanese speech level used by the people of Blora. This is because there are still many people who do not know the geographical location of Blora City. In this study, the writer uses a qualitative descriptive method and the data collection methods needed to analysis the data are simak method and cakap method. The analysis results showed that there are characteristics of the Blora dialect and there are differences between Blora, Temanggung and Mojokerto dialect. It can be concluded that the variations of the three dialects have different morphology, phonology, lexical and semantics. This is due to the diversity of dialect differences from the results of regional observations.

scholarly journals Analisis Hubungan Resiliensi Matematik Terhadap Kemampuan Pemecahan Masalah Siswa Pada Materi Lingkaran

2018 ◽  
Vol 1 (5) ◽  
pp. 819
Author(s):  
Sri Maharani ◽  
Martin Bernard
Keyword(s):  
Problem Solving ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Class Viii ◽  
Relationship Of ◽  
The Relationship ◽  
Academic Year ◽  
Descriptive Method ◽  
Student Problem

The purpose of this study to determine the relationship of mathematical resilience to students problem solving abilities. This research was conducted in MTs Negeri Kota Cimahi class VIII-I even semester in academic year 2017-2018. The method used is qualitative descriptive method. Population taken is all students of class VIII MTs Negeri Kota Cimahi. Sampling using purposive sampling technique, which is a determination and sampling technique determined by the researchers with certain considerations. The sample consists of 34 students. Circle material used in research. Research instrument as many as 5 items about problem solving and resilience statement scale as many as 40 statement. The conclusion gained is that there are difficulties experienced by students in solving problem solving problem and there is correlation between mathematical resiliency to student problem solving ability equal to 0,649.

scholarly journals EKSPRESI SEMIOTIK TOKOH LEGENDARIS DALAM HIKAYAT RAJE BEIKOR

Sirok Bastra ◽  
2013 ◽  
Vol 1 (1) ◽  
Author(s):  
NFN Sarman
Keyword(s):  
Life Cycle ◽  
Oral Literature ◽  
The Past ◽  
Fields Of Study ◽  
Qualitative Descriptive ◽  
Research Goal ◽  
The Relationship ◽  
Descriptive Method

As one of the products of culture, oral literature has inntimate connection with the life of the communities whereoral literature existed, related to the society in the past, present, and future. The relationship can be seen throughvarious signs and symbols that appear. It’s interesting to study or explore the inter-sign relationship. Therefore,this paper examines how problems of semiotic expression legendary figure which appear in The Tale of RajeBeikor? This study aims to describe the form of the appearance of a legendary figure in the saga Raje Beikor. Byusing a qualitative descriptive method, this research goal is expected to be achieved. Based on the result of dataresearch analysis found some behaviors that imply the expression of semiotic figures depicting the life cycle ofliving things beginning with the birth, childhood to adulthood, until became a king to death. There are manylegends in the Bangka Belitung Islands who need more in-depth assessment both in terms of the semiotic andother fields of study.

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