To study on the thermoelectric power generation for industrial waste heat recovery applied in a hot-air blower, an experimental thermoelectric generator (TEG) bench with the hexagonal heat exchanger and commercially available Bi2Te3 thermoelectric modules (TEMs) was established, and its performance was analyzed. The influences of several important influencing factors such as heat exchanger material, inlet gas temperature, backpressure, coolant temperature, clamping pressure and external load current on the output power and voltage of the TEG were comparatively tested. Experimental results show that the heat exchanger material, inlet gas temperature, clamping pressure and hot gas backpressure significantly affect the temperature distribution of the hexagonal heat exchanger, the brass hexagonal heat exchanger with lower backpressure and coolant temperature using ice water mixture enhance the temperature difference of TEMs and the overall output performance of TEG. Furthermore, compared with the flat-plate heat exchanger, the designed hexagonal heat exchanger has obvious advantages in temperature uniformity and low backpressure. When the maximum inlet gas temperature is 360 °C, the maximum hot side temperature of TEMs is 269.2 °C, the maximum clamping pressure of TEMs is 360 kg/m2, the generated maximum output power of TEG is approximately 11.5 W and the corresponding system efficiency is close to 1.0%. The meaningful results provide a good guide for the system optimization of low backpressure and temperature-uniform TEG, and especially demonstrate the promising potential of using brass hexagonal heat exchanger in the automotive exhaust heat recovery without degrading the original performance of internal combustion engine.