The Influence of In-Store Ambience on Consumer Purchasing Behaviour
2022 ◽
Vol 9
(1)
◽
pp. 0-0
Keyword(s):
This study assesses in-store ambience or atmospherics of a selected apparel retail store to determine its possible influence on consumer behaviour at the selected store. Forty-five (45) walk-in customers were conveniently selected to participate in the quantitative, cross sectional study. The study concluded that there is a significant positive relationship between in-store ambience and consumer purchasing behaviour at the selected retail store. The study provides recommendations for both theory and practice
2016 ◽
Vol 22
(2)
◽
pp. 242-250
2014 ◽
Vol 22
(1)
◽
pp. 15-20
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2020 ◽
Vol 41
(S1)
◽
pp. s180-s180
2015 ◽
Vol 63
(3)
◽
pp. 291-300
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