The Influence of In-Store Ambience on Consumer Purchasing Behaviour

This study assesses in-store ambience or atmospherics of a selected apparel retail store to determine its possible influence on consumer behaviour at the selected store. Forty-five (45) walk-in customers were conveniently selected to participate in the quantitative, cross sectional study. The study concluded that there is a significant positive relationship between in-store ambience and consumer purchasing behaviour at the selected retail store. The study provides recommendations for both theory and practice

2020 ◽  
Vol 30 (4) ◽  
Author(s):  
Sedigheh Hasani Moghadam ◽  
Elham Yousefi Abdolmaleki ◽  
Fatemeh Alijani ◽  
Nastaran Bagherian Afrakoti ◽  
Jila Ganji

BACKGROUND: Self-efficacy is one of the most likely determinants of glucose self-management and self-monitoring by diabetic patients. Also, social capital is one of the effective social factors that may affect health behaviors. The aim of this study was to evaluate the relationship between social capital and selfefficacy in women with gestational diabetes mellitus (GDM).METHODS: This descriptive- analytical cross-sectional study was conducted on 212 women with GDM in two diabetes center in Mazandaran, north of Iran, from April to July 2019. Patients' social capital and self-efficacy levels were measured using the Social Capital Questionnaire (SCQ) and Confidence in Diabetes Self-Care Scale questionnaire, respectively.RESULTS: Among eight dimensions of social capital, the highest and the lowest mean scores were related to proactivity (21.3) and tolerance of diversity (5) dimensions. The mean (standard deviation=SD) of self-efficacy total score was 40.7(18.2), indicating moderate self-efficacy. Pearson correlation coefficient indicated that there was significant positive relationship between all dimensions of social capital and self-efficacy (p˂0.05). In addition, the results of multiple regression analysis indicated that community participation, neighborhood connections, family and friends' connections, tolerance of diversity and work connections, explained 55% of the variance in self-efficacy in women with GDM (p˂0.05).CONCLUSION: The results highlighted a significant positive relationship between social capital and self-efficacy in women with GDM. Improving women’s social capital may enhance their self-efficacy in controlling GDM.


2016 ◽  
Vol 22 (2) ◽  
pp. 242-250
Author(s):  
Parikshit Debnath ◽  
Khurshid Natasha ◽  
Liaquat Ali ◽  
Tapas Bhaduri ◽  
Tushar Kanti Roy ◽  
...  

Older Indian diabetics lack proper health literacy making them vulnerable to complications. Assessment of health literacy was done by hospital-based cross-sectional study. Face-to-face interview was conducted by pretested structured questionnaires. Diabetes patients aged ≥60 years consisted of 56.22% males and 43.78% females; in addition, 34.2% respondents were without formal schooling. Diabetes was known to 63.56% respondents. Total knowledge and practice score of the respondents was good (18.9% and 35.1%), average (30.7% and 46.9%), and poor (50.4% and 18%), respectively. Knowledge and practice score was strongly associated ( P < .01) with religion, educational status, and diabetes duration with positive relationship ( R2 = 0.247, P < .01) between knowledge and practice score. The study highlights lack of health literacy among older diabetics undergoing ayurveda management. Baseline statistics will pave the way toward ayurpharmacoepidemiology.


2021 ◽  
Author(s):  
Kshitiz Sharma ◽  
Prathyusha Kodati ◽  
Suma Sukhavasi

<p><b>Purpose: </b>This paper is about how emotional marketing affects consumer behavior and how emotions will affect the decision-making process of the consumers. </p> <p><b>Methodology: </b>To know the mindset of the consumers about their response to different kinds of emotions, 150 samples were collected randomly using a questionnaire. The questions included how emotions affect them in various situations, which type of emotions they often feel, and how they felt after purchasing. </p> <p><b>Findings: </b>According to the estimated results it was found that emotions will play a major role in consumer behavior and it also depends on their current mood and past experiences. </p> <p><b>Limitations:</b> Though it was proved that emotions will affect consumer behavior, it was completely subjective in nature as every individual has variety of emotions based on their experiences in life and it is practically not possible to satisfy every customer's emotional need. </p> <p><b>Future research:</b> Future research can focus on various emotions and the behavioral aspects that can have an impact and a cross-sectional study can be conducted. Rather than depending on the consumer mindset at the time of buying, it would be the best option to influence consumer’s emotions using advertisements and brand image. </p>


2021 ◽  
Vol 7 (4) ◽  

Objectives: The aim of this study was to assess whether is a reliable correlation between the cranial and gnathic angulations in the Iranian population. Methods: In a cross-sectional study, 140 patients of Tehran University of Medical Sciences hospitals (70 males and 70 females with an age range of 18-60 years) were selected. Sphenoclivus (cranial base) and gnathic angles were calculated for each case. Then, the data were analyzed using SPSS version 22. Results: Statistical analysis showed a relationship between gnathic angle and female (P < 0.05), but no positive relationship was seen between sphenoclivus angle and gender. There was a significant relationship between sphenoclivus angle and age among men. No significant relationship was found between the gnathic and sphenoclivus angles. Conclusion: Sphenoclivus angle has the closest link with age in males. The gnathic angle has also a positive relationship with females. Our findings suggest an independent growth pattern between the sphenoclivus angle and the gnathic angle.


Healthcare ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 105
Author(s):  
Adel Alshahrani ◽  
Ajay Prashad Gautam ◽  
Faisal Asiri ◽  
Irshad Ahmad ◽  
Mastour Saeed Alshahrani ◽  
...  

To curb the COVID-19 pandemic, the knowledge, attitude, and practice (KAP) of preventive measures play an essential role, and healthcare workers have had to endure a burden to care for COVID-19 patients. Thus, this study aimed to assess the weight of the KAP of physiotherapists in Saudi Arabia during the COVID-19 pandemic. This was a cross-sectional study, where we circulated an online KAP questionnaire to 1179 physical therapists, and among those, 287 participated and completed the questionnaire. The collected responses were analyzed using descriptive statistics, t-test, ANOVA, correlation, and regression analyses, and p-value ≤ 0.05 was considered statistically significant. Both males and females participated in almost equal numbers; most of the participants were <40 years, had a bachelor’s level of education, and were from the central region of Saudi Arabia. Social media and the internet were the primary sources of COVID-19-related information (74.6%). Knowledge components A (92%) and B (73.9%) were excellent among most participants. Approximately half of the participants (50.5%) had a moderate attitude toward COVID-19, and regarding the practice component, most participants (74.6%) scored moderately. Correlation analysis showed a low positive relationship between knowledge A, attitude, and practice components. Still, there was a very low positive relationship between knowledge B, attitude, and practice components, but both were statistically significant. Our study showed that physical therapists in Saudi Arabia exhibit good knowledge, attitude, and practice toward COVID-19.


2021 ◽  
Author(s):  
Kshitiz Sharma ◽  
Prathyusha Kodati ◽  
Suma Sukhavasi

<p><b>Purpose: </b>This paper is about how emotional marketing affects consumer behavior and how emotions will affect the decision-making process of the consumers. </p> <p><b>Methodology: </b>To know the mindset of the consumers about their response to different kinds of emotions, 150 samples were collected randomly using a questionnaire. The questions included how emotions affect them in various situations, which type of emotions they often feel, and how they felt after purchasing. </p> <p><b>Findings: </b>According to the estimated results it was found that emotions will play a major role in consumer behavior and it also depends on their current mood and past experiences. </p> <p><b>Limitations:</b> Though it was proved that emotions will affect consumer behavior, it was completely subjective in nature as every individual has variety of emotions based on their experiences in life and it is practically not possible to satisfy every customer's emotional need. </p> <p><b>Future research:</b> Future research can focus on various emotions and the behavioral aspects that can have an impact and a cross-sectional study can be conducted. Rather than depending on the consumer mindset at the time of buying, it would be the best option to influence consumer’s emotions using advertisements and brand image. </p>


2014 ◽  
Vol 22 (1) ◽  
pp. 15-20 ◽  
Author(s):  
Andrea Budnick ◽  
Katja Amin Kotb ◽  
Dagmar Dräger ◽  
Stefan Blüher

The objective of this cross-sectional study was to examine the benefits of, and barriers to, moderate physical activity across stages of change in a sample of 103 caregivers in Germany, aged 50 years and older (Mage = 63.95 years, SD = 9.39, age range 50 – 83 years, 82.5 % female). The exploratory factor analysis yielded a two-factor structure encompassing perceived benefits and barriers. While both perceived benefits and barriers were significantly related to stages of change with regard to levels of activity, perceived benefits showed a stronger positive relationship. Thus, interventions that promote moderate physical activity in older family caregivers should consider strategies that maximize the perceived advantages of activity rather than refuting the disadvantages.


2020 ◽  
Vol 41 (S1) ◽  
pp. s180-s180
Author(s):  
Tomislav Mestrovic ◽  
Marijana Neuberg ◽  
Goran Kozina

Background: Stringent compliance with standard precautions is of utmost importance for reducing the spread of healthcare-associated infections (HAIs); however, the role of medical and nursing students is often underappreciated. Because undergraduate and graduate nursing programs combine classroom education and clinical training, nursing students are already important stakeholders in HAI risk reduction and patient safety endeavors. Objectives: In this study, we appraised self-reported adherence to standard precautions among university nursing students, and we examined factors that may influence their level of compliance. Methods: In total, 362 undergraduate and graduate university nursing students form the University North in Croatia (Europe), enrolled in courses or modules with clinical placement, were surveyed in this self-reported cross-sectional study. A 2-part self-administered questionnaire was used, consisting of a demographic survey and a globally applicable 20-item Compliance with Standard Precautions Scale (CSPS). Differences were examined by an independent t test and analysis of variance (ANOVA), and factors influencing compliance were further appraised by a standard multiple linear regression analysis. Significance was set at P <.05 (2-sided). Results: The overall compliance rate in this study was 58.4%. The highest compliance rate was observed for wearing gloves when exposed to body fluids, blood products, and any excretion of patients (82.8%); conversely, the lowest compliance rate was reported for disposing a sharps box before it was full (27.2%). Higher rates of compliance were seen in female nursing students compared with their male counterparts (P = 0.039). Even though age was not a significant predictor, there was an increase in compliance rates according to the academic year level (P < .001). Conclusions: Our results indicate that the overall compliance rate of the Croatian nursing students was moderate, although there was a trend toward more rigorous standard precaution adherence with more education and clinical experience. These findings highlight the need to improve the nursing curriculum to integrate more material on infection control practices early in the program, consequently bridging the gap between theory and practice. Finally, a supportive culture of infection control adherence in quotidian clinical practice must be continuously fostered.Funding: NoneDisclosures: None


2015 ◽  
Vol 63 (3) ◽  
pp. 291-300 ◽  
Author(s):  
Verena Carvalho Sampaio de MAGALHÃES ◽  
Danillo Lyrio de OLIVEIRA ◽  
Fabio Ornellas PRADO

Objective: To assess the knowledge, perception of risk and attitudes of Dentistry students regarding HIV/AIDS. Methods: A descriptive, observational, cross-sectional study was performed by applying a questionnaire containing 33 objective questions to students enrolled in the Dentistry course at Southwest Bahia State University, between the second and final years. Results: The response rate was 74%, with an average overall score of 64.1% for the knowledge variable, considered to be good. The average overall score for risk perception was 61.7% (considered inadequate), borne out by a significant rate of accidents involving sharps (25%). An average overall score of 54.3% revealed negative attitudes, showing that some students feel apprehensive and unprepared to treat HIV+ patients. Conclusion: In view of the fact that the attitude and risk perception variables studied showed results that fall short of expectations, even with a knowledge variable considered to be good, a greater articulation between theory and practice is suggested.


2021 ◽  
Vol 10 (6) ◽  
pp. e34610615406
Author(s):  
Carlos Izaias Sartorão Filho ◽  
Wilson Conte de Las Villas Rodrigues ◽  
Ricardo Beauchamp de Castro ◽  
Arlete Aparecida Marçal ◽  
Shirlene Pavelqueires ◽  
...  

Background: Emotional disorders in medical students are expected and deserve more attention, especially during the COVID-19 Pandemic. Objective: Evaluate anxiety and depression disorders among medical students during the COVID-19 Pandemic. Methods:  A cross-sectional study at a private medical college in Brazil, two months after stay-at-home order and postponed classes due to the COVID-19 Pandemic. A survey among medical students was conducted in May 2020, using questionnaires regarding social and demographic status, the GAD-7 for symptoms of anxiety, and the PHQ-9 for symptoms of depression. Results: A total of 340 of 347 (97.98%) medical students participated. The average GAD-7 score was 9.18 (±4.75), and the average PHQ-9 score was 12.72 (±6.62). The results indicate a significant positive relationship between GAD-7 and females (F=5.816 P=.016). Using a cut-off score of 10 for GAD-7, 157 (46.17%) students were identified with moderate or severe anxiety symptoms. For the PHQ-9 score, using a cut-off of 10 219 (64.41%), students were recognized with moderate or severe symptoms of depression; the results indicate a significant positive relationship between the PHQ-9 and females (F=5.640 P=.018). Conclusion: The analysis demonstrated a significantly higher prevalence of moderate and severe anxiety    and depression symptoms among female medical students during the COVID-19 Pandemic.


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