Anggry Windasari Corporate Social Responsibility Sebagai Strategi Marketing Public Relations (Studi Kasus Program CSR Vaksinasi Covid-19 di Unimus)

Lemahnya sektor ekonomi akibat Covid-19 berdampak pada sektor lain seperti pendidikan, sosial, dan budaya, membuat UNIMUS harus bekerja keras untuk bersaing dengan perguruan tinggi lain. Strategi yang dilakukan adalah Marketing Public Relations dalam bentuk Corporate Social Responsibility. Dengan adanya MPR diharapkan dapat menciptakan, meningkatkan dan memperkuat brand UNIMUS yang memiliki citra dan reputasi yang baik. Tujuan dari penelitian ini adalah untuk mendeskripsikan bagaimana strategi MPR yang dilakukan Humas UNIMUS dalam meningkatkan citra dan brand untuk mendorong peningkatan jumlah penerimaan mahasiswa di masa pandemi Covid-19. Penelitian ini menggunakan metode penelitian kualitatif dengan pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa ada tiga jenis strategi MPR yang diterapkan, yaitu Pull Strategy, Push Strategy, dan Pass Strategy. Pull Strategi berupa digital flyer, banner, backdrop, brosur, dan video. Push Strategy dilakukan dengan melakukan publikasi di berbagai media seperti koran, TV, dan media digital. Strategi Pass ditunjukkan dengan memberikan pelayanan prima kepada tim vaksinasi sehingga protokol kesehatan, ketertiban, dan kenyamanan peserta vaksin tetap terjaga serta, penyediaan gedung karantina atau isolasi mandiri bagi warga yang terkonfirmasi positif Covid-19.

Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim

This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritizes promotion on social media, and organizes events. This push strategy publishes Zaskia Sungkar's products on social media, e-commerce, and endorsement through public figures. This pass strategy rewards loyal customers by paying attention to the content that will be posted, and maintaining the appearance of Muslim fashion products according to Islamic law.

Legend of the Sentinels: Development of Lung Resident Memory T Cells and Their Roles in Diseases

SARS-CoV-2 is wreaking havoc around the world. To get the world back on track, hundreds of vaccines are under development. A deeper understanding of how the immune system responds to SARS-CoV-2 re-infection will certainly help. Studies have highlighted various aspects of T cell response in resolving acute infection and preventing re-infections. Lung resident memory T (TRM) cells are sentinels in the secondary immune response. They are mostly differentiated from effector T cells, construct specific niches and stay permanently in lung tissues. If the infection recurs, locally activated lung TRM cells can elicit rapid immune response against invading pathogens. In addition, they can significantly limit tumor growth or lead to pathologic immune responses. Vaccines targeting TRM cells are under development, with the hope to induce stable and highly reactive lung TRM cells through mucosal administration or “prime-and-pull” strategy. In this review, we will summarize recent advances in lung TRM cell generation and maintenance, explore their roles in different diseases and discuss how these cells may guide the development of future vaccines targeting infectious disease, cancer, and pathologic immune response.

ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19

<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam melaksanakan strategi <em>M</em><em>arketing Public Relations</em> tersebut. Metode yang digunakan yaitu metode deskriptif kualitatif dengan pengumpulan data melalui wawancara semi terstruktur, observasi di lapangan, pengamatan sosial melalui berbagai media. Hasil penelitian menunjukan <em>Marketing Public Relations</em> Pizza Hut Cimahi dalam menangani keadaan yang terjadi menerapkan <em>Three Ways Strategy</em>. <em>Three Ways Strategy</em> meliputi <em>Pull Strategy</em> dengan melakukan promosi menggunakan media, <em>Push Str</em><em>a</em><em>tegy</em> dengan memberikan diskon secara berkala, dan <em>Pass Strategy</em> dengan melakukan <em>branding</em> sebagai restoran yang tanggap situasi. Keberhasilan Pizza Hut Cimahi dalam menjalakankan Strategi <em>Marketing Public Relations</em> tersebut dilihat dari adanya pencapaian target penjualan yang lebih tinggi dibandingkan dengan Pizza Hut di daerah lain yaitu Pizza Hut di Kota Bandung.</p><p> </p><p><strong><em>Abstract</em></strong></p><p><em>The restaurant losses as a result of the Covid-19 pandemic and social restrictions on a large scale (PSBB) the past two months achieve a value of the billions rupiah. The company must implement the right strategy to handle this condition. Marketing Public Relations strategies are effective for companies to pull costumer and improve their brand image company. The purpose of this research, the author wants to know and understand how the process of activities is carried out in implementing the Marketing Strategy Public Relations. The method used is qualitative descriptive methods by data collection via semi structured interviews, field observations, social observations via various media. Research shows Marketing Public Relations of Pizza Hut Cimahi to handle of situation implemented Three Ways Strategy. Three ways strategy encompass a “Pull Strategy” by using media promotions, “Push Strategy” by giving periodic discounts, “Pass Strategy” the restaurant that are aware of the situation. Pizza Hut Cimahi success in carrying out the Marketing Strategy Public Relations is seen form the presentation of sales targets that are higher that the Pizza Hut is other areas namely Pizza Hut in the city of Bandung</em></p>

Marketing Public Relations Melalui Instagram Screamous

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online. Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work. Keywords: Marketing, Instagram, and Screamous

The Implementation of Marketing Public Relations Strategy by the FF Luxury Watch Store on the Jakarta Based Customers

Marketing Public Relations is implemented among the customers with reference to the following strategies: (1) push strategy; (2) pull strategy; and (3) pass strategy. Pull Strategy refers to the strategy that might be implemented for stimulating a successful sale by means of certain tactics directed toward drawing the customers. Then, Pass Strategy refers to the strategy that might be implemented by means of engagement with social activities, social responsibilities, and charities. One of the ways that might be pursued under the initiative of Pass Strategy is being the sponsor of fundraising events with the Indonesian Cancer Foundation, with the orphanages, and other types of events. Furthermore, Push Strategy deals with the Marketing Public Relations Program and serves as the effort for stimulating the sale and providing the values or the satisfaction to the customers who have purchased the product of the given company. Customer satisfaction is indeed the result of customer evaluation toward the chosen alternatives, which has at least resulted in the same expectation or which has even exceeded the expectation of the customer. On the contrary, uncertainty appears when the results that have been attained do not meet the expectation of the given customer.

Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar

Tujuan penelitian ini adalah untuk mengetahui bagaimana Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Ardan dalam mempertahankan minat pendengar dimulai dengan Pull Strategy dimana pada strategi tahapannya terdiri dari menggunakan media sosial, umbul-umbul, pemilihan cerita, dan penyajian cerita, selanjutnya pada Push Strategy dengan tahapan menjalin kerjasama, nightmare school, mengadakan kuis, dan merilis buku, dan terakhir adalah Pass Strategy, dimana hasil dari pada tahap ini dimulai dengan ritual, ekspedisi life, menjalin kerjasama dengan jurnalisa, dan sponsorship. The purpose of this study was to find out how Radio Ardan in conducting Public Relations Marketing activities in the form of Pull Strategy, Push Strategy, Startegy Pass in maintaining the interest of listeners. The method used in this study is a case study, to find out the aspects of "how" and "why" in Marketing Public Relations conducted by Radio Ardan in maintaining the interest of listeners. Data collection techniques used were in-depth interviews and passive participatory observation. The results showed that Marketing Public Relations carried out by Radio Ardan in maintaining listeners' interest began with Pull Strategy where the stage strategy consisted of using social media, banners, story selection, and story presentation, then on Push Strategy with the stages of collaborating, nightmare school, holding quizzes, and releasing books, and finally the Pass Strategy, where the results at this stage begin with rituals, life expeditions, collaborating with journalism, and sponsorship. Keywords : Marketing Public Relations; Listener Interest; Radio