scholarly journals ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19

2020 ◽  
Vol 4 (2) ◽  
pp. 97
Author(s):  
Iis Heryati ◽  
Diny Fitriawati
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Large Scale ◽  
Structured Interviews ◽  
A Value ◽  
Qualitative Descriptive ◽  
Pull Strategy ◽  
The Right ◽  
The City ◽  
Pizza Hut

<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam melaksanakan strategi <em>M</em><em>arketing Public Relations</em> tersebut. Metode yang digunakan yaitu metode deskriptif kualitatif dengan pengumpulan data melalui wawancara semi terstruktur, observasi di lapangan, pengamatan sosial melalui berbagai media. Hasil penelitian menunjukan <em>Marketing Public Relations</em> Pizza Hut Cimahi dalam menangani keadaan yang terjadi menerapkan <em>Three Ways Strategy</em>. <em>Three Ways Strategy</em> meliputi <em>Pull Strategy</em> dengan melakukan promosi menggunakan media, <em>Push Str</em><em>a</em><em>tegy</em> dengan memberikan diskon secara berkala, dan <em>Pass Strategy</em> dengan melakukan <em>branding</em> sebagai restoran yang tanggap situasi. Keberhasilan Pizza Hut Cimahi dalam menjalakankan Strategi <em>Marketing Public Relations</em> tersebut dilihat dari adanya pencapaian target penjualan yang lebih tinggi dibandingkan dengan Pizza Hut di daerah lain yaitu Pizza Hut di Kota Bandung.</p><p> </p><p><strong><em>Abstract</em></strong></p><p><em>The restaurant losses as a result of the Covid-19 pandemic and social restrictions on a large scale (PSBB) the past two months achieve a value of the billions rupiah. The company must implement the right strategy to handle this condition. Marketing Public Relations strategies are effective for companies to pull costumer and improve their brand image company. The purpose of this research, the author wants to know and understand how the process of activities is carried out in implementing the Marketing Strategy Public Relations. The method used is qualitative descriptive methods by data collection via semi structured interviews, field observations, social observations via various media. Research shows Marketing Public Relations of Pizza Hut Cimahi to handle of situation implemented Three Ways Strategy. Three ways strategy encompass a “Pull Strategy” by using media promotions, “Push Strategy” by giving periodic discounts, “Pass Strategy” the restaurant that are aware of the situation. Pizza Hut Cimahi success in carrying out the Marketing Strategy Public Relations is seen form the presentation of sales targets that are higher that the Pizza Hut is other areas namely Pizza Hut in the city of Bandung</em></p>

scholarly journals Conflict management: challenges experienced by nurse-leaders in the hospital environment

2014 ◽  
Vol 35 (2) ◽  
pp. 79-85 ◽  
Author(s):  
Simone Coelho Amestoy ◽  
Vânia Marli Schubert Backes ◽  
Maira Buss Thofehrn ◽  
Jussara Gue Martini ◽  
Betina Hörner Schlindwein Meirelles ◽  
...  
Keyword(s):  
Participant Observation ◽  
Research Strategy ◽  
Nurse Leaders ◽  
Hospital Environment ◽  
Structured Interviews ◽  
Interpersonal Conflicts ◽  
Participatory Leadership ◽  
Qualitative Descriptive ◽  
The City

This study aimed to understand the main conflicts experienced by nurses-leaders in the hospital environment, as well as the strategies adopted to face them. The study reflects a qualitative descriptive type approach, which was used in the case study as research strategy. The study included 25 nurses who worked in three hospitals in the city of Florianopolis, Santa Catarina. Information where obtained in the months of May to December of 2010 through semi-structured interviews, non-participant observation and dialogical workshops. Data were analyzed using the Thematic Analysis. The results demonstrated the predominant of interpersonal conflicts involving the multidisciplinary team, nurses and the nursing staff. Adopting a participatory leadership, based on dialogue emerges as a strategy for coping with conflicts in the hospital environment.

scholarly journals HABITAR CASARÕES OCUPADOS NO CENTRO HISTÓRICO DE SALVADOR, BAHIA, BRASIL: velhos cortiços e novas experiências e direitos

Caderno CRH ◽  
2019 ◽  
Vol 32 (86) ◽  
pp. 383
Author(s):  
Urpi Montoya Uriarte
Keyword(s):  
Key Words ◽  
Field Work ◽  
Female Leadership ◽  
Poor People ◽  
Essential Value ◽  
A Value ◽  
Historical Center ◽  
Collective Housing ◽  
The Right ◽  
The City

<div><p class="trans-title">O objetivo deste artigo é descrever, analisar e refletir sobre uma modalidade de moradia que vem adquirindo progressiva importância quantitativa e qualitativa na cidade de Salvador (Bahia, Brasil) e em seu centro histórico (CHS). Trata-se da ocupação de casarões e prédios por pessoas pobres, ligadas aos movimentos Sem Teto. O trabalho de campo etnográfico, realizado junto a seis ocupações, permitiu-me chegar a algumas conclusões que apresento neste trabalho: 1) algumas ocupações são uma versão atualizada dos antigos cortiços do CHS, com problemas que agravam ainda mais sua situação; 2) a maior parte delas corresponde a ensaios de uma nova forma de habitar que representa uma experiência rica de autogestão e liderança feminina; 3) a centralidade é um valor essencial para os trabalhadores precarizados e vulneráveis que habitam desde o século XIX o centro da cidade, valor que passa a ser atualmente reivindicado, em discursos e (ou) práticas, como o direito à centralidade.</p><p class="trans-title"> </p><p class="trans-title"><strong>TO INHABIT OCCUPIED MANSIONS IN THE HISTORICAL CENTER OF SALVADOR, BAHIA, BRAZIL: old collective houses and new experiences and rights</strong></p><p>The objective of this article is to describe, analyze and reflect about a modality of housing that has been gradually gaining quantitative and qualitative importance in the city of Salvador (Bahia, Brazil) and in its historical center (CHS). These are the occupations of old houses and buildings by poor people, linked to the homeless movements. The ethnographic field work carried out with six occupations allowed me to arrive at some conclusions that I present in this work: 1) that some occupations are an updated version of the old “cortiços” of CHS, with problems that aggravate their situation even more; 2) that most of them are essays on a new way of living which represents a rich experience of self-management and female leadership; 3) that centrality is an essential value for precarious and vulnerable workers who have been living in the center of the city since the nineteenth century, a value that is now being claimed in discourses and / or practices such as the right to centrality.</p><p><strong>Key words: </strong>Occupations; Historical Center of Salvador (CHS); Collective housing; Ways of dwelling; Centrality</p><p class="trans-title"> </p></div><div><p class="trans-title"><strong>HABITER DES MANOIRS OCCUPES DANS LE CENTRE HISTORIQUE DE SALVADOR, BAHIA, BRESIL: anciens logements colletifs et nouvelles expériences et droits</strong></p><p>L’objectif de cet article est décrire, analyser et réfléchir sur une modalité de logement qui a progressivement gagné en importance quantitative et qualitative dans la ville de Salvador (Bahia, Brésil) et dans son centre historique (CHS). Ce sont les occupations des vieilles maisons et des bâtiments par les pauvres, liées aux mouvements des sans-abri. Le travail de terrain ethnographique mené avec six occupations m’a permis d’arriver à quelques conclusions que je présente dans ce travail: 1) que certaines occupations sont une version actualisée des anciens “cortiços” du CHS, avec des problèmes qui aggravent encore leur situation; 2) que la plupart d’entre eux sont des essais sur un nouveau mode de vie qui représente une riche expérience d’autogestion et de leadership féminin; 3) que la centralité est une valeur essentielle pour les travailleurs précaires et vulnérables qui vivent dans le centre-ville depuis le XIXe siècle, une valeur qui est maintenant revendiquée dans les discours et / ou les pratiques telles que le droit à la centralité.</p><p><strong>Key words: </strong>Occupations; Centre Historique de Salvador (SHC); Logement collectif; Façons d´habiter; Centralité</p><p class="trans-title"><strong><br /></strong></p></div>

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals STRATEGI KOMUNIKASI TIM GUGUS TUGAS COVID-19 DALAM PELAKSANAAN PEMBATASAN SOSIAL BERSKALA BESAR (PSBB)

2021 ◽  
Vol 3 (2) ◽  
pp. 17-24
Author(s):  
Silmi Salimah ◽  
Reni Nuraeni, Ph.D. ◽  
Rizca Haqqu, M.Ikom.
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Method ◽  
Large Scale ◽  
Task Force ◽  
Communication Strategy ◽  
The Public ◽  
The Right ◽  
The City

The purpose of this study was to determine the implementation of the communication strategy carried out by the Head of the Tasikmalaya City Covid-19 Cluster Team in the implementation of Large-Scale Social Restrictions (PSBB). The research method used is a qualitative method with data collection techniques interview, observation and documentation. The results showed that the implementation of the communication strategy carried out by the Task Force Team of the City of Tasikmalaya was in accordance with the indicators of the communication strategy ranging from the communicator determination strategy, message determination strategy, media determination strategy and audience determination strategy. The communication strategy implemented resulted in the fact that the spread of Covid-19 in Tasikmalaya City had decreased due to the implementation of discipline carried out by the apparatus as the Tasikmalaya City Covid-19 Task Force Team and communication that was conveyed to the public with the right strategy. The implementation of the communication strategy that has been carried out by the Task Force Team, the implementation of the report on the results of the Tasikmalaya City discipline presentation is reported directly to the Governor who is charged to Kominfo with the local Government.

scholarly journals The logic of the slave patrol: the fantasy of black predatory violence and the use of force by the police

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Laurence Ralph
Keyword(s):  
Police Officer ◽  
Use Of Force ◽  
The United States ◽  
City Government ◽  
Structured Interviews ◽  
Murder Trial ◽  
The Right ◽  
Predatory Violence ◽  
The City

Abstract The background context for this study is the relationship between the right to bear arms and the role of policing in the United States. The fact that the second amendment guarantees the right to bear arms and the correlative right to form “a well-regulated militia” have long been central to the scholarly understanding of the role of guns in American society. Yet few social scientific studies have taken the friction between militias and the burgeoning police departments of the 1800s as a point of departure for present-day debates about the police’s use of force. For the early part of US history, many citizens feared that the police would attempt to supplant militias. In some southern cities, like New Orleans, residents argued that if the city government was going to let the police patrol the city, they should do so without guns. It was the threat of slave uprisings that ended the conflict between militias and the police. A major implication of this study is that rooting the contemporary understanding of police violence in early debates about the police’s use of force can help social scientists better understand how policing is understood and experienced today. Indeed, the African Americans interviewed for this study view the gun in the hands of a police officer as a technology that is rooted in the slave patrol. This is because it is the descendants of enslaved people who are disproportionately subject to police shootings. The article demonstrates this point by exploring a 2014 police shooting. The shooting of Laquan McDonald garnered national attention when, on October 20, 2014, Chicago police Officer, Jason Van Dyke, shot the 17-year-old Black teenager 16 times. The methods employed in this study include: archival data on the early use of force debate, discourse analysis of court testimony from Van Dyke’s 2018 first degree murder trial, and semi-structured interviews with Chicago residents who discuss this case. Ultimately, this study finds that in the McDonald shooting, the gun helps to reproduce the fantasy of Black predatory violence that is rooted in slavery.

scholarly journals The right to comfort in the century of the self

2021 ◽  
pp. 4-7
Author(s):  
Zara Ferreira
Keyword(s):  
Social Transformation ◽  
Large Scale ◽  
Western Europe ◽  
Private Companies ◽  
The Usa ◽  
The Government ◽  
Post War ◽  
Definition Of ◽  
The Right ◽  
The City

After the war, the world was divided between two main powers, a Western capitalist bloc led by the USA, and an Eastern communist bloc, driven by the USSR. From Japan to Mexico, the post-war years were ones of prosperous economic growth and profound social transformation. It was the time of re-housing families split apart and of rebuilding destroyed cities, but it was also the time of democratic rebirth, the definition of individual and collective freedoms and rights, and of belief in the open society envisaged by Karl Popper. Simultaneously, it was the time of the biggest migrations from the countryside, revealing a large faith in the city, and of baby booms, revealing a new hope in humanity. (...) Whether through welfare state systems, as mainly evidenced in Western Europe, under the prospects launched by the Plan Marshall (1947), or through the establishment of local housing authorities funded or semi-funded by the government, or through the support of private companies, civil organizations or associations, the time had come for the large-scale application of the principles of modern architecture and engineering developed before the war. From the Spanish polígonos residenciales to the German großsiedlungen, ambitious housing programs were established in order to improve the citizens’ living conditions and health standards, as an answer to the housing shortage, and as a symbol of a new egalitarian society: comfort would no longer only be found in bourgeois houses.

The split of a fricative merger due to dialect contact and societal changes: A sociophonetic study on Andalusian Spanish read-speech

2020 ◽  
Vol 32 (2) ◽  
pp. 159-190
Author(s):  
Brendan Regan
Keyword(s):  
Social Context ◽  
Large Scale ◽  
Dialect Contact ◽  
Rates Of Change ◽  
Speech Communities ◽  
Growing Body ◽  
Societal Changes ◽  
The Right ◽  
Castilian Spanish ◽  
The City

AbstractIn line with a growing body of literature suggesting that mergers are reversible given the adequate dialect contact and social context, the present study examines the phonetic split of the Andalusian Spanish merger of ceceo into the Castilian Spanish feature of distinción. Specifically, the study analyzes 19,420 coronal fricatives produced by 80 Western Andalusian speakers from the city of Huelva and the nearby town of Lepe using a reading passage and wordlist. The analyses find that leaders of this change are younger speakers, women, those with more educational attainment, those of service and professional occupations, and those from Huelva. The implications are that large-scale societal changes have allowed for the split of the ceceo merger into distinción in both speech communities, albeit at different rates of change due to their unique socioeconomic histories, demonstrating that a split is possible given the right social context.

scholarly journals “Since I’m a little bit more mature”: contraception and the arc of time for women in midlife

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Amy Alspaugh ◽  
Melody D. Reibel ◽  
Eun-Ok Im ◽  
Julie Barroso
Keyword(s):  
Lived Experience ◽  
Contraceptive Methods ◽  
Structured Interviews ◽  
Perceptions And Attitudes ◽  
Reproductive Life ◽  
Reproductive Life Span ◽  
Qualitative Descriptive ◽  
The Right ◽  
Past Experiences ◽  
Over Time

Abstract Background Contraceptive methods have rapidly evolved over the past several decades, but little research has explored how women interact with contraception over time. Exploring contraceptive beliefs, perceptions, and attitudes of women in midlife can reveal much about how lived experience affects contraceptive decisions and reproductive health choices. Methods Individual, semi-structured interviews were conducted with 20 women between the ages of 40 and 55 who had not reached menopause and did not have a permanent method of sterilization. Data were coded using qualitative descriptive methods. Results Three major themes were identified: 1) journey toward empowerment; 2) finding the right fit: evolution over time; and 3) anticipating a transition. Past experiences with or fear of side effects and hormones were common reasons to change or avoid certain contraceptive methods. Most participants were happy with their contraceptive method; however, those who were unhappy were more likely to vocalize fatigue at continuing to need contraception as menopause approached. Conclusion Approaching contraceptive counseling from a place that considers the journey with contraception over a reproductive life span will help identify how beliefs, perceptions, and attitudes of women affect their contraceptive practices and choices.

scholarly journals Exploring the Product Owner Role Within SAFe Implementation in a Multinational Enterprise

2020 ◽  
pp. 92-100
Author(s):  
Daniel Remta ◽  
Michal Doležel ◽  
Alena Buchalcevová
Keyword(s):  
Large Scale ◽  
Single Case ◽  
Multinational Enterprise ◽  
Agile Development ◽  
Structured Interviews ◽  
Research Papers ◽  
The Right ◽  
Development Methods ◽  
Initial Results

Abstract [Context] Agile development methods are highly popular across software organizations. To leverage benefits in larger enterprises, Agile development methods have to be scaled. Scaled Agile Framework (SAFe) is the most commonly used scaling framework. Performing of the Product Owner role has been identified as crucial in project success in large-scale environments. Staffing the right Product Owner is one of the challenges of adopting SAFe. [Motivation] Research papers focused on Product Owner in SAFe are scarce. Our study outcomes help enterprises to understand the Product Owner role in SAFe and therefore contribute to the removal of challenges with finding the right Product Owners. Additionally, we aim to improve the research community’s understanding of the Product Owner role within the context of SAFe. [Method] Qualitative data were collected through three semi-structured interviews and analyzed using deductive content analysis. [Results] This paper presents the initial results of a single case study. We found out that many activities identified for Product Owners in previous research are not carried out by Product Owners in this particular SAFe implementation.

scholarly journals Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah

2021 ◽  
Vol 1 (1) ◽  
pp. 15-30
Author(s):  
Isna Siskawati ◽  
Indri Yuliani Yani
Keyword(s):  
Marketing Strategy ◽  
Sales Volume ◽  
Marketing Communication ◽  
Product Price ◽  
Communication Medium ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Place Promotion ◽  
Communication Approach ◽  
The Right

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).

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