Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar

2020 ◽  
Vol 2 (4) ◽  
pp. 401-420
Author(s):  
Muhamad Fakhri Affiyandi ◽  
Wiryo Setiana ◽  
Lida Imelda Cholidah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Marketing Activities ◽  
Pull Strategy ◽  
Story Selection ◽  
Depth Interviews ◽  
Participatory Observation ◽  
Relations Marketing

Tujuan penelitian ini adalah untuk mengetahui bagaimana  Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Ardan dalam mempertahankan minat pendengar dimulai dengan Pull Strategy dimana pada strategi tahapannya terdiri dari menggunakan media sosial, umbul-umbul, pemilihan cerita, dan penyajian cerita, selanjutnya pada Push Strategy dengan tahapan menjalin kerjasama, nightmare school, mengadakan kuis, dan merilis buku, dan terakhir adalah Pass Strategy, dimana hasil dari pada tahap ini dimulai dengan ritual, ekspedisi life, menjalin kerjasama dengan jurnalisa, dan sponsorship.   The purpose of this study was to find out how Radio Ardan in conducting Public Relations Marketing activities in the form of Pull Strategy, Push Strategy, Startegy Pass in maintaining the interest of listeners. The method used in this study is a case study, to find out the aspects of "how" and "why" in Marketing Public Relations conducted by Radio Ardan in maintaining the interest of listeners. Data collection techniques used were in-depth interviews and passive participatory observation. The results showed that Marketing Public Relations carried out by Radio Ardan in maintaining listeners' interest began with Pull Strategy where the stage strategy consisted of using social media, banners, story selection, and story presentation, then on Push Strategy with the stages of collaborating, nightmare school, holding quizzes, and releasing books, and finally the Pass Strategy, where the results at this stage begin with rituals, life expeditions, collaborating with journalism, and sponsorship. Keywords : Marketing Public Relations; Listener Interest; Radio

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

scholarly journals Model Governansi Manajemen Penanganan Korban Banjir: Studi Siri’ na Pesse Metodologi Di Luwu Utara

2020 ◽  
Vol 3 (2) ◽  
pp. 181
Author(s):  
Andi Mattingaragau Tenrigau ◽  
Herawati Dahlan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Management Model ◽  
Online Media ◽  
Library Research

AbstrakPenelitian ini bertujuan untuk menemukenali model governansi manajemen penanganan korban banjir berbasis siri’ na pesse di Kabupaten Luwu Utara. Penelitian dilakukan di Kota Masamba dan Desa Radda. Penelitian ini bersifat library reseach sehingga pengumpulan data lebih berfokus pada informasi media online, televisi, media sosial, dan juga interview dan observasi. Hasil penelitian ini menghasilkan formulasi model governansi manajemen penanganan korban banjir berbasis siri’ na pesse. Model ini dibangun dari lima aspek, yaitu: a) toleransi bathin rasa pesse dan siri’, b) menge-depankan nilai-nilai kemamesaan, c) pengelolaan bantuan kamase, d), kesejahteraan katuongan, dan e) harkat martabat sipakatuo yang adele’. Kata Kunci: Governansi, manajemen, dan siri’ na pesse AbstractThis study aims to identify the management model for handling flood victims based on siri 'na pesse in North Luwu Regency. The research was conducted in Masamba City and Radda Village. This research is library research, so data collection focuses more on information on online media, television, social media, and some of the interviews. The results of this study were the formulation of a management model for handling flood victims based on siri 'na pesse. This model was built from five aspects, namely: a) mental tolerance of a sense of pesse and siri 'b) prioritizing equality values, c) management of kamase assistance, d), the welfare of katuongan, and e) the dignity of the adele' sipakatuo '.Keywords: Governance, management, and siri 'na pesse.

scholarly journals E-Learning: An Implementation for Arabic Learning During the Covid-19 Pandemic

2021 ◽  
Vol 4 (1) ◽  
pp. 47-57
Author(s):  
Faiq Ilham Rosyadi ◽  
Munaya Ulil Ilmi
Keyword(s):  
Data Collection ◽  
Descriptive Analysis ◽  
Arabic Language ◽  
Analysis Model ◽  
Library Research ◽  
Analysis Technique ◽  
Collection Data ◽  
E Learning ◽  
Data Collection Technique ◽  
The Times

Arabic learning must be dynamic following the challenges of the times. The incompatibility between planning and implementing Arabic learning caused by the COVID-19 pandemic has made Arabic learning nonoptimal. This research is oriented to describe E-learning implementation for Arabic learning during the Covid-19 pandemic. This research is library research using a qualitative approach with a descriptive analysis method. The data collection technique in this study was carried out by exploring reference books and journals. The analysis technique uses an interactive data analysis model, which is carried out through data collection, data reduction, data explanation, and conclusions. Based on the results and discussion, it can be concluded that the use of e-learning in learning Arabic during the pandemic can be carried out following the learning implementation plan that has been prepared. This is because e-learning has features that teachers need in four Arabic language skills, namely: listening skills, speaking skills, reading skills, and writing skills.

scholarly journals Eksistensi komunitas hijrah dan dakwah masa kini: Studi komunitas jaga sesama Solo

2020 ◽  
Vol 40 (2) ◽  
pp. 168
Author(s):  
Abraham Zakky Zulhazmi ◽  
Erma Priyanti
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Primary Data ◽  
Young Generation ◽  
Muslim Community ◽  
Collection Method ◽  
Media Control ◽  
Religious Background

<p>Tulisan ini menunjukkan perkembangan dakwah kontemporer di Indonesia ditandai dengan fenomena maraknya komunitas hijrah diberbagai Kota. Bahkan, hijrah sudah menjadi sebuah fenomena yang tak asing dan bahkan familiar di kalangan masyarakat Islam. Bagi pemeluk agama Islam, hijrah sudah menjadi fenomena yang ramai dilakukan. Dalam hal ini dijelaskan bahwa hijrah sebagai jalan untuk mengubah seorang individu atau bertaubat. Baik yang dilakukan oleh setiap individu ataupun dalam sebuah komunitas. Salah satunya di Kota Solo yang memiliki latar keberagamaan dan keberagaman yang dinamis. Tujuan penelitian ini untuk menguraikan secara detail tentang pengelolaan dakwah dalam komunitas Jaga Sesama Solo. Penelitian ini merupakan jenis penelitian kualitatif yang menjelaskan mengenai manajemen dakwah di Komunitas Jaga Sesama Solo. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Adapun wawancara mendalam (<em>indept interview</em>) dengan pengelola komunitas Jaga Sesama (ketua, bagian humas dan anggota). Hasil penelitian ini adalah Komunitas Jaga Sesama menjalankan dalam menajemen dakwah untuk mewadahi generasi muda Solo belajar dasar Islam. Perencanaan dakwah (<em>takhthith</em>) ditempuh melalui menentukan sasaran dakwah, menyusun visi misi komunitas, memilih ustaz. Pengorganisasian dakwah (<em>tanzhim</em>) dengan pembagian tugas kepada pengurus komunitas. Penggerakan dakwah (<em>tawjih</em>) dengan menghadirkan kegiatan yang relevan dengan generasi muda dan optimalisasi media sosial. Pengendalian dan evaluasi dakwah (<em>riqabah</em>) melalui evaluasi bulanan.<em></em></p><p> </p><p><em>In t</em><em>his paper t</em><em>he development of da’wa in contemporary Indonesia is marked by the phenomenon of the spread of hijrah communities in various cities. </em><em>Hijrah has become a familiar phenomenon among the Muslim community. For Muslims, hijrah has become a predictable phenomenon. In this case, it is explained that hijrah is a way to change an individual or repent. </em><em>Whether</em><em> done by each individual or community. </em><em>One of them is Solo, which has a dynamic diversity and religious background. This research is qualitative research that describes the da’wa management in Komunitas Jaga Sesama Solo. Interviews with Komunitas Jaga Sesama Solo managers </em><em>(head of public relations and members) </em><em>were used as the primary data collection method. This </em><em>study </em><em>conclued</em><em>es</em><em> that the Komunitas Jaga Sesama Solo carries out da’wa management to accommodate the young generation of Solo to learn the basics of Islam. Da'wa planning (takhthith) is pursued through determining the target of the da'wa, compiling the vision and mission of the community, choosing the ustaz. Organizing da'wa (tanzhim) by distributing tasks to community administrators. The movement of da'wa (tawjih) by presenting activities that are relevant to the younger generation and optimization of social media. Control and evaluation of da’wa (riqabah) by monthly evaluation. </em></p>

scholarly journals Promotion

2019 ◽  
Vol 3 (1) ◽  
pp. 69
Author(s):  
Fenny Damayanti ◽  
Sofiatiningsih Sofiatiningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Educational Institution ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Sales Promotion ◽  
The Other ◽  
Decision Strategy ◽  
Promotion Strategy ◽  
Market Shares

One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy

Social Media Marketing and Value Co-Creation

2017 ◽  
pp. 609-634
Author(s):  
Francesca Costanza
Keyword(s):  
Social Media ◽  
Relevant Literature ◽  
Active Role ◽  
Social Media Marketing ◽  
Social Community ◽  
Analysis And Design ◽  
Brand Communities ◽  
Key Variables ◽  
The Times ◽  
Web Social

Nowadays social media and brand communities provide virtual places where the consumers can publicize their opinions about products and services and play an active role as marketers, advertisers, value creators through electronic word-of-mouth. Since most of the times these dynamics flow out of business control, in order to pursue firms' objectives, managers and marketers operating in many sectors look at the web social community with growing interest. The present chapter presents a system-wide analysis of the links and feedback mechanisms between the different aspects of value co-creation through social media marketing and brand communities. For the purpose, it is proposed a qualitative model built according to the principles of System Dynamics, a computer-aided methodology for policy analysis and design. Causal loop & stock-and-flows structures integrate the socioeconomic feedbacks between key variables, selected according to relevant literature, social media and brand communities observations, interview to consumer influencers.

BIBLIOMETRIC ANALYSIS OF PUBLIC RELATIONS AXIS POSTGRADUATE THESES RELATED TO SOCIAL MEDIA OR NEW MEDIA CONCEPTS

2021 ◽  
Author(s):  
Hicran Özlem ILGIN ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named “public relations” with the concept of “new media” or “social media” concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations

2019 ◽  
Vol 8 (2) ◽  
pp. 149-166 ◽  
Author(s):  
Catherine Archer
Keyword(s):  
Social Media ◽  
Public Relations ◽  
21St Century ◽  
Sense Of Belonging ◽  
Online Media ◽  
Dominant Culture ◽  
Social Media Platforms ◽  
Media Reports ◽  
And Control ◽  
The Relationship

The rise of blogging mothers as precariat workers conducting ‘playbour’, a combination of play and labour, and as subjects of neoliberalism, requires a re-examination of virtually mobile mothers and their role in 21st century society. At the same time, public relations (PR) and marketing practitioners are grappling with how to interact and ‘work’ with these, among other, social media influencers who are increasingly seen as able to sell products and ideas through their blogs, Instagram, Facebook and other social media platforms. The relatively new relationships between PR practitioners and social media influencers raise questions of unequal power and vulnerability for both the largely amateur influencers and the PR practitioners. The relationship between the two means that ethical questions around exploitation, authenticity, professionalism and control have arisen, with both sides feeling their way in new terrain. This article uses the concepts of precarity and liminality and applies them to a group of ‘mommy/mummy/mum bloggers’, that is, blogging mothers of young children, negotiating their identities as mothers, and moving beyond their homes using social media to, in part, create a sense of belonging (but also, in some cases, to make money). The article is based on the author’s own longitudinal digital ethnography within online influencer territory, and includes mainstream and online media reports and interviews with both mum bloggers and PR practitioners. It is argued that the marketisation of motherhood within a dominant culture of neoliberalism means that practitioners may wrongly assume that mum bloggers are acting freely to engage with entrepreneurial endeavours.

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