LOYALITAS NASABAH DARI KEMUDAHAN PENGGUNAAN MOBILE BANKING

Penelitian ini menguji loyalitas nasabah dari kemudahan penggunaan mobile banking yang dimediasi oleh kepuasan nasabah. Data dikumpulkan dalam sebuah survey dari nasabah pengguna mobile banking. Kuesioner digunakan dengan melibatkan 105 responden untuk menguji empat hipotesis, dengan Structural Equation Modelling (SEM) dan software AMOS versi 24 . Hasil dari penelitian ini menunjukan bahwa nasabah yang mudah menggunakan mobile banking dapat menimbulkan kepuasan dan loyalitas nasabah. Dengan kata lain semua hipotesis diterima. Pengujian variable di atas merupakan pengembangan dari penelitian sebelumnya. Indikasi bagi peneliti selanjutnya dapat menguji tidak hanya pada kemudahan penggunaan namun dapat ditinjau dari tingkat resiko dari penggunaan mobile banking. Originalitas penelitian ini menguji pengaruh langsung kemudahan penggunaan terhadap loyalitas nasabah khusunya pada bank konvensional di Propinsi DKI Jakarta.

Students and Management Perspective on Service Quality and Integrated Marketing Communication: Descriptive Analysis on Indonesian Private Universities

To formulate aggressive marketing strategies, the quality of service and marketing communication tools must provide a meaningful and consistent message. Service quality is gaining substantial respect in service marketing literature and higher education services. Aggressive marketing strategies among private universities have enabled these institutes to become marketing-oriented as students are considered consumers, therefore universities can expand their marketing efforts through improved service quality and consistent marketing communication in the form of Integrated Marketing Communication. This paper provides multiple-perspective (staff and student) descriptive analysis in evaluating service quality along with the importance of integrated marketing communication. The data from 34 universities (management perspective) and 5 large-sized universities (student perspective) was collected, analyzed, and compared using meaningful graphs providing significant conclusions. The paper concludes by providing suggestions, to private universities in Indonesia to efficiently and effectively incorporate service quality and integrated marketing communication in their action plans to improve their ranking and services that they promise to provide their current and prospective students.

PENGARUH KINERJA KEUАNGАN DАN GOOD CORPORATE GOVERNANCE TERHADAP HАRGА SАHАM YАNG DIMΟDERАSI ΟLEH INTERNET FINANCIAL REPORTING

Populasi dalam penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2014 – 2019. Teknik pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling. Penelitian ini akan menggunakan software STATA dalam menganalisis data penelitian. Hasil pengujian menunjukkan economic value added tidak berpengaruh terhadap harga saham, market value added berpengaruh terhadap harga saham, dewan komisaris tidak berpengaruh terhadap harga saham, kepemilikan institusional tidak berpengaruh terhadap harga saham, internet financial reporting tidak berpengaruh terhadap harga saham, internet financial reporting memoderasi economic value added terhadap harga saham, internet financial reporting memoderasi market value added terhadap harga saham, internet financial reporting tidak memoderasi dewan komisaris terhadap harga saham dan internet financial reporting tidak memoderasi kepemilikan institusional terhadap harga saham. Kata kunci : Kinerja Keuangan, Economic Value Added, Market Value Added, Good Corporate Governance, Dewan Komisaris, Kepemilikan Institusional, Harga Saham, Internet Financial Reporting.

Good Corporate Governance and Earnings Management in Indonesia

The purpose of this study was to analyze the effect of audit quality and audit committee on earnings management. The research population is manufacturing companies indexed on the Indonesia Stock Exchange (BEI) in the 2017-2019 period. The sample selection method used was purposive sampling. From population of 180 manufacturing companies, and by selecting certain criteria, a sample of 72 manufacturing companies was obtained. Hypothesis testing is performed using multiple linear regression using statistical software SPSS Version 26. The results of this study confirm that partially, audit quality affects earnings management and audit committee also affects earnings management. Then, hypothesis testing is also carried out simultaneously, and the result is that the quality of the audit and audit committee also affects earnings management. The practical implication of this research is that the quality of the audit and the audit committee can be a reference for investors that can be used as material for consideration in making decisions when investing in potential companies.

The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones

This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research by literature studies, scientific journals, and reports. Field research was done by collecting data from research objects through observation, interviews, and questionnaires. The data was collected from 140 visitors, who had not purchased at the Erafone branch in Roxy Mas. The valid sample used in this study amounted to 100 people. To process and analyze the data, this research used SPSS version 25. Based on the results, Country of Origin and Product Quality have a positive and significant effect either partially or simultaneously by 64.4%, on Huawei Smartphone Purchase Intention; the remaining 35.6% is influenced by other factors not covered in this study.

The Psychology and Historical Perspective behind Entrepreneurial and Business Practices in Indonesia

Indonesia is a country in southern Asia consisting of many islands and is the 4th largest populated country in the world. The country has one of the best economies in the world since it has been participating in international trade for many years. However, it has had drawbacks that have made it unable to reach the levels of the developed countries in the world. Therefore, it is necessary to study the facts behind the success and the failure of some business ventures. Additionally, the study of strategies by companies to have a competitive advantage in business is fundamental to understanding the situation in the country. The new research will seek to use the available analyses about the same topic to bring about a new understanding. Theories such as McClelland’s locus of control theory can apply in the study to understand the relationship between entrepreneurship and the psychology of people. The paper uses secondary sources review to get information about the topic to propose a solution to the challenges that the companies in the country have been facing towards achieving a competitive returns.

Predictors of Audit Quality: An Empirical Model

This study aims to determine the relationship of auditor’s independency, work experience, professional competence and audit accountability on audit quality through a survey conducted in five branches of the Public Accountant Firm Doli, Bambang, Sulistiyanto, Dadang & Ali (CPA FIRM DBSDA), based in Bandung, Malang, Central Jakarta, West Jakarta and South Jakarta. The population is permanent employees who have worked for at least one year in five DBSDA CPA FIRM branches and have completed a Bachelor of Education. The research sample consisted of 38 employees who responded to the distributed questionnaire. The results showed that independence, work experience, professional competence and audit accountability have a positive influence on audit quality. Through the partial testing, we find that auditors’ independency, work experience, professional competency, and accountability have a positive effect on audit quality. The practical implications of the results of the study are: (1) audit work is to be carried out by experienced auditors who have adequate knowledge, (2) senior auditors need to supervise junior auditors in conducting audits and examine work performed by junior auditors, and (3) auditors need to maintain auditor independence to ensure that auditor independence is not influenced by the client.

Effect of Service Quality and Price on Customer Satisfaction

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.