This chapter applies a social psychological approach to contemporary dilemmas with personal photographs used in “sexting” by young people. Specifically, Urie Bronfenbrenner's (1917-2005) Ecological Systems Theory is used to examine a collection of agents and agencies attracted to sexting. The theory identifies five types of nested environmental systems responsible for human development namely microsystem, mesosystem, exosystem, macrosystem, and chronosystem. This chapter examines how an unexpected diverse collection of people now play roles in controlling sexting as a social and technological practice. These include parents, teachers, peers, school administrators, police, judges, lawyers, software developers, the ACLU, media and sports celebrities, social scientists, the news media, among several others. Specific attention is given to how these systems and roles interact as a result of sexting practices and the attention given to visual issues. The author seeks to offer a “larger picture” and offer a sense of where and how pieces of the visual, cultural, and social fit together.