In addition to analyzing data on which students are moving and how often, educators can learn about the circumstances, needs, and experiences of new families and students by asking them directly. Online customer satisfaction surveys are becoming more common in school districts. District and school leaders are asking parents and students to rate their performance in a variety of areas, from their communication practices to the classroom environment. A 2013 report from Hanover Research suggests that these surveys coincide with the increasing level of competition in education spurred by the growing number of charter school options, magnet schools, and open enrollment policies in many districts. “As school attendance in charter and magnet settings is not determined by geographic boundaries, such schools must make efforts to satisfy parent and student ‘customers’ to ensure robust enrollments,” the report says. These surveys also show evidence of the influence that the business world has had on the education field. Business practices that can help schools improve the way they welcome new families will be discussed in Chapter 8, but it’s clear that schools are thinking more about how they serve students and their parents. While the use of surveys is growing, it’s far less common for districts to ask for feedback specifically about their enrollment procedures or how the schools handle the issue of transition in general. As part of the Welcoming Practices initiative, the Consortium districts surveyed parents to gather input on topics such as the registration process, the responsiveness of the staff, and the interest shown in meeting students’ individual needs. More than 1,400 parent responses were received, representing 2,300 children. On a 5-point scale, the parents indicated their level of agreement with statements such as: The school made my child feel like he/she was part of the school community. The school helped my child connect with other students. The school helped me connect to other families. The school helped connect me to services and resources in the community. The parents responded that, overall, they and their children felt welcomed by the school, giving ratings above a 4.