IMPRESSION MANAGEMENT FOR DIGITAL CORPORATE IMAGE

The official account of corporate social media is one tool in delivering campaign messages on social media through brand communication. Usually, the official account content of social media is made to attract public awareness about the company. This study aims to determine the impression of official social media accounts of service companies in Indonesia by usingthe concept of impression management in shaping digital corporate image. The research method used in this research is descriptive qualitative method. Primary data is collected by case study methods, observing the official YouTube account of telecommunications services and e-commerce services in Indonesia. The collected data is analyzed by reducing data, selecting data and categorizing the data obtained in accordance with the research objectives. The data validation used in this study is source triangulation, by interviewing social media practitioners to explore their opinions on how companies create content to form a certain impression. The results of this study show effective strategies that can be done to manage impressions on corporate social media accounts that can be applied in Indonesia. The research findings are known that impression management on corporate social media accounts can create digital corporate image, and the most effective social media platform for managing impression is YouTube, becausethe content in YouTube videos can have social value in life that is close to people's daily lives.

THE TATTOO AS ANCESTRAL LEGACY AND DICHOTOMIC ELEMENT OF NATIONAL IDENTITY

Nowadays, tattoos are associated mostly with fashion; nevertheless, tattooing can constitute a tool of national identity due to its ancestral relation with the Latin American native culture.With regard to the art of the state, no work can be found that analyzes this specific topic. This paper discusses the determinant footprint of ancient symbols in the culture and its actual use as a national identity element. The study uses a deductive method and qualitative analysis to clear the situated premises and ascertain the problem solution through the use of ancient icons in tattoos as identity symbols, which may be reconstructed from the consideration that supports the national proud and development. Although the results still present a low percentage of users, there are citizens who don tattoos. The concept about its representation is positive, and the use of tattoo as an element of identity was found among 50% of citizens. This leads us to conclude that it is, indeed, used in this sense and that the trend could progressively increase. In order to validate this premise, a quarter of the population was necessary.

THE STAKEHOLDERS’ AWARENESS AND PERCEPTION OF MALAYSIAN COMPETITION ACT 2010 AND THE ROLE PLAYED BY THE MALAYSIAN COMPETITION COMMISION

The Malaysian Competition Commission (MyCC) was mandated in 2010 to provide and engaged with stakeholders across all levels in promoting the Competition Act 2010 (CA 2010). This study aroused from the need to conduct a comparative study to its earlier 2013 Baseline Study in ascertaining MyCC’s effectiveness in carrying out its role in advocacy work. Therefore, the study’s main objective is to examine whether the level of awareness and perception of CA 2010 has increased over time. Other issues examined were (i) quality of advocacy and outreach of MyCC, (ii) the level of awareness and knowledge of the various stakeholders of the CA 2010 and of the role of MyCC and (iii) the perception of stakeholders on the effectiveness (quality) of enforcement of MyCC. 463 respondents participated through e-survey. 48 participated in four FGDs that took place nationwide. Results indicated overall level of knowledge on the existence of MyCC and CA 2010 is very high among SMEs compared to 2013 Baseline Study. SMEs are also the highest stakeholder group in acknowledging on the quality of MyCC’s advocacy and outreach programs. Practitioners (lawyers and economists) show the highest awareness level of CA 2010. Consumers/Trade Associations show the highest awareness level of MyCC’s role. SMEs, the highest stakeholder group in acknowledging the effectiveness (quality) of MyCC’s enforcement. Practitioners(law & economists) acknowledged that Malaysia businesses are run by only a few large players with not enough competition. The business entities (MNCs, SMEs and GLCs) indicate having good and positive practices, attitude and culture of Compliance with the CA 2010. In summary, it shows that the effectiveness of MyCC role in promoting he CA 2010 to the Malaysians.

A COMPARATIVE ANALYSIS OF GLOBAL COMPETITIVENESS AMONG BRIC NATIONS: IMPLICATIONS FOR CHINA

Since the acronym BRIC was coined in 2001, the world has touted Brazil, Russia, India and China as the emerging superpowers and engines of growth that would supersede the G7 economies and revive the sagging global economy. By 2010, the Big Four accounted for only 25% of the world’s gross national income despite owning over 25% of land area and over 40% of global population. This paper analyzes the global competitiveness of the BRIC nations over 15 years, in three five-year periods, and finds only China has shown stable growth. What then are the secrets to China’s growth and can China maintain growth? This paper then investigates the performance of China’s pillars of competitiveness and identifies the weak pillars, drawing attention to the issues and making recommendations for sustainable growth.

PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA

Comic books industry in Indonesia is a growing business, yet the creators and the publishers rarely publish local books due to consumers looking at comic books as a low-priced entertainment while being expensive to make. Product placement in comic books is a way to rise funding forpublishers with low profit margin and a way for brands to advertise their company’s products. This research objective is to identify the significant factors in brand attitude regarding the product placement in comic book and therefore the purchase intention of said brand. The research is done through a survey. The questionnaires distributed among the members of Indonesia Comic community i.e.Komunitas Mangaka using simple random sampling technique. Data analysis method used to process the data was multiplelinear regression. From the proposed seven hypotheses, five are supported. Individual factors turned out to be significant in influencing people’s attitude and therefore the purchase intention. Product placement is also significantly increasing brand interest and opinion according to this study. Personal Attitude towards product placement in general is confirmed to be the most significant factor in influencing the attitude towards the brand placed in comic book while the way it’s executed doesn’t significantly affect one’s attitude and purchase intention. Product placement is therefore recommended for companies to consider product placement as advertising strategy.

ADOPTION OF MOBILE BANKING SERVICES: AN EMPIRICAL EXAMINATION BETWEEN GENERATION Y AND GENERATION Z IN THAILAND

The purpose of this study is to identify the significant factors that affect the adoption of mobile banking services, by conducting an empirical investigation on generation comparison, between Gen Y and Gen Z in Thailand. To test the framework, descriptive analysis, correlation analysis, collinearity analysis, and multiple linear regression analysis were applied to the primary data, which consists of 400 surveys collected from mobile banking users in Gen Y and Gen Z in Thailand. The results show that compatibility, perceived usefulness, and self-efficacy are significantly and positively affect customer intention to adopt the services in both generations. Interestingly, social influence has significantly affected adoption of mobile banking only in Gen Z.

THE INFLUENCE OF CREATIVE STYLE PREFERENCE ON CREATIVE BEHAVIOR OF INDONESIA’ CREATIVE INDUSTRY WORKERS

This study explored the role of creative style preference on employees’ involvement in creative behavior and the moderating effect of creative style preference on the relationship between organisational culture and employees’ creative behavior. The study sample included 128 creative industry workers from 6 small and medium enterprises in Indonesia. Data was collected at Jakarta in early 2018 and gathered by using a questionnaire consisted of 2 cultural behavior dimension to measure workers’ creative behavior, namely presenting creative, concrete and practical ideas and presenting creative suggestions. Questionnaire was using Likert scale and the result was analysed with Exploratory Factor Analysis (EFA) method. The analysis indicted that the two distinct dimensions of creative behavior (presenting creative and practical ideas and presenting creative suggestions) were determined workers’ creative behavior. These two dimensions reflected the level of incremental improvement and presenting radical ideas in their activities. It is concluded that Indonesia’ creative industry workers are creative people who contributed to the productivity of an organization. It is suggested that organisations should create an organizational culture that motivates workers to improve their creativity level.

GAME-BASED LEARNING SYSTEM: AN EXCEPTIONAL LEARNERS MOTIVATION FOR BETTER PERFORMANCE

Special education is a specialized area of education which uses unique instructional methods, materials, learning aids, and equipment to meet the educational needs of students with learning disabilities. Exceptional learner is an inclusive term that refers to students with learning and behavior problems, students with physical disabilities or sensory impairments, and students who are intellectually gifted or have a special talent. Computer games are increasingly part of the daily activities of students of all ages, and have been shown to support student motivation and learning however can be challenging to implement in the classroom. Gamification involves incorporating elements of computer games such as points, leaderboards, and badges into non-game contexts in order to take advantage of the motivation provided by a game environment. Based from literature analysis points, badges and achievements, leaderboards and levels are the most commonly implemented form of gamification. The study aims to determine to what extent gamification supports student achievement and motivation among exceptional learners. Incorporating gamification elements into exceptional learners’ environments can motivate students and support their achievement. Increased class attendance and participation, which is positively correlated with improved student performance, was seen as a result of gamification. The user acceptability test was used to determine the proficiency of the system to help the teachers in teaching exceptional learners in the approach of their learning. To test the acceptability of the developed system, the researchers floated an acceptability questionnaire to stakeholders where the target user enjoys exploring the content of the system. Based on their rating, the researchers motivated to enhance the functionality of the system. The target user strongly agrees with a ratio of 4.5 which mean that the system has the functionality needed in their school process

KEEPING HARMONY OF INDONESIAN-JAPANESE INTERCULTURAL MARRIAGE INTERACTIONS

The purpose of this study is to explain how intercultural families interact in maintaining harmony within the family, especially the interaction between Indonesian Moms and Japanese Fathers. The method used in this study is qualitative with primary sources through in-depth interviews.Data analysis is done by reducing the data that has been obtained from the interviews, compared with the concept of intercultural communication and acculturation. The data is validated with secondary data that is the result of previous research. The results obtained show that the couple of Indonesian wives and Japanese husbands keep each other harmony interaction by choosing the appropriate language situation required. They use everyday language are: English, Japanese and Indonesian. The dominant language is the language in where they live. This result shows that they are showing respect for each other. The use of the chosen language as an effort to adapt to the culture in where they live includes also invited their children to always appreciate the cultureof their fathers and mothers equally in influence. So the three behavioral barriers do not occur as a priori, prejudice and authority that one against the other. There is a trust between them. Acculturation in this family is seen as a cultural enrichment,cultural differences do not create barriers to family interaction and with the environment. Father and Mother bequeathed culture to their children in a balanced and without dominance, there is balance in power.

Comparative Analysis of The Kurdish Problem in Turkey and The Issue of Chinese in Malaysia within the Context of Nation-State and Ethnic Differences

In this study, the ethnic problems which are one of the most significant and perhaps the primary structural difficulties and problems of the nation-state and possible solutions will be suggested. Even if it starts with the general information, the focus of this study would be the subject matter which is known as the Southeastern problem in Turkey, yet it has started to be mentioned as the Kurdish problem in the recent years. This study has the purpose of analyzing the mentioned problem in comparison with the Chinese Problem in Malaysia and determining the advantageous and disadvantageous circumstances in each subsection. Based on those determinations, recommendations will be included regarding which dynamics need to be prioritized in realizing a holistic solution process. The comparison will be conducted in thirteen subsections.