Analysis Retail Marketing Mix and Customer Loyalty

Business competition factory outlets in Bandung city is expected to be higher and tighter. So the impact on sales volume during the last three years have ups and downs. The purpose of this study was to gain an overview of (1) Retail Marketing Mix Program consisting of store locations, operating procedures, goods, price, atmosphere (atmospheric), customer service, and promotion. (2) Customer loyalty is comprised of repeat purchases, refused to competitors' products, are not attracted to the outlet and recommended competitor and (3) Effect of Retail Marketing Mix Program on customer loyalty to the factory outlet in the city of Bandung. This study population is the customer factory outlets in Bandung City as much as 47. 630. Study sample as many as one hundred people. Verifikatif this research is descriptive and explanatory survey methods, other than that based on the period of time, research using cross sectional method development. The analysis technique used is the path analysis (path analysis) by SPSS computer software tool of the 12. Based on statistical test results are obtained by finding the positive influence of the Retail Marketing Mix Customer loyalty is the conclusion that customer loyalty is influenced by the Retail Marketing Mix of 89.29%, the balance of 10.71% influenced by other factors

Analysis on the Quality of Educational Services in an Effort to Improve the Image of Higher Education

Education is one of the most effective tool in changing people. Along with the globalization that continues to occur at high speeds that touch every aspect of human life is also touched education globally. These changes make the college market and competition becomes more widespread than previously and the relative moving faster than the ability of universities to respond. Currently, there are ranking universities in the world of international standards by agencies recognized by the world. in 2011, not a single university in Indonesia recorded the world's top 50 universities in both versions Webometrics and the QS World University Rankings. This shows that the competitiveness of universities in Indonesia are still not strong enough in comparison with universities abroad that ultimately the competitiveness of these colleges will build the image of college. The image has a very important meaning for the institution.The method used in this study is descriptive and explanatory survey of a sample survey with a size of 100 foreign students. The research was conducted within a period of less than one year (not sustainable in the long run) so that the method used is a cross-sectional. The data used are the primary data and secondary data collected through the literature study and questionnaire. The results revealed that the quality of education services at public universities in Bandung classified into good category, this means that the service received or perceived by foreign students has been as expected and the quality of education services affect the image of public universities in Bandung.

The Difference of Cost of Good Manufactured Determination Using Traditional and Activity-Based Costing Method

This research’s goal is to know the difference in the cost of good manufactured determination using traditional and activity-based costing in an MSMEs. This research can be classified into descriptive qualitative research with case study research design. The data in this research are collected by the triangulation method and the data is analyzed by data reduction, data display, and verification. The calculation of cost of good manufactured using Activity-Based Costing shows the average margin percentage is higher compared to the usage of traditional method. Activity-Based Costing Method can allocate the cost to the activities accurately dan help the management to determine the selling price.

Accountability and Transparency : Application of Good Educational Governance

Aims of research is to determine the quality of financial management at the madrasah tsanawiyah in the region of the office Ministry of Religious Affairs Bandung district. The issue is how much influence the accountability and transparency to madrasah financial management at public madrasah Tsanawiyah in Bandung district. The method used is survey method explanative with quantitative data analysis, data collection techniques conducted through questionnaires and document review and interviews. The results showed about madrasah financial management in the Ministry of Religious Affairs Office of Bandung district, as follows: 1. the magnitude of the relationship simultaneous between X1 and X2 to Y is high which 0.768. While the contribution together variables X1 and X2 to Y by 59%. The results of descriptive analysis of the variable Y, the most powerful indicator of the organization and coordination of 83.36% while the lowest indicator is 77.99% for controls; 2. The relationship variable X1 on Y is 0.762 while the contribution of variables X1 to Y by 58.1%. The testing of hypothesis saw that significantly affects the accountability to financial management. The results of descriptive analysis of the variables X1, the most powerful indicator is periodic and annual financial statements of 82.31% while the weakest indicator is the quality of the preparation of APBM of 66.85%; 3. The relationship variables X2 to Y is 0.636 while the contribution of variables X2 to Y by 40.4%. The testing of hypothesis saw that significantly influences the transparency to financial management. The results of descriptive analysis on the variables X2, the most powerful indicator is the assurance of integrity by 81% while the weakest indicator is the availability of information to the public at 68.81%; 4. In general it can be concluded that the accountability and transparency of financial management in the Ministry of Religious Affairs Office of Bandung district has been running well but there needs to be increased to achieve the expected results.

Contribution of Human and Capital on Regional Economic Growth of Sumedang District of Indonesia

This article presents the analysis of the contribution of human capital growth and capital growth to regional economic development of sumedang district. Multiple regression Analysis by OLS model is applied to know the contribution of human growth variable and capital growth variable. While to know influence a number of variables about contribution to Sumedang Regional economic is applied by data times series from the year 1980-2010. This study shows that, human capital growth contribution negatively and insignificantly to the growth of the gross domestic regional product and capital growth has positively and significant influence on Sumedang Regional economic growth.