Effects of hue, saturation, and brightness on color preference in social networks: Gender-based color preference on the social networking site Twitter

2011 ◽  
Vol 38 (3) ◽  
pp. 196-202 ◽  
Author(s):  
Scott Fortmann-Roe
2013 ◽  
Vol 2 (1) ◽  
Author(s):  
Susan Erdmann

The number of courses offered partially or entirely online continues to grow, offering students many different ways to access academic content.  Educational institutions largely use course management systems to deliver academic content, collect assignments and conduct discussions.  Traditional CMS systems, however, are often underutilized and almost always require login protocols tied to students’ institutional email accounts.   The ubiquity of the social networking site Facebook, demonstrates that students are willing to use online environments to exchange information and, naturally, many academics have been eager to use the networking site in their classes.  The following essay examines some of these attempts in order to gain a clearer picture of some of the advantages and pitfalls of using Facebook as a CMS.


Author(s):  
Mamata Rath

A social network is a portrayal of the social structure between actors, mostly individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds. This chapter exhibits an exhaustive review of various security and protection issues in social networks that directly or indirectly affect the individual member of the network. Furthermore, different threats in social networks have been focused on that appear because of the sharing of interactive media content inside a social networking site. Additionally, the chapter also reports current cutting-edge guard arrangements that can shield social network clients from these dangers.


2017 ◽  
Vol 3 (1) ◽  
pp. 205
Author(s):  
Telma Sueli Pinto Johnson ◽  
Pedro Augusto Farnese ◽  
Marcela Xavier Ribeiro

RESUMO Este artigo examina apropriações midiáticas pelo feminismo negro baseadas em reflexões teórico-conceituais sobre a problemática da comunicação em sociedades midiatizadas e suas relações com a literacia midiática. O Instituto da Mulher Negra Geledés, fundado em 1998 no período da redemocratização brasileira, constitui-se no objeto de investigação. O movimento Geledés foi observado e mapeado em sua página no site de rede social Facebook, durante um período consecutivo de oito semanas em 2016, com o propósito de identificar modalidades de interações entre seus visitantes. A análise dedica-se, para além das postagens do Geledés, a apreender e compreender o que acontece na esfera da recepção quando se trata de tipos de usos, apropriações e produções de sentidos. Um construto metodológico baseado na Cartografia de Controvérsias (CC) foi operacionalizado para analisar as interações dos actantes sociais do Geledés no Facebook, revelando predominância de interações passivas e elevado número de comentários participativos desqualificados sob a ótica do debate público racional.   PALAVRAS-CHAVE: Comunicação; Redes Sociais; Feminismo Negro; Literacia Midiática; Cartografia de Controvérsias.     ABSTRACT This article examines media appropriations by black feminism based on theoretical-conceptual reflections on the problem of communication in mediatized societies and their relations with media literacy. The Geledés Black Women's Institute, founded in 1998 in the period of Brazilian redemocratization, is the object of this research. The Geledés movement was observed and mapped on its page on the social networking site Facebook, during a consecutive period of eight weeks in 2016, with the purpose of identifying modalities of interactions among its visitors. The analysis is dedicated, in addition to the posts of the Geledés, to apprehend and to understand what happens in the sphere of the reception when it comes to types of uses, appropriations and of production of meanings. A methodological construct based on the Cartography of Controversies (CC) was operationalized to analyze the interactions of Geledés social actants on Facebook, revealing predominance of passive interactions and a high number of participatory comments disqualified from the perspective of rational public debate.   KEYWORDS: Communications; Social Networks; Black Feminism; Media Literacy; Controversy Cartography.     RESUMEN Este artículo examina las apropiaciones de medios por el feminismo negro a partir de reflexiones teórico-conceptuales sobre el problema de la comunicación en las sociedades mediáticas y sus relaciones con la alfabetización mediática. El Instituto Geledés de Mujeres Negras, fundado en 1998 en el período de la redemocratización brasileña, es el objeto de esta investigación. El movimiento Geledés fue observado y mapeado en su página en el sitio de redes sociales Facebook, durante un período consecutivo de ocho semanas en 2016, con el propósito de identificar modalidades de interacción entre sus visitantes. El análisis se dedica, además de los puestos de los Geledés, a aprehender y entender lo que sucede en la esfera de la recepción en lo que se refiere a tipos de usos, apropiaciones y de producción de significados. Se implementó un constructo metodológico basado en la Cartografía de Controversias (CC) para analizar las interacciones de actores sociales de Geledés en Facebook, revelando predominio de interacciones pasivas y un alto número de comentarios participativos descalificados desde la perspectiva del debate público racional.   PALABRAS CLAVE: Comunicación; Redes Sociales; Feminismo Negro; Alfabetización Mediática; Cartografía de Controversias.


2015 ◽  
Vol 5 (1) ◽  
pp. 34-45 ◽  
Author(s):  
Hsun-Ming Lee ◽  
Mayur R. Mehta

Facebook is the most popular social networking site, with more than 500 million active members. With its ability to easily manage multi-user social networks synchronously, it provides a fertile foundation to promote e-mentoring among the current generation of technology- and Facebook-astute students. This study reviews Network of Practice (NoP) theories to provide insights to a mentoring structure that facilitates the sharing and exchange of profession-related knowledge. A Facebook application was developed to conduct an experiment that examined factors that affect the performance of the mentoring program based on a NoP. A class of college students, which used the application to connect to recent graduates and industry experts, allowed us to observe and analyze live mentoring activities. The authors' findings indicated that the mentor's gender appeared to impact the relationship that developed between mentors and protégés via Facebook, and that the students were indifferent about the years of experiences of their mentors.


2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen M. Mutula

Background: With the growing adoption and acceptance of social networking, there are increased concerns about the violation of the users’ legitimate rights such as privacy, confidentiality, trust, security, safety, content ownership, content accuracy, integrity, access and accessibility to computer and digital networks amongst others.Objectives: The study sought to investigate the following research objectives to: (1) describe the types of social networks, (2) examine global penetration of the social networks, (3) outline the users’ legitimate rights that must be protected in the social networking sites (SNS), (4) determine the methods employed by SNS to protect the users’ legitimate rights and (5) identify the policy gaps and technological deficiencies in the protection of the users’ legitimate rights in the SNS.Method: A literature survey and content analysis of the SNS user policies were used to address objective four and objective five respectively.Results: The most actively used sites were Facebook and Twitter. Asian markets were leading in participation and in creating content than any other region. Business, education, politics and governance sectors were actively using social networking sites. Social networking sites relied upon user trust and internet security features which however, were inefficient and inadequate.Conclusion: Whilst SNS were impacting people of varying ages and of various professional persuasions, there were increased concerns about the violation and infringement of the users’ legitimate rights. Reliance on user trust and technological security features SNS to protect the users’ legitimate rights seemed ineffectual and inadequate.


Author(s):  
Khalid Abdulkareem Al-Enezi ◽  
Imad Fakhri Taha Al Shaikhli ◽  
Sufyan Salim Mahmood AlDabbagh

<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>


2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles


Author(s):  
Nimer Baya'a ◽  
Wajeeh Daher

In this chapter, the authors describe four successful experiments in using social networking sites (Facebook and Edmodo) in mathematics teaching and learning, where this use depended on populating the sites with historical mathematicians and/or mathematical phenomena. They describe two models of using social networking sites in mathematics education, as well as the phases of working mathematically with students when implementing each model. The authors emphasize the use of social talk as the first step to involve students with the learning of mathematics, as well as moving to cultural talk as a bridge between the social talk and the mathematical discourse. The experience in the four experiments indicates that social networking sites invite student collaboration, as well as encourage their learning actions and interactions. Teacher's or moderator's sensitivity is a very important factor for the success of the experiment, especially when young students are involved. Other factors which influenced the success of students' learning in social networking sites were the features of the social networking site, the properties of the inter-disciplinary phenomenon or the mathematics produced by the historical mathematicians, the background of the learners, and the activities of the moderator.


2015 ◽  
pp. 304-326
Author(s):  
Nikleia Eteokleous-Grigoriou ◽  
Despo Ktoridou

This chapter examines and evaluates the role, usefulness, and value of social networking as perceived by higher education students. It examines the educational role of social networking by developing Special Interest Groups (SIGs) within a social networking site (Facebook). It also tries to examine the development of socio-cultural skills through the SIGs created within the social networking site. Specifically, this chapter describes and presents an evaluation of the use of three Facebook SIGs by faculty and students of five Universities in Cyprus in three discipline areas: 1) MIS – Management Information Systems; 2) Computer Science; and 3) Engineering. A mixed method approach was employed, collecting quantitative data (through questionnaires) and qualitative data (through focus groups and Facebook SIGs' observations). The results highlight the promising and important role as well as the value of such online groups in both social and academic life. Additionally, the development of socio-cultural skills through the use of Facebook and specifically the SIGs is discussed. Finally, the chapter discusses the “best practice” policies for Facebook integration for educational purposes.


2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.


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