Marcio Roberto Facanali Junior
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Carolina Bortolozzo Graciolli Facanali
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Natália Souza Freitas Queiroz
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Carlos Walter Sobrado Junior
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Sérgio Carlos Nahas
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...
Abstract
Aim
Analysis of the twitter activity on #Crohns, identifying individuals with interest in Crohn´s disease on Twitter.
Methods
A historic cohort study about Twitter activity evaluation of #Crohns, analyzed over a period of 9 years. For the twitter analysis, a health care social media analytics tool, Symplur Signals, was adopted.
Results
Since 2011 until 2019, 627.000 tweets of #Crohns were detected, with 276.380 retweets by 109.937 users, of these users 32.4% are patients advocate and 12.6% doctors. There was a pattern of annual peak activity of the #Crohns, mainly in May and December, and less activity, usually in July. Of all tweets, 52.5% were categorized as positive and 47.5% as negative.
Conclusion
Social media, especially Twitter, represents an important information tool, but it is still underutilized by gastroenterologists. This study suggests a significant interference of international awareness campaigns about IBD in the activity of #Crohns on Twitter, denoting an increase in debating this topic on the platform. Discussions on the subject by health professionals are still below expectations regarding the importance of the theme.