Impact of University Heritage and Reputation on Attitudes of Prospective Students

Author(s):  
Altaf Merchant ◽  
Geoffrey Moody
Keyword(s):  
1988 ◽  
Vol 52 (9) ◽  
pp. 513-515
Author(s):  
JC Smith ◽  
BW Becker ◽  
DO Kaldenberg

CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered


Author(s):  
Lidia K Simanjuntak ◽  
Tessa Y M Sihite ◽  
Mesran Mesran ◽  
Nuning Kurniasih ◽  
Yuhandri Yuhandri

All colleges each year organize the selection of new admissions. Acceptance of prospective students in universities as education providers is done by selecting prospective students based on achievement in school and college entrance selection. To select the best student candidates based on predetermined criteria, then use Multi-Criteria Decision Making (MCDM) or commonly called decision support system. One method in MCDM is the Elimination Et Choix Traduisant la Reality (ELECTRE). The ELECTRE method is the best method of action selection. The ELECTRE method to obtain the best alternative by eliminating alternative that do not fit the criteria and can be applied to the decision SNMPTN invitation path.


2018 ◽  
Author(s):  
Rivalri Kristianto Hondro ◽  
Mesran Mesran ◽  
Andysah Putera Utama Siahaan

Procurement selection process in the acceptance of prospective students is an initial step undertaken by private universities to attract superior students. However, sometimes this selection process is just a procedural process that is commonly done by universities without grouping prospective students from superior students into a class that is superior compared to other classes. To process the selection results can be done using the help of computer systems, known as decision support systems. To produce a better, accurate and objective decision result is used a method that can be applied in decision support systems. Multi-Objective Optimization Method by Ratio Analysis (MOORA) is one of the MADM methods that can perform calculations on the value of criteria of attributes (prospective students) that helps decision makers to produce the right decision in the form of students who enter into the category of prospective students superior.


2016 ◽  
Vol 7 (1) ◽  
pp. 12-18
Author(s):  
Joko Haryanto ◽  
Seng Hansun

This paper describes the development of decision support system application to assist students who want to enter college so that no one choose the majors incorrectly. This application uses fuzzy logic method because fuzzy logic is very flexible in data which are vague and can be represented as a linguistic variable. The purpose of this application is to assist students to choose available majors at University Multimedia Nusantara which are appropriate with his/her capabilities. This application accepts five kinds of input values i.e. Mathematics, Indonesian, English, Physics, and TIK. Received input will be processed by the calculation of the system for decision-making and the application will generate output that shows how great a match for each majors. With this application, prospective students can find out where the majors that match his/her capabilities. This application has ninety nine percentage of match result accuracy. Index Terms—fuzzy logic, decision support system, UMN, selection of major


2020 ◽  
Vol 6 (1) ◽  
pp. 34-43
Author(s):  
Fitri Purwaningtias ◽  
Usman Ependi

Website saat ini telah digunakan diberbagai jenis instansi termasuk instansi pendidikan seperti Pondok Pesantren Qodratullah. Saat ini website Pondok Pesantren Qodratullah menjadi tulang punggung dalam penyebaran informasi terkain pondok pesantren kepada wali santri, alumni, calon santri dan masyarakat luas. Mengingat pentingnya website bagi Pondok Pesantren Qodratullah maka perlu untuk dilakukan evaluasi apakah informasi yang diberikan dan website yang ada telah memiliki nilai kebergunaan bagi pengguna atau tidak. Untuk itu di dalam penelitian ini dilakukan evaluasi untuk melihat perspektif pengguna terhadap website. Prose evaluasi dilakukan dengan system usability scale dengan sepuluh instrumen sebagai pernyataan evaluasi. Hasil evaluasi menunjukkan bahwa website Pondok Pesantren Qodratullah mendapatkan nilai akhir 88. Nilai 88 berarti website Pondok Pesantren Qodratullah mendapatkan adjective rating yang excellence, grade scale tergolong kelompok B dan tingkat acceptability termasuk acceptable. The website is currently used in various types of institutions including educational institutions such as Qodratullah Islamic Boarding School. Currently the Qodratullah Islamic Boarding School website is the backbone in the dissemination of information about Islamic boarding schools to the guardians of students, alumni, prospective students and the wider community. Considering the importance of the website for the Qodratullah Islamic Boarding School, it is necessary to evaluate whether the information provided, and the existing website have a useful value for the user or not. For this reason, in this study an evaluation was conducted to see the user's perspective on the website. The evaluation process is carried out with a system usability scale with ten instruments as evaluation statements. Evaluation results show that the Qodratullah Islamic Boarding School website gets a final score of 88. A value of 88 means that the Qodratullah Islamic Boarding School website gets an adjective rating that excellence, grade scale belongs to group B and the level of acceptability is acceptable


2019 ◽  
Vol 4 (3) ◽  
pp. 449
Author(s):  
Yonrizon Yonrizon

<p>Competitive competition in the world of education services is influenced by the consequences of higher education that has the ability to compete that can survive and achieve the target set. Currently, the existing college are competing to develop their potential and ability to attract prospective students. Therefore, the college must create a Marketing Mix Services strategy that is the product, prices, location, promotion, people, process, physical evidence, and brand image mediated by motivation.The approach used is the survey, which is the activity of collecting data as much as possible about the facts that are supporters of the research, with a view to know the status, symptoms, determine the similarity of status by comparing with the standards that have been selected and or determined. (Arikunto &amp; Kusyati, 2015). This research was conducted to determine the effect of product, price, location, promotion, people, process, physical evidence, brand image, to student's motivation in making decision to choose college of Pharmacy in Bukittinggi. The result of research shows that product, price, process, brand image, have positive and significant effect to motivation, while location, promotion, person, physical proof have no significant effect to motivation and motivation have positive and significant influence to decision of vote</p><p> </p><p><em>Persaingan kompetitif dalam dunia layanan pendidikan dipengaruhi oleh konsekuensi pendidikan tinggi yang memiliki kemampuan bersaing yang dapat bertahan dan mencapai target yang ditetapkan. Saat ini, perguruan tinggi yang ada bersaing untuk mengembangkan potensi dan kemampuan mereka untuk menarik calon siswa. Oleh karena itu, perguruan tinggi harus membuat strategi Marketing Mix Services yaitu produk, harga, lokasi, promosi, orang, proses, bukti fisik, dan citra merek yang dimediasi oleh motivasi. Pendekatan yang digunakan adalah survei, yaitu kegiatan mengumpulkan data sebanyak mungkin tentang fakta-fakta yang menjadi pendukung penelitian, dengan maksud untuk mengetahui status, gejala, menentukan kesamaan status dengan membandingkan dengan standar yang dimiliki telah dipilih dan atau ditentukan. </em><em>(Arikunto &amp; Kusyati, 2015)</em><em>. Penelitian ini dilakukan untuk mengetahui pengaruh produk, harga, lokasi, promosi, orang, proses, bukti fisik, citra merek, terhadap motivasi siswa dalam mengambil keputusan memilih perguruan tinggi Farmasi di Bukittinggi. Hasil penelitian menunjukkan bahwa produk, harga, proses, citra merek, berpengaruh positif dan signifikan terhadap motivasi, sedangkan lokasi, promosi, orang, bukti fisik tidak berpengaruh signifikan terhadap motivasi dan motivasi berpengaruh positif dan signifikan terhadap keputusan pemilihan.</em></p>


2021 ◽  
pp. 026553222110361
Author(s):  
Chao Han

Over the past decade, testing and assessing spoken-language interpreting has garnered an increasing amount of attention from stakeholders in interpreter education, professional certification, and interpreting research. This is because in these fields assessment results provide a critical evidential basis for high-stakes decisions, such as the selection of prospective students, the certification of interpreters, and the confirmation/refutation of research hypotheses. However, few reviews exist providing a comprehensive mapping of relevant practice and research. The present article therefore aims to offer a state-of-the-art review, summarizing the existing literature and discovering potential lacunae. In particular, the article first provides an overview of interpreting ability/competence and relevant research, followed by main testing and assessment practice (e.g., assessment tasks, assessment criteria, scoring methods, specificities of scoring operationalization), with a focus on operational diversity and psychometric properties. Second, the review describes a limited yet steadily growing body of empirical research that examines rater-mediated interpreting assessment, and casts light on automatic assessment as an emerging research topic. Third, the review discusses epistemological, psychometric, and practical challenges facing interpreting testers. Finally, it identifies future directions that could address the challenges arising from fast-changing pedagogical, educational, and professional landscapes.


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