scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

scholarly journals Rice Marketing Efficiency In Sragen Regency

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 287
Author(s):  
Amalia Nadifta Ulfa ◽  
Masyhuri Masyhuri
Keyword(s):  
Correlation Analysis ◽  
Strong Correlation ◽  
Market Integration ◽  
Sampling Methods ◽  
Secondary Data ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Marketing Efficiency

This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

2017 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Doni Ferdiansyah
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Profit Margins ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Exchange Function ◽  
Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

scholarly journals ANALISIS KETERPADUAN PASAR BERAS DI KABUPATEN MANOKWARI

Agro Ekonomi ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 51
Author(s):  
Agatha Wahyu Widati ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri
Keyword(s):  
Market Integration ◽  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Regression Method ◽  
Marketing Channels ◽  
Primary Data ◽  
Rice Market ◽  
Rice Price ◽  
Augmented Dickey Fuller

This research was aimed to investigate 1) rice marketing channel in ManokwariRegency; 2) marketing margin in Manokwari regency; and 3) market integration of rice in Manokwari regency. Primary and secondary data were collected in this research. Primary data were applied in analysis of rice marketing channel, and marketing margin, while secondary data of rice price for the period of 2004- 2010 were applied in analysis of market integration. Augmented Dickey Fuller (ADF), and regression method were implemented in analysis of this research. Result of the analysis show thatthere are nine rice marketing patterns or local rice marketing channels in Manokwari regency. The longest channel was involved three institutions such as village level rice millerlhuller, regency wholesaler and retailer which have the largest marketing margin too. Most farmer utilize the sixth rice marketing pattern on marketing channel, involving two intermediate middleman such as rice millerlhuller and regency retailer. The channel has low marketing margin which motivated farmer for producing rice due to largest share of price accepted by farmers. Analysis of rice market integration at Manokwari regency show that rice price at wholesale level is integrated with that at retaillevel.Penelitian ini bertujuan ootuk mengetahui 1). Jalur pemasaran beras produksi Kabupaten Manokwari; 2). Marjin pemasaran beras produksi Kabupaten Manokwari; dan 3). Tingkat keterpaduan pasar beras di Kabupaten Manokwari; Penelitian ini menggunakan data primer dan data sekunder. Data primer ootuk mengetahui saluran, dan margin pemasaran sedangkan data sekunder ootuk mengetahui keterpaduan pasar dengan menggunakan data harga beras tahoo 2004- 2010. Metode analisis yang digunakan adalah analisis Augmented Dickey Faller (ADF), dan analisis regresi. Hasil analisis menunjukan bahwa terdapat sembilan pola pemasaran atau saluran pemasaran beras produksi Kabupaten Manokwari. Saluran terpanjang melibatkan sebanyak tiga lembaga perantara yaitu penggilingan, pedagang penampoog kabupaten dan pengecer kabupaten. Saluran yang panjang ini mempooyai margin pemasaran yang terbesar pula. Petani paling banyak menggunakan pola pemasaran beras pads saluran pemasaran yang keenam, yang melibatkan dua pedagang perantara yaitu penggilingan dan pedagang pengecer kabupaten. Persentase margin dari seluruh saluran tergolong rendah, hal ini akan mendorong petani ootuk lebih memproduksi beras karena harga yang diterima oleh petani menguntungkan, ini dapat dilihat dari share harga yang diterima oleh petani yang relatif tinggi. Analisis keterpaduan pasar beras produksi Kabupaten Manokwari menunjukan bahwa terdapat integrasi seeara vertikal antara harga beras di tingkat eeeran dan harga beras di tingkat grosir.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

2019 ◽  
Vol 3 (2) ◽  
pp. 93-105
Author(s):  
Muzuna Muzuna
Keyword(s):  
Population Sample ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Channel Networks ◽  
Methods Of Analysis ◽  
Marketing Efficiency ◽  
The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning.   Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

2018 ◽  
Vol 1 ◽  
pp. 246
Author(s):  
Bembi Akbar Serawai ◽  
Adly Adly
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

scholarly journals Marketing Channel Efficiency of Almond Products: Evidence from Samangan and Balkh-Afghanistan

2020 ◽  
pp. 169-179
Author(s):  
Ahmad Jawid Muradi ◽  
Zabihullah Rahmani
Keyword(s):  
Service Providers ◽  
Rural Livelihoods ◽  
Marketing Channel ◽  
Support Service ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Small Scale ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Small Scale Farmers

The objectives of this study are to determine the most efficient marketing channels for almond producers. The marketing of almond products plays a significant role for small–scale farmers that provide income and towards sustainable rural livelihoods. The sample size of the producers included 125 farmers who were taken by the stratified sampling method. In addition, 15 contractors/middlemen, 12 retailers, 8 wholesalers, 8 support service providers, and 7 exporters have been surveyed, and the total number of participants reached 175 respondents. Descriptive statistics, marketing efficiency analysis methods were used to analyses data of this research. According to the results of Acharya and Aggarwal methods, the marketing efficiency analysis, the marketing channels were ranked according to their efficiency levels, which were found 11.17 for Channel 2 (wholesalers), 6.53 for Channel 1 (middlemen or agents), 3.36 for Channel 4 (exporters) and 1.88 for Channel 3 (retailers). Afghanistan almonds are large potential for the development and efficiency of almonds marketing in the study area as almond production is one of the major cash products in the Samangan and Balkh that has positively increased the welfare of the producers and intermediaries.

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