Embedding Social Responsibility in HE Corporate Communications Degrees. The Place of CSR in Teaching Corporate Communications Programs (Advertising, Branding and Public Relations)

2016 ◽  
pp. 3-23 ◽  
Author(s):  
Rutherford ◽  
Richard Scullion
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Corporate Communications

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

scholarly journals Tools to Create Appropriate Perception of CSR and PR Practitioners Support

2018 ◽  
Vol 48 (3) ◽  
pp. 69-75
Author(s):  
Oleh Hlushko
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Qualitative And Quantitative ◽  
Corporate Social

The article aggregates a variety of tools aimed to boost awareness and understanding of social responsibility among different groups of shareholders. At the same time the re-search shows a list of tools applicable for public relations (PR) practitioners (not only) to disseminate and promote corporate social responsibility (CSR). This paper emphasizes two groups of tools as qualitative and quantitative. All the tools were analyzed according to the scope of needed activities and interpreted in terms of applicability to the CSR goals.

scholarly journals Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

2016 ◽  
Author(s):  
Damion Waymer ◽  
Nneka Logan
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Corporate Communication ◽  
Organizational Memory ◽  
Corporate Communications ◽  
Memory Research ◽  
Research And Practice ◽  
Theory Research ◽  
Communication Methods

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?

HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD

2021 ◽  
Author(s):  
Dmytro Oltarzhevskyi
Keyword(s):  
Public Relations ◽  
Historical Context ◽  
Corporate Communications ◽  
Consumer Market ◽  
The Public ◽  
The World ◽  
History Of ◽  
Scientific Significance ◽  
Object Of Study ◽  
External Connections

The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.

Reflection of Corporation Social Responsibility in Supporting of Saudi Health Care Sector through Covid 19 Pandemic

2021 ◽  
Vol 18 ◽  
pp. 1523-1532
Author(s):  
Hasan Salih Suliman Al-Qudah
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Healthcare System ◽  
Social Orientation ◽  
Main Role ◽  
Online Questionnaire ◽  
Main Hypothesis ◽  
Private Hospitals ◽  
External Relations ◽  
The Relationship

Current study aimed at highlighting reflections of CSR and its role in supporting healthcare system in KSA during COVID 19 pandemic. Quantitative approach was employed through utilizing an online questionnaire distributed on total of (97) individuals within KSA hospitals which included managers of public relations, external relations or marketing in Saudi governmental or private hospitals within Saudi hospitals. Results of study indicated that the main hypothesis was accepted, and it was seen that CSR has the ability to positively influence and support the healthcare system in Saudi Arabia during COVID 19. Among the chosen dimensions of CSR (Reputation, Ethics, Social Orientation and Profitability), it appeared that ethics was the most influential aspect that has a main role in supporting and backing up the healthcare system in KSA during the pandemic, and this concept helped in supporting the Saudi healthcare system during the breakout of the pandemic from collapsing. Study recommended increasing the awareness of social responsibility among organizations in order to increase the relationship between stakeholders (organizations) and the community.

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

2017 ◽  
pp. 168-186
Author(s):  
Vera Harludi
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Reputation Management ◽  
Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

Reputation Management

2017 ◽  
pp. 151-167
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

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