Reflection of Corporation Social Responsibility in Supporting of Saudi Health Care Sector through Covid 19 Pandemic

2021 ◽  
Vol 18 ◽  
pp. 1523-1532
Author(s):  
Hasan Salih Suliman Al-Qudah
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Healthcare System ◽  
Social Orientation ◽  
Main Role ◽  
Online Questionnaire ◽  
Main Hypothesis ◽  
Private Hospitals ◽  
External Relations ◽  
The Relationship

Current study aimed at highlighting reflections of CSR and its role in supporting healthcare system in KSA during COVID 19 pandemic. Quantitative approach was employed through utilizing an online questionnaire distributed on total of (97) individuals within KSA hospitals which included managers of public relations, external relations or marketing in Saudi governmental or private hospitals within Saudi hospitals. Results of study indicated that the main hypothesis was accepted, and it was seen that CSR has the ability to positively influence and support the healthcare system in Saudi Arabia during COVID 19. Among the chosen dimensions of CSR (Reputation, Ethics, Social Orientation and Profitability), it appeared that ethics was the most influential aspect that has a main role in supporting and backing up the healthcare system in KSA during the pandemic, and this concept helped in supporting the Saudi healthcare system during the breakout of the pandemic from collapsing. Study recommended increasing the awareness of social responsibility among organizations in order to increase the relationship between stakeholders (organizations) and the community.

Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports

2018 ◽  
Vol 12 (4) ◽  
pp. 424-444 ◽  
Author(s):  
Kumaran Rajandran
Keyword(s):  
Corporate Social Responsibility ◽  
Social Change ◽  
Public Relations ◽  
Social Responsibility ◽  
Strategic Management ◽  
Financial Accounting ◽  
Normative Reasons ◽  
Reporting Practices ◽  
Corporate Social ◽  
The Relationship

Malaysian corporations have to disclose corporate social responsibility (CSR), and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while image tends to exemplify or simplify content. These discourses constitute an interdiscursive profile, and it has central and auxiliary discourses. The central discourse is public relations discourse, and it promotes corporations helping and not harming society. The auxiliary discourses are sustainability, strategic management, compliance and financial accounting discourses, and these discourses mitigate the promotional focus. Interdiscursivity enables the primarily promotional CSR reports to not seem overtly promotional. The choice of discourses is probably influenced by coercive, mimetic and normative reasons. These discourses enhance the reliability of CSR reports because their disclosure is anchored to various CSR aspects, international or reporting practices and professional domains. Interdiscursivity helps to build stakeholders’ confidence in disclosure and, therefore, in corporations. It joins other functions in CSR reports to convey corporations as agents of positive social change. The article also probes the relationship between interdiscursivity and intertextuality and advances a matrix of intertextual–interdiscursive use.

scholarly journals Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

2022 ◽  
Vol 6 (1) ◽  
pp. 64-74
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
The Impact ◽  
The Relationship

Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to investigate the effects of digital social responsibility (DSR) on electronic word of mouth (eWOM) and purchase intention (PI) in the social media context. This survey research is based on 214 samples, collected via an online questionnaire as a research tool. Structural equation modelling has been used to validate the proposed hypotheses. The results show that perceived DSR has significant positive influence on consumers’ attitude (b = 0.408) and eWOM (b = 0.238). The mediation analysis indicates that consumers’ attitude partially mediates the relationship between DSR and eWOM (DE = 0.238, IE = 0.154), and fully mediates the relationship between DSR and PI (DE = 0.08, IE = 0.173). Since few previous studies have explored the impact of DSR toward eWOM and PI, our study confirms the effects of DSR on consumers’ attitudes and eWOM. This empirical study can provide managers with further understanding of the effects of DSR via social media on consumers’ attitude and eWOM. Our results should also encourage firms to implement DSR initiatives to enhance consumers’ positive attitudes and spread positive word of mouth about firms. Doi: 10.28991/ESJ-2022-06-01-05 Full Text: PDF

scholarly journals Empirical study on the correlation of corporate social responsibility with the banks efficiency and stability

2013 ◽  
Vol 10 (4) ◽  
pp. 86-93 ◽  
Author(s):  
Tatiana Vasileva ◽  
Anna Lasukova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Short Term ◽  
Main Hypothesis ◽  
National Bank ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

The aim of this paper is to investigate the relationship between the concept of corporate social responsibility and the most important characteristics of banking – the efficiency and stability in a sample of twelve Ukrainian banks, which are the biggest banks in Ukraine according to the classification of the National Bank of Ukraine (NBU). Our research covers the period from 2006 to 2012. Based on the literature review we construct two main hypothesis related to the impact on the corporate social responsibility concept (CSR) of the following independent variables: 1 – efficiency (as a short term period characteristics of banking), 2 – stability (as a long term characteristics of banking).

scholarly journals Responsabilidad social corporativa: qué se hace y qué debe hacerse

2005 ◽  
Vol 10 (18-19) ◽  
pp. 163-175 ◽  
Author(s):  
David Solano ◽  
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Business Community ◽  
Clear Definition ◽  
Sustainable Improvement ◽  
Basic Concepts ◽  
Definition Of ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

Corporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.

scholarly journals The role of sustainable marketing in building customer relationships – A field study for a number of engineering and design companies –: دور التسويق المستدام في بناء علاقات الزبون – دراسة ميدانية لعدد من شركات الهندسة والتصميم –

2021 ◽  
Vol 5 (25) ◽  
pp. 121-105
Author(s):  
Shahlaa Ali Abd Alhasan Shahlaa Ali Abd Alhasan
Keyword(s):  
Social Responsibility ◽  
Social Services ◽  
Point Of View ◽  
Customer Relationships ◽  
Marketing Ethics ◽  
Main Hypothesis ◽  
Sustainable Marketing ◽  
High Level ◽  
The Relationship

The study aims to examining the relationship between the dimensions of sustainable marketing represented by ethics and social marketing responsibility and its role in building customer relations through value and customer satisfaction from the point of view of marketers, and launched the importance of research on determining the importance of both marketing ethics and social responsibility in building customer relationships. The research sample included (40) marketing people in a number of engineering and design companies and the questionnaire was adopted to poll the sample opinions. The extracted data was analyzed using a set of computerized statistical analysis tools with a statistical system to test the hypotheses, and the practical side included the most important statistical means the arithmetic mean, standard deviation, correlation, and simple and multiple regression where the research was based On two hypotheses, the first main hypothesis is that there is a statistically significant correlation between sustainable marketing and building customer relationships, and the second main hypothesis is that there is a significant significant impact relationship between sustainable marketing and building customer relationships, The most important conclusions were the high level of awareness of the individuals under consideration of the importance of the sustainable marketing dimensions represented in marketing ethics and social responsibility, as well as focusing on building customer relationships by raising the value of the customer and trying to gain his satisfaction, and based on the results reached, the research set a set of proposals, the most important of which was to raise the level of responsibility Social services in companies with the aim of raising the value of the customer and gaining his satisfaction.

scholarly journals The Mediating Effect of Work Category on the Relationship between Professional Competencies` and Decision Making among Public Relations in Government- Linked Companies

2020 ◽  
Vol 36 (4) ◽  
pp. 211-229
Author(s):  
Khairul Nizam Samsudin ◽  
◽  
Zulhamri Abdullah ◽  
Mohd Nizam Osman ◽  
◽  
...  
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Large Scale ◽  
Mediating Effect ◽  
Professional Competencies ◽  
Main Role ◽  
Accuracy Of Results ◽  
The Relationship ◽  
Wide Population

Organisational success can only be materialized when each stakeholder mutually agrees to benefit each other, thus making the organisation effective. And here is the main role of public relations (PR), were to be the middle person between each stakeholder, by performing their works through the competencies they mastered, to ensure that the decisions made will be valuable to organisation and stakeholders. The objective of this study is to examine the mediating effect of work category on the relationship between professional competencies and decision making among PR practitioners in government-linked companies (GLCs). A survey questionnaire was gathered from 157 PR practitioners and data were analysed through SEM PLS. Results indicated that the dimension of work category did influence the relationship between professional competency and decision making. In essence, the decision-making process of a PR practitioner working in Malaysia's GLCs can be enhanced or improved based on the level of professional competencies. The implication of these findings supported the role of the PR department as part of the important sub-system in organisation and competencies acquired by PR practitioners is the resource that able to maintain the survival of an organisation. In the nutshell, a large-scale study should be undertaken, which incorporate a large group of participants in the future to accommodate the responses from a wide population to increase the accuracy of results. Keywords: Public relations, competencies, decision making, mediating effect, GLCs.

scholarly journals The Implementation of Corporate Social Responsibility through Festival Ketoprak Pelajar Event at CV Amigo Mangesti Utomo, Klaten, Central Java, Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 187
Author(s):  
Fitria Ayuningtyas ◽  
Windhi Tia Saputra ◽  
Samuel Yogasara
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Public Relations ◽  
Social Responsibility ◽  
The Public ◽  
Central Java ◽  
Relationship Management Theory ◽  
Corporate Social ◽  
The Relationship

Festival Ketoprak Pelajar event is a phenomenon that is quite unique when the rampant society with new media. Amigo Group initiated corporate social responsibility (CSR) which is divided into 2 (two) namely CSR Social and CSR Culture. Festival Ketoprak Pelajar is an event of Amigo Peduli Budaya initiated by Amigo Group. The purpose of holding an event is to continue to maintain the relationship between the company and the customer can stay well maintained. The purpose of this study is to know how the Implementation of Public Relations in Corporate Social Responsibility activities through Festival Ketoprak Pelajar event at Amigo Group. The theory used this time is Relationship Management theory, refers to the process of management relationship between the organization with internal and external public. While the method used by the author is qualitative, with case study approached. The results of this study explain the process of public relations work programs applied to companies that do not have a public relations division in particular and also without the help of the public relations agencies that exist.

scholarly journals STAKEHOLDERS AND THEIR INFLUENCE ON THE DEVELOPMENT OF THE BANKING BUSINESS

2020 ◽  
pp. 75-85
Author(s):  
Victoria Kovalenko ◽  
Olena Sergeeva
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Target Function ◽  
Social Orientation ◽  
Social Programs ◽  
Logical Method ◽  
Banking Business ◽  
Corporate Social ◽  
The Relationship

Introduction. Improving the relationship between banks and stakeholders in modern conditions involves the development and implementation of a balanced system of corporate governance and corporate social responsibility. The influence of stakeholders on the development of the banking business should be considered from the standpoint of the current state of the banking services market; evaluation of corporate governance performance indicators as a basis for establishing relationships with bank stakeholders; formation of relations between banks and stakeholders on the basis of corporate social responsibility. Methods. The authors used dialectical and systemic approaches to study the peculiarities of the relationship between banks and stakeholders; abstract and logical method - for theoretical generalizations and substantiation of ways to improve the relationship of banks with stakeholders on the basis of corporate social responsibility; statistical and analytical method - to assess indicators of corporate governance efficiency as a basis for establishing relationships with stakeholders of banks. Results. The classification of stakeholders according to the level of influence on the target function of the institution is determined, namely: the group of normative influence formation, the group of determining influence, the group of functional influence and diffuse groups of indirect influence. The stakeholders of the bank are analyzed depending on the environment of its operation. The key challenges for the banking business from the standpoint of the interests of the bank's customers, from the standpoint of the interests of investors (owners) of the banking business, from the standpoint of the regulator. The evaluation of corporate governance efficiency indicators was carried out, namely: the dynamics of banks' financial results and their profitability. Quantitative criteria for assessing the level of social orientation of banking institutions in terms of stakeholders are substantiated. It is proved that the process of managing corporate social programs should be based on determining the priorities of the bank's social policy; creation of a special structure for managing social programs; conducting training programs in the field of social responsibility; implementation of the bank's social programs; evaluating and informing stakeholders of the results of the bank's social programs. Discussion. Prospects for research are to shift the emphasis to defining the goals that need to be achieved when interacting with each of the stakeholders; factors that affect the achievement of these goals and possible risks. Keywords: stakeholders, corporate governance, corporate social responsibility, social programs, banking business.

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