PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals Kepercayaan Klien terhadap Konsultan Humas

2014 ◽  
Vol 17 (1) ◽  
pp. 1-14
Author(s):  
Tito Edy Priandono
Keyword(s):  
Public Relations ◽  
Rational Choice Theory ◽  
Choice Theory ◽  
Qualitative Approach ◽  
International Organization ◽  
Business Relationship ◽  
Non Profit ◽  
Client Experience ◽  
Business Partners ◽  
Corporate Profit

The aim of this research is understand the process of building the trust based on  client experience. Business relationship was related to the risk of profit or loss, so the decision of going the trust to the business partners is driven by a rational considerations. The conceptual framework that had been used are primary factors of trust consist of reputation, performance, and appearance while the secondary factors of trust consist of accountability, pre commitment, and communication atmosphere. The research used qualitative approach using rational choice theory.  The respondent of this research is public relations consultant whose client include both corporate profit organization and  non profit institutions  of national and international organization background. The result of this research showed that the reputation is the most significant of primary aspect in the formation process of client’s  trust to the consultant on pre relations stage. While  the secondary pre commitment as secondary factors. On relationship stage, the performance consultant is primary factor that determined the client trust of consultant rather than other aspects such as appearances, the situations of communication and accountabilities.

scholarly journals INVESTIGATION OF THE MARKETING POTENTIAL OF INDUSTRIAL ENTERPRISE ON THE EXAMPLE OF PJSC "OTIS"

2021 ◽  
Author(s):  
Nataliia Ovsiienko ◽  
Keyword(s):  
Marketing Strategy ◽  
Cash Flow ◽  
Flow Analysis ◽  
Production Capacity ◽  
Economic Life ◽  
Modern World ◽  
Potential Production ◽  
Non Profit ◽  
The Social ◽  
Marketing Activities

Recently, marketing has become an integral part of the strategies of many organizations. It becomes more and more understandable and used in Ukraine, and, if earlier this phenomenon of economic life was a kind of exoticism, namely the word "marketing" seemed strange, now marketing is the most important component of the success of any enterprises, firms, companies: large and Small, commercial and non-profit, national and international. As in any other system, it is impossible to determine the most important component. Potentially, each of them, in case of failure, will be able to destroy the entire mechanism. But special attention should be drawn to the compliance of the program's goal and strategy. For the construction of the program and the definition with the strategy it is necessary to conduct an economic analysis of the environment in which the enterprise functions and determine marketing potential. Marketing activities are even and currently aimed at identifying specific objectives and ways of their implementation. In the modern world, the manufacturer must produce such products that will find sales and bring profits to the enterprise. To do this, it is necessary to study the social and individual needs of the client, a market request as a condition and prerequisite for production. The concept lies in the fact that production begins with consumption rather than exchange. Marketing potential is a component of production capacity and is considered as potential: - production; - Marketing; - informational; - technical and technological; - organizational; - social; - Financial. Each segment affects others. Under similar potential, the possibility of all factors to form competitiveness of the enterprise is considered. Marketing potential is an integral part of a marketing strategy that focuses on improving the competitiveness and growth of enterprise profits through the unification of all its resources to identify and attract consumers and maintaining the most profitable ones. Consider the marketing potential of the enterprise "Otis" we will be on the side of assessing the results of obtaining new clients through the analysis of conversion and recovery indicators, as well as customer retention and cash flow analysis.

scholarly journals Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim

2021 ◽  
Vol 3 (2) ◽  
pp. 206-218
Author(s):  
Desty Aryani ◽  
Fatmawati Fatmawati
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Marketing Strategy ◽  
Islamic Law ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
Fashion Products ◽  
Public Figures ◽  
Pull Strategy ◽  
Loyal Customers

This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritizes promotion on social media, and organizes events. This push strategy publishes Zaskia Sungkar's products on social media, e-commerce, and endorsement through public figures. This pass strategy rewards loyal customers by paying attention to the content that will be posted, and maintaining the appearance of Muslim fashion products according to Islamic law.  

scholarly journals STRATEGI PEMASARAN JASA PENDIDIKAN

2021 ◽  
Vol 3 (2) ◽  
pp. 11-19
Author(s):  
Siti Ana Asma Usania
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Educational Services ◽  
Personal Interest ◽  
Education Services ◽  
School Activities ◽  
Marketing Activities ◽  
Study Type

This study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of promotional activities resulted from the data from the acquisition of students for three years experienced an increase. From the results of marketing activities, it was found that the most effective marketing activities were advertising, cooperation between public relations and all school members (such as market day activities and other school activities), personal interest, and also the use of good and appropriate media and promotional tools. The marketing strategy for education services at SMP Al Shadrina Muaradua has been implemented well, but documentation needs to be done to make it better. 

Activism, prosocial public relations and negotiation: the case of St Vincent de Paul

2018 ◽  
Vol 23 (1) ◽  
pp. 139-150 ◽  
Author(s):  
Kathryn J. Brooks ◽  
Robert I. Wakefield ◽  
Kenneth D. Plowman
Keyword(s):  
Public Relations ◽  
Well Being ◽  
Practical Case ◽  
Corporate Communications ◽  
Content Type ◽  
Non Profit ◽  
Internal Resources ◽  
The Public ◽  
Embedded Case Study

Purpose The purpose of this paper is to explore the propositions of activism and prosocial public relations that an organization will engage in non-confrontational (prosocial) public relations and negotiation by building up internal resources, reaching out to target publics, and making connections to a cause to gain visibility and support. Design/methodology/approach This study was a single embedded case study that explored the public relations and communication tactics of a non-profit organization (NGO). Findings Observations from the case study support the proposition. This study begins to establish some of the public relations methods of how a successful prosocial NGO can successfully engage its publics through activism and negotiation. Research limitations/implications A single embedded case study is not generalizable to a population but is generalizable to theory so it is trustworthy and replicable when using a similar organization studying the same concepts in this paper. Practical implications An organization can reach out to publics through publicity, promotion, and information to raise the visibility of the organization and encourage active participation. The organization increased support for its cause and helped to establish the reputation of the organization as a legitimate, trustworthy and effective establishment. The study further uncovered nurturing relationships as an additional fourth element to the process of prosocial public relations. Social implications Activism, prosocial public relations and negotiation in corporate communications and in this case a non-profit can apply to increase well-being and society conditions. Originality/value This study is the only one of its kind to apply activism, prosocial public relations and negotiation theory to a practical case using a non-profit entity.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

TRABALHO DE ENFERMAGEM E PRECARIZAÇÃO: UMA REVISÃO INTEGRATIVA

2019 ◽  
Vol 9 (4) ◽  
Author(s):  
Eugenio Fuentes Pérez Júnior ◽  
Helena Maria Scherlowski Leal David
Keyword(s):  
Occupational Health ◽  
Psychological Health ◽  
Qualitative Approach ◽  
Review Of The Literature ◽  
Work Process ◽  
Nursing Knowledge ◽  
Physical And Psychological Health ◽  
The Subject ◽  
Negative Impacts ◽  
Health Nursing

Objetivos: identificar e discutir a produção do conhecimento da enfermagem sobre a influência da precarização no processo de trabalho e a saúde do trabalhador de enfermagem. Metodologia: estudo bibliográfico com abordagem qualitativa, de revisão integrativa da literatura, realizada nas bases BVS, portal de periódicos CAPES, PubMed e Science Direct, no período de 2010 a 2016 e submetidos a análise de conteúdo Resultados: identificou-se a baixa produção da literatura acerca do tema. Na análise qualitativa obteve-se as seguintes categorias: o processo de precarização do trabalho da enfermagem e repercussões da precarização ao processo de trabalho da enfermagem e a saúde do trabalhador. Conclusão: identificou-se a incipiência da produção da enfermagem sobre o tema. Como repercussão da precarização verificou-se o desgaste e sobrecarga de trabalho, assim como impactos negativos na saúde física e psíquica dos trabalhadores.Descritores: Enfermagem do Trabalho; Saúde do Trabalhador; Riscos Ocupacionais.NURSING WORK AND PRECARIOUSNESS: AN INTEGRATIVE REVIEW.Objectives: to identify and discuss the production of nursing knowledge about the influence of precariousness in the work process and the health of the nursing worker. Methodology: a bibliographical study with qualitative approach, of an integrative review of the literature, carried out in the VHL databases, CAPES journal, PubMed and Science Direct, from 2010 to 2016 and submitted to content analysis. Results: low production of Literature on the subject. In the qualitative analysis, the following categories were obtained: the process of precariousness of nursing work and repercussions of the precariousness to the nursing work process and the health of the worker. Conclusion: the incipience of nursing production on the theme was identified. As a consequence of the precariousness, there was the wear and overload of work, as well as negative impacts on the physical and psychological health of the workers.Descriptors: Occupational health nursing, occupational health, occupational risks.TRABAJO DE ENFERMERÍA Y PRECARIZACIÓN: UNA REVISIÓN INTEGRATIVA.Objetivos: identificar y discutir la producción del conocimiento de la enfermería sobre la influencia de la precarización en el proceso de trabajo y la salud del trabajador de enfermería. Metodologia: estudio bibliográfico con abordaje cualitativo, de revisión integrativa de la literatura, realizada en las bases BVS, portal de revistas CAPES, PubMed y Science Direct, en el período de 2010 a 2016 y sometidos a análisis de contenido. Resultados: se identificó la baja producción de la producción Literatura sobre el tema. En el análisis cualitativo se obtuvieron las siguientes categorías: el proceso de precarización del trabajo de la enfermería y repercusiones de la precarización al proceso de trabajo de la enfermería y la salud del trabajador. Conclusión: se identificó la incipiente de la producción de la enfermería sobre el tema. Como repercusión de la precarización se verificó el desgaste y sobrecarga de trabajo, así como impactos negativos en la salud física y psíquica de los trabajadores.Descriptores: Enfermería del Trabajo; Salud Laboral; Riesgos Laborales.

Habilidades do Enfermeiro no Diagnóstico e Cuidado ao Portador de Depressão / Nursing Skills in Diagnosis and Care For Patients With Depression

1970 ◽  
Vol 5 (4) ◽  
pp. 13-19
Author(s):  
Cristiane Rosa Guedes ◽  
Bianca Del Ducca Alvarenga ◽  
Isabella Rotella ◽  
Débora Vitória Alexandrina Lisboa Vilella
Keyword(s):  
Data Collection ◽  
Family Involvement ◽  
Nursing Care ◽  
Direct Contact ◽  
Descriptive Study ◽  
Structured Interview ◽  
Qualitative Approach ◽  
Patient Relationship ◽  
The Subject ◽  
The City

RESUMOObjetivo: Identificar o significado para o enfermeiro em prestar cuidados para pacientes com Depressão.  Materiais e métodos: Estudo exploratório e descritivo com abordagem qualitativa, a amostra foi de 12 enfermeiras, o cenário de estudo foram Unidades Básicas de Saúde e Estratégias de Saúde da Família, urbanas da cidade de Itajubá-MG. A coleta de dados foi por meio do roteiro de entrevista semiestruturada composta por questionário contendo uma pergunta inerente ao assunto. Resultados: Encontramos oito categorias como estigma da depressão, suicídio, dificuldade em lidar, tempo escasso, envolvimento familiar, aceitação da doença, acolhimento e dar medicamento, de acordo com os discursos dos sujeitos coletados na entrevista. Conclusão: Os enfermeiros não estão em contato direto com portadores de depressão no seu trabalho, não entendem que é sua tarefa identificar e encaminha-los para tratamento especializado. Sugerimos que outros estudos sejam desenvolvidos sobre essa temática.Palavras-chave: Depressão. Relação Enfermeiro-Paciente. Assistência de Enfermagem. ABSTRACTObjective: To identify the meaning for nurses when providing care for patients with depression. Materials and Methods: exploratory and descriptive study with qualitative approach, the sample consisted of 12 nurses, the study scenario was the urban Unidades Básicas de Saúde e Estrategia de Saúde da Família, in the city of Itajubá. Data collection was done through semi-structured interview guides consisting of a questionnaire containing a question related to the subject. Results and Discussion: we found eight categories as stigma of depression, suicide, coping difficulties, scarce time, family involvement, acceptance of the disease, host and give medicine, according to the speeches of the subjects collected in the interview. Conclusion: nurses are not in direct contact with individuals with depression in their work, do not understand that it is their job to identify and refer them to specialized treatment. We suggest that other studies be developed on this theme.Keywords: Depression, Nurse-patient Relationship, Nursing care.

Reflections on the existence of the science of criminal law

2021 ◽  
pp. 156-161
Author(s):  
I. Mytrofanov
Keyword(s):  
Social Justice ◽  
Public Relations ◽  
Criminal Law ◽  
The State ◽  
Crime And Punishment ◽  
Self Defense ◽  
Illegal Acts ◽  
The Subject ◽  
The Individual ◽  
The Right

The article states that today the issues of the role (purpose) of criminal law, the structure of criminal law knowledge remain debatable. And at this time, questions arise: whose interests are protected by criminal law, is it able to ensure social justice, including the proportionality of the responsibility of the individual and the state for criminally illegal actions? The purpose of the article is to comprehend the problems of criminal law knowledge about the phenomena that shape the purpose of criminal law as a fair regulator of public relations, aimed primarily at restoring social justice for the victim, suspect (accused), society and the state, the proportionality of punishment and states for criminally illegal acts. The concepts of “crime” and “punishment” are discussed in science. As a result, there is no increase in knowledge, but an increase in its volume due to new definitions of existing criminal law phenomena. It is stated that the science of criminal law has not been able to explain the need for the concept of criminal law, as the role and name of this area is leveled to the framework terminology, which currently contains the categories of crime and punishment. Sometimes it is not even unreasonable to think that criminal law as an independent and meaningful concept does not exist or has not yet appeared. There was a custom to characterize this right as something derived from the main and most important branches of law, the criminal law of the rules of subsidiary and ancillary nature. Scholars do not consider criminal law, for example, as the right to self-defense. Although the right to self-defense is paramount and must first be guaranteed to a person who is almost always left alone with the offender, it is the least represented in law, developed in practice and available to criminal law subjects. Today, for example, there are no clear rules for the necessary protection of property rights or human freedoms. It is concluded that the science of criminal law should develop knowledge that will reveal not only the content of the subject of this branch of law, but will focus it on new properties to determine the illegality of acts and their consequences, exclude the possibility of using its means by legal entities against each other.

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