The Role of Typeface in Packaging Design

2018 ◽  
pp. 79-101 ◽  
Author(s):  
Carlos Velasco ◽  
Charles Spence
Keyword(s):  
Packaging Design

scholarly journals Distinctive Design Perception: Toy packaging design

2017 ◽  
Vol 2 (3) ◽  
pp. 33
Author(s):  
Wichanat Tiwasing ◽  
Nopadon Sahachaisaeree
Keyword(s):  
Publishing House ◽  
Self Report ◽  
Keywords Children ◽  
Package Design ◽  
Packaging Design ◽  
Children And Parents ◽  
International Publishing ◽  
Open Access Article

The present research uses toy packaging as an exploratory case study to test the research design. The case study is so selected since it involves merchandizes in conflict between the needs of children and the trust of guardians. It also engages the role of playing as a learning process promoting children’s imaginary and creativity thinking. Visual stimuli along with self-report questionnaires are used to test the perceptual response of both children and guardians on the aspects of attractiveness, safety, value and taste. The study found a number of contradictions on preferences between children and parents which demands design rethinking. Keywords: children’ visual perception, package design © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

scholarly journals Packaging Design for a Sustainable Community Business

2020 ◽  
Vol 76 ◽  
pp. 01022
Author(s):  
Listia Natadjaja ◽  
Laksmi Kusuma Wardani ◽  
Diana Thamrin ◽  
Ronald Hasudungan Sitinjak
Keyword(s):  
Industry 4.0 ◽  
Selection Process ◽  
Creative Industry ◽  
Packaging Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Students First ◽  
Creative Products ◽  
Depth Interviews

The growth of the creative community cannot be quantitatively and qualitatively separated from the growing development of Creative Industry 4.0. Various creative communities produce a variety of creative products that are ready to be sold. Unfortunately, the focus of the community is often only on the product and not on the packaging design. Meanwhile, a product’s packaging not only serves to protect the product but also to promote it and encourage purchase. The purpose of this research is to educate and help the community obtain packaging designs that are not only unique but also suitable for their products. By involving Packaging Design course students of the Visual Communication Design department, we attempted to assist a jewellery and accessories-making community as our research object. Students first attempted to deepen their clients' insights by conducting observations and in-depth interviews. In designing the packaging, they consulted with their tutors intensively. The packaging design that the students produced undergoes a selection process, which resulted in four packaging designs that were deemed fit for use. Two of the selected designs were registered to obtain IPRs in the Industrial Design category. Through this research, it is hoped that the packaging design produced by these students can be used to support the sale of community products. In addition to that, they can also be used to inspire other communities to acknowledge the role of packaging design as a means that can help the sustainability of their business.

scholarly journals The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention

2020 ◽  
Vol 17 (6) ◽  
pp. 1991 ◽  
Author(s):  
Alexandra Theben ◽  
Melissa Gerards ◽  
Frans Folkvord
Keyword(s):  
Visual Cues ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Healthy Food ◽  
Health Claims ◽  
Consumer Attitude ◽  
Packaging Design ◽  
Health Related ◽  
People’S Attitudes

Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention, using a 2 × 2 between-subjects experimental design. We also tested whether interest in healthy food is a moderating factor. We found no evidence to support that visual cues (color) and textual cues (health-related advertising claims) are effective in influencing consumer attitude towards the product. Consumers did not show a more positive attitude towards products presented in low-arousal packaging colors (green/blue) compared to high arousal packaging colors (red/yellow). Also, the claim “palatability” did not result in a more positive attitude towards the product than the claim “healthy”. A moderating role of interest in healthy food could not be confirmed. The results confirmed, however, a significant relation of attitude towards the product and buying intention. Thus, buying intention could be explained mostly by whether consumers had a positive or negative attitude towards the product, which confirms that people’s attitudes are powerful predictors of buying decisions.

scholarly journals Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack

2015 ◽  
Vol 7 (6) ◽  
pp. 92 ◽  
Author(s):  
Alaeddin Mohammad K. Ahmad ◽  
Qais Mohammad K. Ahmad
Keyword(s):  
Product Innovation ◽  
Product Information ◽  
Primary Data ◽  
Purchasing Behavior ◽  
Packaging Design ◽  
Face To Face ◽  
Manchester City ◽  
The Impact

<p>The conventional role of packaging in buyer products has been to save and protect the product. In fact these days, buyer and manufacture trends propose a progressively significant part for packaging as a tactical tool as well as a marketing strategy. This research aims to investigate the impact of factors influence on packaging design in an impulse purchasing circumstances as a case study of Doritos pack in Manchester city-UK. This research consists of the independent variables represented by visual components and informational components namely (pack graphics, layout, color, photography and illustration, typography, pack size and shape; product information, and package technology) and dependent variable which represented by impulse purchasing behavior. In order to explore the relationship between independent and dependent variables the qualitative method was used to collect primary data through a social media, online, and face to face interviews, which was administered with customers and experts in product innovation. The research sample in this research consists of 34 participants and an expert in product innovation. The results confirm that for most participants in the interviews, the factors which influence on the bad image of current Doritos chips bags in the marketplace are; protection, communication, and information. The research concludes that there are many functions to packaging design in order to ease and communicate with customers; increasingly, there is important role of packaging as a strategic tool to attract consumers’ attention and their perception on the product quality. Brand has important role in identify layout, graphics, color, and typeface. The new packaging design mostly uses the brand in products. Mainly, the packaging design includes all printed information such as made it, where it was made, when it was made, what it contains, how to use it. Moreover, the printed information is given in the brand and its value has to be showed while promoting the product in the market.</p>

scholarly journals A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

2021 ◽  
Vol 88 ◽  
pp. 104086
Author(s):  
Francesca Di Cicco ◽  
Yuguang Zhao ◽  
Maarten W.A. Wijntjes ◽  
Sylvia C. Pont ◽  
Hendrik N.J. Schifferstein
Keyword(s):  
Packaging Design ◽  
Visual Material ◽  
Material Perception

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

2017 ◽  
Vol 162 ◽  
pp. 286-298 ◽  
Author(s):  
Nigel D. Steenis ◽  
Erica van Herpen ◽  
Ivo A. van der Lans ◽  
Tom N. Ligthart ◽  
Hans C.M. van Trijp
Keyword(s):  
Consumer Response ◽  
Packaging Materials ◽  
Product Evaluations ◽  
Packaging Design

Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan

2015 ◽  
Vol 24 (4) ◽  
pp. 386-398 ◽  
Author(s):  
Huda Khan ◽  
Richard Lee ◽  
Larry Lockshin
Keyword(s):  
Past Research ◽  
Product Type ◽  
Foreign Markets ◽  
Content Type ◽  
Packaging Design ◽  
Product Categories ◽  
Within Subjects ◽  
Hedonic Products ◽  
Foreign Brands

Purpose – The aim of this study was to investigate the extent that consumers prefer the localised packaging over standard packaging, and how the differences may vary across different product types. An ongoing debate facing marketers is whether marketing approaches should be localised as international brands enter foreign markets. In practice, international brands often localise their packaging when sold in foreign markets. This research questions whether and under what conditions is this practice beneficial to foreign brands. Design/methodology/approach – The experiment used a 2 (product type: hedonic versus utilitarian) × 2 (packaging design: standard versus local) factorial designs. Product type was within-subjects, and packaging design was between-subject to minimise learning effects. For each product type, two product categories were used. Findings – Overall, the results show that the role of packaging is more pertinent for hedonic than for utilitarian products. For hedonic products, participants preferred the standard packaging to the local packaging and brand likeability is also rated more positively in their standard package. However, there were generally no significant differences in rating between standard and localised packaging likeability and brand likeability for utilitarian products. The results for the choice decisions were similar to those for the likeability ratings across both product types. Practical implications – A better understanding into how consumers perceive these packaging strategies would help international marketers operating in local markets. Originality/value – Although past studies on international marketing communications have investigated standardisation and localisation of messages in the context of advertising using foreign and local cues, none have examined this issue with packaging. This study also extends past research by examining the differential effects of localisation on hedonic versus utilitarian products.

scholarly journals The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta

2019 ◽  
Author(s):  
Ajeng Yudiatantri ◽  
Liza Nora
Keyword(s):  
Random Sampling ◽  
Survey Methods ◽  
Sample Selection ◽  
Analysis Tool ◽  
Packaging Design ◽  
Impulsive Buying

Thisresearchwasconductedtoexaminethe factorsthatinfluenceimpulsivebuying in Carrefour Jakarta consumers, which consists of shopping lifestyle, store atmosphere and packaging design. This study uses survey methods by distributing questionnaires. The population of this study consisted of Carrefour Jakarta consumers, while the number of samples was 96 people. Sample selection is done using random sampling techniques.ThedataanalysistechniqueusedinthisstudyusesSEMwiththeWarpPLS analysis tool. The results of the study prove that store atmosphere does not have a significant effect on impulsive buying. Packaging design has a positive and significant effect on impulsive buying. Store atmosphere has a significant effect on impulsive buying with shopping lifestyle as a moderating variable. But shopping lifestyle cannot moderate the packaging design relationship to impulsive buying. The contribution of this research is to see the role of shopping lifestyle in moderating store atmosphere and packaging design towards impulsive buying.

scholarly journals Desain Kemasan Tradisional Dalam Konteks Kekinian

Artika ◽  
2015 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Benny Rahmawan Noviadji
Keyword(s):  
Image Enhancement ◽  
Food Packaging ◽  
Environmentally Friendly ◽  
Local Culture ◽  
Traditional Food ◽  
Local Identity ◽  
Packaging Design ◽  
Existing Problems ◽  
Present Context

The diversity of traditional food is a part of the Indonesian nation's wealth . Along with the development of technology and lifestyle , traditional food packaging community naturally becoming obsolete due to packaging impressed judged to be synonymous with cheap and dirty , unhygienic and impractical . Then slowly replaced with materials such as plastic , cans and Styrofoam are prone to pollute the environment .Several types of traditional packaging using natural ingredients . But it is not designed as a serious and still serves as a container or wrapper only, not so into consideration in terms of increased sales , image enhancement , local identity , not even thought about issues such as environmentally friendly recycle , reduce, and reuse . The role of the designer is to maintain the existence of the traditional packaging that still exist and more appreciated by giving traditional packaging solutions in creating more dynamic in terms of several aspects when faced with the current conditions , among others, in terms of novelty designs that are more innovative and unique selling points high given the increasing number of products on the market . A touch of unique design will be able to make traditional packaging into an exclusive packaging . Traditional packaging was also created to be able to maintain the characteristic of local culture without ignoring local identity to represent the local culture . More important consideration also needs to pay attention to in terms of eco-friendly , considering the waste problem is now starting to bloom voiced , so it should be easy to traditional packaging for recycling . Present context is intended to things above solving traditional packaging design solutions to some of the conditions existing problems.

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