A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

The present research uses toy packaging as an exploratory case study to test the research design. The case study is so selected since it involves merchandizes in conflict between the needs of children and the trust of guardians. It also engages the role of playing as a learning process promoting children’s imaginary and creativity thinking. Visual stimuli along with self-report questionnaires are used to test the perceptual response of both children and guardians on the aspects of attractiveness, safety, value and taste. The study found a number of contradictions on preferences between children and parents which demands design rethinking. Keywords: children’ visual perception, package design © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

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Communicating with Designers: The Role of Empathy, Evidence and Inspiration

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/154193120004403830 ◽

2000 ◽

Vol 44 (38) ◽

pp. 795-798 ◽

Cited By ~ 1

Author(s):

Jane Fulton Suri

Keyword(s):

Human Factors ◽

Character Development ◽

Data Gathering ◽

Role Playing ◽

Scenario Building ◽

Visual Material ◽

Development Teams ◽

Video Model ◽

And Behavior

To make effective contributions to design, human factors practitioners need ways to influence the thinking and behavior of people with very different priorities from their own. Practical insights and techniques developed in the course of work with many development teams are presented here. They are based upon three principles: facilitating empathy, making information visible, and providing inspiration. Techniques for creating empathy are emphasized and include character development, scenario-building, and role-playing. The creation of visual material includes use of graphical ways of presenting information, photography, video, model-making and sketching as data gathering and presentation tools. Throughout, suggestions are made for communicating human factors information in ways that are inspirational rather than restrictive to designers.

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Packaging Design for a Sustainable Community Business

SHS Web of Conferences ◽

10.1051/shsconf/20207601022 ◽

2020 ◽

Vol 76 ◽

pp. 01022

Author(s):

Listia Natadjaja ◽

Laksmi Kusuma Wardani ◽

Diana Thamrin ◽

Ronald Hasudungan Sitinjak

Keyword(s):

Industry 4.0 ◽

Selection Process ◽

Creative Industry ◽

Packaging Design ◽

Visual Communication Design ◽

Communication Design ◽

Students First ◽

Creative Products ◽

Depth Interviews

The growth of the creative community cannot be quantitatively and qualitatively separated from the growing development of Creative Industry 4.0. Various creative communities produce a variety of creative products that are ready to be sold. Unfortunately, the focus of the community is often only on the product and not on the packaging design. Meanwhile, a product’s packaging not only serves to protect the product but also to promote it and encourage purchase. The purpose of this research is to educate and help the community obtain packaging designs that are not only unique but also suitable for their products. By involving Packaging Design course students of the Visual Communication Design department, we attempted to assist a jewellery and accessories-making community as our research object. Students first attempted to deepen their clients' insights by conducting observations and in-depth interviews. In designing the packaging, they consulted with their tutors intensively. The packaging design that the students produced undergoes a selection process, which resulted in four packaging designs that were deemed fit for use. Two of the selected designs were registered to obtain IPRs in the Industrial Design category. Through this research, it is hoped that the packaging design produced by these students can be used to support the sale of community products. In addition to that, they can also be used to inspire other communities to acknowledge the role of packaging design as a means that can help the sustainability of their business.

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The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17061991 ◽

2020 ◽

Vol 17 (6) ◽

pp. 1991 ◽

Cited By ~ 3

Author(s):

Alexandra Theben ◽

Melissa Gerards ◽

Frans Folkvord

Keyword(s):

Visual Cues ◽

Positive Attitude ◽

Negative Attitude ◽

Healthy Food ◽

Health Claims ◽

Consumer Attitude ◽

Packaging Design ◽

Health Related ◽

People’S Attitudes

Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention, using a 2 × 2 between-subjects experimental design. We also tested whether interest in healthy food is a moderating factor. We found no evidence to support that visual cues (color) and textual cues (health-related advertising claims) are effective in influencing consumer attitude towards the product. Consumers did not show a more positive attitude towards products presented in low-arousal packaging colors (green/blue) compared to high arousal packaging colors (red/yellow). Also, the claim “palatability” did not result in a more positive attitude towards the product than the claim “healthy”. A moderating role of interest in healthy food could not be confirmed. The results confirmed, however, a significant relation of attitude towards the product and buying intention. Thus, buying intention could be explained mostly by whether consumers had a positive or negative attitude towards the product, which confirms that people’s attitudes are powerful predictors of buying decisions.

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Thurstonian Scaling and the Perception of Painterly Translucency

Art & Perception ◽

10.1163/22134913-bja10021 ◽

2020 ◽

Vol 8 (3-4) ◽

pp. 363-386

Author(s):

M. W. A. Wijntjes ◽

C. Spoiala ◽

H. de Ridder

Keyword(s):

Visual System ◽

Natural Environment ◽

Human Visual System ◽

Light Conditions ◽

Sea Waves ◽

Online Experiment ◽

Lab Experiment ◽

Visual Material ◽

Material Perception ◽

Visual Variety

Abstract Visual material perception is often studied with physically well-defined stimuli that lack ecological variety. Yet, even the visual variety found in our natural environment is limited when compared to artistic depiction. A similar object can be depicted in numerous different ways that all make visual sense. We studied the perception of translucency using 38 paintings of sea waves as experimental stimuli. It has previously been shown that translucency depends on the shape of the translucent object and on the light conditions. Both shape and light appear in many variations in depictions of seas. In the first experiment we explored the use of Thurstonian scaling and introduce the concept of Number of Distinguishable Levels (NDL). We found that the NDL ranged between 1.5 in a set with small waves to 4 in a set with large waves. While Experiment 1 took place in the lab, Experiment 2 was performed online and replicated the data from Experiment 1 qualitatively, although the NDL was lower in the online experiment. Furthermore, in this experiment we conducted Thurstonian scaling on a number of other attributes that possibly contribute to translucency perception, such as wavetip shading, surface reflections and realism. We found that many of these correlated significantly with translucency. In sum, this study advocates and demonstrates the use of uncontrolled stimuli, in our case paintings, to explore the wide variety of input the human visual system can process.

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Academic Community Perception on the Quality of Nature-based Tourism Promotion Materials in Indonesia

Media Konservasi ◽

10.29244/medkon.24.2.186-199 ◽

2019 ◽

Vol 24 (2) ◽

pp. 186-199

Author(s):

Rini Untari ◽

Ricky Avenzora ◽

Dudung Darusman ◽

Tutut Sunarminto

Keyword(s):

Academic Community ◽

Personal Factors ◽

Community Perception ◽

Visual Material ◽

Tourism Promotion ◽

Use Of Technology ◽

Tourism Information ◽

Printed Materials ◽

The One

The use of technology in the search and delivery of tourism information is growing, although, on the one hand, the conventional tourism information media in the form of printed materials and audio-visual is still a popular source of information for tourists. The decision to visit a tourist destination can be influenced by various factors, one of which is the influence of stimulus from promotional media. Problems that occur, the study of the role of promotion from a comprehensive and integrated perspective has not been done much. Many promotions are interpreted as an effort to convey information to the stage of carrying out purchasing/travel activities. The purpose of this article is to analyze the perceptions of the academic community regarding the meaning of promotion through printed and audio-visual material for nature-based tourism in a comprehensive and integrated manner, as well as to determine the factors that influence decision-making by the academic community to actually visit nature-based tourism destinations. The distribution of questionnaires was conducted using a sample of academic community consisting of three categories, namely, lecturers, ecotourism students, and communication students with a total of 270 respondents to assess printed and audio-visual material. Data analysis was performed using One Score One Indicator Scoring System, Kruskal Wallis Test, and Dunn test. The results of the study show that tourism promotion can be effective and needs to implement seven phases of comprehensive and integrated promotion meaning. The opinions of the respondents of the academic community are not polar and illustrated the factors that influence the decision to do an actual visit. Factors that influence the form of psychological factors (motivation, the intensity of exposure to information about natural tourism), besides personal factors and demographic characteristics of respondents. The implications of this study regarding the promotion of effective nature-based tourism need to pay attention to tourist segmentation from various perspectives, both psychological, personal, environment and demographic, especially the promotion of nature-based tourism, besides implementing promotion in the context of more comprehensive and integrated meaning to run more effectively. Keywords: material promotion, natural based tourism, perception, promotion

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Investigating the Role of Haptic and Visual Perception in the Material-Weight Illusion

10.31234/osf.io/2b96j ◽

2020 ◽

Author(s):

Caitlin Elisabeth Naylor ◽

Michael Proulx ◽

Gavin Buckingham

Keyword(s):

Virtual Reality ◽

Visual Perception ◽

Prior Experience ◽

Visual Material ◽

Optimal Integration ◽

Weight Illusion ◽

Weight Illusions

Weight illusions provide a compelling demonstration that prior experience affects perception. Here we investigated how the expectation-inducing modality affected the Material-Weight Illusion (MWI), where dense-looking objects feel lighter than less dense-looking objects. Participants lifted equally-weighted polystyrene, cork, and granite cubes whilst viewing computer-generated images of the cubes in virtual reality (VR). The representation of the object in VR was manipulated to create four illusion-inducing sensory conditions: visual differences only, haptic differences only, congruent visual-haptic differences, and incongruent visual-haptic material differences. Although an MWI was induced in all conditions, whereby the polystyrene object was reported to feel heavier than the granite object, the strength of the MWI differed across conditions, with haptic material cues having a stronger influence on perceived heaviness than visual material cues. These results are consistent with optimal integration theories of multi-modal perception, highlighting that perception reflects individual cues’ reliability and relevance in specific contexts.

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