Reaching Out to the Europeans. Political Parties’ Facebook Strategies of Issue Ownership and the Second-Order Character of European Election Campaigns

2020 ◽  
pp. 87-113
Author(s):  
Jörg Haßler ◽  
Melanie Magin ◽  
Uta Russmann ◽  
Paweł Baranowski ◽  
Márton Bene ◽  
...  
2011 ◽  
Vol 46 (3) ◽  
pp. 321-344 ◽  
Author(s):  
Isabelle Hertner

AbstractIn the past, European election campaigns have been fought primarily at national level, organized and led by national parties. The European political parties had neither the financial nor the organizational means to lead pan-European election campaigns. The June 2009 elections, however, highlighted a different and potentially significant trend: new EU regulations provided for the direct financing of European political parties, allowing them to campaign directly in the elections. It is argued that these developments could lead to the Europeanization of European elections campaigns. This article applies the concept of Europeanization to the election campaigns of the Party of European Socialists and three of its member parties: the British Labour Party, the French Socialist Party and the German Social Democrats, creating an ideal-type model of Europeanization. It concludes that in the three cases Europeanization is still in its infancy.


2020 ◽  
Author(s):  
Yukihiko Hamada ◽  
Khushbu Agrawal

Money is a necessary component of any democracy: it enables political participation, campaigning and representation. However, if it is not effectively regulated, it can undermine the integrity of political processes and institutions, and jeopardize the quality of democracy. Therefore, regulations related to the funding of political parties and election campaigns, commonly known as political finance, are a critical way to promote integrity, transparency and accountability in any democracy. Political finance regulations must adapt and adjust to political, economic and societal changes. This report contributes to the discussion of the future of political finance by exploring the following trends, opportunities and challenges related to money in politics that need to be taken into consideration when improving political finance systems: • mainstreaming political finance regulations into an overall anti-corruption framework; • supporting the implementation of existing political finance regulations and monitoring their performance; • harnessing digital technologies to ensure transparency and accountability in political finance; and • designing targeted political finance measures to encourage the inclusion of underrepresented groups in politics.


Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.


2021 ◽  
Author(s):  
Andrea De Angelis

Voters’ ability to perceive political parties’ positions on policy scales is a precondition for a functioning and responsive electoral democracy. Appropriate measures of policy distance are thus key to addressing the link between political parties and the citizens. This chapter reviews the scholarship on ideal point estimation, identifying the main methodological and substantial implications for empirical studies involving issue scales. Next, the chapter applies two-stage Bayesian Aldrich-McKelvey scaling to European Election Studies data to find evidence of systematic perceptual distortions: right-wing voters perceive political parties as more progressive than they actually are, while knowledgeable voters perceive greater differences between parties. Perceptual bias is also shown to correlate with standard polarization measures based on perceived party positions.


Author(s):  
Alberto López Ortega

AbstractConcerns about the use of online political microtargeting (OPM) by campaigners have arisen since the Cambridge Analytica scandal hit the international political arena. In addition to providing conceptual clarity on OPM and explore the use of such techniques in Europe, this paper seeks to empirically disentangle the differing behaviours of campaigners when they message citizens through microtargeted rather than non-targeted campaigning. More precisely, I hypothesise that campaigners use negative campaigning and are more diverse in terms of topics when they use OPM. To investigate whether these expectations hold true, I use text-as-data techniques to analyse an original dataset of 4,091 political Facebook Ads during the last national elections in Austria, Italy, Germany and Sweden. Results show that while microtargeted ads might indeed be more thematically diverse, there does not seem to be a significant difference to non-microtargeted ads in terms of negativity. In conclusion, I discuss the implications of these findings for microtargeted campaigns and how future research could be conducted.


Author(s):  
Jan Misiuna

The paper compares the systems of financing political parties in France, Germany and the UK. The analysis concentrates on effectiveness of collecting contributions, dependency on large donors for providing funds for financing election campaigns and daily operation of political parties, and the level of transparency of finances of political parties. The final conclusion is that only introducing limits on expenditures on election campaigns allows to keep the costs of election campaigns and political parties at a low level, while mandatory common accounting standards and public access to financial information is necessary to preserve transparency of finances of political parties.


2020 ◽  
Vol 5 (4) ◽  
pp. 305-322
Author(s):  
Jean Claude Cachia ◽  
Fabrizio Ellul ◽  
Mark Harwood ◽  
Carmen Sammut

Purpose The purpose of this paper is to analyse why Malta continues to show the highest level of turnout for European Parliament (EP) elections in a country where voting is not obligatory. By analysing the Maltese EP elections from 2004 to 2019, the paper seeks to understand why the Maltese engage with a second order election to the degree that they do. Design/methodology/approach The paper is a combination of qualitative and quantitative methods, first assessing the context of the 2019 elections, the historical trends and then the factors that help explain why the Maltese continue to engage with EP elections. Findings The paper finds that the Maltese political system, highly polarised and dominated by two parties, primarily galvanises people to engage with elections, that it is more about party leadership than actual engagement with Europe and that second order elections in Malta are often run as first order elections. Originality/value This paper is the only systematic evaluation of the 2019 EP elections in Malta, discusses categorically that EP elections are rarely about Europe while also showing clearly that political parties can make second-order elections appear as first-order elections should the stakes be high enough.


2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Adesina B. Sunday

Abstract In an attempt to ensure electoral victory, politicians use different strategies. One of such is resort to hate speech to discredit the opponents. The 2015 presidential election campaigns in Nigeria witnessed unrestrained use of hate speech in different media. This paper analysed selected speeches of the campaign organisations of the two leading political parties in the election, namely the Peoples Democratic Party Presidential Campaign Organisation and the All Progressives Congress Presidential Campaign Organisation. Data were got from the speeches and advertorials of the two organisations sampled from The Nation and The Punch, published between January and March 2015. The speeches were subjected to critical sociocognitive analysis. The antecedents of the candidates became a recipe for hate speech. Propagandist and alarmist ideologies were used. Socially shared knowledge played an important role in the hate speech. Figures were used symbolically and serious attempts were made to frighten the electorate.


2019 ◽  
Vol 34 (1) ◽  
pp. 96-123 ◽  
Author(s):  
Wojciech Rafałowski

In recent years, a significant amount of research has been devoted to theorising and explaining parties’ vote-seeking behaviours with regard to emphasising certain policy domains and ignoring others. These strategies are largely determined by the parties’ issue ownership and the context of the competition. In this article, I explore the interaction between these two groups of factors, that is, how a given party type and its role within the party system moderate the political actor’s responsiveness to various unfolding events. The study uses a collection of Facebook posts published by the official profiles of some of the Polish political parties. I demonstrate that the competitors develop distinct strategies of issue emphasis in accordance with the incentives coming from the events that occur on the one hand and their strengths and weaknesses related to certain issue domains on the other.


2020 ◽  
pp. 1-25
Author(s):  
Beatrice Eugster ◽  
Carlos Jalali ◽  
Michaela Maier ◽  
Severin Bathelt ◽  
Melanie Leidecker-Sandmann ◽  
...  

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