scholarly journals Georgian media consumption trends

2020 ◽  
Vol 25 (4) ◽  
pp. 797-807
Author(s):  
Danara B. Kurmanova ◽  
Mohsen Zarifian

Article analyzes the media market of Georgia, particularly, the main preferences of the audience in the field of traditional and new media. The review is relevant, since the National Statistics Agency of Georgia has not yet conducted extensive research in the field of media. There are some separated reports and ratings, however, they are conducted by international funds. Thus, they do not study the media market in Georgia systematically, so these reports are partial and inferior. Purpose of the study was to identify the main changes in the field of media consumption in Georgia in the following categories: print, television, radio and new media. The transformation of the media environment served as the main hypothesis of the study. The coronavirus pandemic has accelerated the digitalization of Georgian media, exacerbating the crisis in the print sector and making Internet sites more attractive for large holdings and independent authors in the face of an economic downturn in the media market and optimization. To identify the data, the methods of content analysis, observation and sociological survey were used. Particular attention is paid to the trends that have emerged in the media market in Georgia since the beginning of the pandemic - the main dynamic changes in the Georgian segment of Facebook, the development of the cartoon genre and the preferences of users of social networks. The study covered a number of factors affecting media consumption in Georgia: the age of information consumers, their geographic and social position, national mentality, and the level of religiosity. The results of the study demonstrate a high degree of mediatization of religion in Georgia, manifested in the fact that the church has become an opinion leader, determining the point of view of the majority regarding the topic of the coronavirus pandemic. According to the results of the conducted survey, the population of Georgia began to watch TV and radio more often. The level of interest in social networks has also increased - in particular, in blogs, both in Georgian and in Russian.

2021 ◽  
pp. 90-105
Author(s):  
Serhiy Danylenko ◽  

The article aims to outline the transformation in the functioning of modern democracy as a form of government, to explore the influence of modern media on the mechanisms of its implementation. The issue is raised about the preservation of its fundamental principles during the information revolution (primarily in the media sphere) and changes in the forms and methods of communication of people during political interaction. The model of „monitoring democracy” was chosen as the theoretical and conceptual basis for considering these processes, which is based on the „idea of a monitoring citizen” and which is caused by rapid growth of various extra-parliamentary (non-representative) mechanisms of government. Among them, the most important for us is the rapid development of media instruments, namely social networks. The imperative of elections, political parties and parliamentary life, typical for representative democracy over the last two centuries of the history of civilization, is now far behind the capacity of other actors of public life to influence the political decisions of citizens. The author also points to the fact that technology companies, which have concentrated both information − microtargeting supply of information based on psychological profiling, and business activities, demonstrate a new phenomenon, which is assessed by citizens as the most competent and ethical center of gravity and trust. At the same time, governments, independent public institutions and traditional media are perceived as less effective and ethical. Such a concentration of information and corporate influence in one actor (a small group of technology companies) is a new challenge for democracy. Respectively, basic principles that ensure its functioning as the most successful form of government, namely − election and control of power, protection of human rights, participation of citizens in political life and governance, rule of law and accountability of government agencies, prevention of usurpation of power – nowadays experience theoretical rethinking, and are embodied in new political practices. In addition, they (foundations of democracy) are torpedoed by negative phenomena of the period of transformation and political turbulence, among which populism in all its manifestations is the most threatening. Key words: representative democracy, monitoring democracy, mediacracy, constructive journalism, civil communication, social networks.


2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.


2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.


Author(s):  
Carlo Giovannella

The advent of new media and web technologies made both contents and “containers” more “liquid” and requires an in depth reflection on the multi-facets concept of literacy in which the author tries to develop from an education point of view that can be defined as “experiential”. According to such reflection, in the present scenarios, the “design” becomes central to education, underlining the need of educational activities, which should include among their objectives the dissemination of what one may call “design literacy”.


Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.


Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.


Author(s):  
Taher Awad Basha

This research aims to identify the attitudes of Emirati youth towards citizenship and their level of awareness of it and to determine the extent of their commitment to those values by Identifying their contribution to promoting the values of citizenship and strengthening the values of belonging, loyalty, and positive participation What is the relationship between young people's awareness of the concept of citizenship and translating this reality into practical images. Then stand on the level of commitment to the values of citizenship among Emirati youth and how they can contribute to strengthening the values of rights, duties, and social responsibility. The study also aimed to identify the threats to the values of citizenship from the point of view of young people in light of the increasing media openness, socially, culturally, security, and economically. It emerged through the results that the vast majority of respondents are fully aware of the concept of citizenship and feel proud that they are citizens of the United Arab Emirates. Furthermore, it was found through the results of the study that there are no negative effects of the presence of expatriate workers and the multiplicity of nationalities within the country working to weaken the concept of citizenship among the sample members. The recommendations of the study included the following: 1 / The need to give the concept of citizenship the utmost importance in the media and educational curricula. 2 / The need to support and strengthen the concept of citizenship among young people by launching community initiatives led by young people themselves. 3 / Immunizing youth against the negative effects of media openness and new media by focusing on developing citizenship values. 4 / Paying attention to historical, religious, and cultural symbols and promoting them through the means of tourism to enhance the concept of citizenship for the people of the same country with the importance of motivating young people to loyalty to the homeland, pride in its heritage and adhere to its customs.


Author(s):  
Nahida M. Imanova ◽  

The article deals with the virtual identity in the media discourse. It states that there must be information for communication to take place, including virtual communication. The object of research is text-generating language tools in Internet linguistics, and the subject is to determine their participation and role in the formation of the text. The realization of virtual communication is carried out in written and oral form of the language. Any language units such as sentences, texts, discourses (written and oral), non-linguistic units (such as graphemes, grapheme combinations, prosodic means, such as syllable stress, intonation, pause, etc.) can be considered a virtual information carrier. Virtual communication participants must use one of these tools in order to have two-way communication in the communication process. It is important to pay attention to the meaning and content of the communication. For virtual communication there must be a text that is formed for a specific purpose. Until recently, in linguistics, an independent and separate sentence was accepted as the last unit of the syntactic level in terms of hierarchical relations. In our opinion, these shortcomings, which exist at the syntactic level, gives a special impetus to the emergence of such a field as textual linguistics. In the modern world of the Internet, at a time when man-made technology is beginning to open the way to all areas of our lives, it is not surprising that a new field of linguistics � Internet linguistics � is developing very rapidly. The language of the Internet is constantly on the move; it is observed and operates in different types of communication. In the 21st century, the study of the Internet language from a systemic and structural point of view is observed. At present, linguists are focusing on the analysis of different expressions of the new media discourse in the various virtual worlds observed in the process of communication. The formation of an anthropocentric scientific paradigm in linguistics leads to the intensification of linguistic trends related to communication problems. It is noteworthy to note that when approaching communication in a semiotic plan, its consideration as an action carried out with the direct participation of linguo-semiotic means is one of the factors that led to the expansion of discourse. The virtual world is a shining example of the transition observed in the modern Internet world (explicit and implicit) on the basis of communication. The Internet is the most remarkable tool created by living things. Its impact on society and the world is undeniable. In this regard, the formation of Internet linguistics should not be considered a coincidence. Internet linguistics plays an important role in studying the influence of the Internet on language, develops under its own name in modern linguistics and forms the means of communication in different languages.


2020 ◽  
Vol 25 (3) ◽  
pp. 598-606
Author(s):  
Victor V. Chebanenko

This article analyzes the media market of Ukraine during the period from 2018 to 2020. The study includes social and political phenomena that had an effect on media consumption in Ukraine. Firstly, at the end of 2018, the presidential election campaign contributed to the mass digitalization of the country. Then at the begging of 2020, news consumption was highly increased due to the situation with coronavirus pandemic. The article provides statistics on the Ukrainization of media content.


Author(s):  
Eggo Muller

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.


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