scholarly journals Blockchain in the Tourism Industry—A Review of the Situation in Croatia and Macedonia

Informatics ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 5 ◽  
Author(s):  
Aleksandar Erceg ◽  
Jovanka Damoska Sekuloska ◽  
Ivan Kelić

As one of the most interactive economic activities, tourism has improved significantly since the Internet allowed customers (travelers) to look for and create their trips without the need to go to a travel agency. Through the development of Internet marketing, tourists are able to receive information in real-time and view them on the screens of their devices (computers, laptops, mobile phones or tablets), and consequently they can create their own content and share it with others. Due to this development, we are witnessing a new phenomenon, so-called app capitalism, in which companies like Uber and Airbnb make money on services and goods they do not own and finding new business models in the tourism sector which enable customer-to-customer models. To be able to respond to these changes, the tourism industry needs to bring together knowledge, money, and technology for the purpose of creating new business models. The development of technology in all social spheres, including tourism, has provided a strong tool for consumers in terms of both acquiring and disclosing information to others. One of the rapidly growing technologies which is also one of the cutting-edge technologies entering tourism is blockchain. Blockchain technology captured worldwide attention in 2017 and its implementation has been revolutionizing various industries (e.g., retail, healthcare, tourism). The aim of this paper is to analyze the potential of the tourism industry in terms of blockchain implementation. Blockchain technology provides significant benefits to the tourism industry since its implementation can help increase competitive advantage, improve customer satisfaction and enhance performance. In this paper, the authors present the current situation in the Republic of Croatia and the Republic of Macedonia regarding the use of blockchain technology in the tourism industry. The main findings of this paper comprise the detection of key areas regarding why blockchain technology is not implemented in the tourist industry, and what processes should be handled. By presenting a case study of the implementation of blockchain technology in tourism, the authors analyze the potential of using blockchain technology in the tourism industry and discuss topics for further research.

2019 ◽  
Vol 30 (2) ◽  
pp. 285-305 ◽  
Author(s):  
Jörg Weking ◽  
Michael Mandalenakis ◽  
Andreas Hein ◽  
Sebastian Hermes ◽  
Markus Böhm ◽  
...  

AbstractBlockchain technology enables new ways of organizing economic activities, reduces costs and time associated with intermediaries, and strengthens the trust in an ecosystem of actors. The impact of this seminal technology is reflected by an upcoming research stream and various firms that examine the potential uses of blockchain technology. While there are promising use cases of this new technology, research and practice are still in their infancy about altering existing and creating new business models. We develop a taxonomy of blockchain business models based on 99 blockchain ventures to explore the impact of blockchain technology on business models. As a result, we identify five archetypal patterns, which enhance our understanding of how blockchain technology affects existing and creates new business models. We propose to use these results to discover further patterns fueled by blockchain technology and illustrate how firms can use blockchain technology to innovate their business models.


Author(s):  
Cláudia Ribeiro de Almeida ◽  
Vânia Costa ◽  
Jorge Abrantes

The new century brought innovation, creative business environments, and above all, new competitors to some sectors. One of them is the airline sector that besides being very dynamic is highly competitive and vulnerable to external factors. The new changes impact directly in the way the product/service is presented and sold with consequences for the demand and tourism flows. After the deregulation process that happen in USA on the '70s and in Europe in the late '90s, the airline sector adjust their business models to the new trends and market changes, regulations, new competitors, and above all, to the new demand profile. This new business models brought new perspectives with more flexible and innovative services and products in order to follow market trends and to attract new boosting tourism demand. Despite the business model, air transportation is essential for some tourism destinations, mainly the ones that are very dependent on one single airline typology or with particular geographical features and needs.


Author(s):  
Albérico Travassos Rosário

The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business models, and e-commerce has grown overwhelmingly worldwide, changing the consumption process of a large part of the world's population. Companies are increasingly using blockchain technology to improve and create new global trading business models. Blockchain had its first application in cryptocurrencies, but it has quickly become a major solution in all sorts of activity sectors, providing increased security in commercial transactions. An important question is how the blockchain can leverage e-commerce in solving problems and improving business results. It was concluded that blockchain could leverage e-commerce in the four fundamental areas of (1) e-commerce financial transactions, (2) e-commerce supply chain management, (3) e-commerce forecasting and contractual relations, and (4) e-commerce transactions systems' trust and credibility.


2021 ◽  
pp. 117-123
Author(s):  
Олена Сергіївна Дем’яненко ◽  
Владислав Анатолійович Дем’яненко

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.


2021 ◽  
Vol 5 (3) ◽  
pp. 43-52
Author(s):  
Valentinas Navickas ◽  
Ieva Petroke ◽  
Vaida Baciuliene ◽  
Aleksandr Kljucnikov

The sharing economy is rapidly gaining popularity, especially in the tourism sector. The sharing economy transforms functioning business models, giving businesses new economic activities and development opportunities. However, while sharing economy-based models are spreading in the world, not only the advantages but also the disadvantages are seen. This paper summarizes the arguments within the scientific discussion on the economic characteristics of sharing economy. It identifies the actions determining the development of sharing economy in the tourism sector. Since it is known that the sharing economy is developing rapidly, the development of the sharing economy is usually analyzed as a whole, regardless of the different sectors. However, the development of the sharing economy in the tourism sector is found to be the fastest. Besides, there is the largest number of stakeholders. Systematization of scientific treatises and approaches concerning the investigated issue indicated that the main drivers for the sharing economy development in the tourism sector are the Internet and technology among tourists, the cyclical nature of the economy, the change of societal values, and environmental friendliness. The methodological base of this research was secondary data analysis. The research empirically confirmed and theoretically proved that the sharing economy in the tourism sector develops rapidly, attracts more and more consumers in the tourism sector, and outpaces traditional business models. The obtained results could be used for analyzing the most favorable conditions to develop new business models in the market, analyze the response of market participants (consumers and traditional business model), promote new business initiatives in the tourism sector, research the sharing economy phenomenon in narrower tourism (transport, entertainment, and tourist information platforms).


Author(s):  
Ana Rolo ◽  
Rui Carlos Alves

This chapter aims to present the trends and challenges healthcare organizations will face as a result of the digital revolution. In particular, the healthcare industry needs to look for a new strategic focus, acquiring new specialties, and establishing new ways of working, defined in new business models in which cloud computing technology will be increasingly present. Understanding what cloud computing is is the first step to better understand the challenges and trends ahead.


2021 ◽  
Vol 273 ◽  
pp. 08029
Author(s):  
Li Bingzhang ◽  
Vladimir Zirianov

The problem of minimizing the number of intermediaries in the supply chain is long overdue in the logistics industry. How to carry out logistics operations without the participation of a large number of intermediaries, whose main task is to guarantee the transaction and document flow? Is this possible with Blockchain technology? While this technology is still evolving, there are still many challenges that remain to be addressed. One of the main challenges in implementing this technology in logistics is to reach agreement on its use among all stakeholders. When interaction between different stakeholders in the supply chain with different interests is achieved, then the full potential of this technology to improve the efficiency of logistics processes will be revealed. This will facilitate the emergence of new business models and processes in global trade logistics and increase transparency in the supply chain. Smart contracts with embedded business rules promise not only to reduce transaction costs but to create more agile value chains that enable closer cooperation.


Author(s):  
Vincent Sabourin ◽  
Mike Cyrille Aka-Brou

In recent years, the financial technology of blockchain has become a disruptive innovation that is transforming the management of banks. If blockchain represents an opportunity for financial services, it also represents a severe threat of financial disintermediation. What are the business models available to banks when deploying a business model to integrate the blockchain technology? In this chapter, the authors surveyed the strategic intent of 45 international banks for blockchain technology and analyzed the different business models that might facilitate a management transformation for the banking industry. They developed a taxonomy of five different business models. They were labeled as the following: the coordinators, the integrators, the solution providers, the disrupters, and the explorers.


2019 ◽  
Vol 2019 (1) ◽  
pp. 71-89 ◽  
Author(s):  
Viki Katsoni ◽  
Marina Sheresheva

The article discusses the role of sharing economy in hospitality and tourism sector. The paper argues that sharing economy business models are perceived as sustaining innovations at the time of their emergence. To date they demonstrate the features of disruptive innovations, exerting a growing and ambiguous influence on all key elements of tourism industry structure. The example of Greece discussed in the article shows the opportunities and threats for new business models in hospitality and tourism, as well as the need for existing market players to adapt to new conditions and to improve legal framework and mechanisms for their implementation. All these will help to mitigate possible negative effects of sharing economy development and to create conditions for realizing the benefits of sharing economy for business, government and society.


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