Benefits of Fruit and Vegetable Irradiation, Labeling and Detection of Irradiated Food, Consumer Attitude, and Future Research

Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity), on consumer attitude toward the sponsor ad and willingness to click on its banner ad. Hierarchical multiple regression analyses indicated three main effects. Practical implications are discussed with limitations and suggestions for future research. Findings This study found three important things. First, website interactivity played an important role in attitude toward the ad and willingness to click on the banner ad. Second, website fit influenced attitude toward the ad and willingness to click on the banner ad. Third, website credibility influenced attitude toward the ad. Originality/value The findings suggest that in order to maximize online sports sponsorship outcomes, companies must keep in mind that the interactivity between the web users and the site should be regarded as the most pragmatic result which could come from the online sports sponsorship territory.

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Selected Antecedents of Consumer Attitude toward a Product in an Eco-Label Context

International Journal of Business and Management ◽

10.5539/ijbm.v11n5p33 ◽

2016 ◽

Vol 11 (5) ◽

pp. 33

Author(s):

Sven Gross ◽

Phillip Wilson ◽

Jie Zhang ◽

Chris Shao ◽

Alan J. Dubinsky

Keyword(s):

Purchase Intention ◽

Positive Impact ◽

Empirical Work ◽

Purchase Behavior ◽

Future Research ◽

Consumer Attitude ◽

Environmental Attitude ◽

Environmental Friendliness ◽

Perceived Credibility ◽

Consumer Purchase Intention

Marketers’ use of eco-labels—verifying the environmental friendliness of products—has steadily grown. Earlier studies have focused on the direct influence of eco-labels on consumer purchase intention for these products. Findings from that empirical work revealed that eco-labels can have a positive impact on purchase intention. Other investigations disclosed a positive relationship between consumer attitude toward the brand and purchase intention. Based on the foregoing research efforts, the purpose of the present work was to examine selected factors that may influence consumer attitude toward eco-labeled products. The following constructs were discerned to have that impact: recognition/awareness of eco-labels, perceived credibility of the eco-label, and current purchase behavior of eco-labeled products. Environmental attitude, though, was found to be unrelated to consumer attitude toward eco-labeled products. Implications and suggestions for future research are provided.

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The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis

Sustainability ◽

10.3390/su12083141 ◽

2020 ◽

Vol 12 (8) ◽

pp. 3141 ◽

Cited By ~ 1

Author(s):

Andrés Nova-Reyes ◽

Francisco Muñoz-Leiva ◽

Teodoro Luque-Martínez

Keyword(s):

Bibliometric Analysis ◽

Sustainable Consumption ◽

Academic Research ◽

Future Research ◽

Consumer Attitude ◽

Socially Responsible ◽

Socially Responsible Consumer ◽

New Research ◽

The Impact ◽

Responsible Consumer

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

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Older Adults’ Perceptions of Using iPads for Improving Fruit and Vegetable Intake: An Exploratory Study

Care Management Journals ◽

10.1891/1521-0987.16.1.2 ◽

2015 ◽

Vol 16 (1) ◽

pp. 2-13 ◽

Cited By ~ 6

Author(s):

Ivan Watkins ◽

Bo Xie

Keyword(s):

Older Adults ◽

Focus Group ◽

Vegetable Intake ◽

Comparative Method ◽

Mobile App ◽

Future Research ◽

Theory Approach ◽

Fruit And Vegetable ◽

Group Interviews ◽

Ipad App

Fruit and vegetable (FV) consumption can improve older adults’ health outcomes, but conventional interventions can be resource demanding and make it difficult to provide just-in-time intervention content. iPad-based interventions may help overcome these limitations, but little is known about how older adults might perceive and use iPads for FV consumption. To address this gap in the literature, we conducted a qualitative study to explore older adults’ perceptions and use of iPads for improving FV consumption between February and August of 2012. Five focus group sessions each lasting 120 min were conducted with 22 older adult participants. During each session, participants received guided exposure and instruction on iPad use and then explored three iPad applications targeting FV consumption (MyFood, FiveADay Lite, and Whole Foods Market Recipes). Detailed notes from focus group interviews were analyzed with a grounded theory approach that applied a constant comparative method to enable themes to emerge from the data. Three themes were identified from the data regarding participants’ baseline perceptions of iPads. These included (a) limited knowledge on iPad’s functions, (b) iPads were intended for younger users, and (c) iPads were too expensive. Themes identified regarding participants’ perceptions of iPads after guided exposure included (a) the touchscreen was easier to use than a computer mouse, (b) tapping the interface required practice, (c) portability was an asset in conjunction with functionality, (d) portability and functionality supported personal interests, (e) the difficulty of learning an iPad’s functions varied, and (f) practice and instruction helped overcome fear of the iPad. Finally, participants recommended iPad app features that could help them overcome barriers to their FV intake. These included (a) locating inexpensive FV from nearby sources, (b) providing tailored food and recipe suggestions, and (c) tracking and communicating FV intake with a doctor. These findings have important implications for future research on mobile app-based eHealth interventions to improve older adults’ FV intake.

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Evolution of research related to fruit and vegetable waste in agrifood supply chains: analysing past publications seeking to identify a path to future research

Independent Journal of Management & Production ◽

10.14807/ijmp.v12i2.1325 ◽

2021 ◽

Vol 12 (2) ◽

pp. 486-505

Author(s):

Patricia Guarnieri ◽

Raiane Costa Coimbra Aguiar ◽

Karim Marini Thome

Keyword(s):

Best Practices ◽

Supply Chains ◽

Food Waste ◽

Fruits And Vegetables ◽

Future Research ◽

Vegetable Waste ◽

Fruit And Vegetable ◽

Methods And Techniques ◽

Social Environmental ◽

Number Of Publications

Population growth, coupled with a growing demand for food, and its consequent waste and economic, social, environmental, and nutritional impacts, has drawn attention to global discussions related to such issues. In this context, the objective of this research was to provide an overview of studies addressing food waste, in particular, fruits and vegetables. To achieve this purpose, a systematic literature review was carried out, covering papers published in international journals from 2007 to 2017, available in the Science Direct database. The results point out the best practices to avoid food waste, as mentioned in the literature considered. In addition, this study gathered information regarding the main characteristics of publications, such as the evolution of the number of publications per year; main methods and techniques used in research, and which journals excel at covering the theme. This paper may be useful to researchers and practitioners interested in this topic since it systematizes the knowledge related to food waste in fruit and vegetable supply chains.

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Tracing the Single and Combined Contributions of Home-Grown Supply and Health Literacy on Fruit and Vegetable Consumption: An Empirical Exploration in Rural India

Frontiers in Public Health ◽

10.3389/fpubh.2021.591439 ◽

2021 ◽

Vol 9 ◽

Author(s):

Yun-Hsuan Wu ◽

Spencer Moore ◽

Cameron McRae ◽

Laurette Dubé

Keyword(s):

Health Literacy ◽

Fruits And Vegetables ◽

Vegetable Consumption ◽

Fruit And Vegetable Consumption ◽

Future Research ◽

Vegetable Production ◽

Agricultural Policies ◽

Fruit And Vegetable ◽

Educational Strategies ◽

Vulnerable Households

Low fruit and vegetable consumption (FVC) remains a global health challenge. Fostering subsistence agriculture through the production and home-grown consumption (HGC) of fruits and vegetables are seen as potential strategies for improving overall FVC, in particular, for developing countries like India. In addition, educational strategies targeting FVC health literacy are also used. Little evidence has documented a connection between these two strategies. We examine the single and combined influence of HGC and health literacy with regard to benefits from fruits and vegetable consumption. Data were collected from 427 rural households in the state of Odisha, India. Three outcomes were examined: FVC, as well as fruit and vegetables separately. Linear and Poisson regression were used to examine the association among home-grown consumption (HGC), FVC health literacy, and the FVC outcomes. Findings show that HGC, but not FVC health literacy, was directly associated with FVC (β = 0.65, SE = 0.10, p = 0.008) and vegetable consumption (β = 0.57, SE = 0.11, p = 0.02). However, both HGC (β = 0.58, SE = 0.05, p < 0.01) and FVC health literacy (β = −0.07, SE = 0.02, p = 0.001) were associated with fruit consumption. In addition, HGC effect is concentrated among participants who reported low FVC health literacy, especially on overall FVC and vegetables alone. Results are discussed in relation to the beneficial role played by HGC in those particularly vulnerable households who perceived little FVC health literacy. Our results provide insights on novel improved FVC consumption across all population segments. Future research should explore the complex interplay between agricultural policies and educational programs in the design of interventions promoting fruit and vegetable production and consumption.

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Consumer Attitude and Loyalty in Online Shopping Environments

International Journal of Cyber Behavior Psychology and Learning ◽

10.4018/ijcbpl.2017070105 ◽

2017 ◽

Vol 7 (3) ◽

pp. 57-72 ◽

Cited By ~ 4

Author(s):

Chandra Sekhar Patro

Keyword(s):

Online Shopping ◽

Ease Of Use ◽

Future Research ◽

Consumer Attitude ◽

Consumer Loyalty ◽

Shopping Environments ◽

Online Consumer ◽

Customer Attitude ◽

Practical Implications

In the online shopping environment, loyal customers are considered extremely valuable. Loyalty is generally attributed to satisfaction with the quality of service offered by the e-marketers' to their customers. The application of technology-based service has grown rapidly in the recent years, but the current understanding of customer retention and attitude in such contexts remains limited. The present article empirically investigates the roles of e-store facets, consumer attitude and loyalty in online shopping environments. The results posit that the e-store facets such as ease of use, credibility, price benefit, security and service quality positively influence online consumer loyalty via online consumer purchase attitude, whereas functionality and innovativeness do not have much influence on consumer attitude and loyalty. The findings afford not only practical implications for e-marketers but also directions for future research on online customer attitude and loyalty.

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IMPACT OF PERCEIVED QUALITY ON CONSUMER ATTITUDE IN FOOD INDUSTRY OF PAKISTAN

TURKISH JOURNAL OF MARKETING ◽

10.30685/tujom.v3i3.57 ◽

2019 ◽

Vol 3 (3) ◽

pp. 181-198

Author(s):

Turab KHAN ◽

Naushad AHMED ◽

Hafiz Ishtiaque HUSSAIN

Keyword(s):

Food Industry ◽

Perceived Quality ◽

Future Research ◽

Consumer Attitude ◽

Linear Regression Method ◽

Brand Name ◽

Research Papers ◽

Quality Of Food ◽

The Impact

Purpose: The purpose of this study is to identify the impact of perceived quality on consumer attitude in the food industry. Design/Methodology/Approach: With positive philosophy method, this study is based on Quantitative approach and the truthful data was collected by Surveys from the consumers of the food industry in Pakistan. The linear Regression method directed for the measurement. Findings: The results indicate the impact of perceived quality on consumer attitude in food industry which elaborate that there is a moderate impact of perceived quality on consumer attitude that indicates the significant relation among perceive quality on consumer attitude. Research limitation/Implication: The study is limited to consider only food industry, the result shows that there is a significant moderate impact of perceived quality on consumer attitude although, the data was collected from the consumers of Karachi. Implications: This study suggests local food industry about the attitude of consumer towards the quality of food whereas food industry can take benefit from this study to know the quality matters for the customers which they can start providing the quality food to increase their brand name & loyalty among customers. Originality/Value: This study is carried out having seen the previous research papers although, from this study, the service quality in the food industry can be studied further for future research. Keywords:

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How Do Fruit and Vegetable Markets Operate in Rural India? A Qualitative Study of the Impact of Supply and Demand on Nutrition Security

Food and Nutrition Bulletin ◽

10.1177/0379572119846809 ◽

2019 ◽

Vol 40 (3) ◽

pp. 369-382

Author(s):

Sarah H. Kehoe ◽

Varsha Dhurde ◽

Shilpa Bhaise ◽

Rashmi Kale ◽

Kalyanaraman Kumaran ◽

...

Keyword(s):

Value Chain ◽

Supply And Demand ◽

Rural India ◽

Value Chains ◽

Future Research ◽

Fruit And Vegetable ◽

Stakeholder Consultation ◽

Nutrition Security ◽

New Information ◽

The Impact

Background: Diets in rural India are cereal based with low intakes of micronutrient-rich foods. The value chains for nutrition approach aims to study supply and demand of such foods. This may aid in development of interventions to improve diets and livelihoods. Objectives: (1) To identify how fruit and vegetables are accessed, (2) to describe and map the structure of value chains for exemplar foods, (3) to understand how foods are priced, and (4) to explore factors that affect decisions about which crops are grown, marketed, and sold. Methods: After stakeholder consultation, we identified 2 fruits (mango and guava) and 2 vegetables (shepu and spinach) as exemplar foods. Criteria for these exemplar foods were that they should be known to participants and there should be variability in intakes. We held 24 interviews with value chain actors including farmers, wholesalers, and vendors of the exemplar foods. Data collection was stopped when no new information emerged. We used inductive thematic coding for our analysis. Results: The value chains for each of the exemplar foods were relatively simple and involved farmers, middlemen, and vendors at either city or village level. The main themes identified as being factors considered when making decisions about which foods to grow and sell were (1) farming resources and assets, (2) quality of produce, (3) environmental conditions, (4) financial factors, (5) transport availability, and (6) consumer demand. Conclusions: There are opportunities to intervene within fruit and vegetable value chains to increase availability, affordability, and access to produce in rural India. Future research is required to determine which interventions will be feasible, effective, and acceptable to the community and other stakeholders.

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The dietary impact of introducing new retailers of fruits and vegetables into a community: results from a systematic review

Public Health Nutrition ◽

10.1017/s1368980017003226 ◽

2017 ◽

Vol 21 (5) ◽

pp. 981-991 ◽

Cited By ~ 11

Author(s):

Rebecca C Woodruff ◽

Ilana G Raskind ◽

Diane M Harris ◽

Julie A Gazmararian ◽

Michael Kramer ◽

...

Keyword(s):

Systematic Review ◽

Repeated Measures ◽

Fruits And Vegetables ◽

Vegetable Consumption ◽

Research Literature ◽

Fruit And Vegetable Consumption ◽

Future Research ◽

Fruit And Vegetable ◽

Cross Sectional ◽

New Retailers

AbstractObjectiveTo investigate the potential dietary impact of the opening of new retailers of healthy foods.DesignSystematic review of the peer-reviewed research literature.SettingReferences published before November 2015 were retrieved from MEDLINE, EMBASE and Web of Science databases using keyword searches.SubjectsThe outcome of the review was change in fruit and vegetable consumption among adults.ResultsOf 3514 references retrieved, ninety-two articles were reviewed in full text, and twenty-three articles representing fifteen studies were included. Studies used post-test only (n 4), repeated cross-sectional (n 4) and repeated measures designs (n 7) to evaluate the dietary impact of supermarket (n 7), farmers’ market (n 4), produce stand (n 2) or mobile market (n 2) openings. Evidence of increased fruit and vegetable consumption was most consistent among adults who began shopping at the new retailer. Three of four repeated measures studies found modest, albeit not always statistically significant, increases in fruit and vegetable consumption (range 0·23–0·54 servings/d) at 6–12 months after baseline. Dietary change among residents of the broader community where the new retailer opened was less consistent.ConclusionsThe methodological quality of studies, including research designs, sampling methods, follow-up intervals and outcome measures, ranged widely. Future research should align methodologically with previous work to facilitate meta-analytic synthesis of results. Opening a new retailer may result in modest short-term increases in fruit and vegetable consumption among adults who choose to shop there, but the potential longer-term dietary impact on customers and its impact on the broader community remain unclear.

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