Reveal Preference Reversal in Consumer Preference for Sustainable Food Products

2020 ◽  
Vol 79 ◽  
pp. 103754 ◽  
Author(s):  
Xuqi Chen ◽  
Zhifeng Gao ◽  
Brandon R. McFadden
2018 ◽  
Vol 64 (No. 12) ◽  
pp. 554-565 ◽  
Author(s):  
Lucio CECCHINI ◽  
Biancamaria TORQUATI ◽  
Massimo CHIORRI

In the last few decades, the interest of consumers towards sustainable agri-food products has been growing. This trend reflects changes in the consumption patterns, which have been deeply influenced by the increased sensitivity concerning social and environmental issues. In this sense, several studies, with different methodological approaches, have investigated consumers’ willingness to pay and its determinants for products with different sustainability labels. To systematise the obtained results, this paper offers a review of the studies that used experimental economics in studying consumer preferences for sustainable food and agricultural products. The 41 studies included in the review were selected on the basis of the pre-identified criterion according to the systematic review approach. Albeit discordant, the results show that a large share of consumers is willing to pay a premium price for products with eco-friendly and organic certifications. Animal welfare, ‘local’ production, or social certification appear to have a lower influence on consumer choice of purchasing. Additional information is able to modify consumer expectations and consequentially their willingness to pay, depending on the individual’s responsibility and awareness.


2019 ◽  
Vol 12 (1) ◽  
pp. 233 ◽  
Author(s):  
Hartmut Derler ◽  
Simon Berner ◽  
Daniela Grach ◽  
Alfred Posch ◽  
Ulrike Seebacher

Project-based learning (PBL) has been thoroughly integrated in university sustainable development curricula, but has not been well-established in curricula used at pre-university educational levels. Integrating real-world settings into the teaching of secondary school students can help to promote problem-solving skills and competencies at younger ages, which is a crucial task in sustainability education. Therefore, in this article we describe the results of a case study on the development of sustainable food products that involved a university and two secondary schools in Austria. The methods used in this case study were drawn from the transdisciplinary case study (TCS) and the PBL literature. Data were collected by carrying out participatory research methods such as photovoice, focus group discussions, food diaries, student evaluations, and surveys. We divided the study design into three phases: (1) exploration, (2) product ideation, and (3) product prototyping and optimisation. The case study illustrates that the use of PBL research approaches by students at different levels of education provides promising results, if the research process is clearly structured and managed. When a demand for learning is encountered by students, secondary school teachers and university researchers must provide the students with additional sources of information. The establishment and management of a transinstitutional research setting is a promising, yet time-consuming endeavour.


2021 ◽  
Vol 8 ◽  
Author(s):  
Greta Castellini ◽  
Mariarosaria Savarese ◽  
Guendalina Graffigna

Coronavirus disease (COVID-19) is a transmissible illness that was recognized in December 2019 and World Health Organization (WHO) stated a pandemic on 11 March 2020. As no cure has been developed for COVID-19 disease yet, Italy has adopted restrictive measures to avoid the spread of the virus, causing different psychological reactions (e.g., stress, anxiety) that lead people to change lifestyle and in particular the consumer orientation toward food. In addition, the COVID-19 emergency had also affected the Italian economy, causing an 11.3% decrease in GDP (gross domestic product). All these changes gave rise to a sense of instability, but it is known that new possibilities may arise in these situations. In particular, the pandemic could be the turning point to make consumers aware of the close link between human health and the ecosystems, supporting the “One Health” perspective and enhancing the orientation to consumer sustainable food products. However, little is known about how the psychological reactions to COVID-19 emergency have affected the consumers' intention to purchase sustainable food products. In order to answer these questions, a representative sample of 1,004 Italian citizens, extracted by stratified sampling, answered an online survey between May the 12th and 18th 2020. The data were analyzed using ANOVA and contingency tables. The results show that during phase one of COVID-19 disease about 30% of the sample reported that have frequently (often and always) consumed the certified sustainable food products and about 20% of the sample have intention to increase the consumption of them in the next 6 months, percentages that increase among those who feel more vulnerable regarding the risk contagion. Moreover, the psychological impact of the COVID-19 emergency has led to a change in consumers' attitudes, increasing the interest in animal and environmental issues and in human health. These aspects seem to drive the future intention of purchasing sustainable food products. This research highlights how the psychological reactions to the health emergency have changed the consumers' attitudes toward sustainability issues, leading them to follow a more sustainable diet that is recognized as a way to preserve human health, environmental preservation, and animal welfare for present and future generations.


2015 ◽  
Vol 117 (2) ◽  
pp. 915-928 ◽  
Author(s):  
Paul T.M. Ingenbleek

Purpose – Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to future generations. The purpose of this paper is to identify price strategies for sustainable products that minimize this efficiency disadvantage. Design/methodology/approach – The strategies and their determinants from the pricing environment are derived from an inductive sequential case study of certified food products, such as organic and fair trade products. Data are collected through desk research and interviews. Findings – The results reveal six different strategies that build on three basic mechanisms: cost-based pricing in combination with price fairness, increasing willingness to pay through perceptions of quality and/or price, and price stability in which costs are compensated for by scale and/or learning effects. Research limitations/implications – The framework can help companies that offer sustainable products strengthen their market positions and it can help policy makers that partly rely on markets to achieve sustainability objectives. Originality/value – The existing pricing literature on sustainability predominantly takes a consumer approach. This study breaks new ground by extending this work with a strategic marketing approach offering a choice set of strategies for managers.


The super-food competition in Indian consumer industry is very demanding. Indian consumers have shown growing interest in nutritious and quality food items with high nourishing value, environmental sustainability and food safety. A person with a positive attitude towards the food product of this type is more likely to make a purchase; this makes a marketer's analysis of consumer preference highly important. The primary purpose of this analysis was to examine consumer expectations for quality and safe super food items. The target demographic of this research includes consumers in Chennai region. 173 respondents were chosen using the convenience sampling method. The results of the research study have shown that factors such as ethnicity, monthly income and family status, level of intake, brand knowledge and health issues are linked to customer demand for super-food items. The Structured Equation Modeling methodology was used to define determinants that may describe consumers' propensity for purchasing these groups of food stuffs. Consumers choose food products of this type due to safety considerations, quality issues and environmental concerns, as well as to qualities such as nutritional benefit, taste satisfaction, freshness and attractiveness of organic food items that matter a lot to consumers. This work may be used into further study into the application of various marketing campaigns by advertisers and the examination of other variables.


2018 ◽  
Vol 56 ◽  
pp. 141-148
Author(s):  
О. V. Kovtun

In this study we introduce a comparative analysis of the current situation in the sector of small yield agriculture in Ukraine and some countries belonging to the Community of Portuguese Language Countries, such as Portugal, Brazil, and Cape Verde, in the context of the international policies for the Strategy of Nutritional and Food Security (Estratégia de Segurança Alimentar e Nutricional). We used materials from the United Nations on Food Security, secondary sources from Ukrainian, Portuguese, Brazilian, and Cape Verdean researchers on the characteristics of the sector, as well as, the results from personal experience and research during the stay in those countries. Portugal and Ukraine are both European countries, Portugal is a member European Union and Ukraine is on its way to joining. Portugal, Brazil and Cape Verde are characterized by their common history, dating back to the days of colonialism, and belong to The Community of Countries of Portuguese Language. All these countries are located in different economic-geographical zones and because of their levels of development they belong to different worlds in economy. It is noticeable, in any of them, that small rural agricultural businesses have an important role in ensuring sustainable food security. Also shared by all three is the fact that small agricultural producers suffer from being invisible to public policy, in comparison with larger industrial agriculture, taking into account the different factors from each country in particular. As such, one of the main goals of the present study is to reflect on the importance of small agriculture, or family agriculture, on providing for society and ensuring nutritional and food security in those countries. According to Ukrainian researchers, the per capita consumption of food products has significantly decreased over the past two decades, which is reflected in a steady decrease in the amount of milk and meat in the daily consumption of dietary products. This is a very important factor for the food safety of the entire population and, above all, the preservation of the health of the most vulnerable groups, including children. The Community of Countries of Portuguese Language (Comunidade dos Países de Língua Portuguesa, CPLP), to which Brazil, Cape Verde and Portugal belong to, has approximately 250 million of inhabitants. It is predicted that that number will increase up to 323 million in 2050. Today, in absolute terms, and considering the CPLP as a whole, around 28 million people are malnourished. In general, from all the countries in the CPLP, Portugal is the only country free from problems having to do with food security, but the level of dependence from imports has risen in the last decade, especially of cereals (from 55.6% to 82.8%). Brazil reduced the prevalence of malnutrition to less than half, in comparison with the levels from 1990 and the dependence on imports of cereals in this country remains the lowest compared to other countries and stands at 14.2%. Cape Verde maintains a high level of dependence on imports of food products, including cereals (94.3%). It turns out that in all the countries studied it is common ground that, despite their importance for sustainable food security, small family farms do not receive the necessary support from the state authorities for their technical and technological progress, in order to produce and sell on equal conditions with large enterprises its products in competitive markets. The lack of competitiveness from national food products, which is also seen in all countries, is one of the first factors that cause the objective necessity of an innovative transformation of the field of small agricultural production.


Author(s):  
Mohammed Abdalrahman

People practicing food buying and consumption activities in everyday of their life’s, therefore this study aims to highlight the main factors that could affect consumer attitudes towards novel food products and consumption trends. The study handled three main food consumption trends that are: sustainable food consumption, organic food consumption and genetically modified food consumption. In order to achieve the study objective, a desk research was conducted, and a through literature survey was carried out on the main factors that affect consumer attitudes toward novel food products and consumption patterns. Literature resources were collected by screening various databases as EBSCO, Scopus, Science Direct, Taylor and Francis and other search tools. The main results indicate that the consumers attitudes towards novel food products are affected by different variables as consumer values and beliefs toward the environment and the farming technology in addition to the level of knowledge they have regarding food farming and producing technics. Also, it is found that trust, moral and ethical issues could influence the level of consumer acceptance of genetically modified foods.


2019 ◽  
Vol 26 (24) ◽  
pp. 4573-4584 ◽  
Author(s):  
Vinicius B.V. Maciel ◽  
Cristiana M.P. Yoshida ◽  
Francisco M. Goycoolea

Background: The exploration of the plant biodiversity as a natural source to obtain sustainable food products and new bioactive pharmaceutical compounds has been growing significantly due to their abundance, safety and economy. Natural pharmaceutical and edible compounds present some advantages when compared to synthetic ones, such as being chemically inert and widely available. In this sense, plants of the genus Pereskia belonging to the Cactaceae family, have been studied. It is an unconventional wild edible plant that contains a large amount of protein and minerals. Studies have demonstrated their biological activities and potential application in different areas such as pharmaceutical, medicinal and food. Objective: This review is focused on the chemical composition, functional properties, applications on pharmaceutical, nutraceutical and food areas and formulation techniques to enhance the stability and bioavailability of bioactive compounds from the underutilized wild edible plant known as ora-pro-nobis (Pereskia aculeata or Pereskia grandifolia). Conclusion: The latest studies involving ora-pro-nobis demonstrated its great potential due to its biological activities, which could stimulate further investigations. The utilization of this plant as a natural source to supplement the diet, or to prepare new food products and pharmaceutical formulations is an attractive approach to explore and fully realize the potential of the rich biodiversity found in Brazil and in other countries.


2011 ◽  
Vol 1 (1) ◽  
pp. 19-23
Author(s):  
Rupesh Mervin M ◽  
Velmurugan R

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.


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