The Role of Social Media for Knowledge Dissemination in Medical Tourism

The use of social media for information dissemination for education, environmental movement, natural disasters, emergency, election campaign, grass root movements, non-profit organisations, public health communication, and marketing for health promotion, e-governance, and political revolutions is well known. The economic significance of the health and medical tourism sector in the global healthcare business should not be underestimated. Internet is playing a leading role as a platform for the dissemination of medical tourism business information. In this century, more and more actual and potential tourists are accessing the internet and social media applications to find and disseminate factual information regarding medical tourism facilitators, destinations, super-speciality hospitals, specialist doctors and nurses, quality and accreditation, accommodation facility, cost, waiting period for surgery and sharing their positive and negative experiences to inform potential medical tourists. Healthcare providers and medical tourists acquire information, create, collaborate, communicate and disseminate healthcare and medical tourism related information through the Word-of-Social-Media (WoSM) tools such as FaceBook, Flickr, Twitter, Blogs, Forums, YouTube patient testimonials, Google Plus, LinkedIn, Photo and video sharing, Alexa and mobile applications. Therefore social media has a great potential as an information source and a knowledge dissemination tool for tourism industry to network and create clusters locally and globally, to exploit new innovative technologies for interaction and collaboration between the healthcare providers as well as the medical tourists. The main contribution of this chapter is to explore and discuss the role and use of social media applications for knowledge dissemination by hospitals and the medical tourists in the global business of medical tourism in India.

Harnessing Social Media as a Knowledge Management Tool - Advances in Knowledge Acquisition, Transfer, and Management ◽

The Role of Social Media for Knowledge Dissemination in Medical Tourism

10.4018/978-1-5225-0495-5.ch002 ◽

2017 ◽

pp. 25-54 ◽

Cited By ~ 3

Author(s):

Anita Medhekar

Keyword(s):

Social Media ◽

Medical Tourism ◽

Healthcare Providers ◽

Knowledge Dissemination ◽

Non Profit ◽

Public Health Communication ◽

Related Information ◽

Grass Root ◽

Use Of Social Media ◽

INCREASING ADOPTION OFSOCIAL MEDIA IN HEALTHCARE ORGANIZATIONS : OPPORTUNITIES AND CONCERNS

Management Insight - The Journal of Incisive Analysers ◽

10.21844/mijia.v12i1.11388 ◽

2016 ◽

Vol 12 (1) ◽

Author(s):

Sharafat Hussain ◽

Prof. Mohd. Abdul Azeem

Keyword(s):

Health Care ◽

Social Media ◽

Social Networking ◽

Health Care Organizations ◽

Healthcare Providers ◽

Healthcare Organizations ◽

Online Questionnaire ◽

Potential Benefits ◽

Social Media Presence ◽

Adoption of social media amongst health care organizations is thriving. Healthcare providers have begun to connect with patients via social media. While some healthcare organizations have taken the initiative, numerous others are attempting to comprehend this new medium of opportunity. These organizations are finding that social networking can be an effective way to monitor brand, connecting with patients, community, and patient education and acquiring new talent. This study is conducted to identify the purpose of using social media, concerns, policy and its implementation and the overall experience of healthcare organizations with social media. To collect first hand data, online questionnaire was sent via LinkedIn to 400 US healthcare organizations and representatives out of which 117 responded and were taken further for analsysis. The results of this study confirm the thriving adoption, increased opportunities and cautious use of social media by healthcare organizations. The potential benefits present outweigh the risk and concerns associated with it. Study concluded that social media presence will continue to grow into the future and the field of healthcare is no exception.

2020 19th International Symposium on Distributed Computing and Applications for Business Engineering and Science (DCABES) ◽

Use of social media by healthcare providers in Saudi Arabia: reasons and usefulness for their professional development

10.1109/dcabes50732.2020.00091 ◽

2020 ◽

Author(s):

Saja Al-Nahdi ◽

Turki Alanzi ◽

Hala Alhodaib

Keyword(s):

Professional Development ◽

Social Media ◽

Saudi Arabia ◽

Healthcare Providers ◽

Opinion of Healthcare Professionals in the Usage of Social Media for Patient Care in Majmaah, Saudi Arabia

International Journal of Public Health Science (IJPHS) ◽

10.11591/.v6i1.6527 ◽

2017 ◽

Vol 6 (1) ◽

pp. 13

Author(s):

Syed Meraj Ahmed ◽

Faisal Alhumaidi Alruways ◽

Thamer Fahad Alsallum ◽

Meshal Munahi Almutairi ◽

Abdullah Saif Al-Subhi ◽

...

Keyword(s):

Social Media ◽

Saudi Arabia ◽

Patient Care ◽

Healthcare Professionals ◽

Healthcare Providers ◽

Improve Patient Care ◽

Cross Sectional Study ◽

Cross Sectional ◽

Validated Questionnaire ◽

Use of social media for patient care is the new frontier in the healthcare indus-try. Sharing of information between the clinicians and their patients is now so much easier. In slowly gaining a foothold worldwide it needs a healthy push to make it universally accepta-ble. Study the knowledge, attitude, and practices of healthcare providers on the usage of social media in their clinical practice.A baseline cross – sectional study was conducted among 200 healthcare professionals from March 2015 to September 2015 on their knowledge, attitude, and practices in the use of social media for patient care in Majmaah, Saudi Arabia. A close ended self – administered validated questionnaire was used to gather data which was analyzed by using the SPSS ver. 21.0 software. 55.3% participants used social media for both professional and personal reasons. Some (25.3%) specified using it for patient care while a significant majority (52.9%) opined that it can be successfully used for patient interaction. Nearly 55% agreed that social media should not be banned due to its benefits as an efficient tool for patient communication. Social media use for pa-tient doctor interaction should be encouraged to improve patient care through effective com-munication.

The Use of Social Media as a Platform in Education: Ramifications of COVID-19 in Iraq

Academic Journal of Interdisciplinary Studies ◽

10.36941/ajis-2021-0093 ◽

2021 ◽

Vol 10 (3) ◽

pp. 394

Author(s):

Alaa Makki ◽

Ahmed Omar Bali

Keyword(s):

Social Media ◽

Learning Process ◽

Online Teaching ◽

Survey Method ◽

Online Questionnaire ◽

Personal Initiative ◽

Teachers And Students ◽

Technology Applications ◽

Use Of Social Media ◽

Social media applications have become a vital tool for human daily communication and are widely used in the education process worldwide. Regardless of the use of social media by some instructors as a personal initiative, in Iraq, social media's use for educational purposes has been neglected. The outbreak of the COVID-19 pandemic pushed the world to implement online teaching using varying technology applications including social media as an essential tool in the learning process. This shifted the Iraqi government’s understanding of social media's role in education to the extent that they formally recommended that the educational departments, schools, universities use social media as a formal platform to keep the education going. However, there were concerns about using social media for several factors such as internet services, information and communication technology skills of instructors and students, integrity, and quality insurance of education. This study investigated the teachers' and students’ perceptions regarding these concerns by adopting a survey method through an online questionnaire using 'google forms' (N= 2010) with responses from teachers and students of universities and high schools and parents of students of basic schools. This study revealed that less than half of the respondents were in favor of using social media in the learning process. The findings suggested that the educational level, age, and geographical hierarchies and jobs of respondents are also correlated with using social media and e-learning. Received: 12 September 2020 / Accepted: 11 February 2021 / Published: 10 May 2021

An integrated model for using social media applications in non-profit organizations

International Journal of Information Management ◽

10.1016/j.ijinfomgt.2021.102452 ◽

2022 ◽

Vol 63 ◽

pp. 102452

Author(s):

Hanaa Albanna ◽

Ali Abdallah Alalwan ◽

Mostafa Al-Emran

Keyword(s):

Social Media ◽

Integrated Model ◽

Non Profit ◽

Non Profit Organizations ◽

The effect of Covid-19 in digital media use of Finnish physicians (Preprint)

10.2196/preprints.29305 ◽

2021 ◽

Author(s):

Minna Isomursu ◽

Reija Kuoremäki ◽

Mika Teikari

Keyword(s):

Social Media ◽

Digital Media ◽

Information Search ◽

Healthcare Providers ◽

Survey Study ◽

Face To Face ◽

Internet Resources ◽

Use Of Social Media ◽

Special Circumstances ◽

And Training

BACKGROUND Covid-19 pandemic has boosted digitalization in healthcare, as mobility restrictions and social distancing rules have made healthcare providers to adopt digital tools to replace or complement face-to-face interactions. OBJECTIVE In this paper, we discuss results of a survey study about the effects of Covid-19 pandemic on physician’s use of digital media. We examine whether Covid-19 conditions have changed how physicians use internet resources for information search, how they engage in social media, and how they participate in online events. METHODS The study compares a survey conducted in Finland in spring 2020 with two identical surveys done in 2019 and 2018. Spring 2020 was the time when Finland executed mobility restrictions and re-organization of healthcare because of pandemic. Comparing results of this survey with the results of two previous years gives us a unique opportunity to do comparative analysis if the results of Covid-19 spring are different from earlier years. RESULTS Our results show that the use of digital media for information search did increase, but not more than the steadily rising trend of previous years. Use of print media was still strong, and complementary digital media sources had already been relatively high prior 2020 and continued to stay in that level. Use of social media had also been steadily rising among physicians, and this steady rise continued in 2020. However, our results indicate that Covid-19 situation had an effect on physician’s participation in online events organized by healthcare ecosystem stakeholders. There was a rise in numbers in participation to online congresses, symposia and training, and physicians took part in more eDetailing organized by healthcare ecosystem actors. CONCLUSIONS As use of digital media including social media was already high prior Covid-19 in Finland, our results do not show significant change because of special circumstances in 2020. However, our results show increased participation in online events. With increased participation, also the attitudes towards organized online events had changed more positive, which could indicate that the higher participation numbers could continue also when pandemic related restrictions will be removed.

Integrating Social Media into Business Practice, Applications, Management, and Models - Advances in E-Business Research ◽

Impact of General Social Media Experience on Usefulness for Business in the Workplace

10.4018/978-1-4666-6182-0.ch002 ◽

2014 ◽

pp. 14-32 ◽

Cited By ~ 2

Author(s):

Donald L. Amoroso ◽

Tsuneki Mukahi ◽

Mikako Ogawa

Keyword(s):

United States ◽

Social Media ◽

Strong Predictor ◽

The United States ◽

Ease Of Use ◽

Collective Knowledge ◽

Use Of Social Media ◽

Media Experience ◽

Behavioral Intention To Use ◽

This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the United States. In Japan, ease of use and usefulness for collective knowledge in general social media are predictors of usefulness for business social media, and in the United States, only usefulness for collective knowledge is a strong predictor of usefulness for business. The authors did not find behavioral intention to use social media in the workplace to be an important factor in predicting the usefulness of social media for business. The value of this research is its ability to understand the use of social media in the workplace to include how the experience of social media impacts on the expectation of usefulness for business and how the impact of ease of use differs from Japanese to the United States because of cultural, technological, and market reasons.

Global Perspectives on Social Media in Tertiary Learning and Teaching - Advances in Educational Technologies and Instructional Design ◽

Social Media in Tertiary Education

10.4018/978-1-5225-5826-2.ch001 ◽

2018 ◽

pp. 1-19

Author(s):

Ann M. Simpson

Keyword(s):

Higher Education ◽

Social Media ◽

Media Use ◽

Tertiary Education ◽

Social Media Use ◽

Privacy Concerns ◽

Educational Environments ◽

Constant State ◽

Use Of Social Media ◽

Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

Advances in Business Information Systems and Analytics - Smart Technology Applications in Business Environments ◽

Children Using Social Media to Connect with Others and With Consumer Brands

10.4018/978-1-5225-2492-2.ch010 ◽

2017 ◽

pp. 205-220

Author(s):

Katharine Jones ◽

Mark S. Glynn

Keyword(s):

Social Media ◽

Information Sources ◽

Media Use ◽

Next Generation ◽

Social Media Use ◽

Related Information ◽

Interaction Processes ◽

Social Media Platforms ◽

Children's use of social media affects their interactions with consumer brands. Because children's social media use is a part of people's increasing use of social platforms to communicate and share content with each other, it is important to understand how children are using such platforms as sources of market-related information. This is because children's socialisation as consumers depends upon their accessing a range of market-related information sources, and social media platforms are envisaged to facilitate such access. Children's interactions with consumer brands are governed by interaction processes, and such processes shape the relationships that children may form with brands. Understanding these interaction processes will provide insights for parents, educators, and business marketers seeking information as to how the next generation of consumers use social media for market-related activities.